Live 2 B Healthy
Live 2 B Healthy is a senior fitness franchise founded in 2008 that delivers on-site group, private, and small-group fitness programs to adults 55+ at 300+ senior living communities nationwide through a network of 250+ certified trainers.
- Company typePrivate
- Founded2008
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Live 2 B Healthy does
Live 2 B Healthy is a senior-focused fitness franchise company founded in 2008 by Cory Czepa and headquartered in Prior Lake, Minnesota (legally Live 2 B Healthy Senior Fitness, LLC). The company delivers on-site group fitness programming to older adults at 300+ senior living communities across the United States, including Assisted Living, Skilled Nursing, Independent Living, Memory Care, 55+ Communities, and Community Centers. Its core product suite comprises Strength & Balance, Yoga, Aqua Fitness, Tai Chi, Memory Care, and Virtual classes led by 250+ certified trainers specializing in senior exercise progressions, with Private Personal Training and Small Group Training (3-6 participants) added in May 2025. Documented outcomes include a 59% fall rate reduction reported by one Memory Care partner and partner community length-of-stay nearly double the national average.
The business operates a dual-revenue model combining franchising and direct service delivery. Live 2 B Healthy sells franchise opportunities requiring $100K liquid capital, granting exclusive territories, training, branding, and operations support; franchisees conduct classes at partner senior living communities under a low-overhead, asset-light structure with no dedicated real estate. The second revenue stream comes from class packages, contracts, and memberships sold to senior participants, processed through the third-party MINDBODY platform for scheduling and payments. Geographic growth is concentrated in California, Florida, Texas, and Arizona, with stated targets of more than 50 franchise territories by end of 2026 and a brand development partnership with BrandONE (announced October 2025) to accelerate franchise sales infrastructure.
The company is privately held with no disclosed institutional capital, parent company, or M&A activity. There is no proprietary technology platform, no AI/ML capabilities disclosed, and infrastructure dependencies sit on MINDBODY, Google Maps, and Facebook for payments, geolocation, and social login respectively. Marketing is primarily organic and content-driven via website, blog, and social channels (Facebook, Instagram, LinkedIn, YouTube), supplemented by earned media and franchise development outreach.
Live 2 B Healthy firmographics
Firmographics- Name
- Live 2 B Healthy
- Legal name
- Live 2 B Healthy Senior Fitness, LLC
- Website
- https://live2bhealthy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Live 2 B Healthy is a senior fitness franchise founded in 2008 that delivers on-site group, private, and small-group fitness programs to adults 55+ at 300+ senior living communities nationwide through a network of 250+ certified trainers.
- Ownership category
- akta.pro rank
Live 2 B Healthy industry classification
Industry- Product category
- Senior Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior & Active Aging Personal Training (HSADAAAI)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Live 2 B Healthy is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Live 2 B Healthy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Franchise Fees: Live 2 B Healthy sells franchise opportunities to entrepreneurs who want to own a senior fitness franchise. Franchisees pay startup costs and ongoing fees in exchange for exclusive territories, training, support, and use of the Live 2 B Healthy brand and programs.
- Fitness Class Services: The company generates revenue through fitness class packages, contracts, and memberships sold to senior participants. Transactions are processed through MINDBODY payment platform. Classes are delivered at partner senior living communities by certified trainers.
- Private and Small Group Training: Individualized coaching services for seniors aged 55+ delivered in private or small group settings. Includes comprehensive health assessments, customized workout plans, progress tracking, and ongoing trainer support and motivation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Ownership - Requires $100K liquid capital |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Live 2 B Healthy product offering
Product offeringCore offering
Live 2 B Healthy delivers on-site group fitness classes (Strength & Balance, Yoga, Aqua Fitness, Tai Chi, Memory Care, and Virtual Fitness) to residents at partner senior living communities through a franchise network of 250+ certified trainers. The company also offers Private Personal Training and Small Group Training for individualized senior fitness, plus a franchise opportunity for entrepreneurs to operate in exclusive territories.
