GroupGreeting
GroupGreeting is a web-based platform, founded in 2009, that lets multiple people digitally sign a single group card via a shareable link, serving 25,000+ workplaces and individual users across 195 countries with subscription plans and a gift card add-on.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GroupGreeting does
GroupGreeting is a web-based digital greeting card platform, founded in 2009 in San Francisco by Anthony Doctolero and operated as Stergeron, LLC (a Delaware private LLC). The company's core product enables multiple people to digitally sign a single group card via a shareable URL, replacing the office practice of circulating a physical card in a folder. The platform supports unlimited auto-expanding pages, photo and GIF uploads, scheduled delivery with confetti animations, signature tracking, PDF keepsake downloads, reminder notifications, and an optional gift card add-on integrated with over 100 retailers. A content library of 10,000+ work-safe ecard designs, contributed by an independent artist community, underpins the offering.
The business model combines à la carte single-card purchases ($4.99) with annual tiered subscriptions: Sprout (10 cards / $45), Sapling (25 / $99), Grove (50 / $189), and Forest (100 / $349), plus custom enterprise plans for organizations requiring more than 100 cards. Distribution is direct-to-consumer via the owned website (groupgreeting.com), with multi-currency support (USD, EUR, GBP, CAD, AUD, NZD, CHF, INR), an inside-sales email channel for high-volume accounts, and a free demo as a product-led growth top-of-funnel. The primary customer segment is workplaces (HR, People Ops, team leads) coordinating group cards for employee birthdays, work anniversaries, retirements, farewells, and recognition events — with named enterprise logos including ADP, Airbnb, Amazon, Coca-Cola, eBay, Expedia, Marriott, and Nike. A secondary segment serves individuals coordinating personal celebrations. The company is bootstrapped (no funding rounds disclosed), runs with 1–10 employees, and reports over 25,000 workplaces using the platform, over 90 million messages of appreciation sent, and recipient reach across 195 countries. Since 2019, a portion of revenue funds reforestation through a partnership with OneTreePlanted.org, with 257,563 trees planted against a stated goal of 1 million.
GroupGreeting firmographics
Firmographics- Name
- GroupGreeting
- Legal name
- Stergeron, LLC
- Website
- https://groupgreeting.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GroupGreeting is a web-based platform, founded in 2009, that lets multiple people digitally sign a single group card via a shareable link, serving 25,000+ workplaces and individual users across 195 countries with subscription plans and a gift card add-on.
- Ownership category
- akta.pro rank
GroupGreeting industry classification
Industry- Product category
- Digital Greeting Cards
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where GroupGreeting is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GroupGreeting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Single card purchases: Individual one-time purchases of a single group card at $4.99 per card. Customers can add an optional gift card to the purchase.
- Subscription plans (Sprout, Sapling, Grove, Forest): Annual subscription plans offering a bundle of cards at discounted per-card rates compared to single purchases. Plans range from 10 cards (Sprout at ~$4.50/card) to 100 cards (Forest at ~$3.49/card). Plans must be used within 12 months; unused cards do not roll over.
- Custom enterprise plans: Custom volume plans for organizations needing over 100 cards, available via direct email quote from [email protected].
- Gift card add-on: Optional gift card from over 100 retailers can be added to any card purchase, allowing signers to contribute funds toward a combined gift.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single card at $4.99 |
| Subscription | Annual | Sprout plan - 10 cards at $45 (~$4.50/card) |
| Subscription | Annual | Sapling plan - 25 cards at $99 (~$3.96/card) |
| Subscription | Annual | Grove plan - 50 cards at $189 (~$3.78/card) |
| Subscription | Annual | Forest plan - 100 cards at $349 (~$3.49/card) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GroupGreeting product offering
Product offeringCore offering
GroupGreeting operates a web-based platform that enables multiple people to digitally sign and send a single group greeting card via a shareable link. The platform supports over 10,000 ecard designs across occasions such as birthdays, work anniversaries, farewells, weddings, retirements, and thank you messages, with features including photo/GIF uploads, scheduled delivery, confetti animations, PDF keepsakes, and optional gift card contributions from over 100 retailers.
Product overview
GroupGreeting is a digital group greeting card platform that enables teams and individuals to create, customize, and send group cards that multiple people can sign digitally. The core offering is the GroupGreeting Digital Group Cards service, complemented by a Gift Card Add-on feature allowing integration of retail gift cards. The company offers tiered subscription plans (Sprout, Sapling, Grove, Forest) ranging from 10 to 100 cards, as well as single-card purchases. Additional services include custom card design creation. Cards span occasions such as birthdays, work anniversaries, farewells, baby announcements, congratulations, and professional appreciation.
