Puzzle Pieces Marketing

What Puzzle Pieces Marketing does

Puzzle Pieces Marketing is a San Diego, California-based creative marketing agency founded in 2009 that serves exclusively nonprofit organizations and mission-driven businesses. It is Black-owned, women-owned, LGBTQ-owned, and veteran-owned, with SBA certifications in three categories (Veteran-Owned, Service-Disabled Veteran-Owned, and Women-Owned Small Business), and is led by co-founders Angel Mason Broadus (President) and Kristine Mason Broadus (Vice President). The firm maintains a small core team supplemented by a multi-university internship pipeline rather than building proprietary technology.

The service portfolio is organized around six practice areas: nonprofit marketing strategy, web design and development, branding, graphic design, copywriting and messaging, and consulting. Delivery is built on a third-party technology stack rather than a proprietary platform: WordPress for client websites, Zoho Projects for client project management (including a published client training program), Google Ads and Google Ad Grants for paid media, Google Analytics for measurement, Mailchimp for email, and Facebook/Instagram for social. The firm also operates several non-billable proprietary assets: the MisFIT Nonprofit Marketing Magazine, the PPM Internship Program with 12+ university partners, and BIPOC and LGBTQ scholarship programs.

Revenue is generated through quote-based project fees and ongoing retainers under multi-year contracts, with no publicly disclosed pricing. Customer acquisition is consultative and sales-led, supported by content marketing, organic social, extensive regional and national press coverage, podcast appearances, and community programs. The active client base is concentrated in San Diego County nonprofits, with national visibility driven primarily by earned media.

Name

Puzzle Pieces Marketing

Legal name

Puzzle Pieces Marketing

Website

https://puzzlepiecesmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Puzzle Pieces Marketing is a San Diego-based, Black-, women-, LGBTQ-, and veteran-owned marketing agency founded in 2009, providing branding, web design, nonprofit marketing, and consulting exclusively to nonprofit organizations and mission-driven businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service marketing agency providing nonprofit marketing, web design & development, branding, graphic design, copywriting & messaging, and consulting services. Revenue generated through project-based fees and ongoing service retainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Puzzle Pieces Marketing is a San Diego-based creative marketing agency that sells professional services exclusively to nonprofits and mission-driven businesses. Core offerings include nonprofit marketing campaigns, web design and development, branding, graphic design, copywriting and messaging, and marketing consulting. The agency also produces the proprietary MisFIT Nonprofit Marketing Magazine and runs the PPM Internship Program and scholarship programs.

Product overview

Puzzle Pieces Marketing is a service-based marketing agency that offers a unified portfolio of professional services focused on nonprofit marketing. The core offerings include Nonprofit Marketing Services, Web Design & Development, Branding, Graphic Design, Copywriting & Messaging, and Consulting Services. The agency has operated since 2009 and is known for its 'MisFIT' creative approach. In addition to client services, the company has developed proprietary products including the MisFIT Nonprofit Marketing Magazine (a quarterly publication), the PPM Internship Program (an educational initiative), and scholarship programs. They also provide Zoho Projects training materials for client onboarding. The portfolio is organized as a comprehensive service offering rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• MisFIT Nonprofit Marketing Magazine: A nonprofit marketing magazine published by Puzzle Pieces Marketing featuring news, client updates, marketing trends, events and strategy tips for nonprofits with a creative twist

