Dodge Ridge
Dodge Ridge is a family-owned California ski resort in Pinecrest (since 1950) operating 862 skiable acres, 10 lifts, and 70+ trails under a U.S. Forest Service permit, part of the four-resort Cali Pass network. It serves families and individual skiers with season passes, daily tickets, rentals, lessons, and year-round summer activities including camping, mountain biking, and disc golf.
- Company typePrivate
- Founded1950
- HeadquartersPinecrest, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dodge Ridge does
Dodge Ridge Mountain Resort, LLC is a privately held, family-owned ski resort operating since 1950 in Pinecrest, California, within the Stanislaus National Forest under a U.S. Forest Service Special Use Permit. The winter operation centers on 1,600 vertical feet of skiable terrain spanning 862 acres, 70+ trails, and 10 lifts, with revenue generated from multi-tier season passes (Dodge Ridge Base Pass and the multi-resort Cali Pass priced from $159 to $729), variable-priced daily lift tickets, equipment rentals, ski and snowboard lessons, F&B across five on-mountain outlets, and a sport shop. The resort is part of the California Mountain Resorts Company network, offering pass holders reciprocal access to Bear Valley, China Peak, and Mountain High via the Cali Pass, with additional reciprocity to 14 Powder Alliance resorts worldwide.
The technology stack supporting the consumer experience includes RFID-enabled season passes and lift tickets, an in-house mobile application (launched April 2025) for iOS and Android with Mappy-powered 3D ski tracking and Firebase analytics, GPS-based wayfinding and friend location, and Affirm-driven installment payment plans. Beyond winter operations, Dodge Ridge runs year-round summer activities including 12 campground experiences, lift-accessible mountain biking with a bike park and skills area, two 18-hole disc golf courses, an outdoor Pinecrest Theater cinema, yoga, and Kids Zone activities. Distribution is direct-to-consumer through shop.dodgeridge.com, on-resort ticket windows, mobile apps, and a dedicated group sales function, with transportation reach extended through a Tuolumne County Transit ski-bus partnership.
Dodge Ridge firmographics
Firmographics- Name
- Dodge Ridge
- Legal name
- Dodge Ridge Mountain Resort, LLC
- Website
- https://dodgeridge.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dodge Ridge is a family-owned California ski resort in Pinecrest (since 1950) operating 862 skiable acres, 10 lifts, and 70+ trails under a U.S. Forest Service permit, part of the four-resort Cali Pass network. It serves families and individual skiers with season passes, daily tickets, rentals, lessons, and year-round summer activities including camping, mountain biking, and disc golf.
- Ownership category
- akta.pro rank
Dodge Ridge industry classification
Industry- Product category
- Ski Resort Operations
- NAICS
- Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industry
- Ski & Mountain Full-Service Hotels (THAGAAAJ)
Keywords
Where Dodge Ridge is headquartered
LocationHeadquarters
- HQ city
- Pinecrest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dodge Ridge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Season Passes: Annual season passes granting unlimited access to Dodge Ridge resort, including Dodge Ridge Base Pass and Cali Pass (covering Dodge Ridge, Bear Valley, China Peak, and Mountain High). Passes available in multiple tiers: Adult, Young Adult, Child, Senior, Military, College, and Golden Age. Revenue recognized upfront at time of purchase.
- Daily Lift Tickets: Single-day and multi-day lift tickets providing access to all 1,600 vertical feet, 70+ trails, and 10 lifts. Variable online pricing with advance purchase discounts. Includes specialty tickets for beginners, military, and afternoon half-day options.
- Equipment Rentals: Ski and snowboard rental packages including boots, helmets, skis/boards, and poles. Youth and adult packages available. Additional services include demo skis, boots-only rentals, poles, helmets, and snowshoes. Two-day rental packages offered.
- Food and Beverage: Multiple dining outlets including Creekside Cafe (cafeteria-style), Lift Up Coffee + Cafe (breakfast and grab-and-go), Boulder Bar (après-ski bar), Waystation (mid-mountain BBQ), and The Bistro (family dining).
- Retail Sales: Sport Shop selling ski/snowboard equipment, apparel, accessories, and gear from top industry brands including Salomon, Rossignol, Volkl, Blizzard, and others. Tech shop provides equipment maintenance and repair services.
- Ski and Snowboard Lessons: Instruction programs for all ages and skill levels including youth lessons (ages 4-12), adult/teen lessons (13+), private lessons, and specialty clinics. Group and individual formats available.
- Birthday Parties and Events: Basecamp Birthday Bash packages for children ages 5-12, including activities, food, and reserved party space. Summer activities including campgrounds, Pinecrest Theater, and mountain biking.
