SPLICE Software
SPLICE Software is a Calgary-based SaaS company that provides cloud-based omnichannel customer communication solutions (Dialog Suite) with patented Data-Driven Dialogs technology, serving enterprise and mid-market customers in insurance, retail, financial services, and healthcare verticals.
- Company typePrivate
- Founded2007
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SPLICE Software does
SPLICE Software is a privately held Canadian SaaS company founded in 2006/2007 by Tara Kelly and headquartered in Calgary, Alberta, with a secondary office in Chicago. The company provides cloud-based omnichannel customer communication and engagement solutions through its Dialog Suite platform, anchored by patented Data-Driven Dialogs technology (US Patent Number 9348812) that harnesses data streams to create personalized, automated messages across text, chat, email, voice, and voice-first channels. Core products include Talk and Talk+ (the latter enhanced in September 2025 with full AI Voice capability), Texting, Chat, Calling, Email, Voice First, Surveys/Thrive, and Opt-in Management, with AI-driven features spanning predictive analytics, natural language processing, brand-trained conversational agents, autonomous escalation, and knowledge retrieval.
The company targets enterprise and mid-market customers in four primary verticals: insurance carriers and agencies (P&C and Life & Annuity — the dominant vertical), retail, financial services, and healthcare. GTM is enterprise-focused, combining direct field sales with a partner ecosystem that embeds SPLICE inside major insurance core platforms including Duck Creek OnDemand, Sapiens, Majesco, EZLynx, Salesforce AppExchange, Insuresoft, Socotra, and Global Payments. Revenue is generated through SaaS subscriptions and managed services on custom enterprise pricing with annual billing cadence; no public pricing is disclosed. Notable customer outcomes include 17M+ conversations created for leading brands in 2021 and a 93% average listenership rate for human-voiced automated calls. The company has been bootstrapped across ~19 years of continuous operation with no disclosed external funding rounds, M&A activity, or institutional investors, with founder Tara Kelly serving as President & CEO throughout.
SPLICE Software firmographics
Firmographics- Name
- SPLICE Software
- Legal name
- SPLICE Software Inc.
- Website
- https://splicesoftware.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPLICE Software is a Calgary-based SaaS company that provides cloud-based omnichannel customer communication solutions (Dialog Suite) with patented Data-Driven Dialogs technology, serving enterprise and mid-market customers in insurance, retail, financial services, and healthcare verticals.
- Ownership category
- akta.pro rank
SPLICE Software industry classification
Industry- Product category
- Customer Communication Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where SPLICE Software is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
SPLICE Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based communication platform delivered as subscription service with monthly or annual billing. Provides access to Dialog Suite including Talk+, texting, chat, calling, email, voice-first, surveys, and opt-in management capabilities.
- Managed Services: Full-service managed communication solutions ensuring compliance, deliverability, and efficiency for insurance workflows and other regulated industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on assessment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SPLICE Software product offering
Product offeringCore offering
SPLICE Software sells a cloud-based Dialog Suite platform that delivers AI-powered, omnichannel customer communication for enterprises in insurance, retail, finance, and healthcare. Its core products Talk and Talk+ enable two-way personalized messaging across text, chat, email, voice, and voice-first channels, with Talk+ extended in 2025 with full AI Voice. Underlying the offering is patented Data-Driven Dialogs technology (US Patent 9348812) that turns customer data streams into personalized automated messages, supplemented by Thrive surveys and Opt-in Management for consent compliance.
Product overview
SPLICE Software offers a cloud-based omnichannel customer engagement platform called the Dialog Suite, which includes Data-Driven Dialogs (US Patent 9348812). The core product portfolio centers on Talk and Talk+ for 2-way text, chat, and voice communication, with Talk+ enhanced in September 2025 with full AI Voice capability. Communication channels include Texting, Chat, Calling, Email, and Voice First (with human-voiced automated calls achieving 93% listenership rate). Add-on modules include Surveys/Thrive for NPS and customer feedback collection with tag-based reporting, and Opt-in Management for consent compliance. The platform is designed for regulated industries including insurance, retail, financial services, and healthcare, and integrates with core platforms like Duck Creek, Salesforce, Sapiens, and EZLynx.