Products and services

• Nonprofit Marketing Services

Named customers33 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Gonzaga UniversityminorOthersUniversity partnership through PPM Internship Program. Students from Gonzaga University have interned at Puzzle Pieces Marketing, gaining hands-on nonprofit marketing experience.
• San Diego State UniversityminorOthersUniversity partnership through PPM Internship Program. Students from San Diego State University have interned at Puzzle Pieces Marketing.
• University of San DiegominorOthersUniversity partnership through PPM Internship Program. Students from University of San Diego have interned at Puzzle Pieces Marketing.
• University of California San DiegominorOthersUniversity partnership through PPM Internship Program. Students from UC San Diego have interned at Puzzle Pieces Marketing.
• Point Loma Nazarene UniversityminorOthersUniversity partnership through PPM Internship Program. Multiple students from Point Loma Nazarene University have interned at Puzzle Pieces Marketing.
• California State University San MarcosminorOthersUniversity partnership through PPM Internship Program. Students from Cal State San Marcos have interned at Puzzle Pieces Marketing.
• Penn State UniversityminorOthersUniversity partnership through PPM Internship Program. Students from Penn State have interned at Puzzle Pieces Marketing.
• University of South DakotaminorOthersUniversity partnership through PPM Internship Program. Students from University of South Dakota have interned at Puzzle Pieces Marketing.
• National UniversityminorOthersUniversity partnership through PPM Internship Program. Students from National University have interned at Puzzle Pieces Marketing.
• University of ArizonaminorOthersUniversity partnership through PPM Internship Program. Students from University of Arizona have interned at Puzzle Pieces Marketing.
• San Diego City CollegeminorOthersUniversity partnership through PPM Internship Program. Students from San Diego City College have interned at Puzzle Pieces Marketing.
• University of Alabama at BirminghamminorOthersUniversity partnership through PPM Internship Program. Students from UAB have interned at Puzzle Pieces Marketing.
• Zoho ProjectscoreTechnology or IntegrationZoho Projects is used as the client portal and project management platform. Puzzle Pieces Marketing provides Zoho Projects training resources and documentation for clients on their website.
• Google AdscoreTechnology or IntegrationUtilizes Google Ads for nonprofit client campaign management, including Google Ad Grants optimization for eligible nonprofit clients.
• WordPresscoreTechnology or IntegrationPrimary website development platform for client websites, with internal expertise and training resources for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Big Duck: Big Duck is a nonprofit-focused branding and communications agency that helps nonprofits clarify messaging, develop brands, and run campaigns — directly comparable to Puzzle Pieces Marketing's niche specialization, service mix (branding, messaging, web), and nonprofit target market.
• M+R: M+R is one of the largest U.S. agencies serving nonprofits with fundraising, advocacy, and digital marketing services. It is directly comparable in vertical focus (nonprofits) and overlapping service lines (digital campaigns, branding, creative) though at significantly larger scale.
• Mission Minded: Mission Minded is a branding and strategy firm exclusively serving nonprofits, foundations, and purpose-driven organizations. Highly comparable to Puzzle Pieces Marketing given shared nonprofit exclusivity, brand strategy focus, and mission-driven client base.
• Media Cause: Media Cause is a nonprofit digital marketing and creative agency focused on driving measurable impact for mission-driven organizations. Comparable in vertical (nonprofits) and in digital-first service offerings (web, content, campaigns) overlapping with Puzzle Pieces Marketing's core services.
• Chapman Cubine Adams + Hussey: Chapman Cubine Adams + Hussey specializes in direct response fundraising and marketing for nonprofits and political campaigns. Overlaps with Puzzle Pieces Marketing's nonprofit client base and direct marketing campaign work, though tilted more toward fundraising.
• Firespring: Firespring provides marketing, print, and web services exclusively to nonprofits and mission-driven organizations. Comparable in vertical exclusivity and the integrated marketing + web + design service bundle that Puzzle Pieces Marketing offers.
• Think Creative: Think Creative is a nonprofit-focused marketing and design agency offering branding, web, and creative services. Comparable in nonprofit specialization and the small-boutique agency model that Puzzle Pieces Marketing operates within.

Emerging players

• Nonprofit Marketing Guide (Kivi Leroux Miller): Nonprofit Marketing Guide provides training, books, and consulting specifically for nonprofit marketers. Comparable in nonprofit vertical and audience, with overlapping content and training offerings similar to Puzzle Pieces Marketing's MisFIT Magazine and internship program.

Others

• Bloomerang: Bloomerang is a donor management and fundraising software provider built for nonprofits. While a software company rather than an agency, it serves the same nonprofit buyers and increasingly offers creative/marketing services adjacent to where Puzzle Pieces Marketing operates.
• Candid (formerly Foundation Center + GuideStar): Candid provides data, research, and resources about the nonprofit sector including grants and organizational intelligence. It is an ecosystem player adjacent to the nonprofit marketing space where Puzzle Pieces Marketing operates, serving the same nonprofit decision-makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pzlpiecesmktg
• Facebookfacebook.com/PuzzlePiecesMarketing
• LinkedInlinkedin.com/company/puzzle-pieces-marketing
• Instagraminstagram.com/puzzlepiecesmarketing
• Pinterestpinterest.com/puzzlepiecesmktg
• YouTubeyoutube.com/@PuzzlePiecesMarketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puzzle Pieces Marketing