- Season Lockers and Preferred Parking: Reserved lockers in various sizes (VIP, Large, Regular, Family Lodge) and preferred parking passes for guaranteed spots in prime lot locations until 11am daily.
- Gift Cards: Dodge Ridge gift cards valid for daily tickets, rentals, lessons, season passes, and sport shop merchandise. Value never expires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 26/27 Cali Pass (Adult, Ages 23-69) |
| Subscription | Annual | 26/27 Cali Pass (Young Adult, Ages 13-22) |
| Subscription | Annual | 26/27 Cali Pass (Child, Ages 6-12) |
| Subscription | Annual | 26/27 Cali Pass (Military) |
| Subscription | Annual | 26/27 Cali Pass (Senior, Ages 70-74) |
| Subscription | Annual | 26/27 Cali Pass (Golden Age, 75+) |
| Subscription | Annual | 26/27 Dodge Ridge Base Pass (Adult) |
| Subscription | Annual | 26/27 Dodge Ridge Base Pass (Senior, Ages 70-74) |
| Subscription | Annual | 26/27 Dodge Ridge Base Pass (Child, 5 and Under) |
| Usage-based | Pay-as-you-go | Daily Lift Tickets (Adult/Teen, Ages 13-69) |
| Usage-based | Pay-as-you-go | Afternoon Half Day Ticket |
| Usage-based | Pay-as-you-go | Beginner Tickets |
| Unit Pricing | Pay-as-you-go | Adult/Teen Ski/Snowboard Rental Package |
| Unit Pricing | Pay-as-you-go | Youth Ski/Snowboard Rental Package (12 and under) |
| Unit Pricing | Pay-as-you-go | Demo Skis |
| Unit Pricing | Pay-as-you-go | Tech Services - Full Tune |
| Subscription | Annual | Season Lockers (VIP) |
| Subscription | Annual | Season Lockers (Large) |
| Subscription | Annual | Season Lockers (Regular) |
| Unit Pricing | Pay-as-you-go | Preferred Daily Parking |
| Unit Pricing | Pay-as-you-go | Weekday Group Package |
| Unit Pricing | Pay-as-you-go | Basecamp Birthday Bash |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Dodge Ridge product offering
Product offeringCore offering
Dodge Ridge Mountain Resort operates a year-round mountain recreation destination in Pinecrest, California, providing ski and snowboard lift access across 862 skiable acres with 10 lifts and 70+ trails. The resort sells season passes (Dodge Ridge Base Pass and the multi-resort Cali Pass), daily lift tickets, equipment rentals, ski/snowboard lessons, and ancillary offerings including dining, retail, adaptive ski programs, summer mountain biking, disc golf, campgrounds, and an outdoor cinema.
Product overview
Dodge Ridge Mountain Resort is a ski and snowboard resort located in Pinecrest, California, operating since 1950 (75 seasons). The resort offers a comprehensive winter sports experience centered on its core ski/snowboard operations with 1,600 vertical feet, 70+ trails, and 10 lifts across 862 skiable acres. The product portfolio consists of the core lift-access and terrain offerings supported by season passes (Dodge Ridge Base Pass and Cali Pass multi-resort pass), day lift tickets, equipment rentals, and ski/snowboard lessons. Summer operations include mountain biking with lift-accessible trails and a bike park, disc golf courses, campgrounds, and the Pinecrest Theater outdoor cinema. Additional services include a mobile app for tracking and ticketing, dining venues, sport shop with equipment and tech services, birthday party packages, Kids Zone activities, adaptive ski programs, group sales packages, ski bus transportation, preferred parking, season lockers, gift cards, and the Chair 9 Podcast. The resort participates in the Powder Alliance network and offers payment plans through Affirm.
Differentiator
Problem solved
Functional benefit
Brands
- Cali Pass: A multi-resort season pass program offering unlimited access to Dodge Ridge, Bear Valley, China Peak, and Mountain High, plus 3 free days at Powder Alliance resorts worldwide.
Products and services
- Cali Pass
Companies that use Dodge Ridge
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Dodge Ridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Dodge Ridge partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bear ValleycorePartnership allows Dodge Ridge Base Pass holders to ski and ride at Bear Valley through March 29, 2026. Current 25/26 and 26/27 passes accepted with verification at Bear Valley Guest Services.
- China PeakcorePartnership allows Dodge Ridge Base Pass holders to ski and ride at China Peak through March 29, 2026. Current 25/26 and 26/27 passes accepted with verification at China Peak Guest Services.
- Mountain HighcoreCali Pass provides unlimited access to Mountain High along with Dodge Ridge, Bear Valley, and China Peak with no blackout dates. Part of the California Mountain Resorts Company network.
- Powder AllianceminorCali Pass holders receive 3 free days at 14 Powder Alliance resorts worldwide including Sierra at Tahoe and Mt. Shasta Ski Park. Provides expanded access to winter recreation destinations.
