RxPx
- Company typePrivate
- Founded2013
- HeadquartersCamperdown, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
RxPx firmographics
Firmographics- Name
- RxPx
- Legal name
- Medical Safety Systems Corporate Pty Ltd
- Website
- https://rxpx.health
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RxPx industry classification
Industry- Product category
- Digital Health SaaS for Life Sciences
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM), DTx/SaMD Deployment, Integration & Reimbursement Enablement (HLACANAO)
Keywords
Where RxPx is headquartered
LocationHeadquarters
- HQ city
- Camperdown
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
RxPx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: RxPx operates as a SaaS platform, providing digital health solutions to pharmaceutical companies and life sciences organizations. The platform is offered as a subscription-based solution, with pharmaceutical manufacturers licensing the platform to deploy patient support programs, HCP engagement tools, and analytics dashboards for their therapeutic brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription model tailored to pharmaceutical manufacturer needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
RxPx product offering
Product offeringCore offering
RxPx is an AI-supported digital health SaaS platform that helps pharmaceutical manufacturers and life sciences organizations deliver specialty therapy patient support programs, HCP workflow automation, and adherence solutions. Its portfolio centers on two core platforms — the Patient Platform (peer support, adherence tools, AI health concierge) and the HCP Platform (prescription workflows, prior authorization automation, real-time lab monitoring) — supplemented by Data Insights analytics, Agency Services for healthcare marketing content, and an AI Innovation technology layer.
Product overview
RxPx is an award-winning, AI-supported global digital SaaS platform designed for life sciences organizations. The portfolio centers on two core platforms — the Patient Platform (Rx) and the HCP Platform (Px) — which together form a unified ecosystem connecting prescribers, payers, pharmacies, patients, and care teams. Supporting these platforms are three modules: Data Insights (analytics and prescriptive reporting), Agency Services (content and marketing), and AI Innovation (the technology layer powering patient risk scoring, NLP-based adverse event monitoring, generative AI health buddy/concierge, and behavioral recommendation engines). Specialty therapy case studies in oncology, multiple sclerosis, sickle cell disease, and lab monitoring demonstrate platform deployments across therapeutic areas. The company has been pioneering patient-centric AI for over a decade.
Differentiator
Problem solved
Functional benefit
Brands
- RxPx Patient Platform: Digital patient engagement platform with social connections, educational programs, health tools, AI-powered adherence assistants, and community support for patients managing complex therapies.
- RxPx HCP Platform
- Curatio
Products and services
- Patient Platform
Companies that use RxPx
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RxPx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature12 records
RxPx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lumia CarecoreRxPx and Lumia Care announced strategic partnership in July 2025 to transform and expand tech-enabled, at-home nurse care in Australia. The partnership integrates Lumia Care's team of experienced nurses and health professionals with RxPx's existing nurse and digital health SaaS programs. Together they offer AI-driven digital patient support combined with in-person care including: at home infusion/injection support, oncology at home services, clinical trial home support, remote monitoring with device integration and patient education, and nurse educator/facilitator programs. The partnership creates a co-developed solution for life sciences organizations combining award-winning AI-driven digitized patient support with high-quality in-person nurse services in one seamless offering.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
RxPx competitors and assessment
Company assessmentDirect peers
- OptimizeRx: OptimizeRx delivers digital patient and HCP engagement solutions to pharma manufacturers, including adherence messaging and brand-support programs—directly comparable to RxPx's patient-support and HCP workflow offerings.
- Claritas Rx: Claritas Rx offers specialty pharmaceutical patient support and adherence platforms, including prior authorization and hub services—a closely comparable specialty-pharma PSP vendor.
- AssistRx: AssistRx provides patient access, affordability, and adherence solutions for specialty therapies, paralleling RxPx's patient onboarding, prior authorization, and adherence offerings.
- mPulse Mobile: mPulse Mobile delivers AI-powered conversational and SMS patient engagement for healthcare organizations, with a comparable focus on adherence messaging and chronic-condition support.
- Medisafe: Medisafe is a digital medication adherence platform that pairs with pharma brands to drive persistence—directly competing in the same adherence-and-engagement category as RxPx.
- ConnectiveRx: ConnectiveRx provides patient and provider engagement, hub services, and adherence programs for pharma manufacturers—closely comparable to RxPx's specialty pharma PSP use cases.
Broad incumbents
- IQVIA: IQVIA is the largest life-sciences technology and services provider, offering patient engagement, real-world evidence, and commercial analytics. It overlaps with RxPx across patient-support programs and pharma-grade analytics.
- Veeva Systems: Veeva provides pharma CRM, patient engagement, and clinical data platforms. Its Veeva CRM and Patient solutions directly overlap with RxPx's HCP Platform and patient-support products.
- Salesforce Health Cloud: Salesforce Health Cloud is a broad CRM platform with patient-engagement modules used by pharma and providers; it competes for the same enterprise patient-relationship management wallet share as RxPx.
Emerging players
- Doccla: Doccla provides virtual ward and remote patient monitoring services with a clinician-staffed model, partially overlapping with RxPx's lab monitoring and at-home care extensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RxPx social profiles
Digital presenceRxPx financial estimates
Financial estimateRevenue estimate
Valuation estimate
RxPx leadership team
Management profileNumber of profiles
Profiles11 records
RxPx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RxPx M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RxPx
What does RxPx do?
RxPx is an AI-supported digital health SaaS platform that helps pharmaceutical manufacturers and life sciences organizations deliver specialty therapy patient support programs, HCP workflow automation, and adherence solutions. Its portfolio centers on two core platforms — the Patient Platform (peer support, adherence tools, AI health concierge) and the HCP Platform (prescription workflows, prior authorization automation, real-time lab monitoring) — supplemented by Data Insights analytics, Agency Services for healthcare marketing content, and an AI Innovation technology layer.
Is RxPx a public or private company?
RxPx is a private company. It is classified as private equity controlled and is currently operating.
When was RxPx founded?
RxPx was founded in 2013. It employs 101 to 250 people.
Where is RxPx based?
RxPx is headquartered in Camperdown, Australia, in the Oceania region.
How does RxPx make money?
One revenue line is on record: saaS Platform Licensing.
Who are RxPx's main competitors?
Direct peers on record are OptimizeRx, Claritas Rx, AssistRx, mPulse Mobile, Medisafe and ConnectiveRx. Broad incumbents are IQVIA, Veeva Systems and Salesforce Health Cloud. Doccla is listed as an emerging player.
Does RxPx have an API?
No public API is recorded for RxPx.
What industry is RxPx in?
RxPx's product category is Digital Health SaaS for Life Sciences. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HLACANAM, DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms. Its NAICS code is 54151 and its SIC code is 7372.