A. Larry Ross Communications
A. Larry Ross Communications is a Dallas-headquartered full-service public relations agency founded in 1994, providing strategic communications, media relations, crisis management, and digital services to faith-based leaders, ministries, Christian universities, and values-oriented organizations across the United States.
- Company typePrivate
- Founded1994
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What A. Larry Ross Communications does
A. Larry Ross Communications (ALRC) is a Dallas-area (Carrollton, TX) full-service public relations agency founded in 1994 by Larry and Autumn Ross, with additional offices in Charlotte, NC and Nashville, TN. The firm delivers strategic communications, media representation, digital and social media management, crisis and reputation management, spokesperson training, thought leadership development, author representation, and entertainment publicity, primarily to faith-based leaders, ministries, Christian universities, denominations, faith-based attractions, and values-oriented brands. ALRC claims to be the nation's oldest agency at the intersection of faith and culture, with more than 2,300 clients served over three decades and a client roster that has historically included Billy Graham, TD Jakes, Rick Warren, the Museum of the Bible, Answers in Genesis, and Cedarville University.
The firm operates a project-based and retainer professional services model targeting enterprise and non-profit buyers; pricing is not publicly disclosed and contracts are negotiated individually. Its go-to-market is sales-led and relationship-driven, leveraging the founder's longstanding personal spokesperson role with Billy Graham, mainstream and Christian media relationships, and active presence at industry venues such as the National Religious Broadcasters convention. There is no proprietary technology platform; the offering is human-counsel-intensive, supported by standard digital and social-media tooling.
Ownership remains concentrated with the Ross family, with no disclosed external capital. In February 2026, the firm appointed Richard Ross (founders' son) as President while Larry Ross continues as CEO, formalizing a multi-generational succession. Headcount is in the 11-50 range with a senior-heavy team drawing on secular corporate, political, and faith-sector communications backgrounds. A 2023 Pegasus Award from the Dallas chapter of PRSA for a digital campaign on behalf of Rick Warren signals recognized execution in integrated digital communications.
A. Larry Ross Communications firmographics
Firmographics- Name
- A. Larry Ross Communications
- Legal name
- A. Larry Ross Communications
- Website
- https://alarryross.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A. Larry Ross Communications is a Dallas-headquartered full-service public relations agency founded in 1994, providing strategic communications, media relations, crisis management, and digital services to faith-based leaders, ministries, Christian universities, and values-oriented organizations across the United States.
- Ownership category
- akta.pro rank
A. Larry Ross Communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI), Crisis Communications & Issues Management (MPAAADAF), Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where A. Larry Ross Communications is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
A. Larry Ross Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Communications and PR Consulting: Full-service public relations agency providing strategic consultation, media representation, digital communications, and crisis/reputation management services. Revenue is generated through professional service fees, likely structured as project-based engagements or retainer arrangements with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
A. Larry Ross Communications product offering
Product offeringCore offering
A. Larry Ross Communications is a full-service public relations agency providing strategic communications consultation, media relations, crisis and reputation management, spokesperson training, digital and social media communications, author representation, entertainment publicity, event media relations, and thought leadership development. The agency's offerings are delivered as professional services rather than software products, with engagements scoped and priced on a project or retainer basis. Its specialization is representing faith-based leaders, ministries, humanitarian non-profits, Christian universities, and values-aligned organizations operating at the intersection of faith and culture.
Product overview
A. Larry Ross Communications (ALRC) is a full-service public relations and strategic communications agency providing consulting, representation, digital communications, and crisis management services. The agency operates as a single unified service offering rather than a software platform. Services span thought leadership development, spokesperson training, media relations, event communications, crisis response, digital consultation, social media management, digital advertising, author representation, and entertainment publicity. The agency specializes in representing faith-based and humanitarian organizations at the intersection of faith and culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Strategy and Consultation
Quantifiable outcome
- Served 2,300+ clients over 34 years
- +1 more outcomes
Companies that use A. Larry Ross Communications
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles6 records
A. Larry Ross Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A. Larry Ross Communications partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
A. Larry Ross Communications competitors and assessment
Company assessmentBroad incumbents
- 5W Public Relations: Top-25 U.S. consumer PR firm with offices in New York and Denver serving consumer, lifestyle, health and faith-adjacent brands. Comparable as a larger mid-market competitor pursuing the same nonprofit, lifestyle, and values-driven client segments ALRC serves.
