Surrogacy Is
Surrogacy Is is a U.S. surrogacy agency and surrogate-advocacy platform, founded in 2020, that matches intended parents with gestational carriers in 90 days or less and supports surrogates with free coaching, IVF concierge, and postpartum services.
- Company typePrivate
- Founded2020
- HeadquartersSavannah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Surrogacy Is does
Surrogacy Is is a privately held, founder-led surrogacy agency and surrogate-advocacy platform founded in 2020 in Savannah, Georgia by Sunshine Hanson (a three-time surrogate and President), her husband Kyle Hanson (CEO/CMO), and Casey Bojorquez (a two-time surrogate and Vice President). The company directly serves two customer groups in the U.S. family-building market: surrogate candidates (gestational carriers, typically women aged 21-40 with prior successful pregnancies) and intended parents (heterosexual couples with infertility, LGBTQ+ couples and individuals, and single parents by choice). It operates dual-sided — as both an agency (matching, journey coordination, IVF concierge, legal/insurance review via a partnership with ART Risk, mental-health support through postpartum) and as a free advocacy resource for surrogates regardless of whether they ultimately match through Surrogacy Is or a vetted partner agency.
The core product suite is operational rather than technological: an 8-minute pre-qualifying quiz for surrogate screening, an IP qualification flow, structured journey coordination capped at ~25 active cases per coordinator, an IVF concierge with an RN team, and a compensation/benefits package that includes $45,000-$65,000 base for first-time surrogates, $60,000-$85,000+ for experienced surrogates, and an additional ~$19,000 in guaranteed benefits. There is no proprietary technology platform disclosed; the moat is human expertise (every advocate and most coordinators are themselves experienced surrogates, supported by licensed midwives, an RN team, a surrogacy-law paralegal, and clinicians), brand recognition across NPR/CBS/Cosmo/LGBTQ Nation, and an engaged community of 1,500+ candidates and 80+ monthly surrogate conversations.
Revenue is generated through agency fees paid by intended parents (professional-services model), with no deposit required until match and payment broken into installments post-match and post-medical clearance. Geographic reach is most U.S. regions (Louisiana, Michigan, and Nebraska are restricted), with a NYS Department of Health license (#GSP250903) enabling New York operations and incidental international intended-parent cases. The company remains bootstrapped with no disclosed external funding and concentrated ownership among the three co-founders.
Surrogacy Is firmographics
Firmographics- Name
- Surrogacy Is
- Legal name
- Surrogacy Is
- Website
- https://surrogacy.is
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surrogacy Is is a U.S. surrogacy agency and surrogate-advocacy platform, founded in 2020, that matches intended parents with gestational carriers in 90 days or less and supports surrogates with free coaching, IVF concierge, and postpartum services.
- Ownership category
- akta.pro rank
Surrogacy Is industry classification
Industry- Product category
- Surrogacy Agency Services
- NAICS
- Family Planning Centers (62141), Family Planning Centers (621410), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
- akta.pro secondary industry
- General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)
Keywords
Where Surrogacy Is is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Surrogacy Is business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Agency Fees from Intended Parents: Surrogacy Is charges agency fees to intended parents for matching services, journey coordination, and support throughout the surrogacy process. The company offers no deposit until match and breaks payments into installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | First-time surrogate base compensation: $45,000 - $65,000 |
| One time/ perpetual license | Pay-as-you-go | Experienced surrogate base compensation: $60,000 - $85,000+ |
| One time/ perpetual license | Multi-year contract | Additional guaranteed benefits: $19,000 |
| One time/ perpetual license | Multi-year contract | Post-partum benefits for surrogates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Surrogacy Is product offering
Product offeringCore offering
Surrogacy Is is a full-service U.S. surrogacy agency that matches intended parents with gestational surrogates and coordinates the entire journey. The agency combines free surrogate advocacy and screening with paid matching and journey-coordination services for intended parents, backed by a 90-day match guarantee and no deposit until match. It also runs an Agency Options Advisory that refers candidates it cannot match directly to a vetted network of partner agencies.
Product overview
Surrogacy Is operates as a dual-focused surrogacy agency and surrogate advocacy platform, founded by experienced surrogates. The core offering combines agency services (matching surrogates with intended parents, journey coordination, legal/medical support) with a dedicated surrogate advocacy program (free coaching, mental health support, educational resources). Key products include the 8-minute pre-qualifying quiz for screening, comprehensive journey coordination services with IVF concierge support, and surrogate compensation packages ranging from $45,000-$85,000+. The company also offers agency options advisory to connect candidates with vetted partner agencies when appropriate.
Differentiator
Problem solved
Functional benefit
Products and services
- Surrogacy Agency Services Full-service U.S. surrogacy agency that matches intended parents with gestational surrogates and coordinates the end-to-end journey, including screening, matching, legal coordination, medical coordination, escrow, and postpartum support. Includes a 90-day match guarantee, no deposit until matched, and low case loads per coordinator.
- Surrogate Advocacy Program Free advocacy and coaching program for women pursuing surrogacy, including a dedicated surrogate advocate, webinars, online groups, one-on-one calls, ongoing mental-health support throughout the journey and up to 6 months postpartum, and one-on-one IVF education and injection support. Designed for prospective and active surrogates.
