Name

toca social

Legal name

Active Entertainment Texas, LLC

Website

https://toca.social

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Interactive Sports Entertainment Venues

NAICS

Fitness and Recreational Sports Centers (71394), Full-Service Restaurants (722511), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Internet Cafes & Gaming Cafes (THAFADAI), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Interactive football gaming
• Social sports entertainment
• Ball tracking technology
• Venue event hosting
• Dining and gaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Game box bookings: Revenue from booking private interactive game boxes for groups of 2-24 players. Customers book time slots online to play interactive soccer games. Each box accommodates up to 12 players.
2. Food and beverage sales: In-venue dining and bar sales including chef-driven global street food menu, signature cocktails (e.g., 'Pitch Invader'), beers, wine, and soft drinks. Cashless venue model.
3. Corporate and private event hire: Revenue from hosting corporate events, team building, conferences, birthdays, stag/hen parties, and full venue takeovers. Bespoke packages with food, drink, and gameplay options. Deposit-based booking model with 50% non-refundable deposit.
4. Kids party packages: Dedicated kids birthday party packages including game box booking, meals, drinks, dessert, and medals for up to 24 players in double boxes.
5. Gift cards and vouchers: Sale of gift cards in denominations of £100, £150, and £200 for UK market, enabling repeat visits and gifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TOCA Social operates the world's first interactive football and dining experience, delivering tech-enabled private social boxes where groups of 2-24 players play five proprietary soccer-based games powered by patented ball-delivery and tracking technology. Venues combine gameplay with chef-driven street food dining, full bar service, live sports screenings on 4K screens, and arcade entertainment. The offering is sold both as walk-in or online retail bookings and as bespoke event hire for corporate and private functions.

Product overview

TOCA Social is a technology-led interactive football and dining experience company operating a platform-plus-venues model. The core offering is TOCA Social Interactive Football Experience, which combines five proprietary gamified soccer games powered by 35 patents with ball-delivery and tracking technology in private social boxes. The experience is complemented by supporting modules including a Global Street Food Menu, World Cup Screenings, Gift Cards, and Venue Hire/Event Spaces for corporate and private events. The company operates owned venues in the UK (The O2 London, Westfield White City, Birmingham Bullring) and US (Grandscape Dallas), with franchise partnerships expanding in Paris, Monterrey, and Guatemala City.

Differentiator

Problem solved

Functional benefit

Products and services

• TOCA Social Interactive Football Experience The world's first interactive football and dining experience featuring private social boxes with proprietary ball-delivery and tracking technology for gamified soccer-based games. Accommodates 2-24 players per box with no prior football experience required. Targeted at adults and groups seeking activity-based social entertainment.
• Interactive Football Games Five gamified soccer-based games powered by proprietary technology backed by 35 patents, featuring ball-delivery and tracking systems. Games are designed for all skill levels and run inside private social boxes.
• TOCA Social Venue Hire & Event Spaces Private event space rental for corporate events, team building, birthdays, stag and hen parties, and large group bookings. Venues offer flexible configurations with dedicated events team support and bespoke food, drink, and gameplay options.
• Corporate Events Package Corporate event hosting for meetings, conferences, team away days, networking events, and office parties, including AV equipment, food and drink packages, and private spaces with bespoke pricing.
• Kids Parties Package Birthday party packages for groups of up to 24 children with Ultimate Birthday Package including meal, drink, dessert, and medal for all players, run in double boxes.
• Global Street Food Menu and Bar Chef-driven dining experience featuring globally-inspired street food including Birria Tacos and Spicy Fried Chicken, plus a full bar program with signature cocktails such as 'Pitch Invader', beers, wine, and soft drinks. Available across all venues via walk-in and online ordering.
• Live Football Screenings Live screening of Premier League, Champions League, MLS, and FIFA World Cup matches on massive 4K screens with matchday entertainment, interactive games, and food and drink deals.
• TOCA Social Gift Cards Gift cards available in £100, £150, and £200 denominations for purchase online through shop.toca.social, redeemable against TOCA Social experiences.
• Pick Up Night Weekly Monday night soccer sessions for solo players and small groups offering relaxed play at $5 per person after 5pm, including 5-A-Side Happy Hour periods from 5:30-7pm and 9:30-11pm at TOCA Social Dallas.

