Chaos Industries

What Chaos Industries does

Chaos Industries operates two distinct businesses that share a name. The defense technology business, founded in 2022 and headquartered in Los Angeles, develops counter-drone radar systems and integrated threat-detection networks — anchored by its Vanquish radar platform — for the U.S. military and allied forces. The unit sells hardware and integrated defense solutions through direct contracting with government customers and is the primary driver of the company's financial profile, having raised approximately $785 million across a $275M Series C in May 2025 (NEA-led, Accel co-led, $2B valuation) and a $510M growth round in November 2025 (Valor Equity Partners-led with 8VC and Accel, $4.5B valuation). Proceeds are earmarked for manufacturing scale-up, headcount expansion, and additional military contracts.

The second business is an SMB SaaS platform marketed under the brand "Chaos" at getchaos.com, targeting team dealers and decorators in the decorated apparel and sporting-goods industry. The platform is composed of three core modules — Chaos OMS (quotes-to-production operating system), Chaos TeamSites (branded pop-up store builder with integrated fundraising), and Chaos Pipeline (team-sales CRM) — plus two forthcoming modules, Chaos Matrix (live multi-vendor catalog) and Chaos Vault (artwork template builder). The platform monetizes via a revenue-share take rate (3% down to 0.25% on volume above $6M, capped at $20,000 per dealer per year) rather than subscriptions, with integrated payments through Stripe, shipping through Shippo, and QuickBooks accounting sync. Vendor integrations with SanMar, S&S Activewear, and Momentec Brands provide live inventory and pricing. Customers are fragmented SMBs serving schools, leagues, and sports organizations, with a sales motion of direct demos and onboarding.

The two businesses operate under a shared legal entity name but reflect materially different customers, revenue mechanics, headcount profiles (11–50 employees per firmographic data, consistent with the SaaS unit), and capital intensity, and should be evaluated independently for diligence purposes.

Name

Chaos Industries

Legal name

Chaos Industries

Website

https://getchaos.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Chaos Industries operates a Los Angeles-based defense technology business building counter-drone radar and threat-detection systems for the U.S. military and allied forces, alongside a separately positioned SMB SaaS platform offering an all-in-one OMS, store builder, and CRM for team dealers in the decorated apparel industry.

Ownership category

akta.pro rank

Product category

Decorated Apparel Dealer Operations Software

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

Keywords

• Order management software
• Team dealer platform
• Decorated apparel software
• Production management software
• Team store builder

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Defense Technology Sales: Revenue from sale of counter-drone radar systems, threat detection networks, and defense solutions to military and defense customers.
2. Revenue Share Model: Platform charges a decreasing revenue share percentage as dealers scale. No monthly subscriptions, per-user fees, or setup costs. Revenue share tiers: 3% ($0-$250k), 2% ($250k-$800k), 1% ($800k-$2.3M), 0.5% ($2.3M-$6M), 0.25% (over $6M). Annual cap of $20,000. Standard Stripe processing fees of 2.9% + $0.30 per transaction passed through.
3. Advanced Detection Solutions: Detection, monitoring, and communication solutions for defense and national security applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chaos Industries provides an all-in-one dealer operations platform for team dealers and promotional product distributors in the decorated apparel industry. The platform unifies quoting, artwork approvals, production management, vendor integrations, inventory sync, shipping, invoicing, and accounting into one production-ready workflow, replacing cobbled-together spreadsheets and generic tools with an integrated system built by industry veterans.

Product overview

Chaos Industries offers an all-in-one dealer-driven platform for team dealers and promotional product distributors in the decorated apparel industry. The product architecture consists of three core modules — Chaos OMS (the production backbone), Chaos TeamSites (store builder), and Chaos Pipeline (sales CRM) — plus two upcoming modules, Chaos Vault (artwork template builder) and Chaos Matrix (vendor catalog management), that extend the platform. Chaos OMS serves as the central operating system unifying quotes-to-orders, artwork approvals, production management, vendor integrations with SanMar, S&S Activewear, and Momentec Brands, shipping/receiving, invoicing, and accounting. Chaos TeamSites enables rapid launch of branded pop-up stores with integrated fundraising. Chaos Pipeline provides specialized lead and sales tracking. All modules share a unified data model and integrate payment processing via Stripe and shipping via Shippo.

Differentiator

Problem solved

Functional benefit

Products and services

• Chaos OMS

Quantifiable outcome

• $3.5-$4 million annual sales achievable per salesperson with proper automation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• SanMarcoreTechnology or IntegrationMajor supplier integration providing live product data, images, inventory levels, and automated order management through Chaos Matrix.
• S&S ActivewearcoreTechnology or IntegrationSupplier integration providing real-time product data and inventory for automated order management through Chaos platform.
• Momentec BrandscoreTechnology or IntegrationSupplier integration for live product data, images, and inventory through the Chaos Matrix catalog system.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DecoNetwork: DecoNetwork provides an end-to-end web-to-print and business management platform specifically built for decorators and apparel printers, with OMS, artwork approval, and storefront functionality that directly overlaps with Chaos OMS, TeamSites, and Pipeline.
• InkSoft: InkSoft offers an online store builder, order management, and production tracking platform for custom apparel decorators and team dealers, competing head-to-head with Chaos TeamSites and Chaos OMS in the same SMB customer base.
• Printavo: Printavo is a shop management platform for screen printers and decorators covering quoting, invoicing, scheduling, and customer management—closely paralleling Chaos OMS and Pipeline for SMB production shops.
• SquadLocker: SquadLocker operates a team store and custom apparel platform serving schools, leagues, and sports organizations with integrated store, production, and fundraising—directly comparable to Chaos TeamSites.
• OrderMyGear: OrderMyGear provides group ordering tools and online stores for team dealers and decorators, with supplier integrations and store-builder functionality that overlaps Chaos TeamSites and OMS for SMB team merchandise workflows.

Broad incumbents

• Custom Ink: Custom Ink is a large, established custom apparel retailer serving groups, teams, and businesses with online design tools, production, and group ordering—overlapping Chaos's SMB team merchandise end-market though it operates as a retailer rather than a dealer platform.
• Shopify: Shopify provides a broad e-commerce platform with OMS, store builder, and integrations that team dealers could adopt as a generic alternative to Chaos's vertical-specific stack, making it a competitive incumbent for the SMB team merchandise market.
• Salesforce SMB / HubSpot: HubSpot and Salesforce offer generic CRM and pipeline management tools that could be substituted for Chaos Pipeline by dealers willing to forgo team-dealer-specific features, representing broader competitive pressure on the CRM module.

Others

• Avalara: Avalara provides automated sales tax compliance and filings that Chaos promises as a built-in feature within Integrated Financials; Avalara is the typical third-party alternative dealers use today and represents both a competitive substitute and a potential integration partner.
• Shippo: Shippo is already integrated into Chaos OMS for label generation and tracking, but as a standalone shipping platform it represents an enabling partner and a possible alternative for dealers who might otherwise unbundle from the Chaos stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaos Industries