- Journey Coordination Services End-to-end coordination of each surrogacy journey, including medical screening coordination, legal contract support, IVF concierge, escrow management, hospital birth planning, and postpartum follow-up. Each Journey Coordinator handles approximately 25 cases. Serves both intended parents and surrogates.
- Intended Parent Coordination Dedicated matching and coordination support for intended parents from intake through postpartum, including a 90-day match guarantee, low case loads (25 per coordinator), 24-hour support availability, and birth-order assistance. Targeted at intended parents who cannot conceive or carry a pregnancy.
- IVF Concierge Support RN-led support for surrogates during IVF treatment, including medication-administration teaching, injection support, and community support from experienced surrogates. Designed to reduce anxiety and improve adherence during the IVF phase of the journey.
- Agency Options Advisory Advisory service for surrogate candidates who are not the right fit for Surrogacy Is directly; advisors match candidates to vetted partner agencies based on profile and preferences. Provides a fallback for hard-to-match candidates and expands Surrogacy Is's reach without diluting its own agency fit standards.
Quantifiable outcome
- Over 1,500 surrogate candidates helped start their surrogacy journeys since 2020
- +4 more outcomes
Companies that use Surrogacy Is
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Surrogacy Is technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Surrogacy Is partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ART Risk (Insurance Review Partner)coreART Risk conducts insurance reviews for surrogates as part of the comprehensive pre-screening process. This partnership ensures insurance matters are handled properly before matching, protecting both surrogates and intended parents.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Surrogacy Is competitors and assessment
Company assessmentBroad incumbents
- Kindbody: Tech-forward fertility clinic network offering consultations, IVF, and surrogacy-adjacent services. Broader incumbent serving overlapping customer segments (intended parents, fertility patients) but as part of a wider clinic-and-benefits portfolio rather than a surrogate-only agency.
- Carrot Fertility: Employer- and payer-facing fertility benefits platform that routes members to surrogacy, IVF, and other family-building providers. Adjacent incumbent that could become a distribution channel or competitor for Surrogacy Is's intended-parent demand.
- Reproductive Medicine Associates (RMA): Large U.S. fertility clinic network with IVF services that often serve as the upstream clinical partner to surrogacy agencies. Comparable end-customer (intended parents) and works closely with surrogacy agencies including Surrogacy Is-type operators.
Direct peers
- ConceiveAbilities: U.S. surrogacy and egg-donation agency with a comparable dual-sided model (surrogates and intended parents) and comparable marketing-led acquisition approach. Direct competitor in the same product category.
- Growing Generations: Full-service surrogacy and egg-donation agency with a long track record and a notably surrogacy-friendly brand. Closely comparable in product (matching, journey coordination, surrogate compensation packages) and customer base to Surrogacy Is.
- The Fertility Agency: Smaller, surrogate-focused agency offering matching and journey coordination with a comparable personalized-service positioning. Direct competitor at a similar scale band to Surrogacy Is.
- Circle Surrogacy: One of the largest and longest-established U.S. surrogacy and egg-donation agencies. Directly comparable to Surrogacy Is in core service (surrogacy matching and journey coordination) and target customer (intended parents and surrogates in the U.S.), though at a substantially larger scale.
- Family Source Consultants: Surrogacy and egg-donation agency serving intended parents domestically and internationally. Closely comparable service offering, customer segment (including international IPs), and agency-fee revenue model to Surrogacy Is.
- Egg Donor & Surrogate Solutions: Agency focused on egg donors and surrogates with a comparable two-sided matching and coordination model. Direct competitor serving the same surrogate and intended-parent segments as Surrogacy Is.
Emerging players
- Cofertility: Modern fertility platform with a split-program model for egg freezing and family building. Comparable in serving the same reproductive/family-building customer segment with a tech-enabled brand, though not a direct surrogacy agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surrogacy Is social profiles
Digital presenceSurrogacy Is financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surrogacy Is leadership team
Management profileNumber of profiles
Profiles1 record
Surrogacy Is funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surrogacy Is M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surrogacy Is
What does Surrogacy Is do?
Surrogacy Is is a full-service U.S. surrogacy agency that matches intended parents with gestational surrogates and coordinates the entire journey. The agency combines free surrogate advocacy and screening with paid matching and journey-coordination services for intended parents, backed by a 90-day match guarantee and no deposit until match. It also runs an Agency Options Advisory that refers candidates it cannot match directly to a vetted network of partner agencies.
Is Surrogacy Is a public or private company?
Surrogacy Is is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surrogacy Is founded?
Surrogacy Is was founded in 2020. It employs 11 to 50 people.
Where is Surrogacy Is based?
Surrogacy Is is headquartered in Savannah, United States, in the North America region.
How does Surrogacy Is make money?
One revenue line is on record: agency Fees from Intended Parents.
Who are Surrogacy Is's main competitors?
Broad incumbents on record are Kindbody, Carrot Fertility and Reproductive Medicine Associates (RMA). Direct peers are ConceiveAbilities, Growing Generations, The Fertility Agency, Circle Surrogacy, Family Source Consultants and Egg Donor & Surrogate Solutions. Cofertility is listed as an emerging player.
Does Surrogacy Is have an API?
No public API is recorded for Surrogacy Is.
What industry is Surrogacy Is in?
Surrogacy Is's product category is Surrogacy Agency Services. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLAKAJAA, General Obstetrics (Prenatal/Antepartum Care). Its NAICS code is 62141 and its SIC code is 8300.