Quantifiable outcome

• 1,300 guests attended through community programs across 63 organisations and 170 fundraising events

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Major League Soccer (MLS)coreStrategic or Co-development Partner · 1 January 202410-year partnership with MLS positioning TOCA Social as an official MLS partner. MLS facilitated the U.S. expansion and provides a platform for TOCA Social to engage fans and grow soccer participation across the U.S. The partnership is described as a cornerstone of TOCA Social's mission to engage fans in innovative new ways.
• Unibail-Rodamco-WestfieldcoreStrategic or Co-development PartnerJoint venture partnership for continental Europe with venues under construction at CNIT La Défense, Paris. Unibail-Rodamco-Westfield is a major commercial property developer and operator providing real estate and operational expertise for TOCA Social's European expansion.
• Ventura EntertainmentcoreChannel Partner/ Reseller/ DistributorFirst franchise partnership for TOCA Social International, with a venue opening soon in Monterrey, Mexico. Ventura Entertainment is described as a leading location-based entertainment group bringing local market expertise and operational capabilities.
• Football Beyond BordersminorOthersCharitable partner working with inner city secondary schools for pupils disengaged or at risk of disengagement from school. TOCA Social supports with complementary activities and experiences for young people involved in the program.
• Charlton Athletic Community Trust (CACT)minorOthersCommunity partner delivering local initiatives improving health, reducing crime, and improving education and employment outcomes. Support targeted at young people at risk of offending, those with mental health issues, and people with disabilities. Partnership includes work experience, training, and paid employment opportunities.
• Charity BootsminorOthersUK-based charity collecting unwanted football boots and trainers and donating them to families facing financial hardship. TOCA Social has donated over 100 pairs of partially used footwear from its boot room to Charity Boots.
• Greenwich Schools Sport Partnership (GSSP)minorOthersPartnership with over 80 primary and secondary schools in Greenwich providing sports and PE-led activities aimed at improving health and wellbeing. TOCA Social's venue serves as a safe space for groups of inactive primary age children with little or no positive sporting experiences.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Swingers: Crazy golf and cocktails concept with venues in London and New York. Combines tech-light interactive gaming with a strong cocktail bar and street-food menu, targeting the same social entertainment occasion as TOCA Social.
• Lane7: UK bowling, gaming, and bar concept with multiple venues. Comparable on the integrated gaming-plus-F&B venue model, group bookings, and corporate event positioning in the same UK market.
• Roxy Ball Room: UK-based social gaming bar chain combining bowling, shuffleboard, beer pong, and darts with food and drinks. Operates in similar UK urban locations to TOCA Social with comparable group-booking, event-hire, and walk-in propositions.
• Puttshack: Tech-enabled mini golf and dining concept with venues in the U.S. and UK. Closely comparable on the proprietary-tech-plus-F&B-plus-group-bookings model, with a similar premium positioning and venue-level economics.
• Flight Club: Social darts concept with venues across the U.S. and UK, combining tech-enabled group gameplay with cocktails and food. Same activity-based social entertainment model targeting groups, tourists, and corporate clients.
• Topgolf: Global sports entertainment venue chain combining tech-enabled interactive gameplay (golf) with full bar, restaurant, and event spaces. Closest comparable in business model: tech-led game boxes, social dining, group bookings, and corporate events at a multi-venue scale.
• Bounce: Ping pong social venue with locations in London and Chicago, pairing interactive gaming with a full bar and street food menu. Same 'play, drink, eat' social occasion model that defines TOCA Social.
• Boxpark: UK social dining and entertainment concept built from shipping containers, hosting multiple F&B vendors alongside events, screenings, and group bookings. Overlaps with TOCA Social on the social venue + live sports screening + event hire model.
• F1 Arcade: Tech-enabled Formula 1 simulation racing experience with full F&B, opening venues in the UK and U.S. Closely mirrors TOCA Social's tech-led sports activity plus premium dining model, including the same 'watch live sport + play the sport' occasion.

Emerging players

• All Star Lanes: UK boutique bowling and dining concept with multiple venues. Comparable on the social venue + food and drink + group bookings model, though without the same level of proprietary sports technology as TOCA Social.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tocasocialuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about toca social