Amara NZero
Amara NZero is a Spain-based B2B distributor of renewable energy, electrification, and telecommunications products serving 4,000+ installer and utility customers across 11 countries, combining multi-brand hardware distribution with logistics, in-house financing, and digital design tools under Cinven ownership.
- Company typePrivate
- Founded1957
- HeadquartersMadrid, Colombia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amara NZero does
Amara NZero is a Spain-headquartered (Madrid) B2B distributor specializing in renewable energy, electrification, and telecommunications products, serving 4,000+ active customers across 11 countries. Operations are anchored by wholly-owned subsidiaries in Italy, the United States, Brazil, Mexico, and Hong Kong, a network of 11 commercial offices across Spain, and a digital e-commerce platform (amaranzero.es) restricted to registered professional accounts. The customer base spans residential solar installers, commercial and industrial (C&I) energy contractors, telecommunications operators, and power grid utilities, with hardware distribution (modules, inverters, batteries, structures, monitoring, e-mobility chargers, low-voltage protection) accounting for the core revenue stream.
The product portfolio covers eight technology verticals — solar photovoltaic, wind, power grids, telecommunications, data centers, zero-emissions, and hydraulics — and features flagship distribution partnerships with LONGi, Solis, Fronius, Huawei, SMA, Tesla, JA Solar, BYD, and Pylontech, plus exclusive Spanish distribution rights for StarCharge EV chargers. Amara NZero bundles product distribution with adjacent service layers: 550,000+ m2 of logistics and warehousing capacity with two customs deposits, an in-house financing product (Amara NZero Finance) that enables installer-led solar projects without upfront end-customer capital, technical support and commissioning assistance, and a Digital Ecosystem of design and configuration tools including the Baja Tensión Configurator. The group traces its heritage to 60+ years of operation and is currently controlled by European private equity firm Cinven, which injected EUR 40M of new equity as part of a recapitalization completed in May 2026.
Revenue mechanics are anchored in hardware markups on distributed products, supplemented by fees from financing services and logistics operations. The B2B go-to-market is sales-led and account-gated, supported by a field force of technical advisors and content marketing through the company's Academy, technical blog, and YouTube channel. Pricing is not publicly disclosed; registered professional accounts receive access to stock availability, volume pricing, and promotional content. Recent strategic emphasis has been on capital structure repair (the 2026 recapitalization), US market entry (2023 Sunrgy Solar Distribution acquisition), and vertical expansion into e-mobility and battery energy storage services.
Amara NZero firmographics
Firmographics- Name
- Amara NZero
- Legal name
- AMARA, S.A.
- Website
- https://amaranzero.es
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Amara NZero is a Spain-based B2B distributor of renewable energy, electrification, and telecommunications products serving 4,000+ installer and utility customers across 11 countries, combining multi-brand hardware distribution with logistics, in-house financing, and digital design tools under Cinven ownership.
- Ownership category
- akta.pro rank
Amara NZero industry classification
Industry- Product category
- Renewable Energy Distribution
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311)
- akta.pro primary industry
- Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB)
Keywords
Where Amara NZero is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Amara NZero business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Distribution: Distribution of renewable energy equipment including solar modules, inverters, batteries, structures, monitoring systems, e-mobility chargers, and low-voltage protection components. Revenue generated through markup on products sourced from manufacturers and sold to installers and energy companies.
- Logistics Services: Logistics services for energy sector, including storage in highly equipped warehouses (550,000 m2), customs operations, and international trade solutions.
- Financing Services: Amara NZero Finance enables installers to offer financing to end customers for photovoltaic installations, generating service fees or interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account-based pricing for registered professional installers and companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Amara NZero product offering
Product offeringCore offering
Amara NZero is a B2B distributor and solutions provider for renewable energy and telecommunications equipment, supplying solar modules, inverters, batteries, structures, monitoring systems, e-mobility chargers, and low-voltage protection components to professional installers and energy companies. The company complements hardware distribution with logistics services, BESS accumulation, project financing (Amara NZero Finance), and technical support across 11 countries.
Product overview
Amara NZero operates as a B2B distributor and solutions provider for renewable energy and telecommunications products. The portfolio spans multiple product categories including Solar Photovoltaic (modules, inverters, batteries, structures, monitoring, optimizers, E-Mobility, accessories, low voltage protections), Wind Energy, Power Grids, Telecommunications, Data Centers, Zero Emissions, and Hydraulics. The company offers branded solution pages for key manufacturers (LONGi modules, Solis and Fronius inverters, Tesla batteries, StarCharge EV chargers, Pronutec low voltage protections) and complementary services including Logistics, BESS Accumulation, Financing, and Technical Support. The business model combines multi-technology product distribution with engineering services to serve energy transition players across residential, commercial, and industrial segments.
Differentiator
Problem solved
Functional benefit
Brands
- Amara NZero Finance: Financing service enabling customers to carry out photovoltaic installations without initial investment.
- Digital Ecosystem
- StarCharge
Products and services
- Solar Photovoltaic Products Complete solar photovoltaic product catalog including modules, inverters, batteries, structures, monitoring systems, optimizers, E-Mobility charging equipment, accessories, and low voltage protections for residential, commercial, and industrial installations.
- Wind Energy Products Wind energy products and solutions for power generation applications.