Differentiator
Problem solved
Functional benefit
Products and services
- GroupGreeting Digital Group Cards
- Single Card Purchase
- Sprout Plan
- Sapling Plan
- Grove Plan
- Forest Plan
- Custom Card Design Service
- Gift Card Add-on
Quantifiable outcome
- Create a group card in 60 seconds
- +3 more outcomes
Companies that use GroupGreeting
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
GroupGreeting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GroupGreeting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OneTreePlantedcoreSince 2019, GroupGreeting has partnered with the non-profit organization OneTreePlanted.org to support reforestation efforts. A portion of GroupGreeting's monthly revenue is donated to tree planting projects. Contributions have supported tree planting across Africa, Asia-Pacific, Europe, Latin America & the Caribbean, and North America. The partnership is integral to GroupGreeting's environmental mission of planting 1 million trees. Photos of the GroupGreeting team (founder Anthony Doctolero, COO Stephanie Terada) planting trees with OneTreePlanted representatives are featured on the website.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GroupGreeting competitors and assessment
Company assessmentDirect peers
- Kudoboard: Kudoboard is a digital group card and online board platform for workplace celebrations, sharing the same group-ecard coordination value proposition and enterprise customer base as GroupGreeting.
- Punchbowl: Punchbowl offers digital greeting cards and online invitations for personal and workplace occasions, competing directly with GroupGreeting's digital card and group-signing functionality.
- Paperless Post: Paperless Post is a digital stationery and group card platform serving both consumer and enterprise event use cases, directly comparable to GroupGreeting's online card model.
- Evite: Evite is a leading digital invitation platform for personal and corporate events, overlapping with GroupGreeting in digital occasion-based gifting and group coordination.
- Smilebox: Smilebox is a digital ecard and photo-based greeting platform for personal and workplace occasions, with a similar digital card delivery and personalization model to GroupGreeting.
- Blue Mountain: Blue Mountain is an established digital greeting card subscription service offering animated and personalized ecards, directly comparable to GroupGreeting's digital card library model.
Broad incumbents
- Hallmark: Hallmark is the dominant incumbent greeting card publisher and has invested in digital ecards, representing the broadest competitor in the underlying greeting card category that GroupGreeting operates in.
- American Greetings: American Greetings is a large incumbent greeting card publisher with a digital presence, comparable as a broad legacy player serving the same core greeting card market.
- Canva: Canva is a broad design platform offering greeting card templates and team collaboration features; an incumbent that could expand deeper into the workplace group card space GroupGreeting serves.
Emerging players
- Open Me: Open Me is an emerging digital group card platform focused on personal and small-team occasions, an early-stage peer operating in the same digital group card category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GroupGreeting social profiles
Digital presenceGroupGreeting financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroupGreeting leadership team
Management profileNumber of profiles
Profiles2 records
GroupGreeting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroupGreeting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroupGreeting
What does GroupGreeting do?
GroupGreeting operates a web-based platform that enables multiple people to digitally sign and send a single group greeting card via a shareable link. The platform supports over 10,000 ecard designs across occasions such as birthdays, work anniversaries, farewells, weddings, retirements, and thank you messages, with features including photo/GIF uploads, scheduled delivery, confetti animations, PDF keepsakes, and optional gift card contributions from over 100 retailers.
Is GroupGreeting a public or private company?
GroupGreeting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroupGreeting founded?
GroupGreeting was founded in 2009. It employs 1 to 10 people.
Where is GroupGreeting based?
GroupGreeting is headquartered in San Francisco, United States, in the North America region.
How does GroupGreeting make money?
Four revenue lines are on record. Single card purchases are the primary driver. The others are subscription plans (Sprout, Sapling, Grove, Forest), custom enterprise plans and gift card add-on.
Who are GroupGreeting's main competitors?
Direct peers on record are Kudoboard, Punchbowl, Paperless Post, Evite, Smilebox and Blue Mountain. Broad incumbents are Hallmark, American Greetings and Canva. Open Me is listed as an emerging player.
Does GroupGreeting have an API?
No public API is recorded for GroupGreeting.
What industry is GroupGreeting in?
GroupGreeting's product category is Digital Greeting Cards. Its primary akta.pro industry code is HSACANAL, Group Gifting & Registry Fulfillment. Its NAICS code is 513191 and its SIC code is 2771.