Product overview
Live 2 B Healthy is a senior fitness franchise company founded in 2008 offering on-site fitness programs for senior living communities. The core offering consists of group fitness classes (Strength & Balance, Yoga, Aqua Fitness, Tai Chi, Memory Care, and Virtual Fitness) delivered by certified trainers directly at partner communities. The portfolio includes two add-on services: Private Personal Training (one-on-one sessions) and Small Group Training (3-6 participants), both launched in 2025 to provide more personalized options. The company also operates a franchise model enabling entrepreneurs to open Live 2 B Healthy locations with exclusive territories, providing a turnkey business with training, operations, marketing, and fitness equipment support.
Differentiator
Problem solved
Functional benefit
Products and services
- Live 2 B Healthy Senior Fitness On-site group fitness programs for senior living communities led by certified trainers, designed to improve physical, mental, and social well-being of older adults aged 55+.
- Strength & Balance Classes Most popular class format using loops, bands, and mini-balls to build muscles and coordination for daily life activities, often utilizing a chair for balance and seated exercises. Designed for seniors in senior living communities.
- Yoga Classes Specially designed yoga classes for seniors promoting strength, balance, mobility, and relaxation. Sessions can be performed standing, seated, or a combination, making them inclusive for all ability levels.
- Aqua Fitness Classes Low-impact water-based fitness sessions held in outdoor pools at senior living communities, designed to build strength, improve cardiovascular health, and enhance flexibility while being gentle on joints.
- Tai Chi Classes Gentle martial arts exercise proven to improve muscular strength, flexibility, fitness, immunity, pain relief, and quality of life, particularly effective for mind-body health in seniors.
- Memory Care Classes Thoughtfully designed 30-minute fitness sessions focused on gentle movement, cognitive stimulation, and social engagement for seniors living with memory-related conditions.
- Virtual Fitness Classes Remote fitness programming enabling seniors to participate in exercise sessions from home or locations without in-person class availability.
- Private Personal Training One-on-one personalized fitness and health education tailored to individual needs, including comprehensive health and fitness assessment, customized workout plans, progress tracking, and ongoing trainer support. Ideal for those regaining strength after physical therapy or preferring private settings. Trainers come to the participant's home or community.
- Small Group Training More personalized fitness experience in an intimate setting with smaller class sizes (minimum 3, maximum 6 participants). Bridges gap between private sessions and larger group classes with tailored exercises and close-knit environment.
- Franchise Opportunities Senior fitness franchise opportunity offering exclusive territories, comprehensive training and support, low overhead model, and proven business systems. Requires $100K liquid capital. Franchisees deliver group fitness classes in partnership with senior living communities.
Quantifiable outcome
- 59% Fall Rate Reduction reported by one Memory Care Community Partner
- +4 more outcomes
Companies that use Live 2 B Healthy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Live 2 B Healthy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Live 2 B Healthy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- BrandONEflagshipLive 2 B Healthy joined BrandONE's portfolio of franchise partners as a new addition alongside Scoop Brothers and Another Nine. BrandONE is a franchise development company that supports and grows franchise brands. Live 2 B Healthy brings expertise in the senior fitness sector to the BrandONE portfolio.
- MINDBODYcoreMINDBODY serves as the third-party payment processor and workout sign-up portal for Live 2 B Healthy and its franchisees. The platform handles class bookings, payment processing (credit/debit cards), and account administration for member transactions.
- Senior Living CommunitiesflagshipLive 2 B Healthy partners with over 300 senior living communities across the country to deliver on-site fitness programs. Communities include Assisted Living, Skilled Nursing, Independent Living, Memory Care, 55+ Communities, and Community Centers. Partner communities benefit from reduced falls, increased length of stay, and enhanced resident satisfaction.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Live 2 B Healthy competitors and assessment
Company assessmentDirect peers
- SilverSneakers (Tivity Health): Largest senior fitness network in the U.S., offering group exercise classes at gyms, YMCAs, and community centers for adults 65+. Direct competitor for the same 55+ participant pool, though distributed primarily through Medicare Advantage insurance channels rather than senior living operator contracts.