- M Booth: Independent U.S. public relations agency known for purpose-driven and consumer brand work. Comparable as a similarly independent, brand-building PR agency that increasingly competes for values-driven and purpose-led clients.
- FleishmanHillard: Global public relations and integrated marketing agency with strong nonprofit, health and purpose-driven client practices. Comparable as a large incumbent competing for the same enterprise nonprofit and faith-aligned accounts ALRC targets.
- Edelman: World's largest independent PR firm with deep corporate, nonprofit, faith-adjacent and crisis practices. Comparable as the dominant global incumbent competing for the same enterprise-level faith and nonprofit accounts ALRC serves.
- Burson: Global communications leader formed from the merger of BCW and Burson-Marsteller, with strong corporate, public affairs and crisis capabilities. Comparable as a global PR incumbent whose public affairs and crisis work increasingly overlaps with ALRC's specialty.
Direct peers
- J. Walcher Communications: San Diego-based PR firm serving a mix of consumer, lifestyle and mission-driven clients. Comparable as a mid-sized independent agency with a strong regional presence and similar professional services structure to ALRC's Dallas-headquartered operation.
- Sensis Agency: Cross-cultural marketing and communications agency based in Austin/Los Angeles with strong Hispanic-market and multicultural expertise. Comparable as a mid-sized independent agency with niche specialization, culture-focused mission, and multi-office footprint similar to ALRC.
- HCK2 Partners: Dallas-based public relations and public affairs firm serving corporate, nonprofit and association clients. Directly comparable on geography (Dallas-Fort Worth), size, and mid-market professional services positioning relative to ALRC.
- Huffaker PR: Nashville-based public relations firm specializing in faith-based and family-friendly clients including authors, ministries, and entertainment projects. Most direct comparable to ALRC in both faith-niche specialization and geographic overlap (Nashville office).
Emerging players
- Praytell Agency: Brooklyn-based creative PR and social media agency serving consumer and purpose-driven brands. Comparable as a digitally native agency targeting values-driven and mission-oriented clients, though broader than faith-based specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A. Larry Ross Communications social profiles
Digital presenceA. Larry Ross Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
A. Larry Ross Communications leadership team
Management profileNumber of profiles
Profiles12 records
A. Larry Ross Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A. Larry Ross Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A. Larry Ross Communications
What does A. Larry Ross Communications do?
A. Larry Ross Communications is a full-service public relations agency providing strategic communications consultation, media relations, crisis and reputation management, spokesperson training, digital and social media communications, author representation, entertainment publicity, event media relations, and thought leadership development. The agency's offerings are delivered as professional services rather than software products, with engagements scoped and priced on a project or retainer basis. Its specialization is representing faith-based leaders, ministries, humanitarian non-profits, Christian universities, and values-aligned organizations operating at the intersection of faith and culture.
Is A. Larry Ross Communications a public or private company?
A. Larry Ross Communications is a private company. It is classified as family owned and is currently operating.
When was A. Larry Ross Communications founded?
A. Larry Ross Communications was founded in 1994. It employs 11 to 50 people.
Where is A. Larry Ross Communications based?
A. Larry Ross Communications is headquartered in Carrollton, United States, in the North America region.
How does A. Larry Ross Communications make money?
One revenue line is on record: strategic Communications and PR Consulting.
Who are A. Larry Ross Communications's main competitors?
Broad incumbents on record are 5W Public Relations, M Booth, FleishmanHillard, Edelman and Burson. Direct peers are J. Walcher Communications, Sensis Agency, HCK2 Partners and Huffaker PR. Praytell Agency is listed as an emerging player.
Does A. Larry Ross Communications have an API?
No public API is recorded for A. Larry Ross Communications.
What industry is A. Larry Ross Communications in?
A. Larry Ross Communications's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press). Its NAICS code is 54182 and its SIC code is 7311.