Credimarket

What Credimarket does

CrediMarket (legal entity ASESOR CONSUMER SERVICES, S.L.) is a Spain-focused online financial product comparison platform founded in 2008, originally operating under the Bankimia brand. The platform aggregates loans, mortgages, credit and debit cards, bank accounts, and mini-loans from more than 40 financial institutions covering over 1,300 financial products, and serves more than 5,000 consumers daily with over 1.5 million monthly visits. Its technology stack centers on a comparison engine with personalization via a structured user questionnaire, complemented by loan simulators, mortgage calculators, and amortization schedules; agent-assisted phone support handles contract finalization. Distribution combines the owned credimarket.com domain with embeddable iframe widgets deployed across 50+ third-party partner portals (media, real estate, classifieds), plus a CrediCampus educational content platform that drives organic SEO traffic.

The company operates a pure lead-generation/affiliate revenue model: consumers use the service free of charge, while financial institutions pay referral/lead commissions upon product formalization. The platform is registered as a Real Estate Credit Intermediary with the Banco de España (2022) and with AESAN, providing regulated intermediation standing in mortgages alongside other credit verticals. CrediMarket has been part of Bauer Media Group since 2019 and operates from offices in Barcelona and Madrid with a team of 200+ employees, also extending into insurance comparison through a partnership with Acierto.com.

Key partners include Santander, BBVA, Bankinter, Sabadell, Openbank, WiZink, Cofidis, Younited Credit, MoneyGo, Oney, Abanca, Ibercaja, EVO Banco, ING, CajaSur, Lea Bank, TF Bank, and Sofinco. Go-to-market is primarily self-serve product-led growth via the owned platform and partner widgets, with mid-funnel agent-assisted phone conversion. CrediMarket does not publicly disclose revenue and has limited disclosed funding (a $1.67M round from b2venture in May 2016), operating as a privately held subsidiary of the multinational Bauer Media Group.

Name

Credimarket

Legal name

ASESOR CONSUMER SERVICES, S.L.

Website

https://credimarket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

CrediMarket is a Spain-focused online financial product comparison platform founded in 2008, helping consumers compare loans, mortgages, credit cards, and bank accounts from 40+ financial institutions via its owned website and widgets distributed across 50+ partner portals.

Ownership category

akta.pro rank

Product category

Financial Product Comparison

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Financial product comparison
• Loan comparison platform
• Mortgage comparison services
• Credit card comparison
• Financial lead generation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation / Commission from Financial Institutions: CrediMarket earns commissions from financial institutions when users complete loan, mortgage, or credit card applications through the platform. The service is free for users. Financial institutions pay a referral/lead fee upon product formalization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CrediMarket operates an online financial product comparison and lead-generation platform in Spain that aggregates loans, mortgages, credit/debit cards, bank accounts, and mini-loans from 40+ financial institutions across more than 1,300 products. Consumers use an online questionnaire to receive personalized product recommendations, with free expert agent support available by phone to complete loan, mortgage, or card applications. CrediMarket earns commissions from financial institutions upon successful product formalization, while the service is free for end users.

Product overview

CrediMarket is an online financial product comparison platform (comparator/aggregator) operating in Spain since 2008, rebranded from Bankimia. The platform aggregates loans, mortgages, credit/debit cards, and bank accounts from 40+ financial entities. The core offering consists of comparison tools for loans (Préstamos) and mortgages (Hipotecas) as a primary platform, with credit cards (Tarjetas), mini-loans (Minicréditos), and bank accounts (Cuentas) as secondary product categories. Supporting tools include financial calculators/simulators and an educational content platform (CrediCampus). A widget product enables third-party website distribution of comparison content. The company operates as an intermediary, not a lender, registered with the Banco de España as a real estate credit intermediary.

Differentiator

Problem solved

Functional benefit

Brands

• CrediCampus: Financial education blog and news section of CrediMarket providing articles on loans, mortgages, credit cards, and personal finance topics.

