Klear
Klear is an AI-powered influencer marketing platform with a 30M+ creator database, now operating as Meltwater Influencer Marketing. It serves global enterprises, agencies, and e-commerce teams with AI-driven creator discovery, fraud detection, campaign management, and revenue attribution.
- Company typePrivate
- Founded2011
- HeadquartersHaifa, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Klear does
Klear is an AI-powered influencer marketing platform originally founded in 2011 in Haifa, Israel. The platform enables brands to discover, vet, manage, and measure influencer marketing campaigns through a creator database of over 30 million profiles spanning 190+ countries. Its core technology stack combines a recommendation engine that learns a brand's DNA from briefs and historical campaign data, anomaly detection for bot and fake follower identification, generative AI for personalized creator outreach, and process automation covering content approval, communications, and payment workflows. The product is integrated with e-commerce platforms (Shopify, WooCommerce) for revenue attribution and with payment processors (Tipalti, Gigapay) for global creator payouts with automated tax compliance.
Klear was acquired by Meltwater, a publicly traded media intelligence company listed on the Oslo Stock Exchange, and now operates as Meltwater Influencer Marketing, powered by Klear AI Search. The company runs an enterprise-direct GTM motion with annual subscriptions priced up to $73,000, targeting three primary segments: global enterprises requiring centralized governance across markets, agencies managing multi-client campaigns, and e-commerce teams connecting influencer activity directly to revenue. Named customers include Canon, Microsoft, Unilever, Western Union, Mailchimp, and Cancer Support Community. The platform has been recognized as a Leader in the IDC MarketScape for both worldwide influencer marketing platforms for large enterprises and worldwide influencer management for SMB companies. Prior to its acquisition, Klear had raised approximately $2.9 million across seed and early-stage rounds between 2012 and 2015, with participation from AltaIR Capital, GIG, TMT Investments, and Microsoft ScaleUp Tel Aviv.
Klear firmographics
Firmographics- Name
- Klear
- Legal name
- Klear
- Website
- https://klear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klear is an AI-powered influencer marketing platform with a 30M+ creator database, now operating as Meltwater Influencer Marketing. It serves global enterprises, agencies, and e-commerce teams with AI-driven creator discovery, fraud detection, campaign management, and revenue attribution.
- Ownership category
- akta.pro rank
Klear industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (513210), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Klear is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Klear business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Software Subscription: Annual subscription-based pricing model for enterprise influencer marketing platform access. Pricing scales with organization size and feature requirements, with enterprise plans costing up to $73,000 annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier at $73,000 annually |
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Klear product offering
Product offeringCore offering
Klear operates as an end-to-end influencer marketing platform providing AI-powered creator discovery from a 30M+ profile database, campaign management, automated personalized outreach, integrated global creator payments, and ROI attribution tied to e-commerce conversions via Shopify and WooCommerce integrations. The offering is delivered to global enterprises, agencies, and e-commerce teams as the Meltwater Influencer Marketing solution, powered by Klear AI Search.
Product overview
Klear operates as the core influencer marketing product within Meltwater's platform suite. The offering is a unified end-to-end solution combining AI-powered creator discovery (30M+ database), campaign management, automated outreach, integrated payment processing (via Tipalti and Gigapay), and comprehensive ROI measurement with ecommerce integrations (Shopify, WooCommerce). The platform is positioned for global enterprises, agencies, and e-commerce teams with centralized governance and multi-client support capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Meltwater Influencer Marketing (powered by Klear)
Quantifiable outcome
- 307% ROI for customers using the platform
- +3 more outcomes
Companies that use Klear
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Klear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Klear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 47GcoreKlear announced a partnership with 47G, Utah's premier ecosystem for aerospace, cyber, and defense companies. The partnership aims to help Utah-based aerospace and defense companies overcome cash flow bottlenecks that slow their ability to scale and fulfill large contracts, by providing capital management tools and financing for approved milestones. 47G serves over 184 member companies across industry, government, academia, and capital.
Scale indicators1 record
Expansion highlights6 records
Klear competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and ROI measurement. Closest direct competitor to Klear in the enterprise tier with similar AI-powered workflow capabilities and Fortune 500 customer base.
- Upfluence: All-in-one influencer marketing platform offering creator discovery, outreach, campaign management, and affiliate tracking. Directly comparable to Klear across SMB and mid-market segments.
- Traackr: Influencer marketing platform focused on enterprise brands with strong analytics, brand safety, and creator relationship management capabilities. Competes in the same enterprise tier as Klear.
- Later (formerly Mavrck): Influencer marketing and social media management platform acquired by Later, serving enterprise brands with creator discovery and UGC campaign capabilities. Direct competitor in enterprise influencer marketing.
- IZEA Worldwide: Influencer marketing technology and services company operating a creator marketplace plus managed services. Competes with Klear in the creator discovery and campaign execution space.
- Grin: Creator management platform purpose-built for e-commerce and DTC brands with deep Shopify integration, payment processing, and affiliate program management. Direct competitor in the commerce-attribution use case.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform with creator marketplace, workflow automation, and e-commerce integrations. Competes directly with Klear across enterprise and agency segments with comparable AI-driven discovery.
Broad incumbents
- Brandwatch (Cision): Broad social media intelligence and consumer research platform within Cision's PR/comms portfolio with overlapping influencer marketing capabilities. Larger incumbent competing indirectly with Klear within integrated media intelligence suites.
Emerging players
- HypeAuditor: AI-powered influencer analytics and fraud detection platform with focus on audience quality verification and campaign analytics. Adjacent competitor to Klear's True Reach and bot detection capabilities.
- Modash: Creator discovery and analytics platform with global database of 250M+ creators, competing with Klear's 30M+ database on breadth and AI-powered search.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klear social profiles
Digital presenceKlear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klear leadership team
Management profileNumber of profiles
Klear funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klear
What does Klear do?
Klear operates as an end-to-end influencer marketing platform providing AI-powered creator discovery from a 30M+ profile database, campaign management, automated personalized outreach, integrated global creator payments, and ROI attribution tied to e-commerce conversions via Shopify and WooCommerce integrations. The offering is delivered to global enterprises, agencies, and e-commerce teams as the Meltwater Influencer Marketing solution, powered by Klear AI Search.
Is Klear a public or private company?
Klear is a private company. It is classified as corporate owned and is currently operating.
When was Klear founded?
Klear was founded in 2011. It employs 11 to 50 people.
Where is Klear based?
Klear is headquartered in Haifa, Israel, in the Middle East region.
How does Klear make money?
One revenue line is on record: enterprise Software Subscription.
Who are Klear's main competitors?
Direct peers on record are CreatorIQ, Upfluence, Traackr, Later (formerly Mavrck), IZEA Worldwide, Grin and Aspire (formerly AspireIQ). Brandwatch (Cision) is listed as a broad incumbent. Emerging players are HypeAuditor and Modash.
Does Klear have an API?
No public API is recorded for Klear.
What industry is Klear in?
Klear's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPAAAHAO, Influencer Operations & Payments (Workflow/Invoicing/Payouts). Its NAICS code is 513210 and its SIC code is 7311.