SellerActive
SellerActive is a cloud-based multichannel e-commerce management platform that enables 6,000+ retailers, brands, and agencies to centrally list, reprice, and synchronize inventory across Amazon, Walmart, eBay, TikTok Shop, and 2,000+ other channels.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SellerActive does
SellerActive is a cloud-based multichannel e-commerce management platform founded in 2011 and headquartered in Portland, Oregon; the company operates as a brand within Cart.com's unified commerce ecosystem following its acquisition. The platform enables e-commerce retailers, brands, agencies, and resellers to centrally create product catalogs, publish listings, synchronize inventory, reprice competitively, consolidate orders, and route fulfillment across approximately 2,000 channels, with native certified integrations to Amazon, Walmart, eBay, TikTok Shop, Etsy, Shopify, BigCommerce, and Magento, plus fulfillment ties to Amazon FBA/MCF, Walmart WFS, Flexport/Deliverr, and ShipStation.
The platform is built on Cart.com's Constellation AI technology and exposes three AI-driven modules: Automerch (marketplace and category recommendation), Autocomplete (listing attribute generation), and Autoprice (machine-learning repricing reported to capture the Amazon Buy Box 72% of the time, updating listings roughly every 46 seconds). At scale the platform reports 250 million-plus processed orders, 28 million automated listings per month, and 10 million pricing adjustments per day, supporting a customer base of more than 6,000 brands, sellers, and agencies.
SellerActive earns revenue primarily through tiered SaaS subscriptions priced by GMV processed, with a 14-day free trial that auto-converts to a paid plan based on tracked volume. Supplementary monetization comes from tiered implementation services (free self-guided, $500 Limited 30-Day, $1,250 Premier 90-Day) and project-based Professional Services covering marketplace launch, listing optimization, inventory cleanup, data enrichment, and integrations. Go-to-market is hybrid: a product-led growth motion with self-serve signup sits alongside an inside sales team (1.800.545.7385), an enterprise/field motion for larger brands and agencies, and a reseller/partner channel for agencies managing multiple client accounts.
SellerActive firmographics
Firmographics- Name
- SellerActive
- Legal name
- SellerActive, Inc.
- Website
- https://selleractive.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SellerActive is a cloud-based multichannel e-commerce management platform that enables 6,000+ retailers, brands, and agencies to centrally list, reprice, and synchronize inventory across Amazon, Walmart, eBay, TikTok Shop, and 2,000+ other channels.
- Ownership category
- akta.pro rank
SellerActive industry classification
Industry- Product category
- Multichannel E-commerce Management Software
- akta.pro primary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SellerActive is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SellerActive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Marketplace Management): Core software subscription for multichannel listing, repricing, inventory, and order management. Pricing tier based on GMV processed during the subscription period. Free 14-day trial auto-upgrades to paid plan based on tracked GMV.
- Implementation Services: One-time fees for onboarding and implementation support including Self-Guided (free), Limited 30 Day ($500), and Premier 90 Day ($1,250) service packages.
- Professional Services Projects: Custom project-based services including New Seller Marketplace Launch, New Marketplace Listing, Multichannel Inventory Expansion, Inventory Management and Clean-Up, Data Enrichment, and Refresh Trainings. Pricing scoped per project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketplace Management SaaS - tiered by GMV |
| Freemium | Monthly | Self-Guided Onboarding - Free |
| One time/ perpetual license | Multi-year contract | Limited 30 Day Implementation Service |
| One time/ perpetual license | Multi-year contract | Premier 90 Day Implementation Service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
SellerActive product offering
Product offeringCore offering
SellerActive provides a cloud-based multichannel e-commerce management SaaS platform that enables internet retailers to centralize product listings, automate repricing, sync inventory in real time, and consolidate orders across 2,000+ marketplaces and channels (Amazon, Walmart, eBay, TikTok Shop, Etsy, Shopify, BigCommerce, and others). The platform is powered by Cart.com's Constellation AI (Automerch, Autocomplete, Autoprice) and is supplemented by tiered Implementation Services and Professional Services for new seller launches, listing optimization, data enrichment, and ongoing multichannel management.
