Saving the Blue
- Company typePrivate
- Founded2018
- HeadquartersDavie, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Saving the Blue firmographics
Firmographics- Name
- Saving the Blue
- Legal name
- Saving the Blue, Inc.
- Website
- https://savingtheblue.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Saving the Blue industry classification
Industry- Product category
- Marine Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching) (THAAAAAJ)
Keywords
Where Saving the Blue is headquartered
LocationHeadquarters
- HQ city
- Davie
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Saving the Blue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Shark Adoptions: Adopters pay to symbolically or actually adopt a tagged shark. Real sharks with PIT tags range $50-175, acoustic tagged sharks $200-350, satellite tagged sharks $1750+. Symbolic adoptions available for $35. Each adoption includes naming rights, certificate, and updates on recapture.
- Research Expeditions: Week-long research trips to The Bahamas priced at $3,350 for 7 nights/8 days. Includes return flights from Fort Lauderdale, lodging, food, activities, lectures, and training. 20% deposit required ($670, increasing to $670 in 2027).
- Merchandise Sales: Limited edition clothing (t-shirts, hoodies $25-50), hats, prints, certificates, and children's books. All proceeds support conservation missions.
- Raffles: Annual raffle with prizes including week-long research trips worth $3,350, shark adoptions, eco-friendly products, and memorabilia. Tickets sold in bundles from $10 (10 tickets) to $100 (200 tickets).
- Donations and Memberships: General donations and monthly membership program called 'Blue Side' at $5/month. Registered 501(c)(3) nonprofit making donations tax-deductible.
- Gift Donations and Product Collaborations: Gift donations, collaborations with partner brands for eco-friendly products, and receiver/listening station adoptions at $1,900 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Symbolic Shark Adoption - $35 |
| One time/ perpetual license | Pay-as-you-go | PIT Tagged Shark Adoption - $50-175 |
| One time/ perpetual license | Pay-as-you-go | Acoustic Tagged Shark Adoption - $200-350 |
| One time/ perpetual license | Pay-as-you-go | Satellite Tagged Shark Adoption - $1,750+ |
| One time/ perpetual license | Pay-as-you-go | Receiver/Listening Station - $1,900 |
| Subscription | Multi-year contract | Research Expedition - $3,350 per person |
| Transaction based/ take rate | Pay-as-you-go | Raffle Tickets - $10-$100 |
| Subscription | Monthly | Blue Side Monthly Membership - $5/month |
| Unit Pricing | Pay-as-you-go | Clothing - $25-$50 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Saving the Blue product offering
Product offeringCore offering
Saving the Blue is a 501(c)(3) nonprofit that conducts shark and marine wildlife research while offering symbolic and tagged shark adoptions, week-long citizen-science research expeditions to The Bahamas, eco-conscious apparel and art prints, fundraising raffles, recurring monthly memberships, and gift donations to fund its field conservation work. Scientific output is delivered through peer-reviewed publications, educational lectures, school visits, and wildlife media appearances including Shark Week and BBC Blue Planet.
Product overview
Saving the Blue is a 501(c)(3) nonprofit shark research and conservation organization offering a portfolio of products and programs centered on marine conservation. The core offerings include the Adopt-a-Shark program (ranging from $35 symbolic adoptions to $1,750+ satellite-tagged shark adoptions), Research Expeditions to The Bahamas combining hands-on shark tagging with education, Raffle fundraising programs with prizes including research trips, and Blue Side monthly memberships at $5/month. Supporting product lines include limited edition clothing and merchandise, shark tag certificates, art prints, and gift donations. The organization also maintains a Shark Research Station initiative as a strategic future expansion. All offerings are designed to fund and support shark research, conservation, and public education about marine ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Shark Adoptions
Quantifiable outcome
- Multiple shark species tracked including hammerheads, tiger sharks, nurse sharks, reef sharks, sandbar sharks, silky sharks, and critically endangered smalltooth sawfish
Companies that use Saving the Blue
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Saving the Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Saving the Blue partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- FahlocoreFahlo partnered with Saving the Blue to create shark tracking bracelets. Each bracelet comes with a real shark to track, allowing supporters to follow shark movements. bracelets featured in Surprise Fahlo Bundle raffle prizes. Active partnership since 2021 with annual bundles.
- ShrkcominorSHRKco provided fossilized Megalodon teeth as raffle prizes. Owner spent 2 years finding first full tooth. Partnership for raffle prize donations.
- MableminorEco-friendly bamboo toothbrush brand. Long-term partners and friends of Saving the Blue. Mable Set worth $30 donated as raffle prize.
- Earth BreezeminorEco-friendly laundry detergent brand. Long-term partners and friends providing $120 eco-friendly bundle for raffle.
- Stream2SeaminorReef-safe sunscreen brand tested and proven safe for freshwater fish, saltwater fish, and coral. Provided $50 gift card for raffle.
- LunchskinsminorRecyclable sandwich bag brand. Long-term partners and supporters providing eco-friendly sets for raffle prizes.
- Gili GearminorColorado-based marine grade gear manufacturer. Provided repurposed vinyl mesh tote bag worth $65 for raffle.
