What Birthly does

Birthly LLC is a privately held, Delaware-domiciled virtual perinatal education platform headquartered in Nashville, Tennessee, founded in 2018 and operating with a team of 1–10. The company delivers live, expert-led online childbirth and postpartum classes to expecting parents across the United States, served by a network of 10+ credentialed independent contractors that includes International Board Certified Lactation Consultants (IBCLCs), labor and delivery nurses, certified cooperative childbirth educators, and prenatal yoga instructors. Birthly sells eight core class modules — Early Pregnancy Preparations, Prenatal Education Bootcamp, Coping & Comfort, Breastfeeding 101, Newborn Care, Infant Safety Basics, Perinatal Mental Health, and Pre/Postnatal Movement & Mindfulness — at a $50 per-class price point through its e-commerce website (mybirthly.com) and VHX-powered video catalog (mybirthly.vhx.tv), with one purchase covering both the birthing parent and their partner or support person.

The underlying technology stack is deliberately lean: VHX handles live video streaming and class catalog delivery, Stripe processes payments, and the company does not maintain a native mobile app. Differentiation is driven by the live, interactive format with real-time Q&A, a provider discount code system enabling hospital partners to subsidize patient access, and a multi-session access policy allowing a single registration to be redeemed across any scheduled live session of that class type. The product is complemented by a content and community layer including weekly complimentary virtual events, monthly email newsletters, support groups, and an SEO-driven perinatal blog.

Birthly's business model is hybrid B2B2C and direct-to-consumer. On the B2B2C side, the company partners with U.S. hospital systems — including AdventHealth, Common Spirit Health, UNM Health, UT Health, Mount Nittany Health, Cumberland Medical Center, Montrose Health, and Fauquier Health — that refer maternity patients and distribute discount codes, effectively outsourcing prenatal education delivery for healthcare providers that face post-COVID staffing constraints. On the D2C side, expecting parents self-select and purchase classes individually. Revenue is generated purely through one-time class purchases; no subscription, enterprise SaaS contract, or capitated pricing is disclosed. The company reports strong customer outcomes including a 90/100 Net Promoter Score, a 4.9/5.0 Google rating, and self-reported clinical metrics such as 43% higher breastfeeding rates at discharge and 50% fewer unplanned emergency department visits among class participants.

Name

Birthly

Legal name

Birthly LLC

Website

https://mybirthly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Birthly LLC is a Nashville-based virtual platform that delivers live, expert-led online childbirth and postpartum education classes to expecting parents nationwide, primarily through a B2B2C model with U.S. hospital systems and direct-to-consumer sales at $50 per class.

Ownership category

akta.pro rank

Product category

Online Perinatal Education Services

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Online childbirth classes
• Perinatal education
• Prenatal education
• Breastfeeding support
• Live online classes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Class Online Course Sales: Birthly generates revenue through direct per-class purchases on its e-commerce platform. Customers buy individual classes (e.g., Early Pregnancy Preparations, Prenatal Bootcamp) at a standard price point of $50 per class. Discount codes provided by healthcare partners can reduce or fully cover the cost. One purchase covers both the parent and their partner/support person. The company also offers complimentary community events as part of the customer journey.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Birthly delivers live, expert-led online childbirth and perinatal education classes to expecting parents. Its curriculum spans eight distinct course modules covering early pregnancy, labor and delivery, coping techniques, breastfeeding, newborn care, infant safety, perinatal mental health, and prenatal yoga/mindfulness. Classes are delivered via an interactive online learning platform with real-time Q&A, sold individually at $50 per class with each purchase covering the birthing parent and a support partner. The company operates a B2B2C distribution model where hospital systems and healthcare providers refer and subsidize access for their patients through discount codes.

Product overview

Birthly is an online perinatal education platform offering live, expert-led classes designed to support parents throughout their pregnancy and postpartum journey. The core offering consists of eight distinct course modules: Early Pregnancy Preparations (introductory class), Prenatal Education Bootcamp (comprehensive labor and delivery course), Coping and Comfort (pain management), Breastfeeding 101, Newborn Care, Infant Safety Basics, Perinatal Mental Health, and Perinatal Movement and Mindfulness. All courses are delivered live via interactive online sessions with Q&A capabilities. The platform operates on a class-catalogue model where purchasers can attend any scheduled live session of their purchased class type, and includes complementary community events as a supplementary resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Pregnancy Preparations A 90-minute introductory live online class designed for first trimester parents, covering pregnancy milestones, fetal development, body changes, common discomforts, screening and testing, partner involvement, and planning ahead.
• Prenatal Education Bootcamp A 5-hour deep-dive series split into two 2.5-hour sessions covering stages of labor and delivery, medical interventions, contraction timing, hospital preparation, coping strategies, and postpartum health.
• Coping and Comfort A 90-minute live online class focused on non-pharmacological pain management tools for labor, including breathwork, movement, touch, and vocalization techniques, with tips for partners.
• Breastfeeding 101 A 2-hour expert-led live online class taught by an International Board Certified Lactation Consultant covering breastfeeding fundamentals including AAP/WHO recommendations, anatomy, latch techniques, troubleshooting, and continued support.
• Newborn Care A 2-hour live online class helping new parents navigate the Fourth Trimester, covering infant behavior, basics of newborn care (bathing, diapering, swaddling), feeding, sleeping, soothing, and parental self-care.
• Infant Safety Basics A 90-minute live online class covering newborn safety considerations including car safety, SIDS and safe sleep, water safety, fire safety, poison safety, choking prevention, and an introduction to infant CPR.
• Perinatal Mental Health A 90-minute live online class providing understanding of perinatal mood and anxiety disorders, risk factors, signs of depression, anxiety, and psychosis, and strategies for self-care and building support systems.
• Per/Postnatal Movement and Mindfulness A 60-minute prenatal yoga live online class suitable for all levels, focusing on breathwork and movement designed to strengthen mind, body, and heart, supporting pregnancy, labor, and postpartum recovery.
• Community Events Complimentary virtual community events held multiple times monthly, covering various top-of-mind perinatal topics, available to all Birthly class purchasers.

