What BrandONE does

BrandONE is a U.S.-based franchise development consultancy that operates as an outsourced sales and growth partner for franchisors. Founded around 2016 by five industry veterans (Kurt Landwehr, Michael Mudd, Dave Schaeffers, Jason Barclay, and Peter Barkman) and headquartered in Charlotte, North Carolina, the firm maintains a portfolio of approximately 18-21 franchise brand partners spanning senior care, home services, restoration, pet services, beauty, fitness, food service, and youth enrichment. Its service offering spans the full franchise development lifecycle: brand evaluation, FDD review, growth strategy, lead generation (organic and broker-channel), candidate education via a proprietary Discovery Process, and franchisee onboarding.

The firm monetizes exclusively through a performance-based, no-retainer model — it is compensated only when franchise systems grow. Its go-to-market combines direct franchisor engagement with a deep broker/consultant channel (FranChoice, FranNet, FranServe, IFPG, Franchise Consulting Company), which it has cultivated over 20+ years. The technology stack is standard for a professional services consultancy — CRM, email/text campaign tools, franchise development portals, and digital lead generation platforms — with no proprietary software products.

BrandONE's competitive differentiation rests on leadership pedigree (former C-level operators and franchisees from Driven Brands, Neighborly, CertaPro, Menchie's, RE/MAX) and a candidate-education-first recruitment philosophy that eschews high-pressure tactics. The firm is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and it has continued adding marquee partnerships through 2025-2026 (Menchie's, Stretch-n-Grow, among others) alongside a senior CGO hire.

Name

BrandONE

Legal name

BrandONE

Website

https://brandonefd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BrandONE is a U.S.-based franchise development consultancy that serves franchisors through outsourced, performance-based franchisee recruitment and growth strategy, leveraging a 20-year broker network and a portfolio of ~21 brand partners across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Franchise Development Services (Performance-Based): BrandONE charges no retainer fee. The company is only compensated when franchise systems grow (performance-based / success fee model). Specific dollar amounts depend on the brand's growth goals, internal marketing infrastructure, operational support needed, and timeline. This aligns BrandONE's incentives directly with franchise growth outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

BrandONE is an outsourced franchise development consultancy that helps franchisors sustainably grow their franchise systems without building an in-house development team. The firm handles the full franchise development lifecycle—from FDD review and brand positioning through lead generation, candidate education, validation, and onboarding—on a performance-based fee model with no retainer. Services also include candidate recruitment, broker-network positioning, and franchise growth strategy.

