Ruby Seven Studios
Ruby Seven Studios is a B2B social casino platform provider, building white-label free-to-play casino apps for 15+ land-based casino operators. Its platform delivers 700+ games across web, iOS, Android, Kindle, and Facebook under a freemium and advertising revenue model, operating as a subsidiary of Delaware North.
- Company typePrivate
- Founded2012
- HeadquartersReno, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ruby Seven Studios does
Ruby Seven Studios, Inc. is a private B2B social casino platform provider founded in 2012 and headquartered in Reno, Nevada, with an engineering office in Kochi, India, and a corporate mailing address in Buffalo, New York. The company is a subsidiary of Delaware North, the diversified hospitality and gaming conglomerate. Ruby Seven builds and operates white-label, free-to-play social casino properties for land-based casino operators, delivering branded apps featuring slots, video poker, table games, keno, bingo, scratchers, and instant-win games sourced from a content library of over 700 titles licensed from manufacturers including IGT, Konami, Aruze, Ainsworth, Gaming Arts, High 5 Games, and Everi. The platform ships to iOS, Android, Amazon Kindle, Facebook, and partner-branded web properties, with a stated launch timeline of approximately two months per operator.
The company's technical stack is built on Node.js/TypeScript with multi-tenant architectures, REST and GraphQL APIs, and AWS infrastructure (Lambda, API Gateway, RDS, DynamoDB, S3, IAM). Marketing and monetization tooling spans AppsFlyer for mobile measurement, Braintree for payment processing, and integrations with Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and Unity Ads for user acquisition. Revenue is generated through two streams: in-game purchases of virtual currency (freemium microtransactions) and advertising, including offer-walls where third-party advertisers exchange virtual currency for ad views. Comprehensive marketing services — organic and paid UA, CRM, ASO, social media, and analytics — are bundled into the operator offering.
Ruby Seven serves 15+ named casino customers including Bally's Corporation, Foxwoods Resort Casino, Choctaw Casinos & Resorts, Mystic Lake Resort Casino, Pechanga Resort and Casino, Delaware North Gaming, Affinity Interactive, Chumash Casino Resort, Kickapoo Lucky Eagle Casino Hotel, and others. Founder and CEO Michael Carpenter leads the company alongside co-founder and COO Jugul Thachery. Recent strategic activity has emphasized expanding both the operator roster (Bally's in June 2024, Kickapoo Lucky Eagle in November 2024) and the content portfolio (IGT in March 2023, Ainsworth in October 2024). The company has not disclosed external funding rounds or specific revenue figures.
Ruby Seven Studios firmographics
Firmographics- Name
- Ruby Seven Studios
- Legal name
- Ruby Seven Studios Inc.
- Website
- https://rubyseven.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ruby Seven Studios is a B2B social casino platform provider, building white-label free-to-play casino apps for 15+ land-based casino operators. Its platform delivers 700+ games across web, iOS, Android, Kindle, and Facebook under a freemium and advertising revenue model, operating as a subsidiary of Delaware North.
- Ownership category
- akta.pro rank
Ruby Seven Studios industry classification
Industry- Product category
- Social Casino Gaming Platform
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (713210)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- White-Label / Turnkey Online Casino Brands (MPAEABAH)
- akta.pro secondary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
Keywords
Where Ruby Seven Studios is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ruby Seven Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Virtual Currency and In-Game Purchases: Social casino games are free-to-play but generate revenue through in-game virtual currency and benefits that can be purchased with real money. Players buy virtual currency and in-game benefits to enhance their gaming experience. Chips cannot be converted back to cash.
- Advertising Revenue: Revenue generated through in-game advertising including banner ads, full-screen ads between moves/games, and offer walls where third-party advertisers provide virtual currency in exchange for watching advertisements or completing tasks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base tier with optional microtransactions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ruby Seven Studios product offering
Product offeringCore offering
Ruby Seven Studios is a B2B social casino platform provider that builds, hosts, and operates white-label free-to-play social casino apps for land-based casino operators. The platform spans web, mobile (iOS/Android/Kindle), and Facebook apps and aggregates more than 700 multi-genre casino games (slots, video poker, table games, keno, bingo, scratchers, instant win) sourced from manufacturers such as Konami, IGT, Aruze, Ainsworth, Everi, and High 5 Games. Ruby Seven delivers a turn-key solution — game development, platform hosting, and marketing services — that can launch a branded social casino for a casino partner in as little as 2 months.