Products and services

• Préstamos (Personal Loans) Online comparison of personal loans from 40+ Spanish financial institutions including Cofidis, BBVA, Younited Credit, WiZink, MoneyGo, Bankinter, and Oney. Users filter by purpose (car financing, home improvement, debt consolidation, travel, students) or by entity. Intended for individual Spanish consumers seeking personal financing.
• Hipotecas (Mortgages) Mortgage comparison service covering variable rate, fixed rate, 100% financing, youth mortgages, bridge mortgages, commercial property mortgages, and self-builder mortgages across major Spanish banks including BBVA, CajaSur, Openbank, Sabadell, Santander, and ING. Intended for Spanish consumers purchasing or refinancing residential or commercial property.
• Tarjetas (Credit and Debit Cards) Credit and debit card comparison platform offering filtering by type (credit, debit), advantages (online cards, free cards, cards without changing bank), and card network (Visa, Mastercard). Intended for individual Spanish consumers selecting a payment card.
• Minicréditos (Mini-Loans) Short-term small loan comparison service covering loans ranging from €100 to €500, including options for borrowers in ASNEF default registries, loans without income requirements, loans without guarantors, and urgent loans. Intended for Spanish consumers needing small, short-term financing.
• Cuentas Bancarias (Bank Accounts) Bank account comparison service allowing users to compare accounts across Spanish financial institutions. Intended for individual Spanish consumers selecting a checking or savings account.
• CrediMarket Widgets Embeddable iframe widgets that allow third-party websites to display CrediMarket financial product comparisons, including best-products finders, loan calculators, mortgage simulators, and mortgage search tools. The widgets display information on more than 1,300 financial products updated daily and are installed via copy-paste iframe code without programming. Intended for partner media sites, real estate portals, and classified portals that want to offer comparison tools to their audiences.

Quantifiable outcome

• Over 5,000 people helped daily to improve their financing (from homepage)
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Selectra: Pan-European comparison platform (energy, telecom, banking) with a Spanish arm. Comparable lead-generation and revenue model; expands the Spanish competitive set beyond local pure-plays.
• Rastreator: Spain's largest multi-category comparator (insurance, financial products, telecoms, energy). Directly competes with CrediMarket on mortgage and loan comparison in Spain and is the most-cited head-to-head competitor in the Spanish financial-comparison market.
• Kelisto: Spanish personal-finance and product comparison platform covering loans, mortgages, bank accounts and telecom. Operates with the same affiliate/lead-generation model and the same target consumer base as CrediMarket.
• Acierto: Spanish comparison platform originally focused on insurance but expanding into financial products. Already integrated into CrediMarket's site for cross-product referrals (seguros), illustrating the close substitute/cross-sell dynamic between the two comparator categories.
• iAhorro: Spanish mortgage-specialist comparator and broker. Competes head-to-head with CrediMarket's Hipotecas product line and similarly earns commissions on mortgage formalizations from Spanish lenders.

Broad incumbents

• Bankrate: US-headquartered financial product comparison and content platform owned by Red Ventures. Closest large-scale analogue to CrediMarket's content-plus-comparison flywheel and lender lead-gen business, though at much greater scale and US-focused.
• NerdWallet: US-based personal-finance comparison and content platform (credit cards, loans, mortgages, banking). Same affiliate/lead-gen revenue model as CrediMarket at significantly larger scale; benchmark for the content-driven comparison category globally.
• MoneySuperMarket: UK-listed multi-category comparator (insurance, banking, energy). Established European incumbent demonstrating the scale and capital-markets profile reachable by a mature comparator business - a relevant public-market reference for CrediMarket's category.

Emerging players

• Raisin: Pan-European deposit and savings marketplace with a Spanish presence. Overlaps CrediMarket on the bank-account/deposit side of comparison and shares the broker/intermediary model, but focuses on cross-border deposit products.
• Lendo: Online loan comparator operating in Spain and other EU markets. Directly overlaps CrediMarket's Préstamos product with a similar lender-panel lead-generation model, competing for the same commission pool from Spanish consumer lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/credimarket
• Facebookfacebook.com/CrediMarket
• LinkedInlinkedin.com/company/credimarket.com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credimarket