Quantifiable outcome

• 96% of parents feel more confident about their pregnancy after taking Birthly classes
• +7 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• AdventHealthcoreChannel Partner/ Reseller/ DistributorAdventHealth is one of Birthly's flagship hospital partners. AdventHealth distributes Birthly's online childbirth education classes to expecting parents within its maternity care network, recommending and partially or fully subsidizing access through discount codes.
• UNM HealthcoreChannel Partner/ Reseller/ DistributorUNM Health integrates Birthly's virtual childbirth education into its maternal care services, referring expecting parents across its New Mexico health network to Birthly's classes.
• UT HealthcoreChannel Partner/ Reseller/ DistributorUT Health offers Birthly's online prenatal education to patients as part of its comprehensive maternity care program, distributing discount codes to expecting parents.
• Common Spirit HealthcoreChannel Partner/ Reseller/ DistributorCommon Spirit Health is a large national health system partner that uses Birthly to deliver prenatal education across its hospital network, enabling high-quality childbirth education at scale.
• Mount Nittany HealthcoreChannel Partner/ Reseller/ DistributorMount Nittany Health refers maternity patients in Pennsylvania to Birthly's online childbirth education classes as a complement to its in-hospital care.
• Cumberland Medical Center (CMC)coreChannel Partner/ Reseller/ DistributorCumberland Medical Center partners with Birthly to provide virtual prenatal education to expecting parents in its care, distributing access codes to patients.
• Montrose HealthcoreChannel Partner/ Reseller/ DistributorMontrose Health integrates Birthly's online childbirth education into its maternal health services, referring patients to Birthly's virtual class platform.
• Fauquier HealthcoreChannel Partner/ Reseller/ DistributorFauquier Health brought Birthly's online childbirth education to patients after pausing in-person classes during COVID. Sarah Cubbage, Director of Marketing and PR at Fauquier Health, provided a testimonial praising Birthly for outsourcing prenatal education while maintaining a high standard of care and giving patients access to education while keeping them safe. Fauquier Health distributes discount codes to patients to access Birthly classes at reduced or no cost.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tinyhood: Tinyhood offers live online classes for new and expecting parents covering childbirth, baby care, breastfeeding, and early childhood topics. Closely comparable to Birthly on format (live virtual classes), audience (expectant parents), and curriculum scope.
• Motherly: Motherly is a digital media and education platform serving expectant and new mothers with classes, content, and a community marketplace. Overlaps directly with Birthly on perinatal education delivery, audience, and content-led acquisition strategy.
• InJoy Health Education: InJoy Health Education produces childbirth, breastfeeding, and newborn care education materials and platforms used by hospitals and healthcare providers. Highly comparable to Birthly on both content and B2B distribution to hospital systems (Birthly's flagship GTM channel).
• Mama Natural: Mama Natural is a content and e-commerce platform offering online natural childbirth classes, breastfeeding courses, and baby-care content. Comparable to Birthly on audience (expectant/natural-birth-oriented parents), online class delivery, and content-driven D2C acquisition.
• Evidence Based Birth: Evidence Based Birth is an online childbirth education platform offering evidence-based classes, courses, and instructor training for parents and birth professionals. Directly comparable to Birthly as an online, expert-led childbirth education destination serving expectant parents.
• Lamaze International: Lamaze International is the established childbirth education organization offering certified instructor-led classes (in-person and online). Directly comparable as a childbirth education provider targeting expectant parents, with the additional layer of instructor certification that Birthly's roster mirrors.

Broad incumbents

• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health spanning preconception through postpartum, including education, care navigation, and provider consults. Operates in Birthly's domain (perinatal/maternal health, virtual delivery) but with a much broader clinical offering and larger scale.
• BabyCenter: BabyCenter is a large consumer content and tools platform for expectant and new parents, owned by Everyday Health Group. While primarily content/tools rather than live classes, it competes for the same expectant-parent audience and SEO-driven top-of-funnel traffic that Birthly invests in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mybirthly
• LinkedInlinkedin.com/company/birthly
• Instagraminstagram.com/mybirthly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birthly