SalesPro Leads
- Company typePrivate
- Founded2012
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SalesPro Leads does
SalesPro Leads is a privately held, U.S.-based B2B lead generation and appointment setting firm founded in 2012 and headquartered in Reno, Nevada. The company operates a managed-services model in which its U.S.-based SDR teams execute multi-channel outbound prospecting (phone, email, LinkedIn) on behalf of B2B technology clients, delivering phone-verified leads and sales-ready appointments directly into client calendars. Its offerings are organized under a proprietary branded methodology spanning five services: SalesPro IDENTIFY (target account identification), SalesPro QUALIFY (lead scoring), SalesPro ENGAGE (warm email introductions), SalesPro CONNECT (appointment setting), and SalesPro OPPORTUNITY (premium appointment setting with deeper qualification). The firm segments its go-to-market across six verticals: Information Technology, Software Solutions, Healthcare, Professional Sales, Telecommunications, and Marketing & Advertising.
The company's core technology stack combines its internal database of 80,000+ nurtured contacts with sales development automation tooling and native integrations into Salesforce, HubSpot, and Marketo for CRM sync, campaign visibility, and lead handoff. Pricing is quote-based and structured around three monthly subscription tiers (Sales Intelligence Program, Appointment Setting Program, and Digital Marketing Program), with add-on modules such as the Exclusive Partner Lead Program and Target Market Lead Program for long-term, custom prospecting engagements. A sister company, SalesPro Digital, extends the offering into full-service digital marketing (email, content, social, advertising, SEO).
The business is founder-led by President Tom Cherry, with a leadership team of 4-5 named individuals and a stated headcount of 11-50 employees. Customer concentration is moderated by visible enterprise logos (Samsung, Polycom) alongside a broader set of anonymized testimonials across technology, software, managed IT, telecom, legal/subrogation, and AI verticals. The company reports 90,000+ leads qualified since founding and 150+ years of combined B2B lead generation experience across its team. No external funding has been disclosed, indicating a bootstrapped, founder-controlled operating model.
SalesPro Leads firmographics
Firmographics- Name
- SalesPro Leads
- Legal name
- SalesPro Leads
- Website
- https://salesproleads.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SalesPro Leads industry classification
Industry- Product category
- B2B Lead Generation & Appointment Setting Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where SalesPro Leads is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesPro Leads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- B2B Lead Generation & Appointment Setting Services: Professional services revenue model providing managed B2B lead generation and appointment setting programs. Services include SalesPro CONNECT (appointment setting), SalesPro OPPORTUNITY (premium appointment setting with deeper qualification), SalesPro ENGAGE (warm email introductions), Sales Intelligence Programs, and Digital Marketing Services. Revenue generated through program fees, typically quoted per campaign or retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sales Intelligence Program - Lead generation focused on identifying opportunities and providing accurate decision-maker and company information |
| Subscription | Monthly | Appointment Setting Program - Fully managed appointment setting program to keep sales calendars full |
| Subscription | Monthly | Digital Marketing Program - Campaign to generate interest and awareness for organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
SalesPro Leads product offering
Product offeringCore offering
SalesPro Leads provides managed B2B lead generation and appointment setting services through a US-based SDR team that executes multi-channel outreach (phone, email, LinkedIn) to deliver sales-ready appointments with key decision-makers for technology-vertical clients. Its proprietary SalesPro methodology covers five stages — IDENTIFY (target account selection), QUALIFY (lead scoring), ENGAGE (warm introductions), CONNECT (appointment setting), and OPPORTUNITY (premium qualification) — and is delivered through monthly subscription/retainer programs that integrate with Salesforce, HubSpot, and Marketo.
Product overview
SalesPro Leads is a B2B lead generation and appointment setting company that operates a platform-plus-services model. The core offering consists of three branded programs: SalesPro CONNECT (appointment setting with live conversations and multi-channel outreach), SalesPro OPPORTUNITY (premium full-service appointment setting with deeper qualification), and SalesPro ENGAGE (strategic lead generation with warm email introductions). Supporting these are the SalesPro QUALIFY, IDENTIFY, and CONNECT sub-services for lead evaluation, prospect identification, and appointment scheduling. Add-on modules include the Exclusive Partner Lead Program (customized vertical prospecting) and Target Market Lead Program (long-term partnership prospecting). The company also offers a companion Digital Marketing Services offering through salesprodigital.com for email marketing, content, social media, and advertising. All services are delivered by U.S.-based SDR teams and integrate with Salesforce, HubSpot, and Marketo for CRM sync and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- SalesPro QUALIFY: Lead evaluation and scoring service for inbound leads
- SalesPro IDENTIFY
- SalesPro ENGAGE
- SalesPro CONNECT
- SalesPro OPPORTUNITY
Products and services
- SalesPro CONNECT Targeted appointment setting solution that engages key decision-makers through personalized outreach and live conversations to deliver high-quality, sales-ready meetings for clients' sales teams. Includes scalable programs, multi-channel outreach, appointment scheduling, and decision-maker verification.
- SalesPro OPPORTUNITY Premium, full-service appointment setting program that further qualifies opportunities by clients' chosen standards, delivering fully vetted, high-intent prospects ready for direct sales engagement. Includes discovery-level account insights and customizable qualification standards.
- SalesPro ENGAGE Strategic lead generation program that identifies interested decision-makers, validates key contact information, and facilitates warm email introductions between prospects and clients' sales teams, bridging the gap between sales teams and interested buyers.