Differentiator
Problem solved
Functional benefit
Products and services
- Dialog Suite Core cloud-based platform that powers SPLICE's customer engagement solutions, providing Data-Driven Dialogs and orchestrating proactive notifications and two-way dialogues across customer-preferred channels including text, chat, call, email, and voice-first for enterprise customers.
- Talk Two-way text and chat communication solution that enables businesses to engage customers through automated but personalized messaging conversations across digital channels.
- Talk+ Enhanced two-way text, chat, and conversational voice agent with full AI Voice capability. The unified agent speaks naturally in a brand's tone and dialect, answers with context from systems, and seamlessly continues conversations across text, chat, and voice for enterprise customers.
- Texting SMS/MMS messaging solution that enables businesses to send automated text messages to customers with full opt-in and opt-out management for compliance.
- Chat Web chat solution for real-time customer engagement on websites and digital platforms, integrated with the Dialog Suite for consistent context across channels.
- Calling Voice calling solution for automated outbound customer communications, integrated with the omnichannel Dialog Suite platform.
- Email Email communication solution integrated with the omnichannel platform for consistent customer messaging across the full Dialog Suite.
- Voice First Voice-first communication solution including human-voiced automated calls delivered via phone and Voice First devices like Amazon Echo and Google Home, achieving a 93% average listenership rate.
- Thrive Surveys Survey application offering NPS, eNPS, CSAT, and CES surveys with configurable tag-based reporting, real-time dashboards, role-based access controls, and integrated gamification with NPS training and customer journey recommendations.
- Opt-in Management Consent and opt-in management solution ensuring compliance with communication regulations across all channels, providing capture, opt-in/opt-out handling, and audit trails for regulated industries.
- Duck Creek Claims Text Integration Duck Creek OnDemand integration that embeds SPLICE's automated communication workflows within Duck Creek Claims, enabling 13 different touchpoints for keeping customers updated via text and email throughout the claims lifecycle.
Quantifiable outcome
- 93% average listenership rate for human-voiced automated calls
- +2 more outcomes
Companies that use SPLICE Software
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SPLICE Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature6 records
SPLICE Software partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SolvrayscoreStrategic partnership announced at InsureTech Connect 2025 combining SPLICE's omnichannel communications platform with Solvrays' agentic automation engine. Targets P&C and L&A insurers to automate workflows from outreach to insight. Enables claims lifecycle communication, policyholder retention, catastrophe-response outreach, policy onboarding, beneficiary updates, and lapse-prevention programs. Provides unified dashboards revealing workflow bottlenecks, agent performance, and customer sentiment.
- LendProcoreStrategic partnership integrating LendPro's multi-lender application waterfall system with SPLICE's Data-Driven Dialogs for retail financing. Enables personalized, timely, compliant customer communications across multiple channels. Empowers merchants to increase financing approvals, drive higher ticket sales, and enhance customer satisfaction through automated engagement.
- Duck CreekcoreIntegration partnership with Duck Creek OnDemand platform. SPLICE's automated text integration embedded in Duck Creek Claims for insurance carriers. Enables 13+ touchpoints for automated text and email communications throughout claims lifecycle.
- SapienscorePartnership with Sapiens for NPS survey integration in Life and Annuity insurance. Enables clients to improve timeliness, relevance and trust in communications. Simple setup with significant results within 90 days.
- MajescomajorIntegration with Majesco Core products. Simple and accessible API enables easy setup and quick integration of automated notification solutions. Agile technical and operations team provides rapid delivery.
- EZLynxmajorStrategic partnership with EZLynx for elevated customer engagement in insurance. Integration enables tailored client communication, voice and text messaging, and data-driven insights within EZLynx agency management platform.
- SalesforcemajorSalesforce AppExchange partner. SPLICE available on Salesforce marketplace for CRM-integrated communication automation.