Product overview
Ruby Seven Studios is a B2B social casino platform provider offering white-label turn-key solutions for land-based casino operators. The platform provides a complete social casino solution including game development, web/mobile/Facebook app deployment, and marketing services, with an implementation timeline of approximately 2 months. The company operates multiple branded social casino products for casino partners including Best Bet Casino, A-Play Online, FoxPlay Casino, Mystic Slots, Lucky North Casino, Choctaw Slots, Fantasy Springs Slots, Bally Play, Lucky Eagle Play, and partner-branded properties. Ruby Seven's platform aggregates content from over 700 games sourced from major slot content providers including Konami, Aruze, Gaming Arts, AGS, IGT, Everi, High 5 Games, Rising Digital Gaming, BluBeri, Ainsworth Interactive (AGT), and others. The company operates as a service provider on behalf of casino partners including Foxwoods Resort Casino, Choctaw Casinos & Resorts, Bally's Corporation, Kickapoo Lucky Eagle Casino Hotel, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Fantasy Springs Resort Casino, Chumash Casino Resort, Prairie Band Casino & Resort, and Lake of the Torches Casino.
Differentiator
Problem solved
Functional benefit
Products and services
- Best Bet Casino
Quantifiable outcome
- 82% of social casino players have visited a land-based casino in the last 12 months
- +3 more outcomes
Companies that use Ruby Seven Studios
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Ruby Seven Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Ruby Seven Studios partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Kickapoo Lucky Eagle Casino HotelcoreKickapoo Lucky Eagle Casino Hotel launched Lucky Eagle Play in partnership with Ruby Seven Studios. The free-to-play online casino features hundreds of games from providers including IGT, Aruze, Ainsworth, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts.
- Ainsworth Interactive (AGT)coreAinsworth Interactive partnership brings Ainsworth's popular slot machine titles to Ruby Seven's extensive portfolio of social casino apps. The partnership enhances Ruby Seven's library to over 700 games.
- Bally's CorporationcoreBally's Corporation partnered with Ruby Seven Studios to launch Bally Play, a new free-to-play online social casino in North America. Bally Play features over 150 popular casino games including Wheel of Fortune, Double DaVinci Diamonds, Wolf Run Eclipse, and more from providers such as IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts.
- IGT (International Game Technology)coreContent agreement expanding Ruby Seven's portfolio to include IGT's most popular games such as Wheel of Fortune Slots, Top Dollar Premium, Wolf Run Eclipse, and many more player favorites.
- KonamicoreGame content partner providing slot games from top land-based manufacturers for Ruby Seven's social casino platform.
- AruzecoreGame content partner providing slot games including Flaming Chilies and other classic slots for the social casino platform.
- Gaming ArtscoreGame content partner contributing to Ruby Seven's multi-genre casino game portfolio.
- AGScoreGame content partner providing casino games for the social casino platform.
- Rogue GamingcoreGame content partner contributing to Ruby Seven's social casino game library.
- Foxwoods Resort CasinocoreLand-based casino partner with FoxPlay branded social casino. One of Ruby Seven's flagship casino partners.
- Choctaw Casinos & ResortscoreLand-based casino partner with Choctaw Slots social casino. Their game was shortlisted for EKG Slot Awards 2023 Best New Social Game of the Year.
- Mystic Lake Resort CasinocoreLand-based casino partner with Mystic Slots branded social casino platform.
- Pechanga Resort and CasinocoreLand-based casino partner with Best Bet Casino branded social casino platform.
- Delaware North GamingcoreCasino operator partner with Lucky North Casino branded social casino platform.
- Affinity InteractivecorePartner casino with A-Play online social casino platform.
- Fantasy Springs Resort CasinocoreLand-based casino partner with Fantasy Springs Slots branded social casino platform.
- Chumash Casino ResortcoreLand-based casino partner in Ruby Seven's growing portfolio of gaming partnerships.