- Sales Intelligence Program Lead generation program focused on identifying opportunities and providing accurate decision-maker and company information for B2B technology clients. Includes an experienced SDR team, omnichannel approach, custom database development, and CRM integration.
- Appointment Setting Program Fully managed appointment setting program designed to keep sales teams' calendars full, handling appointment scheduling and rescheduling and providing exclusive perks for client benefit. Marked as the 'Most Popular' tier.
- Exclusive Partner Lead Program Customized prospecting program for specific verticals, competitive displacement promotions, or new product introductions. Includes tailored database development, refined scripting, and integration with e-campaigns and demand generation activities.
- Target Market Lead Program Long-term prospecting partnership where clients define target markets by geography and solution, with SalesPro Leads developing sales intelligence and Marketing Qualified Leads (MQLs) to support sustained revenue growth.
- Digital Marketing Services Full-service digital marketing agency offering email marketing, content development, social media management, advertising, and lead generation for B2B companies to grow sales pipelines, delivered via sister company SalesPro Digital.
Quantifiable outcome
- Over 90,000 leads qualified since founding in 2012
- +3 more outcomes
Companies that use SalesPro Leads
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
SalesPro Leads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
SalesPro Leads partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SalesforcecoreCRM integration partner. SalesPro Leads integrates with Salesforce for seamless data sync, automated contact management, campaign visibility, and streamlined reporting and handoff processes.
- HubSpotcoreCRM integration partner. Seamless integration with HubSpot for contact management, pipeline visibility, and marketing automation support.
- MarketocoreMarketing automation integration partner enabling advanced lead nurturing, scoring, and campaign automation capabilities.
- SalesforcecoreTech stack integration for software clients. White-glove service includes CRM and tech stack integration from onboarding through campaign execution.
- HubSpotcoreCRM integration for software clients. Integration with HubSpot enables streamlined lead management and sales pipeline tracking.
- MarketocoreMarketing automation integration for software company clients to support lead nurturing and scoring workflows.
- SalesPro DigitalcoreSister company and digital marketing agency providing full-service capabilities including email marketing, content development, social media management, technical SEO, keyword research, and advertising services to complement lead generation offerings.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SalesPro Leads competitors and assessment
Company assessmentBroad incumbents
- Demandbase: Account-based marketing and B2B demand generation platform that competes for the same marketing and sales-leadership budgets in enterprise technology companies that SalesPro targets.
- Apollo.io: Sales intelligence and engagement platform offering prospecting, enrichment, and outreach automation — a broader, software-led alternative to outsourced appointment setting services.
- ZoomInfo: Large incumbent in B2B sales intelligence and go-to-market data with contact databases and intent signals; competes with SalesPro by enabling in-house teams to prospect without outsourced SDRs.
Emerging players
- 6sense: AI-driven intent data and ABM platform used by B2B technology marketers for demand generation; represents the software-enabled direction in which lead generation services are evolving.
Direct peers
- Belkins: Appointment setting and B2B lead generation agency specializing in outbound SDR services for SaaS and technology companies, mirroring SalesPro's vertical focus and managed-service delivery model.
- SalesHive: Outsourced SDR and B2B appointment setting firm with a U.S.-based calling team that books qualified meetings for technology clients — directly overlaps SalesPro's core service stack.
- Martal Group: B2B lead generation and outbound sales agency serving SaaS and tech vendors with SDR-led appointment setting and demand generation programs, comparable in target customer and service model.
- CIENCE Technologies: Outsourced B2B SDR and lead generation agency delivering appointment setting and outbound prospecting services to technology and enterprise clients — a near-direct comparable to SalesPro Leads' core offering.
- Operatix: B2B sales agency providing SDR outsourcing, appointment setting, and pipeline generation services to technology vendors across North America and Europe.
Others
- SalesPro Digital: Sister company providing full-service digital marketing (email, content, social, advertising, SEO) that complements SalesPro Leads' demand generation services and serves a shared client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SalesPro Leads social profiles
Digital presenceSalesPro Leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesPro Leads leadership team
Management profileNumber of profiles
Profiles4 records
SalesPro Leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesPro Leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesPro Leads
What does SalesPro Leads do?
SalesPro Leads provides managed B2B lead generation and appointment setting services through a US-based SDR team that executes multi-channel outreach (phone, email, LinkedIn) to deliver sales-ready appointments with key decision-makers for technology-vertical clients. Its proprietary SalesPro methodology covers five stages — IDENTIFY (target account selection), QUALIFY (lead scoring), ENGAGE (warm introductions), CONNECT (appointment setting), and OPPORTUNITY (premium qualification) — and is delivered through monthly subscription/retainer programs that integrate with Salesforce, HubSpot, and Marketo.
Is SalesPro Leads a public or private company?
SalesPro Leads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesPro Leads founded?
SalesPro Leads was founded in 2012. It employs 11 to 50 people.
Where is SalesPro Leads based?
SalesPro Leads is headquartered in Reno, United States, in the North America region.
How does SalesPro Leads make money?
One revenue line is on record: B2B Lead Generation & Appointment Setting Services.
Who are SalesPro Leads's main competitors?
Broad incumbents on record are Demandbase, Apollo.io and ZoomInfo. 6sense is listed as an emerging player. Direct peers are Belkins, SalesHive, Martal Group, CIENCE Technologies and Operatix. SalesPro Digital is listed as an others.
Does SalesPro Leads have an API?
No public API is recorded for SalesPro Leads.
What industry is SalesPro Leads in?
SalesPro Leads's product category is B2B Lead Generation & Appointment Setting Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 561422 and its SIC code is 7311.