Fjord

What Fjord does

Fjord is a service design consultancy founded in 2001 and headquartered in London, United Kingdom. The firm operates as a specialized design capability within Accenture Song (formerly Accenture Interactive), Accenture's $20 billion creative, marketing, and customer experience business unit. With 501 to 1,000 employees and founders Mark Curtis (Founder and Chief Client Officer) and Olof Schybergson (Founder & CEO) still active in leadership, Fjord retains its identity as a dedicated service design brand while benefiting from the parent organization's global scale, enterprise client relationships, and integrated capability stack across 20+ industries.

The consultancy delivers design, digital product, and service design services to global enterprise clients, organized within Accenture Song's connected services framework spanning Design & Digital Products, Marketing, Sales, Commerce, and Service. Fjord's leadership team includes specialized roles such as Service Design Director (Alfred Lui), Strategic Design & Product Director (Toni Horn), and Group Strategy Director (Elena Garcia de Alcaraz), reflecting depth in design strategy and execution. Notable client work involves AI-driven personalization platforms (such as the Noli beauty recommendation engine), sustainability initiatives (Project STOP in Indonesia, WWF Germany ghost net sonar recovery), and digital product innovation for multinational enterprises across automotive (Maserati), mining (Sumitomo Metal Mining), and consumer goods sectors.

Fjord's business model is anchored in project-based consulting engagements sold primarily to Global Enterprises through direct enterprise sales channels inherited from Accenture's consulting practice. The firm raised approximately $3.4 million in a 2009 funding round led by Beringea, with a prior Series 1 round from GP Bullhound in December 2008, prior to its integration with Accenture. As part of Accenture Song, Fjord's technology capabilities are augmented by group-level investments including AI-powered predictive models (GemSeek), agentic AI for customer experience (Netomi), causal AI for marketing measurement (Alembic), composable commerce platforms (mindcurv, DaVinci Commerce), and a strategic partnership with Google Cloud for Gemini Enterprise agentic transformation.

Name

Fjord

Legal name

Accenture plc

Website

https://fjordnet.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fjord is a London-based service design consultancy founded in 2001, operating with 501-1,000 employees as part of Accenture Song to deliver design, digital product, and customer experience services to global enterprise clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Fjord is a service design consultancy that helps large organizations solve customer relevance and growth challenges through human-centered design. It delivers service design, strategic design, and digital product design consulting, working with enterprise clients to reimagine customer experiences, develop innovative digital products, and operationalize design thinking.

Product overview

Accenture Song is a portfolio of connected creative and technology services organized around five core service areas: Design & Digital Products, Marketing, Sales, Commerce, and Service. The offering operates as a unified platform-plus-services model rather than a single product, combining these capabilities to deliver end-to-end customer relevance and growth solutions. The portfolio is augmented through strategic acquisitions including customer experience analytics (GemSeek), marketing technology consultancy (The Lumery), cloud-native digital experience (mindcurv), healthcare marketing (ConcentricLife), digital product development (Work & Co), and customer engagement (UNLIMITED). The group generates approximately $20 billion in annual revenue and serves clients across industries including beauty, healthcare, environmental sustainability, and industrial innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Design
• Strategic Design & Product
• Experience Strategy

Quantifiable outcome

• $20 billion revenue business, up 8% year-on-year

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• NetomiminorStrategic or Co-development Partner · 26 April 2026Accenture invests in Netomi to accelerate enterprise adoption of agentic AI for customer experience. Netomi provides AI-powered customer experience solutions.
• Google CloudcoreTechnology or Integration · 22 April 2026Accenture and Google Cloud expand partnership to scale agentic transformation for global enterprises with Gemini Enterprise. This partnership focuses on enabling enterprises to adopt agentic AI solutions using Google Cloud's Gemini Enterprise platform.
• DaVinci CommerceminorStrategic or Co-development Partner · 23 March 2026Accenture invests in DaVinci Commerce to advance agent-led shopping capabilities.
• WEVOminorStrategic or Co-development Partner · 4 December 2025Accenture invests in WEVO to accelerate customer-led growth solutions.
• AlembicminorStrategic or Co-development Partner · 17 November 2025Accenture invests in Alembic to reinvent marketing measurement with data and causal AI.
• GemSeekcoreStrategic or Co-development PartnerCustomer experience analytics provider that helps global businesses understand customers through insights, analytics and AI-powered predictive models. Part of Accenture Song's strategic acquisitions to expand analytics capabilities.
• The LumerycoreStrategic or Co-development PartnerMelbourne-based marketing technology consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services.
• mindcurvcoreStrategic or Co-development PartnerCloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services.
• ConcentricLifecoreStrategic or Co-development PartnerLeading healthcare marketing agency that helps Life Sciences brands build an optimal brand experience at any stage of the health journey.
• Work & CocoreStrategic or Co-development PartnerGlobal digital product company that blends design, technology, and innovation to help companies create breakthrough products and experiences.
• UNLIMITEDcoreStrategic or Co-development PartnerAward-winning integrated customer engagement agency with deep expertise in behavioral science, customer strategy and CRM activation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Pentagram is a design partnership with global offices, offering brand, digital, and product design. Comparable to Fjord as a senior-led, design-first consultancy operating across enterprise and consumer clients.
• IDEO: IDEO is a pioneering service design and innovation consultancy. Directly comparable to Fjord as a human-centered design firm serving enterprise clients on product, service, and experience design engagements.
• Work & Co: Work & Co is a global digital product company now part of Accenture Song, blending design, technology, and innovation. Directly comparable to Fjord as a sibling brand within Accenture Song offering product and experience design to enterprise clients.
• Wolff Olins: Wolff Olins is a global brand and design consultancy offering brand strategy, experience design, and service innovation. Comparable to Fjord as a creative-led consultancy serving large global brands.
• Frog Design: Frog is a global design and innovation firm specializing in product and service design. Directly comparable to Fjord in human-centered design, digital product creation, and enterprise transformation engagements.
• R/GA: R/GA is a global digital design and innovation consultancy offering brand, product, and experience design. Comparable to Fjord as an enterprise-focused design firm with technology and product capabilities.

Broad incumbents

• Huge (now part of IBM iX): Huge is a digital experience agency acquired by IPG and later aligned with IBM iX, offering CX design, digital product, and commerce services. Comparable to Fjord as an enterprise-scale digital design and CX consultancy.
• McKinsey Design (McKinsey & Company): McKinsey Design is the design arm of McKinsey & Company, offering design-led transformation at global enterprise scale. Comparable to Fjord as a strategy-consulting-embedded design practice serving large multinational clients.
• BCG Design (Boston Consulting Group): BCG's design practice offers customer experience and product design services integrated into BCG's consulting portfolio. Comparable to Fjord as an enterprise design capability inside a major strategy consultancy.
• Deloitte Digital: Deloitte Digital is the digital and creative arm of Deloitte, offering customer experience, design, and marketing transformation. Comparable to Fjord as a Big Four-adjacent enterprise design and CX practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/accenture
• LinkedInlinkedin.com/company/accenture
• Instagraminstagram.com/accenture
• Xx.com/fjord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fjord