Product overview
SellerActive is a multichannel e-commerce management platform acquired by Cart.com in 2021 and founded in 2011. The platform operates as a unified solution with three integrated layers: (1) Core Platform - Marketplace Management software providing centralized product catalog creation, automated repricing technology, and inventory syncing and order routing across 2000+ channels; (2) AI Suite - Constellation AI powering intelligent automation with Automerch (marketplace recommendations), Autocomplete (listing optimization), and Autoprice (machine learning repricing); (3) Managed Services - Professional services including E2E Marketplace Management, Advertising & SEO, Inventory Optimization, Listing Optimization, System Integrations, and Guided Onboarding. The platform integrates natively with major marketplaces (Amazon, Walmart, eBay, TikTok Shop, Etsy), shopping carts (Shopify, BigCommerce, Magento), and fulfillment services (Amazon FBA, Walmart WFS, Flexport/Deliverr, ShipStation, SkuVault).
Differentiator
Problem solved
Functional benefit
Products and services
- Marketplace Management
- Implementation Services
- Professional Services
- E2E Marketplace Management
- Marketplace Strategy
- Advertising & SEO
- Inventory Optimization
- Listing Optimization
- Channel Feed Optimization
- System Integrations
- Guided Onboarding
Quantifiable outcome
- Average 22% revenue growth in first 60 days for new customers without expanding workforce
- +6 more outcomes
Companies that use SellerActive
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
SellerActive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability6 records
Feature13 records
SellerActive partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, support and flagship.
- AmazoncoreDeep integration with Amazon Seller Central, FBA (Fulfillment by Amazon), and MCF (Multichannel Fulfillment). Enables automated listing, repricing with 72% Buy Box capture, and fulfillment across Amazon's ecosystem.
- WalmartcoreWalmart Marketplace and WFS (Walmart Fulfillment Services) integration. Enables listing optimization, repricing strategies, and fulfillment through Walmart's network.
- TikTok ShopcoreIntegration for selling on TikTok Shop social commerce platform with automated listing and inventory sync capabilities.
- eBaycoreeBay marketplace integration with bulk listing, duplicate detection, and eBay Guaranteed Delivery program support.
- ShopifycoreOfficial Shopify integration for inventory sync, order management, and listing publication. Available on Shopify App Store with 43+ ratings.
- BigCommercecoreBigCommerce platform integration for cross-channel selling, inventory synchronization, and order consolidation.
- Flexport (formerly Deliverr)coreFlexport fulfillment integration providing fast shipping tags for Walmart (2-Day Shipping) and eBay (Guaranteed Delivery) programs. Automatically prioritizes Flexport fulfillment center for order routing.
- ShipStationcoreShipping software integration for order fulfillment, label printing, and shipping management across sales channels.
- SkuVaultsupportInventory management software integration providing real-time inventory syncing and warehouse management with SellerActive.
- Google ShoppingsupportGoogle Shopping product feed integration for advertising and product listing ads across Google ecosystem.
- Google AdssupportGoogle Ads integration for advertising feed management and campaign optimization.
- Facebook/MetasupportFacebook advertising feed integration for social commerce and product ads.
- QuickBookssupportQuickBooks Online integration for accounting, invoicing, and financial reporting synchronization.
- EasyPostsupportShipping carrier integration through EasyPost for label purchasing and shipment tracking.
- Cart.comflagshipParent company and platform provider. SellerActive is powered by Cart.com's Constellation AI technology and is part of Cart.com's unified commerce ecosystem including fulfillment centers, storefront, and multichannel management.
- Magento/Adobe CommercesupportMagento platform integration for e-commerce management and channel synchronization.
- Bing ShoppingsupportMicrosoft Bing Shopping product feed integration for advertising across Bing network.
- EtsysupportEtsy marketplace integration for listing management and inventory sync.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
SellerActive competitors and assessment
Company assessmentDirect peers
- Helium 10: All-in-one SaaS suite for Amazon and Walmart sellers covering keyword research, listing optimization, repricing, and analytics. Competes directly with SellerActive's marketplace listing, repricing, and analytics capabilities for the same SMB and agency customer base.