- Nifty After Fifty: Senior fitness franchise that delivers on-site wellness programming inside senior living communities, closely mirroring Live 2 B Healthy's core model. Comparable target customer, comparable B2B sales motion, and comparable per-community recurring revenue structure.
- Curves International: Women's-focused fitness franchise (30-minute circuit training) with significant overlap into the 55+ female demographic, the largest cohort of senior fitness participants. Competes for the same franchisee entrepreneur pool and overlapping female senior customer base.
Emerging players
- Functional Aging Institute: Specialized training, certification, and programming provider for fitness professionals serving older adults. Competes for the same certified-trainer talent pool and influences the curriculum standards Live 2 B Healthy's trainers rely on.
- StretchLab: Assisted-stretching franchise with a growing 55+ client segment focused on mobility and flexibility. Adjacent category rather than direct competition, but competes for senior discretionary wellness spend and franchisee capital.
- Wellbeats: On-demand virtual fitness platform offering senior-targeted content, often sold to senior living operators and employers. Competes on the virtual-class portion of Live 2 B Healthy's portfolio and for the same operator digital wellness budgets.
Broad incumbents
- YMCA of the USA: National nonprofit operator of community fitness centers, many offering senior-specific programming (e.g., SilverSneakers host locations, Moving for Better Balance). Competes for the same older-adult participants, particularly at the community-center end of Live 2 B Healthy's market.
- Gold's Gym: Established global fitness franchise with broad demographic reach, including growing senior programming. While not senior-specialized, it competes indirectly for older-adult members and franchisee capital.
- Life Time Fitness: Premium national fitness operator with a senior membership base and group class programming (e.g., SilverSneakers host). Competes for the active-aging segment and for the attention of senior living operators evaluating amenity partners.
- Jazzercise: Long-established group fitness franchise offering dance-based and low-impact classes. Several Jazzercise formats serve older adults, positioning it as an indirect competitor for community-hosted programming slots at senior centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Live 2 B Healthy social profiles
Digital presenceLive 2 B Healthy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live 2 B Healthy leadership team
Management profileNumber of profiles
Profiles2 records
Live 2 B Healthy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live 2 B Healthy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live 2 B Healthy
What does Live 2 B Healthy do?
Live 2 B Healthy delivers on-site group fitness classes (Strength & Balance, Yoga, Aqua Fitness, Tai Chi, Memory Care, and Virtual Fitness) to residents at partner senior living communities through a franchise network of 250+ certified trainers. The company also offers Private Personal Training and Small Group Training for individualized senior fitness, plus a franchise opportunity for entrepreneurs to operate in exclusive territories.
Is Live 2 B Healthy a public or private company?
Live 2 B Healthy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Live 2 B Healthy founded?
Live 2 B Healthy was founded in 2008. It employs 51 to 100 people.
Where is Live 2 B Healthy based?
Live 2 B Healthy is headquartered in Minneapolis, United States, in the North America region.
How does Live 2 B Healthy make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are fitness Class Services and private and Small Group Training.
Who are Live 2 B Healthy's main competitors?
Direct peers on record are SilverSneakers (Tivity Health), Nifty After Fifty and Curves International. Emerging players are Functional Aging Institute, StretchLab and Wellbeats. Broad incumbents are YMCA of the USA, Gold's Gym, Life Time Fitness and Jazzercise.
Does Live 2 B Healthy have an API?
No public API is recorded for Live 2 B Healthy.
What industry is Live 2 B Healthy in?
Live 2 B Healthy's product category is Senior Fitness Services. Its primary akta.pro industry code is HSADAAAI, Senior & Active Aging Personal Training, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 71394 and its SIC code is 7997.