- Fin MontaukminorJewelry brand created Saving the Blue pendant collaboration. Fin Montauk X Saving the Blue pendant available for purchase.
- The FaunaryminorSaving the Blue supporter providing surprise shark-themed items worth $85 for raffle.
- Tidal Sports / Pro ShotminorMask and snorkel equipment brand. Provided Tidal Mask and Snorkel Set worth $100+ for raffle prizes.
- Danielle BurnsideminorArtist providing hammerhead resin art pieces worth $60 for raffle prizes.
- Endangered Species ChocolateminorChocolate brand providing dozen chocolate bars for raffle. Blake Moynes connection.
- Alison ChingminorCreative designer who designed the exclusive Project Range clothing collection inspired by Saving the Blue's five core research projects.
- Discovery Channel / Shark WeekcoreFeatured organization during Discovery Channel Shark Week annually 2021-2026. Expedition documentation and team appearances including 'Deadliest Bite' episode.
- BBCcoreFeatured in BBC Blue Planet productions in 2019 and 2020, providing global media exposure for conservation work.
- Bahamas Department of Environmental Planning and Protection (DEPP)coreGovernment body regulating research permits. Participation in research activities dependent on education level as per DEPP requirements. Research permits required for all activities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Saving the Blue competitors and assessment
Company assessmentBroad incumbents
- Oceana: Large international ocean conservation advocacy organization. Comparable as a peer ocean-focused nonprofit reliant on donations, but Oceana operates at vastly greater scale with a policy-advocacy orientation rather than field tagging research.
- Re:wild: Global biodiversity and conservation nonprofit (formerly Global Wildlife Conservation). Comparable as a peer wildlife/species conservation nonprofit attracting restricted grant funding, though Re:wild's portfolio spans many species beyond sharks.
- Sea Shepherd Conservation Society: Established marine conservation nonprofit with a much broader operational and advocacy footprint. Comparable as a peer marine nonprofit that uses public campaigns and donations to fund ocean protection, but operates at far greater scale and scope.
- Wildlife Conservation Society: Major international wildlife conservation nonprofit. Comparable as a peer conservation nonprofit with scientific research, donor-supported funding, and field operations, though WCS operates aquariums and global field programs well beyond shark-only research.
Direct peers
- Ocearch: Marine nonprofit focused on shark and ocean predator research, tagging, and tracking. Highly comparable because Ocearch also runs shark-tagging expeditions, publishes tracking data, and uses media exposure to drive donor engagement and educational outreach.
- Marine Conservation Institute: Science-based nonprofit working to protect marine ecosystems and species. Comparable as a peer marine conservation nonprofit combining research with public-facing advocacy and donor-supported programs.
- Beneath the Waves: Marine conservation nonprofit using science, technology, and storytelling to protect sharks and the ocean. Comparable as a science-led, media-savvy marine nonprofit that pairs research with public engagement.
- Shark Research Institute: Long-standing nonprofit dedicated to scientific research on sharks and rays globally. Comparable as a peer shark-focused research organization running field expeditions and publishing science, even though it operates at a larger geographic scale.
- Sharks4Kids: Nonprofit focused on shark education and youth outreach. Comparable because it combines marine conservation messaging with classroom and student engagement, mirroring Saving the Blue's educational outreach and 'shark research station' vision.
Others
- Fahlo: Wildlife tracking bracelet company partnered with Saving the Blue since 2021. Listed as a peer rather than a competitor because it operates as a distribution and engagement channel rather than a research nonprofit, while still being thematically tightly linked to Saving the Blue's shark-tracking offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Saving the Blue social profiles
Digital presenceSaving the Blue compliance and trust
Trust signalCompliance1 record
Saving the Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saving the Blue leadership team
Management profileNumber of profiles
Profiles2 records
Saving the Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saving the Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saving the Blue
What does Saving the Blue do?
Saving the Blue is a 501(c)(3) nonprofit that conducts shark and marine wildlife research while offering symbolic and tagged shark adoptions, week-long citizen-science research expeditions to The Bahamas, eco-conscious apparel and art prints, fundraising raffles, recurring monthly memberships, and gift donations to fund its field conservation work. Scientific output is delivered through peer-reviewed publications, educational lectures, school visits, and wildlife media appearances including Shark Week and BBC Blue Planet.
Is Saving the Blue a public or private company?
Saving the Blue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Saving the Blue founded?
Saving the Blue was founded in 2018. It employs 1 to 10 people.
Where is Saving the Blue based?
Saving the Blue is headquartered in Davie, United States, in the North America region.
How does Saving the Blue make money?
Six revenue lines are on record. Shark Adoptions are the primary driver. The others are research Expeditions, merchandise Sales, raffles, donations and Memberships and gift Donations and Product Collaborations.
Who are Saving the Blue's main competitors?
Broad incumbents on record are Oceana, Re:wild, Sea Shepherd Conservation Society and Wildlife Conservation Society. Direct peers are Ocearch, Marine Conservation Institute, Beneath the Waves, Shark Research Institute and Sharks4Kids. Fahlo is listed as an others.
Does Saving the Blue have an API?
No public API is recorded for Saving the Blue.
What industry is Saving the Blue in?
Saving the Blue's product category is Marine Conservation Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312.