- ChannelEngine: Enterprise multichannel e-commerce platform that connects brands and retailers to 700+ marketplaces globally. Direct competitor in marketplace integration, listing, inventory sync, and order management with a comparable SaaS architecture.
- Linnworks: Multichannel inventory, order, and listing management platform used by merchants and 3PLs to sell across marketplaces and channels. Closely mirrors SellerActive's core inventory sync, listing, and order orchestration workflow.
- Feedonomics: Product feed management and listing platform that syndicates product data across marketplaces, advertising channels, and shopping engines. Overlaps with SellerActive's Channel Feed Optimization and Google Shopping/Bing/Facebook feed integrations.
- Sellbrite: Multichannel listing and inventory management tool (now owned by GoDaddy) targeted at SMB sellers listing on Amazon, eBay, Walmart, and Shopify. Closely comparable in SMB positioning, core feature set, and PLG distribution approach.
- Zentail: Multichannel e-commerce management platform for mid-market sellers and brands, offering listing, inventory, order, and analytics automation across Amazon, Walmart, and other marketplaces. Direct overlap in product scope and customer profile.
- GoDataFeed: Product feed management and optimization platform for Google Shopping, Bing, Facebook, and marketplaces. Competes with SellerActive's feed and channel advertising integrations, particularly for advertisers prioritizing paid shopping channels.
- SureDone: Multichannel e-commerce platform for sellers and brands offering listing, inventory, repricing, and order management across eBay, Amazon, Shopify, BigCommerce, and Walmart. Functionally comparable to SellerActive, often cited as an SMB alternative.
Broad incumbents
- ChannelAdvisor: Established enterprise multichannel commerce platform (now part of CommerceHub) covering marketplaces, advertising, and order management. Competes in the same category as SellerActive but skews toward large enterprise brands and broader commerce orchestration.
- Shopify: Dominant commerce platform whose expanding marketplace, B2B, and multichannel tools increasingly compete with SellerActive's listing and order-management scope. While not a like-for-like peer, Shopify's roadmap directly affects SellerActive's Shopify-integrated merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SellerActive social profiles
Digital presenceSellerActive financial estimates
Financial estimateRevenue estimate
Valuation estimate
SellerActive leadership team
Management profileNumber of profiles
Profiles3 records
SellerActive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SellerActive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SellerActive
What does SellerActive do?
SellerActive provides a cloud-based multichannel e-commerce management SaaS platform that enables internet retailers to centralize product listings, automate repricing, sync inventory in real time, and consolidate orders across 2,000+ marketplaces and channels (Amazon, Walmart, eBay, TikTok Shop, Etsy, Shopify, BigCommerce, and others). The platform is powered by Cart.com's Constellation AI (Automerch, Autocomplete, Autoprice) and is supplemented by tiered Implementation Services and Professional Services for new seller launches, listing optimization, data enrichment, and ongoing multichannel management.
Is SellerActive a public or private company?
SellerActive is a private company. It is classified as corporate owned and is currently operating.
When was SellerActive founded?
SellerActive was founded in 2011. It employs 51 to 100 people.
Where is SellerActive based?
SellerActive is headquartered in Portland, United States, in the North America region.
How does SellerActive make money?
Three revenue lines are on record. SaaS Subscription (Marketplace Management) is the primary driver. The others are implementation Services and professional Services Projects.
Who are SellerActive's main competitors?
Direct peers on record are Helium 10, ChannelEngine, Linnworks, Feedonomics, Sellbrite, Zentail, GoDataFeed and SureDone. Broad incumbents are ChannelAdvisor and Shopify.
Does SellerActive have an API?
Yes. SellerActive offers an Open API for Marketplace Management that enables developers to build custom integrations and automations. The API supports inventory management (GET Inventory API calls), order management (Order API with 30-day query window), and tracking URL updates. API rate limiting and throttling are documented. API key authentication is used. Developer documentation is at www.selleractive.com/support/api-documentation.
What industry is SellerActive in?
SellerActive's product category is Multichannel E-commerce Management Software. Its primary akta.pro industry code is BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).