Product overview

BrandONE is a franchise development consultancy that operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offering is franchise development and recruitment services, through which they partner with franchisors to help them sustainably grow enterprise value. The service encompasses brand evaluation, strategic planning, lead generation, candidate education, and franchisee recruitment. BrandONE represents a portfolio of 18 franchise brands across diverse sectors including senior care, home services, restoration, pet care, fitness, beauty, and food. Their service offering includes franchise development strategy, educational media library, brand development, and the BrandOne-On-One podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Development Services End-to-end outsourced franchise development consulting for franchisors, covering FDD review, brand evaluation, Item 19 financial performance representation development, broker-network positioning, lead generation, and franchisee placement on a performance-based fee model with no retainer.
• Franchise Recruitment Services Qualified candidate recruitment and education for franchisors through direct-to-candidate lead generation plus deep relationships with the largest franchise broker and consultant networks (FranChoice, FranNet, FranServe, IFPG, Franchise Consulting Company, FranFund).
• Growth Strategy Consulting Strategic franchise growth planning for partner brands, including brand readiness assessment, infrastructure development planning, candidate quality optimization, multi-unit growth roadmaps, and royalty margin improvement strategy.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Stretch-n-GrowcoreStrategic or Co-development Partner · 19 May 2026Strategic franchise development partnership announced in May 2026. Stretch-n-Grow, a youth fitness and enrichment franchise founded in 1992, partnered with BrandONE to support its franchise network expansion. BrandONE will handle franchise development and strategic growth initiatives including marketing, technology, operations, and growth strategies. Stretch-n-Grow operates mobile, community-based children's health and wellness programs in the U.S. and internationally, serving over 50,000 children weekly across preschools, childcare centers, churches, and community organizations.
• Menchie's Frozen YogurtcoreStrategic or Co-development Partner · 24 March 2026One of five franchise brands that partnered with BrandONE in March 2026 to support franchise expansion efforts. The collaboration focuses on building scalable growth strategies and attracting qualified franchisees. Menchie's is the world's largest self-serve frozen yogurt concept.
• Mess HallcoreStrategic or Co-development Partner · 24 March 2026One of five franchise brands that partnered with BrandONE in March 2026. Mess Hall is a walk-in interactive trucker hat bar with a nostalgic camp-cafeteria model. The partnership aims to develop disciplined and scalable franchise strategies.
• Bishops Cut & ColorcoreStrategic or Co-development Partner · 24 March 2026One of five franchise brands that partnered with BrandONE in March 2026. Bishops is a bold, culture-driven hair care brand with an inclusive, unisex salon model. The partnership supports their franchise expansion across urban markets nationwide.
• Delta CrowncoreStrategic or Co-development Partner · 24 March 2026One of five franchise brands that partnered with BrandONE in March 2026. Delta Crown is positioning itself to become the national leader in hair extensions with a full-service, membership-driven salon model built for recurring revenue. Backed by Head to Toe Brands and The Riverside Company.
• SOLENVIA CaregiverscoreStrategic or Co-development Partner · 24 March 2026One of five franchise brands that partnered with BrandONE in March 2026. SOLENVIA is a mission-driven senior home care brand delivering fast, reliable, and compassionate in-home support. The partnership aims to launch national senior home care franchise expansion.
• Live 2 B HealthycoreStrategic or Co-development Partner · 9 October 2025New franchise partner added to BrandONE's portfolio in October 2025. Live 2 B Healthy is a senior-focused fitness brand that partners with senior living communities to deliver customized, trainer-led exercise programs designed to improve balance, strength, flexibility, and overall well-being for older adults.
• Scoop BrotherscoreStrategic or Co-development Partner · 9 October 2025New franchise partner added to BrandONE's portfolio in October 2025. Scoop Brothers is a family-owned and operated K-9 waste removal service serving both residential and commercial properties, helping clients maintain clean and safe spaces for pets and families.
• Another NinecoreStrategic or Co-development Partner · 9 October 2025New franchise partner added to BrandONE's portfolio in October 2025. Another Nine is a turnkey indoor golf business delivering a country-club experience at public-course prices with private, fully self-service suites, 24/7 access, and ultra-realistic simulators.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Franchise Brokers Association: Franchise Brokers Association is a membership-based franchise consulting network that connects prospects to franchise brands. It is named as one of BrandONE's consultant network partners and is directly comparable as a candidate-sourcing channel for emerging franchisors.
• FranNet: FranNet is a major franchise consulting organization that refers candidates to franchise brands. BrandONE works with FranNet as a downstream candidate source, and the firms are directly comparable as competing gateways between franchise candidates and emerging franchisors.
• International Franchise Professionals Group (IFPG): IFPG is one of the largest franchise consulting and broker networks in the U.S., explicitly named as a BrandONE distribution partner. IFPG members represent BrandONE's brand partners to franchise candidates, making it a peer in candidate flow even though it sits slightly upstream of BrandONE in the funnel.
• FranChoice: FranChoice is one of the largest franchise consulting networks in North America, matching prospective franchisees with vetted brands. BrandONE explicitly leverages FranChoice as a distribution channel for its brand partners, making FranChoice both a channel partner and the most analogous comparator for BrandONE's broker-network-driven GTM motion.
• FranServe: FranServe is a leading franchise consulting network representing hundreds of brands and franchise consultants nationwide. BrandONE channels candidates through FranServe and competes with it/them for the attention and curation slots of franchise consultants representing emerging brands.
• iFranchise Group: iFranchise Group is a long-established franchise development consulting firm that helps emerging and established franchisors build and scale franchise systems. It directly competes with BrandONE across franchise strategy, FDD compliance, and franchise sales support, and serves a similar emerging-to-mid-market franchisor base.
• FranFund: FranFund is a franchise funding and consulting organization that supports prospective franchisees and partners with emerging franchisors. BrandONE names FranFund among its consultant-network relationships; the two firms overlap on emerging franchisor development and on candidate financial qualification, making FranFund a meaningful peer.
• Franchise Consulting Company: Franchise Consulting Company is a franchise consulting and broker network serving prospective franchisees and emerging brands. It is explicitly listed among BrandONE's broker-network relationships and competes for the same consultant-curation slots and candidate flow.

Others

• Neighborly: Neighborly is the largest home-services franchise conglomerate in the U.S. and a former employer of BrandONE's Chief Development Officer Dave Schaefers. It is relevant as a marquee BrandONE-style FSD client archetype rather than a direct competitor, since Neighborly operates franchise systems rather than selling development services.
• Driven Brands: Driven Brands is a large automotive-services franchisor (Maaco, Meineke, CARSTAR, Take 5, 1-800 Radiator). It is relevant contextually because multiple BrandONE leadership members came from Driven Brands. It is a representative enterprise franchisor and BrandONE's customer archetype rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLckMusW6z6ivcZ-oU8HzJMnmatpQQcUtq
• Facebookfacebook.com/brandonefd
• LinkedInlinkedin.com/company/brandonefd

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandONE