Coniq
Coniq is a London-based B2B SaaS company that provides the Coniq IQ customer engagement and loyalty platform to shopping malls, outlet centers, retail brands, and business improvement districts, integrating marketing, data, loyalty, geolocation, and AI agent capabilities across 120+ destinations and 30M+ shoppers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Coniq does
Coniq (legal entity Codilink UK Ltd) is a London-headquartered B2B SaaS provider of the Coniq IQ platform, a Total Customer Engagement solution purpose-built for physical retail destinations including shopping malls, outlet centers, retail brands, and business improvement districts. The platform unifies four modules — Marketing Hub, Data Hub, Loyalty Hub, and Behavior Hub — combined under the IQ Engage end-to-end engagement product and the IQ Connect geo-loyalty solution, integrating POS systems, in-venue scanners, geolocation, and digital wallet functionality. Its recently introduced AI Agent interprets shopper intent and orchestrates personalized, action-driven loyalty experiences across multi-tenant retail environments, layered on top of predictive analytics and recommendation engines operating on a behavioral data asset spanning 30M+ shoppers across 120+ destinations and 24+ countries.
Coniq generates revenue primarily through annual enterprise SaaS subscriptions priced on a custom quote basis (modular or all-in-one deployment), supplemented by professional services for strategy, implementation, and ongoing client success. The company sells via a direct enterprise field-sales motion targeting commercial real estate operators, mall and outlet owners, and retail brand executives, supported by content marketing, case studies, whitepapers, and industry events such as ICSC. Marquee customers include Mall of America, Cadillac Fairview, VIA Outlets, Value Retail (Bicester Village), Tanger Outlets, Reem Mall, Urban Edge Properties, AW Rostamani Lifestyle, APSYS, and Liwa Trading Enterprises, with flagship partnerships spanning Europe, North America, the Middle East, and Asia.
The company was founded in 2007 by CEO Ben Chesser, is privately held with venture backing from Lepe Partners, Venrex Investment Management, Samos Investments, Guinness Ventures, and Maven Capital Partners, and operates through wholly-owned subsidiaries in the UK, North Macedonia, UAE, Spain, and the United States. It holds SOC 2 Type II certification and is recognized for measurable customer outcomes, including 70% higher average transaction value among loyalty members, 80% member engagement rates, and case-study ROI such as 170% growth in active loyalty members and 4.7x campaign spend uplift.
Coniq firmographics
Firmographics- Name
- Coniq
- Legal name
- Codilink UK Ltd t/a Coniq
- Website
- https://coniq.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coniq is a London-based B2B SaaS company that provides the Coniq IQ customer engagement and loyalty platform to shopping malls, outlet centers, retail brands, and business improvement districts, integrating marketing, data, loyalty, geolocation, and AI agent capabilities across 120+ destinations and 30M+ shoppers worldwide.
- Ownership category
- akta.pro rank
Coniq industry classification
Industry- Product category
- Customer Engagement and Loyalty Software for Retail Destinations
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Coniq is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Coniq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Annual subscription-based access to the Coniq IQ platform including Marketing Hub, Data Hub, Loyalty Hub, and Behavior Hub modules. Pricing is enterprise/custom quote-based.
- Professional Services: Strategy development, marketing assistance, and implementation guidance services to help clients maximize the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular or all-in-one deployment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
Coniq product offering
Product offeringCore offering
Coniq provides a Total Customer Engagement Platform (Coniq IQ) for shopping malls, outlet centers, and retail brands. The platform unifies customer data collection, multi-channel marketing, loyalty program management, and in-venue behavior tracking into a single SaaS solution. It enables retailers to drive foot traffic, increase transaction values, and engage shoppers through personalized offers using geolocation, POS integrations, digital wallets, and AI-driven recommendations.
Product overview
Coniq offers a unified platform architecture called Coniq IQ (the Total Customer Engagement Platform) that combines four core integrated modules: Marketing Hub for multi-channel campaign orchestration, Data Hub for analytics and insights, Loyalty Hub for reward programs and gamification, and Behavior Hub for geolocation tracking and POS integrations. The platform is designed for shopping malls, outlets, and retail brands to drive footfall, sales, and customer loyalty. Key products include IQ Engage for end-to-end engagement, IQ Connect for geo-loyalty location-based engagement, and an AI Agent for intelligent shopping assistance. The platform powers over €5 billion in loyalty member spend annually across 120+ retail destinations serving 30 million shoppers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- IQ Engage: Total Customer Engagement Platform providing end-to-end customer data, engagement and loyalty solution with multi-channel marketing, customer journey builder, and email campaign capabilities.
- IQ Connect
- Marketing Hub
- Data Hub
- Loyalty Hub
- Behavior Hub
- USRA
Products and services
- Coniq IQ Platform A unified Total Customer Engagement Platform that combines customer data, multi-channel marketing, loyalty program management, and in-venue behavior tracking for shopping malls, outlet centers, and retail brands. Allows users to anticipate and send highly tailored offers and content to shoppers based on demographics, behaviour, product preferences, and real-time geo-location.
- IQ Engage An end-to-end customer engagement platform providing tools and data for marketers to understand and engage shoppers with personalized offers and content in real-time via multiple touchpoints.
- Marketing Hub Multi-channel marketing module enabling optimization of shopper engagement timing and channels. Includes customer journey builder and email campaign builder.
- Data Hub Customer data analytics module that turns customer data into actionable insights. Includes reports, dashboards, retailer insights hub, and API data access.
- Loyalty Hub Loyalty program management module enabling targeted rewards, gamification features, and digital wallet functionality for building engagement and delighting shoppers.
- Behavior Hub Customer tracking module for multi-retail environments providing geolocation data and analytics, POS integrations, and web app and ecommerce tracking.
- IQ Connect Geo-loyalty solution that uses geofences to anonymously identify customer locations and automatically trigger push notifications with personalized incentives in shopping destinations.
Quantifiable outcome
- 70% higher average transaction value amongst loyalty members compared to outlet average
- +13 more outcomes
Companies that use Coniq
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Coniq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Coniq partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, minor and core.
- Reem MallflagshipAbu Dhabi's $1.2B digitally enabled lifestyle center selected Coniq to develop innovative engagement and loyalty programs backed by data science for the GCC market. Features 450 stores and omnichannel retail ecosystem.
- ACROSS Advisory BoardminorFounder and CEO Ben Chesser appointed to ACROSS Advisory Board, a panel of experts supporting the future of international retail real estate industry. Reinforces Coniq's position as a leading PropTech expert in Europe.
- Liwa Trading EnterprisescorePartnership to create USRA loyalty program across Liwa Stores' 250 shops in GCC. Innovative POS-integrated loyalty allowing registration at any till point with seamless earning and redemption.
- VIA OutletsflagshipStrategic partner where Coniq offers both cutting-edge technology platform and extensive loyalty expertise to shape and manage the highly successful Fashion Club loyalty program. Partnership enables data-driven customer engagement with meaningful experiences across VIA Outlets' European destinations.
- Cadillac FairviewcoreSelected Coniq after evaluating most MarTech platforms, citing dedication to the retail industry as key differentiator.
- AW Rostamani LifestylecorePartnership enables luxury customer engagement, allowing AWR to understand and better serve their most valuable shoppers through elevated loyalty offerings.
- Value RetailflagshipLong-term partnership renewal for loyalty programs at Value Retail destinations. Partnership includes community-based loyalty approach that attracts High Net Worth Individuals while serving other customer segments.
- Leasinvest Real EstatecoreOwner of Knauf Shopping which operates loyalty programs at Pommerloch and Schmiede centers in Luxembourg. Partnership supports vision to use data-driven engagement to increase sales for retailers.
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
Coniq competitors and assessment
Company assessmentDirect peers
- Kobie Marketing: Enterprise loyalty marketing and customer engagement company with a long track record serving major retail and travel brands. Overlaps with Coniq on loyalty program design, CRM integration, and customer data strategy for enterprise clients.
- Comarch Loyalty Management: Enterprise IT vendor offering loyalty management solutions to retailers, malls, and telecom operators. Comparable to Coniq on multi-tenant loyalty platforms, customer analytics, and CRM-style customer engagement technology.
- Punchh: Loyalty and engagement platform purpose-built for retail and restaurant chains. Closest direct peer to Coniq's Loyalty Hub and Behavior Hub, with similar multi-tenant loyalty, POS integration, and AI personalization capabilities for physical retail.
- Thanx: Customer engagement and loyalty platform serving multi-unit retail and restaurant operators. Comparable to Coniq on digital loyalty, first-party data collection, and personalized marketing, with a similar enterprise SaaS GTM motion.
- Antavo: Enterprise loyalty cloud platform for retail and fashion brands, offering similar capabilities around gamification, rewards programs, and customer data infrastructure. Direct competitor in the loyalty-tech category serving similar mid-market and enterprise retail customers.
Broad incumbents
- Yext: Public digital experience platform with marketing technology solutions for multi-location retail and commercial real estate. Overlaps with Coniq in serving enterprise destinations and chains with location-based marketing, though Yext is broader (search, listings, reviews) and not loyalty-specialized.
- Salesforce Marketing Cloud: Dominant horizontal CRM and marketing automation platform with built-in loyalty/personalization capabilities. Coniq positions against Salesforce for retail destinations by offering purpose-built geo-loyalty and mall-specific functionality that Salesforce does not natively provide.
Emerging players
- Iterable: Cross-channel marketing automation platform serving consumer brands with email, push, SMS, and in-app messaging. Overlaps with Coniq's Marketing Hub on campaign orchestration and journey building for retail audiences, but lacks geo-loyalty specialization.
- Square Loyalty (Block): Built-in loyalty module within Square's broader payments and commerce platform, targeting SMB retail and food merchants. Lighter-weight alternative to Coniq for smaller retailers, particularly those already using Square's POS — competing at the low end of the same retail-loyalty category.
- Voyat: Marketing automation platform specialized for hotels and similar multi-tenant destination businesses. Comparable in targeting destination operators with multi-tenant engagement, though focused on hospitality rather than retail malls — useful proxy for similar go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Coniq social profiles
Digital presenceConiq compliance and trust
Trust signalCompliance1 record
Coniq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coniq leadership team
Management profileNumber of profiles
Profiles6 records
Coniq funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coniq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coniq
What does Coniq do?
Coniq provides a Total Customer Engagement Platform (Coniq IQ) for shopping malls, outlet centers, and retail brands. The platform unifies customer data collection, multi-channel marketing, loyalty program management, and in-venue behavior tracking into a single SaaS solution. It enables retailers to drive foot traffic, increase transaction values, and engage shoppers through personalized offers using geolocation, POS integrations, digital wallets, and AI-driven recommendations.
Is Coniq a public or private company?
Coniq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coniq founded?
Coniq was founded in 2007. It employs 51 to 100 people.
Where is Coniq based?
Coniq is headquartered in London, United Kingdom, in the Europe region.
How does Coniq make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Coniq's main competitors?
Direct peers on record are Kobie Marketing, Comarch Loyalty Management, Punchh, Thanx and Antavo. Broad incumbents are Yext and Salesforce Marketing Cloud. Emerging players are Iterable, Square Loyalty (Block) and Voyat.
Does Coniq have an API?
Yes. Coniq provides a Platform API, Scanner API, and App API. The status page shows these as operational services with documented uptime metrics. API data access is available via the Data Hub module. Webhooks are also listed as a platform component in the status page.
What industry is Coniq in?
Coniq's product category is Customer Engagement and Loyalty Software for Retail Destinations. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 541512 and its SIC code is 7373.