- Prairie Band Casino & ResortcoreLand-based casino partner with Prairie Band Play 4 Fun Slots branded social casino platform.
- Lake of the Torches CasinocoreLand-based casino partner with Lake of the Torches Slots branded social casino platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ruby Seven Studios competitors and assessment
Company assessmentDirect peers
- PlayStudios: B2B and B2C social casino operator that builds play-for-fun mobile apps for MGM Resorts, Penn National, and other land-based casino partners. The closest direct competitor in the white-label social casino B2B space.
- GAN plc (now SEGA SAMMY affiliate / AGS Group): B2B platform provider of social casino and real-money gaming software for casino operators. Competes with Ruby Seven for the same land-based casino software vendor wallet.
- FlowPlay: White-label social casino platform provider powering branded apps for casino operators. Overlaps with Ruby Seven's turnkey social casino offering.
- High 5 Games: Casino game studio that both creates and distributes slots for both social and real-money casinos. Overlaps with Ruby Seven's content library aggregation model and supplies games to it.
Broad incumbents
- Playtika: Largest social casino operator (Slotomania, House of Fun, Caesars Slots). Competes for the same end-player audience that Ruby Seven's white-label apps serve.
- Zynga (Take-Two Interactive): Major B2C social casino publisher (Hit it Rich, Game of Thrones Slots) under Take-Two ownership. Competes for social casino player mindshare and app store placement.
- Inspired Entertainment: Gaming technology provider with virtual sports, iGaming, and server-based gaming content. Overlaps with Ruby Seven in supplying content and platforms to casino operators.
- Light & Wonder (Scientific Games): Diversified gaming giant with land-based slots, table products, iGaming, and SciPlay social casino subsidiary. Competes both in content supply and B2C social casino.
- Aristocrat Leisure: Global slot machine manufacturer with social casino presence through Product Madness. Competes for casino content licensing and end-player engagement.
Emerging players
- Product Madness: Aristocrat Leisure-owned social casino studio (Lightning Link, Heart of Vegas). A scaled competitor backed by a major slot manufacturer parent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruby Seven Studios social profiles
Digital presenceRuby Seven Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby Seven Studios leadership team
Management profileNumber of profiles
Profiles2 records
Ruby Seven Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby Seven Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby Seven Studios
What does Ruby Seven Studios do?
Ruby Seven Studios is a B2B social casino platform provider that builds, hosts, and operates white-label free-to-play social casino apps for land-based casino operators. The platform spans web, mobile (iOS/Android/Kindle), and Facebook apps and aggregates more than 700 multi-genre casino games (slots, video poker, table games, keno, bingo, scratchers, instant win) sourced from manufacturers such as Konami, IGT, Aruze, Ainsworth, Everi, and High 5 Games. Ruby Seven delivers a turn-key solution — game development, platform hosting, and marketing services — that can launch a branded social casino for a casino partner in as little as 2 months.
Is Ruby Seven Studios a public or private company?
Ruby Seven Studios is a private company. It is classified as corporate owned and is currently operating.
When was Ruby Seven Studios founded?
Ruby Seven Studios was founded in 2012. It employs 101 to 250 people.
Where is Ruby Seven Studios based?
Ruby Seven Studios is headquartered in Reno, United States, in the North America region.
How does Ruby Seven Studios make money?
Two revenue lines are on record. Virtual Currency and In-Game Purchases are the primary driver. The others are advertising Revenue.
Who are Ruby Seven Studios's main competitors?
Direct peers on record are PlayStudios, GAN plc (now SEGA SAMMY affiliate / AGS Group), FlowPlay and High 5 Games. Broad incumbents are Playtika, Zynga (Take-Two Interactive), Inspired Entertainment, Light & Wonder (Scientific Games) and Aristocrat Leisure. Product Madness is listed as an emerging player.
Does Ruby Seven Studios have an API?
No public API is recorded for Ruby Seven Studios.
What industry is Ruby Seven Studios in?
Ruby Seven Studios's product category is Social Casino Gaming Platform. Its primary akta.pro industry code is MPAEABAH, White-Label / Turnkey Online Casino Brands, with a secondary code of MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games). Its NAICS code is 7132 and its SIC code is 7997.