What Alembic does

Alembic is a San Francisco-based enterprise software company that builds a Causal AI marketing intelligence platform designed to isolate the incremental revenue impact of marketing investments rather than relying on correlation, attribution, or directional signals. Founded in 2018, the company serves Fortune 500 enterprises — including Delta Air Lines, NVIDIA, and Yum Brands — by continuously recomputing large-scale causal graphs across billions of signals spanning media exposure, pricing, macroeconomics, consumer behaviour, and operational inputs. Its core product, the Alembic 3.0 Real-Time Causal AI Platform (launched March 2026), enables instant budget reallocation simulation, real-time incremental lift monitoring, and tradeoff modelling across brand, digital media, pricing, and sponsorships, with a complementary Brand Health Daily Sentiment Tool for CMO-level brand monitoring.

The company operates a quote-based enterprise SaaS model augmented by consulting and implementation services, sold through a direct field-sales motion targeting large marketing organizations. Go-to-market is reinforced by strategic partnerships, notably with Accenture (which co-led the $145M November 2025 Series B) and a first-of-kind deployment on NVIDIA DGX SuperPOD infrastructure. Capital intensity is high relative to its 101–250 headcount, with cumulative disclosed funding exceeding $300M across multiple rounds since 2020 and a post-Series B valuation of $645M (up from $49M in 2024). The company is venture-backed and private, with no public ticker, and is headquartered in San Francisco, California.

Name

Alembic

Legal name

Alembic

Website

https://getalembic.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Alembic is a San Francisco-based Causal AI SaaS company that helps Fortune 500 enterprises — including Delta, NVIDIA, and Yum Brands — measure the incremental revenue impact of marketing investments and simulate budget allocation in real time.

Ownership category

akta.pro rank

Product category

Marketing Intelligence Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Causal AI marketing
• Marketing measurement platform
• Enterprise marketing analytics
• Marketing attribution software
• AI marketing intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Marketing Intelligence Platform Subscription: Enterprise SaaS platform providing causal AI marketing measurement. The platform helps companies understand which marketing investments drive business outcomes and provides actionable decision guidance for budget allocation.
2. Consulting and Implementation Services: Strategic consulting to help clients optimize marketing spend and revenue strategies using causal AI technology that analyzes diverse marketing channels and external factors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Alembic sells an enterprise Causal AI marketing intelligence platform (Alembic 3.0) that proves which marketing investments drive business outcomes by modeling cause-and-effect relationships across channels, campaigns, and tactics. The platform replaces correlation, attribution, and directional signals with mathematical causal inference, enabling real-time budget simulation, incremental lift monitoring, and tradeoff modeling for Fortune 500 marketing organizations.

Product overview

Alembic offers a unified Causal AI Marketing Intelligence Platform with two key product components: the core Alembic 3.0 Platform for causal marketing measurement that proves which marketing investments drive business outcomes, and the Brand Health Daily Sentiment Tool for real-time brand health monitoring. The platform replaces traditional correlation-based analytics, attribution, and directional signals with mathematical causal inference to help enterprises allocate marketing spend with confidence.

Differentiator

Problem solved

Functional benefit

Brands

• Alembic 3.0 Platform: Enterprise Causal AI platform with real-time causal graphs, budget simulation, and marketing measurement capabilities

Products and services

• Alembic 3.0 Platform Enterprise Causal AI marketing intelligence platform that measures which marketing investments drive business outcomes by modeling cause-and-effect relationships across channels, campaigns, and tactics rather than relying on correlation or attribution. Built for Fortune 500 enterprise marketing organizations.
• Brand Health Daily Sentiment Tool Real-time brand health and market sentiment tracking tool that provides CMOs with daily insights into brand health and market intelligence for immediate decision-making, sold as part of Alembic's marketing intelligence offering.

Quantifiable outcome

• 37% sales pipeline growth for Fortune 500 B2B technology firm
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NVIDIAcoreTechnology or Integration · 17 November 2025Alembic became the first Causal AI company to secure NVIDIA DGX SuperPODs with DGX Vera Rubin NVL72 systems for enterprise decision making. This partnership provides Alembic with advanced computational infrastructure for training and deploying causal AI models at scale.
• AccenturecoreStrategic or Co-development Partner · 17 November 2025Beyond financial investment, Accenture formed a strategic partnership with Alembic to advance AI-driven marketing measurement. The collaboration aims to improve ROI evaluation and optimize marketing strategies using causal AI technology that analyzes diverse marketing channels and external factors.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LiveRamp: Enterprise data connectivity and identity resolution platform underpinning attribution and measurement workflows. Overlaps with Alembic on marketing measurement infrastructure at a more horizontal, data-layer level.
• Nielsen (NielsenIQ): Legacy marketing measurement and MMM provider with deep enterprise relationships and proprietary panel data. Competes with Alembic for CMO measurement budgets but is broader in scope and incumbency-based.
• Adobe (Analytics / Mix Modeler): Adobe Analytics and Adobe Mix Modeler compete directly with Alembic in enterprise marketing measurement and MMM, bundled into the broader Adobe Experience Cloud platform.

Direct peers

• Rockerbox: Marketing analytics and attribution platform providing multi-touch attribution and unified marketing measurement. Competes with Alembic on the cross-channel measurement and budget allocation layer.
• Triple Whale: E-commerce marketing measurement and attribution platform. Comparable as a marketing intelligence/measurement SaaS, though more e-commerce-DTC focused vs. Alembic's Fortune 500 enterprise positioning.
• Northbeam: Marketing measurement and attribution platform focused on multi-channel ROI. Comparable in offering marketing measurement for performance-oriented brands, though skewing more DTC and lower-funnel than Alembic's Fortune 500 mix.
• Analytic Partners: Long-standing enterprise marketing mix modeling and ROI analytics firm. Directly comparable to Alembic's marketing measurement focus, though historically MMM-centric (vs. Alembic's causal AI differentiation).
• Measured: Incrementality measurement platform for enterprise marketers. Shares Alembic's focus on causal/incrementality-based marketing measurement rather than attribution, making it one of the closest direct comparables.

Emerging players

• AppsFlyer: Mobile measurement and attribution platform extending into incrementality and marketing analytics. Comparable as an AI-enabled marketing measurement player, though more mobile-DSP adjacent than Alembic.
• Branch: Mobile attribution and deep linking platform with growing marketing measurement capabilities. Overlaps with Alembic in attribution-adjacent analytics for enterprise mobile marketing teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getalembic
• Facebookfacebook.com/GetAlembic
• LinkedInlinkedin.com/company/getalembic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alembic