pigybak
Pigybak is a mobile-first home services marketplace connecting homeowners with local contractors through AI-powered job clustering and neighborhood-driven group deals, using a credit-based two-sided revenue model in a $100B+ market.
- Company typePrivate
- Founded2023
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What pigybak does
Pigybak is a mobile-first, neighborhood-powered home services marketplace that connects homeowners with local contractors and enables group deals through neighbor collaboration. Founded in August 2023 in Cleveland, Ohio by Shanna Greathouse, the company operates native iOS and Android applications that allow homeowners to post service requests, build free wishlists, and coordinate Pigybak Ride group projects with neighbors, while contractors bid on jobs and manage routes through subscription tiers.
The platform's technical core combines AI-powered job clustering (which groups nearby similar projects to enable group pricing and reduce contractor travel), route optimization, geofencing-based neighborhood notifications, and a two-way rating system. It uses a credit-based transaction economy on both sides: homeowners receive 4 free monthly credits and purchase packs at $4.99 to $24.99, while contractors access a free tier (8 credits), Basic ($24.99/month, 20 credits), or Premium ($49.99/month, unlimited credits). The company donates 5% of revenue to nonprofits supporting trades education and community development, including One Step Ahead of Northeast Ohio.
Commercially, Pigybak targets a $100B+ US home services addressable market with a horizontal segmentation focused on individual homeowners and small contractor crews. Distribution is exclusively mobile app-store based, with no enterprise sales motion. The company has expanded from its Cleveland beta market into Cincinnati (with a Sherwin-Williams pilot) and established a corporate headquarters in Columbus, Ohio. As of August 2024, the platform reported 200+ beta users, 19% monthly user growth, and a $2.50 customer acquisition cost; it launched an equity crowdfunding campaign on Wefunder in December 2024 to fund scaling.
pigybak firmographics
Firmographics- Name
- pigybak
- Legal name
- pigybak
- Website
- https://pigybak.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pigybak is a mobile-first home services marketplace connecting homeowners with local contractors through AI-powered job clustering and neighborhood-driven group deals, using a credit-based two-sided revenue model in a $100B+ market.
- Ownership category
- akta.pro rank
Where pigybak is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
pigybak business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Credit-Based Transaction System: Homeowners purchase credit packages to post jobs (-2 credits per job) and connect with contractors in their area (-1 credit). Contractors purchase subscription tiers to access the platform, bid on jobs (Basic tier includes 20 credits, Premium offers unlimited), and manage their schedules. This creates a two-sided marketplace revenue stream from both buyers and sellers of home services.
- Contractor Subscription Tiers: Contractors pay for tiered subscription plans (Free with 8 credits, Basic at $24.99 for 20 credits, Premium at $49.99 for unlimited credits) to access the platform, post schedules, and bid on neighborhood jobs. This recurring subscription model provides predictable revenue from service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 4 monthly credits for homeowners to try the platform |
| Unit Pricing | Pay-as-you-go | Entry-level credit package for occasional home service needs |
| Unit Pricing | Pay-as-you-go | Mid-tier credit package with better value per credit |
| Unit Pricing | Pay-as-you-go | Small credit top-up for single job needs |
| Freemium | Monthly | Free tier for contractors to try the platform |
| Subscription | Monthly | Paid tier for contractors wanting more bidding opportunities |
| Subscription | Monthly | Premium tier for active contractors with unlimited bidding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
pigybak product offering
Product offeringCore offering
Pigybak is a mobile-first neighborhood-powered home services marketplace that connects homeowners with local contractors through an iOS and Android app. Homeowners post service requests, build wishlists, and can coordinate Pigybak Rides (group projects) with neighbors to unlock tiered group pricing. Contractors pay tiered monthly subscriptions to access jobs, optimize routes via AI job clustering, and receive geofenced neighborhood notifications.
Product overview
Pigybak is a neighborhood-powered home services marketplace and mobile application that connects homeowners with local contractors for home improvement projects. The core platform enables group deals through its Pigybak Ride feature, where neighbors can coordinate on similar projects to unlock tiered pricing. The platform includes a free Wishlist Tool for homeowners to store projects, AI-powered job clustering for contractor route optimization, and virtual Pigybak Credits for transactions. The platform serves both homeowners seeking contractors and contractors seeking customers, with mission-driven focus on sustainability, equity (highlighting minority-owned, veteran-owned, woman-owned contractors), and community giving (5% of revenue donated to nonprofits).
Differentiator
Problem solved
Functional benefit
Products and services
- Pigybak Mobile App Neighborhood-powered home services marketplace mobile app for iOS and Android that connects homeowners with local contractors and enables group deals through neighbor collaboration, AI-powered job clustering, route optimization, and a credit-based transaction system.
