Rachel Cho Floral Design

What Rachel Cho Floral Design does

Rachel Cho Floral Design is a New York City-based luxury florist founded in 2005 by Rachel Cho, operating from a studio at 33-20 48th Avenue in Long Island City, Queens. The company designs and delivers upscale floral arrangements and installations for four primary customer segments: weddings and bridal events, corporate and private events, hospitality venues (hotels, restaurants, private clubs, luxury real estate), and individual consumers purchasing gift or home arrangements. Its core product set spans a signature e-commerce collection (named arrangements priced $115 to $750+) and bespoke services including weddings, galas, corporate installations, and recurring subscriptions. Distribution is exclusively direct: e-commerce storefront, phone consultations, and on-site consultations for events, with NYC same-day delivery ($30) and standard delivery ($20) covering Manhattan, Brooklyn, Queens, and select tri-state venues (Hamptons, Greenwich CT).

The company's underlying technology is rooted in proprietary floral design craft rather than software: natural branch support systems (pussy willow, curly willow) replacing floral foam; a Sprite-and-bleach preservation method extending vase life; and woody-stem hydration techniques. It runs a multi-channel marketing engine combining Instagram and TikTok content (15M+ views), a 'Flower Stories' blog, email newsletters, and earned media in The New York Times, Harper's Bazaar, CNBC, Martha Stewart Weddings, and Brides, supported by a visible portfolio of luxury brand logos (De Beers, Givenchy, Burberry, American Express, NFL, Meta). Revenue is generated through four streams: one-time retail arrangements, recurring weekly/monthly subscriptions, bespoke professional services for events and weddings, and managed-service hospitality accounts. The business remains private and founder-owned, with the addition of a COO (Peter Hein) signaling operational professionalization.

Name

Rachel Cho Floral Design

Legal name

Rachel Cho Floral Design

Website

https://rachelchoflowers.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rachel Cho Floral Design is a NYC-based luxury florist founded in 2005, designing premium floral arrangements and installations for weddings, corporate events, hospitality venues, and individual consumers across the NYC metro and tri-state area.

Ownership category

akta.pro rank

Product category

Luxury Floral Design Services

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Luxury floral design
• Wedding flower arrangements
• Corporate event florals
• Hospitality flower services
• Floral subscription delivery

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Floral Arrangements: One-time purchase of customized luxury floral arrangements through e-commerce platform. Products range from $115 to $750+ per arrangement with same-day NYC delivery available.
2. Flower Subscriptions: Weekly or monthly recurring floral subscription services for residential and commercial hospitality venues. Customized arrangements delivered on regular schedule with dedicated design consultants.
3. Event and Wedding Floral Services: Bespoke floral design services for weddings, corporate events, galas, and private parties. Includes consultations, custom design, installation, and breakdown services.
4. Hospitality Floral Services: Ongoing floral arrangements for hotels, restaurants, offices, and retail spaces. Weekly or monthly arrangements with concierge-level service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rachel Cho Floral Design is a luxury florist offering bespoke floral arrangements, full-service wedding floristry, corporate and gala event installations, recurring hospitality floral programs, and customized weekly/monthly subscriptions. Customers purchase signature arrangements via e-commerce (priced $115 to $750+) or commission custom designs through phone consultations and in-person design consultations at the Long Island City studio. Same-day delivery is available within the local NYC zone.

Product overview

Rachel Cho Floral Design is a luxury florist offering upscale modern floral arrangements and event services in New York City. The company sells signature floral arrangements through its e-commerce shop (products ranging from $115 to $750) and provides event services including weddings, corporate events, hospitality installations, and subscription-based flower delivery. Core products include named arrangements like Artful Dozen, Purple Smoke, Cherish, Peony Princess, and Designer's Choice collections, while services encompass wedding floristry, event floral installations, hospitality florals for hotels and restaurants, and weekly/monthly subscription deliveries. Same-day NYC delivery is available for shop orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Artful Dozen One dozen red roses presented in a mirrored envelope vase composed with curly willow and hanging amaranthus, accented with orchids, anthurium and ranunculus; priced at $375.00.
• Purple Smoke Bold arrangement with violet, red, and jewel-tone flowers featuring hydrangeas, ranunculus, anemones, and two types of orchids in a geometric smoke-colored vase; priced at $300.00.
• Cherish Arrangement of red and hot pink roses in a bed of hydrangeas with sweet pea accents; priced between $350.00 and $550.00.
• Mystic Pink Romantic arrangement of 18 or 28 premium pink roses with silver greenery; priced between $175.00 and $250.00.
• Posh Peony Spring arrangement composed of peonies and other premium seasonal blooms; priced between $185.00 and $450.00.
• Pink Romance Lush arrangement of pinks, whites and greens featuring rose varieties, lisianthus, hydrangea, queen anne's lace, and veronica; priced between $150.00 and $750.00.
• Perfect Peony Springtime lush arrangement featuring peonies with hydrangea and select greenery; priced between $165.00 and $475.00.
• Peachy Queen Peach and pastel-toned arrangement balancing elegance and laid-back summer vibes; priced between $185.00 and $450.00.
• Peony Princess Luxurious combination of roses, peonies, and vanda orchids with fragrant wax flower accents; priced between $325.00 and $650.00.
• White Lavish Refined all-white premium seasonal arrangement including roses, hydrangeas, phalaenopsis orchids, and freesia in a black ceramic vase; priced between $150.00 and $750.00.
• Peach Exuberance Sweet mix of peaches, pale pinks, greens and ivories featuring peach shimmer rose, salmon ranunculus, butterfly ranunculus, and textural fillers; priced between $285.00 and $385.00.
• Lavender Glow Spring arrangement in lavender and white featuring lilac, sweet pea, lisianthus, and other seasonal lush blooms; priced between $165.00 and $450.00.
• Designer's Choice Collection Designer's curated arrangements in artful styling, pastel, and vivid color palettes composed of the season's freshest blooms in a leaf-lined clear glass cylinder vase; priced between $225.00 and $750.00 depending on size and variant.
• Glorious Arrangement named after the gloriosa accent flower combining tropical elements with softer ranunculus, roses, and spray roses; priced between $285.00 and $450.00.
• Fragrance Fragrance-focused arrangement of roses, hydrangeas, hyacinths, ranunculus, and sweet peas; priced between $300.00 and $450.00.
• Phalaenopsis Orchids Natural and minimal Phalaenopsis orchids wrapped with moss and air plant accents in a white ceramic vase; priced between $115.00 and $450.00.
• Wedding Floral Design Services Full-service wedding floristry including bridal bouquets, centerpieces, ceremony installations, and venue-specific floral designs for NYC and tri-state venues including Rainbow Room, Tribeca Rooftop, The Pierre, and destination weddings in the Hamptons and Greenwich, CT. Quote-based pricing with dedicated consultations.
• Corporate & Special Event Floral Services Luxury floral installations for corporate events, product launches, fundraisers, galas, brand activations, private parties, and experiential activations including installations for high-profile venues such as Hudson Yards and the Al Smith Memorial Foundation Dinner at Park Avenue Armory.
• Hospitality Floral Services Bespoke floral arrangements and installations for hotels, restaurants, wellness spas, corporate offices, private NYC clubs, and residences, including lobby installations, concierge guest gifting, food and beverage florals, and in-room arrangements on a recurring managed basis.
• Flower Subscriptions Weekly or monthly customized flower subscription deliveries for residential and commercial/hospitality spaces in NYC with dedicated design consultants and flexible schedules.
• NYC Local Delivery Same-day and next-day flower delivery within the local NYC delivery zone (Manhattan, Brooklyn, Queens) with $20 standard and $30 same-day delivery fees.