- Society for disABILITIESminorPartnership hosting the Winter Skiing Unlimited adaptive ski program for children and adults with disabilities. Dodge Ridge provides facilities and terrain for the program serving participants ages 7+.
- Tuolumne County TransitminorSki Bus partnership provides transportation from Stockton, Sonora, and surrounding communities to Dodge Ridge. $10 per person round trip or $25 family four-pack. Employees may be reimbursed for rides.
- Sierra Flow FitnessminorLocal yoga provider offering classes at Dodge Ridge Mountain Resort, with information featured on the resort website directing visitors to Sierra Flow Fitness for class details.
- U.S. Forest ServicecoreDodge Ridge operates under a Special Use Permit from the U.S. Forest Service in the Stanislaus National Forest. The resort is committed to non-discrimination in operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Dodge Ridge competitors and assessment
Company assessmentDirect peers
- Bear Valley: California ski resort and co-member of the Cali Pass network alongside Dodge Ridge, Bear Valley, China Peak, and Mountain High. Directly comparable in scale and California regional positioning.
- Mt. Shasta Ski Park: Northern California ski area and Powder Alliance partner with Dodge Ridge. Comparable mid-size independent ski operation serving a regional California catchment.
- Mountain High: Southern California ski resort and Cali Pass co-member. Closest analog in the network on a Southern California catchment, directly comparable in product mix (lift tickets, lessons, rentals, F&B).
- Sierra-at-Tahoe: California ski resort and Powder Alliance partner with Dodge Ridge. Comparable in scale and independent ownership profile, though in the Lake Tahoe basin with larger skiable acreage.
- China Peak: California ski resort and Cali Pass co-member. Mid-size independent mountain with a comparable family-friendly, regional-catchment model similar to Dodge Ridge.
Emerging players
- Boreal Mountain Resort: Smaller California ski area near Donner Summit. Comparable as a regional, beginner-friendly, family-oriented independent resort serving Bay Area/Sacramento day-trip demand.
- Homewood Mountain Resort: Lake Tahoe-area independent ski resort. Comparable as a mid-size California independent with family-friendly terrain and a smaller vertical footprint, similar in product mix to Dodge Ridge.
Broad incumbents
- Mammoth Mountain: California's largest ski resort (3,500+ acres, 3,500+ ft vertical). Dominant regional incumbent that sets the price umbrella and captures the destination segment Dodge Ridge cannot.
- Palisades Tahoe: Major Lake Tahoe ski resort and Ikon Pass destination. Direct competitor for California family ski trips and weekend destination visits that Dodge Ridge would otherwise capture.
- Northstar California Resort: Vail Resorts-owned California ski destination on an Epic Pass. Competes for the same Bay Area/Sacramento family and destination skier segment as Dodge Ridge, with materially larger infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dodge Ridge social profiles
Digital presenceDodge Ridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dodge Ridge leadership team
Management profileNumber of profiles
Profiles2 records
Dodge Ridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dodge Ridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dodge Ridge
What does Dodge Ridge do?
Dodge Ridge Mountain Resort operates a year-round mountain recreation destination in Pinecrest, California, providing ski and snowboard lift access across 862 skiable acres with 10 lifts and 70+ trails. The resort sells season passes (Dodge Ridge Base Pass and the multi-resort Cali Pass), daily lift tickets, equipment rentals, ski/snowboard lessons, and ancillary offerings including dining, retail, adaptive ski programs, summer mountain biking, disc golf, campgrounds, and an outdoor cinema.
Is Dodge Ridge a public or private company?
Dodge Ridge is a private company. It is classified as family owned and is currently operating.
When was Dodge Ridge founded?
Dodge Ridge was founded in 1950. It employs 51 to 100 people.
Where is Dodge Ridge based?
Dodge Ridge is headquartered in Pinecrest, United States, in the North America region.
How does Dodge Ridge make money?
Nine revenue lines are on record. Season Passes are the primary driver. The others are daily Lift Tickets, equipment Rentals, food and Beverage, retail Sales, ski and Snowboard Lessons, birthday Parties and Events, season Lockers and Preferred Parking and gift Cards.
Who are Dodge Ridge's main competitors?
Direct peers on record are Bear Valley, Mt. Shasta Ski Park, Mountain High, Sierra-at-Tahoe and China Peak. Emerging players are Boreal Mountain Resort and Homewood Mountain Resort. Broad incumbents are Mammoth Mountain, Palisades Tahoe and Northstar California Resort.
Does Dodge Ridge have an API?
No public API is recorded for Dodge Ridge.
What industry is Dodge Ridge in?
Dodge Ridge's product category is Ski Resort Operations. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 71392 and its SIC code is 7990.