Quantifiable outcome
- 10% emission reduction for contractors using scheduling features
- +3 more outcomes
Companies that use pigybak
Customer profileSegments2 records
Ideal customer profiles2 records
pigybak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
pigybak partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Sherwin-WilliamsflagshipEarly discussions with three major home improvement brands, with a pilot collaboration with Sherwin-Williams in Cincinnati. This represents potential for national partnerships and co-marketing opportunities with major home improvement brands.
- One Step Ahead of Northeast OhiocoreNonprofit partner receiving 5% of Pigybak's revenue. Provides hands-on training and mentorship for future trades professionals, supporting trades education and community development. Featured on the 'On the Brink' podcast discussing the importance of early trades education and combating stigmas around trade careers.
- ProgatixminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. No specific details available on partnership nature.
- GlassHouseminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. No specific details available on partnership nature.
- TruBlue HandyminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. TruBlue Ally serving Cuyahoga Valley area.
- Hello BaruminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. No specific details available on partnership nature.
- Green Street GlobalminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. No specific details available on partnership nature.
- UAVistasminorPartner logo displayed on Pigybak's website as part of their 'Our Partners' section. UAV/drone services company.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
pigybak competitors and assessment
Company assessmentDirect peers
- Thumbtack: Largest US home services marketplace connecting homeowners with local professionals across dozens of categories. Directly comparable to Pigybak in target user, contractor bid mechanics, and service categories, though Thumbtack operates at national scale and lacks Pigybak's neighborhood group-deal coordination.
- Angi (formerly Angie's List): Publicly-traded home services lead-generation platform (ANGI Inc.) with national reach, paid contractor memberships, and homeowner service booking. Closest large-scale direct competitor to Pigybak's two-sided marketplace model, with mature SEO, ads, and pro acquisition channels.
- TaskRabbit: Mobile-first marketplace for local handyman, cleaning, and home services. Comparable in app-first design, two-sided marketplace mechanics, and small-crew/independent-contractor supply model. Owned by IKEA, which provides a distribution and cross-promo advantage Pigybak lacks.
- HomeAdvisor: Lead-generation service (also under ANGI Inc.) that matches homeowners with prescreened local service pros. Highly comparable in the pro-matching and paid lead model, though HomeAdvisor's lead pricing model differs from Pigybak's credit/subscription hybrid.
- Porch: Home services marketplace connecting homeowners with local pros for projects ranging from repairs to renovations. Comparable in target market and project-based model; offers software tools (Porch Pro) to contractors similar to Pigybak's scheduling features.
- Handy: On-demand platform for home cleaning, furniture assembly, and handyman services. Comparable in mobile-first design, two-sided marketplace for individual service providers, and focus on urban homeowners — though Handy is more vertically integrated than Pigybak's contractor-led model.
Broad incumbents
- Houzz Pro: Software + marketplace suite for home remodeling and design professionals, attached to the broader Houzz design platform. Comparable in serving contractors with project/lead tools, but anchored in design-led renovation rather than Pigybak's neighborhood-coordination angle.
- Nextdoor: Neighborhood social network with hyperlocal service recommendation mechanics. While not a transactional marketplace, Nextdoor's neighborhood feed overlaps with Pigybak's community-led GTM and could integrate or compete with local service discovery.
Emerging players
- BuildZoom: Marketplace for larger-scale residential remodeling and construction projects, with contractor vetting and permit data. Comparable in connecting homeowners to vetted local pros, but skewed toward larger renovation projects than Pigybak's small-job neighborhood focus.
- Sweeten: Vetted contractor marketplace for home renovations, with a tech-enabled matching process for homeowners. Comparable in vetting standards and curated two-sided model, though Sweeten focuses on mid-to-large renovations rather than Pigybak's small-job group deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
pigybak social profiles
Digital presencepigybak financial estimates
Financial estimateRevenue estimate
Valuation estimate
pigybak leadership team
Management profileNumber of profiles
Profiles1 record
pigybak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pigybak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pigybak
What does pigybak do?
Pigybak is a mobile-first neighborhood-powered home services marketplace that connects homeowners with local contractors through an iOS and Android app. Homeowners post service requests, build wishlists, and can coordinate Pigybak Rides (group projects) with neighbors to unlock tiered group pricing. Contractors pay tiered monthly subscriptions to access jobs, optimize routes via AI job clustering, and receive geofenced neighborhood notifications.
Is pigybak a public or private company?
pigybak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pigybak founded?
pigybak was founded in 2023. It employs 1 to 10 people.
Where is pigybak based?
pigybak is headquartered in Cleveland, United States, in the North America region.
How does pigybak make money?
Two revenue lines are on record. Credit-Based Transaction System is the primary driver. The others are contractor Subscription Tiers.
Who are pigybak's main competitors?
Direct peers on record are Thumbtack, Angi (formerly Angie's List), TaskRabbit, HomeAdvisor, Porch and Handy. Broad incumbents are Houzz Pro and Nextdoor. Emerging players are BuildZoom and Sweeten.
Does pigybak have an API?
No public API is recorded for pigybak.