- Power Grid Products Electrical grid infrastructure products including high and medium voltage equipment, smart grids, supports, electrical conduits, civil works, grounding, and instrumentation solutions.
- Telecommunications Products Telecommunications infrastructure products including FTTH, deployment, copper, installation accessories, racks and connectivity, tools, PPEs, and active elements.
- Data Center Products Products and solutions for data center infrastructure.
- Zero Emissions Solutions Products and solutions for zero emissions applications.
- Hydraulics Products Hydraulic energy products and solutions.
- Logistics Services Logistics services supporting the energy transition with 550,000+ m2 of warehouse facilities, customs deposits, and distribution capabilities across 11 countries.
- BESS Accumulation Services Battery Energy Storage System (BESS) accumulation services for energy storage projects.
- Amara NZero Finance Financing solutions for photovoltaic energy projects, enabling customers to undertake installations without initial investment.
- Technical Support Services Technical support and customer service for product installation and maintenance, provided by technical advisors during product commissioning and throughout product lifecycle.
- StarCharge Electric Vehicle Chargers Exclusive distribution in Spain of StarCharge EV chargers, a world-leading electric vehicle charger manufacturer, offering solutions for residential, commercial, and fast charging applications.
Quantifiable outcome
- 4,000+ active customers served
- +2 more outcomes
Companies that use Amara NZero
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Amara NZero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amara NZero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StarChargecoreStarCharge is a world-leading manufacturer of electric vehicle chargers. Amara NZero serves as the exclusive distributor of StarCharge EV chargers in Spain, integrating these products into their renewable energy and e-mobility portfolio for residential, commercial, and fast charging applications.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Amara NZero competitors and assessment
Company assessmentDirect peers
- Memodo: European B2B distributor specializing in solar PV, energy storage, and EV charging equipment to installers; based in Germany with multi-country presence. Highly comparable product portfolio and customer segment to Amara NZero.
- Esdec: European manufacturer and distributor of mounting systems for solar PV, active in similar geographies (including through partnerships with distributors). Overlaps with Amara NZero's structures category and serves the same installer base.
- IBC Solar: German PV distribution and EPC company serving installers and utility-scale developers across Europe with a comparable multi-vendor portfolio (modules, inverters, mounting, batteries). Closely comparable business model and customer base.
- Krannich Solar: One of Europe's largest PV wholesalers, distributing modules, inverters, batteries, and EV chargers across 25+ countries to professional installers. Directly comparable B2B multi-vendor distribution model with overlapping product lines (LONGi, Huawei, SMA, Fronius, BYD, Tesla).
Broad incumbents
- BayWa r.e. Global renewable energy company combining solar distribution, project development, energy trading, and services. Overlaps with Amara NZero in wholesale and C&I supply but operates a much broader portfolio including IPP and trading.
Regional players
- Sunerg Solar: Italian solar PV distributor with multi-vendor portfolio for installers; active in Italian and broader European markets. Comparable to Amara NZero's Italian subsidiary operations.
- SolarSupply: Dutch B2B distributor of PV modules, inverters, batteries, and balance-of-system components serving Benelux installers. Directly comparable product mix and customer base.
- Enerpower: Irish solar wholesaler distributing modules, inverters, and mounting equipment to installers. Comparable B2B distribution model though operating at smaller scale and in different geography.
- Conexio Solar: Italian distributor of photovoltaic modules, inverters, and energy storage systems serving professional installers. Comparable product offering and B2B model, with geographic overlap through Amara NZero's Italian subsidiary.
- ATERA (Solar Distribution): French distributor of solar and storage equipment to professional installers, offering modules, inverters, batteries, and mounting systems. Comparable business model with multi-vendor portfolio; competes in adjacent market.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amara NZero social profiles
Digital presenceAmara NZero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amara NZero leadership team
Management profileNumber of profiles
Amara NZero subsidiaries and ownership
Company hierarchySubsidiaries6 records
Amara NZero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amara NZero M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amara NZero
What does Amara NZero do?
Amara NZero is a B2B distributor and solutions provider for renewable energy and telecommunications equipment, supplying solar modules, inverters, batteries, structures, monitoring systems, e-mobility chargers, and low-voltage protection components to professional installers and energy companies. The company complements hardware distribution with logistics services, BESS accumulation, project financing (Amara NZero Finance), and technical support across 11 countries.
Is Amara NZero a public or private company?
Amara NZero is a private company. It is classified as private equity controlled and is currently operating.
When was Amara NZero founded?
Amara NZero was founded in 1957. It employs 1,001 to 5,000 people.
Where is Amara NZero based?
Amara NZero is headquartered in Madrid, Colombia, in the Latin America region.
How does Amara NZero make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are logistics Services and financing Services.
Who are Amara NZero's main competitors?
Direct peers on record are Memodo, Esdec, IBC Solar and Krannich Solar. BayWa r.e. is listed as a broad incumbent. Regional players are Sunerg Solar, SolarSupply, Enerpower, Conexio Solar and ATERA (Solar Distribution).
Does Amara NZero have an API?
No public API is recorded for Amara NZero.
What industry is Amara NZero in?
Amara NZero's product category is Renewable Energy Distribution. Its primary akta.pro industry code is EUAEAGAB, Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal). Its NAICS code is 325311.