Quantifiable outcome

• Social media content received over 15M views
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered notable and flagship.

• Hallmark CardsnotableGTM or Marketing Partner · 18 October 2023Rachel Cho Floral Design provided floral installations for Hallmark's 2023 Countdown to Christmas Premiere Event at PEAK at Hudson Yards in New York City. The event showcased 42 original holiday movies and featured luxury holiday florals as part of the festive atmosphere.
• Park Avenue ArmoryflagshipStrategic or Co-development Partner · 1 October 2023Venue for the annual Al Smith Memorial Foundation Dinner, hosting 900 guests including dignitaries and presidential candidates. RCF provided all floral decor and design for the grand event.
• Hudson YardsflagshipStrategic or Co-development PartnerVenue partner for Fleurs de Villes FEMMES floral show, New York's premier floral event of the year. RCF created award-winning installation of Eleanor Roosevelt at this prestigious venue.
• Alfred E. Smith Memorial FoundationflagshipStrategic or Co-development PartnerCollaborative partnership for annual Al Smith Memorial Foundation Dinner at Park Avenue Armory. RCF decorated 90 tables for approximately 900 guests at this white-tie charity event benefiting Catholic charities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Teleflora:

Direct peers

• Putnam & Putnam: NYC-based luxury floral design studio serving weddings, corporate events, and editorial clients with a similarly design-forward, editorial aesthetic. Directly comparable on customer type (affluent brides, luxury brands), product (bespoke event florals), and price positioning.
• Starbright Floral Design: Long-established NYC luxury florist offering custom arrangements, weddings, corporate events, and same-day local delivery. Highly comparable on geography, target customer, pricing tier, and multi-channel retail + events model.
• Saipua: Brooklyn-based luxury floral studio known for wedding and event florals with a natural, organic aesthetic. Comparable on bespoke wedding offerings, founder-led creative identity, and NYC positioning.
• Ode à la Rose: NYC-based premium floral delivery brand offering luxury arrangements with same-day Manhattan delivery. Comparable on DTC e-commerce model, NYC geography, and premium pricing tier, though more delivery-focused than events.
• H. Bloom: Subscription-based luxury floral service for residential and hospitality clients. Directly comparable recurring revenue model (weekly/monthly floral subscriptions for hotels, offices, and residences) and enterprise hospitality go-to-market.

Emerging players

• The Bouqs Co. Online floral delivery brand with farm-direct sourcing and subscription offerings. Comparable on DTC e-commerce and subscription revenue streams, though positioned at a lower price point than Rachel Cho's luxury tier.
• BloomNation: Online marketplace connecting consumers to local florists, including premium and boutique studios. Comparable as a floral e-commerce channel but is a platform rather than a competing design studio.

Broad incumbents

• 1-800-Flowers.com: Large publicly traded floral and gifting retailer offering arrangements, subscriptions, and gift baskets across the U.S. Operates broadly in the same floral retail category but at mass-market positioning rather than luxury bespoke.
• FTD (Florists' Transworld Delivery): Long-standing national floral delivery network offering arrangements, subscriptions, and same-day delivery. Comparable as a large incumbent in the floral delivery category but with mass-market positioning rather than luxury bespoke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rachelchofloral
• TikToktiktok.com/@rachelchofloral
• Xx.com/rachelchofloral
• Facebookfacebook.com/RachelChoFloral
• LinkedInlinkedin.com/company/rachelcho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel Cho Floral Design