- InsuresoftmajorIntegration partner for insurance core platform connectivity. API allows connecting critical data points between platforms for appropriate data combination and storage.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SPLICE Software competitors and assessment
Company assessmentDirect peers
- Twilio: Twilio provides communications APIs and platforms (SMS, voice, email, chat) to enterprises, with growing investment in conversational and agentic AI. Closest direct comparable to SPLICE's Dialog Suite omnichannel messaging and AI Voice capabilities.
- Intercom: Intercom provides an AI-first customer service platform with messaging, chat, and now Fin AI agents, serving mid-market and enterprise customers - directly comparable to SPLICE's omnichannel conversational platform.
- LivePerson: LivePerson offers enterprise conversational AI and messaging platforms for customer engagement, overlapping directly with SPLICE's Talk/Talk+ products in voice, chat, and 2-way messaging automation.
- [24]7.ai: [24]7.ai offers AI-driven customer engagement solutions combining intent prediction, virtual agents, and messaging across channels - a direct peer in conversational AI and omnichannel customer communications.
Broad incumbents
- Genesys: Genesys is a larger contact-center-as-a-service and CX platform with deep AI agent capabilities (Genesys Cloud AI) serving many of the same regulated industries (insurance, financial services) as SPLICE.
- Verint: Verint provides customer engagement and conversational AI platforms including IVA and workforce engagement - serving many of the same insurance, financial services, and enterprise customers as SPLICE.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud and Service Cloud provide enterprise marketing automation, journey orchestration, and AI agents; SPLICE is an AppExchange partner and complements Salesforce's stack in regulated industries.
- Five9: Five9 provides cloud contact center software with AI agent assist and GenAI tools targeting enterprise service and sales use cases, including insurance - overlapping with SPLICE's voice-first and Talk+ AI Voice direction.
- Zendesk: Zendesk offers customer service and engagement software with AI agents and messaging channels, serving similar mid-market and enterprise customers and overlapping with SPLICE's CX messaging use cases.
Emerging players
- HubSpot: HubSpot offers marketing automation, CRM, and AI-driven customer communications for mid-market. While less specialized in regulated insurance, it's a comparable messaging/CRM automation platform and competitor for retail/finance segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SPLICE Software social profiles
Digital presenceSPLICE Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPLICE Software leadership team
Management profileNumber of profiles
Profiles5 records
SPLICE Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPLICE Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPLICE Software
What does SPLICE Software do?
SPLICE Software sells a cloud-based Dialog Suite platform that delivers AI-powered, omnichannel customer communication for enterprises in insurance, retail, finance, and healthcare. Its core products Talk and Talk+ enable two-way personalized messaging across text, chat, email, voice, and voice-first channels, with Talk+ extended in 2025 with full AI Voice. Underlying the offering is patented Data-Driven Dialogs technology (US Patent 9348812) that turns customer data streams into personalized automated messages, supplemented by Thrive surveys and Opt-in Management for consent compliance.
Is SPLICE Software a public or private company?
SPLICE Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPLICE Software founded?
SPLICE Software was founded in 2007. It employs 11 to 50 people.
Where is SPLICE Software based?
SPLICE Software is headquartered in Calgary, Canada, in the North America region.
How does SPLICE Software make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are managed Services.
Who are SPLICE Software's main competitors?
Direct peers on record are Twilio, Intercom, LivePerson and [24]7.ai. Broad incumbents are Genesys, Verint, Salesforce Marketing Cloud, Five9 and Zendesk. HubSpot is listed as an emerging player.
Does SPLICE Software have an API?
Yes. SPLICE Software offers an API-based solution for integrations. Partners and clients consistently reference SPLICE's API as enabling data connections between platforms. Duck Creek specifically notes that SPLICE's API allows connection of critical data points between platforms, enabling data to be combined and stored appropriately for carriers. The Dialog Suite provides the technical foundation for these integrations.
What industry is SPLICE Software in?
SPLICE Software's product category is Customer Communication Management Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.