Tres Sabores
Tres Sabores is a privately-held, woman-owned family winery on Napa Valley's Rutherford Bench producing estate-grown Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot wines via organic and ambient yeast fermentation. It sells direct-to-consumer through e-commerce, its Sabor Wine Club, and on-site tasting and event experiences.
- Company typePrivate
- Founded1999
- HeadquartersSt. Helena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tres Sabores does
Tres Sabores is a privately-held, woman-owned family winery and California Certified Organic Farm (CCOF) operating on Napa Valley's Rutherford Bench in St. Helena, California. Founded by winemaker and owner Julie Johnson approximately 25 years ago, the estate cultivates grapevines planted in 1972 — including Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot — alongside heritage olives, Meyer lemons, and pomegranates, while also raising sheep, guinea fowl, and other livestock that contribute to the ranch's integrated ecosystem. The winery's core technical differentiation centers on organic and regenerative farming practices and the use of ambient yeast fermentation, producing estate wines intended to express the specific terroir of the St. Helena property, supplemented by grape sourcing from Sonoma and Sierra Foothills vineyards.
The business operates primarily through a direct-to-consumer model with multiple revenue streams: e-commerce sales of current releases, magnums, and library selections via its own website; the Sabor Wine Club subscription offering three discount tiers, quarterly customizable shipments, complimentary tastings, picnic setups, and virtual wine party hosting; on-site tasting and harvest immersion experiences at the ranch; and ticketed events including family festivals, winemaker dinners, and harvest parties. Secondary distribution occurs through restaurant partnerships and pop-up tastings across multiple U.S. markets including Phoenix, Traverse City, Newport Beach, and Pasadena, plus curated experiential offerings such as the upcoming Aegean Sea Odyssey cruise partnership with ZAP and Ghost Block Winery.
The target customer base spans wine enthusiasts and collectors seeking terroir-driven artisan wines, food and culinary enthusiasts attending farm-to-table events, loyal Sabor wine club members, and Napa Valley tourists seeking authentic estate experiences. Marketing is event-driven and content-led, combining the website's recipes section ('Bits & Bites'), social media presence on Facebook and Instagram, email communications to wine club members, and a heavy schedule of on-site and off-premise events. Operations remain tightly founder-controlled with no institutional investors, parent companies, funding rounds, or M&A activity disclosed, and no software platform or API components to the business.
Tres Sabores firmographics
Firmographics- Name
- Tres Sabores
- Legal name
- Tres Sabores
- Website
- https://tressabores.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tres Sabores is a privately-held, woman-owned family winery on Napa Valley's Rutherford Bench producing estate-grown Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot wines via organic and ambient yeast fermentation. It sells direct-to-consumer through e-commerce, its Sabor Wine Club, and on-site tasting and event experiences.
- Ownership category
- akta.pro rank
Tres Sabores industry classification
Industry- Product category
- Estate Winery
- NAICS
- Grape Vineyards (111332), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Tres Sabores is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tres Sabores business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: E-commerce sales through their website shop featuring current releases, white wines, red wines, magnums, library selections, and gifts.
- Wine Club Membership (Sabor): Subscription-based wine club with three discount levels offering exclusive releases, special pricing, complimentary tastings, picnic setup, quarterly shipments customizable to personal taste, and VIP event discounts.
- Events and Experiences: Revenue from ticketed events including harvest experiences, winemaker dinners, family days, and festival appearances.
- Hospitality and Tastings: On-site tasting experiences and visits at the St. Helena ranch property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Harvest Immersion Experience with Lunch |
| One time/ perpetual license | Pay-as-you-go | Family Summer Fest |
| One time/ perpetual license | Pay-as-you-go | Dinner with Julie in Traverse City |
| One time/ perpetual license | Pay-as-you-go | Family Day at the Ranch |
| One time/ perpetual license | Pay-as-you-go | VinoPop Tasting at Pendry Hotel Newport Beach |
| One time/ perpetual license | Pay-as-you-go | Women for WineSense Detroit Event |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Tres Sabores product offering
Product offeringCore offering
Tres Sabores is a woman-owned family winery producing estate-grown wines including Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot from a California Certified Organic Farm on Napa Valley's Rutherford Bench. The winery also produces heritage olive oil and offers ranch experiences including tastings, harvest immersions, and winemaker dinners, distributed through direct e-commerce, on-site visits, and the Sabor wine club.
Product overview
Tres Sabores is a woman-owned, family winery producing estate-grown wines from its certified organic farm on Napa Valley's Rutherford Bench. The core offering consists of wines—primarily Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot—available through direct-to-consumer sales (current releases, magnums, and library selections) and the Sabor Wine Club subscription. The winery complements its wine portfolio with olive oil and experiential services including tastings, harvest immersion events, and private tours at the St. Helena estate. The business operates entirely as a traditional winery without a software platform, API, or digital product components.
Differentiator
Problem solved
Functional benefit
Products and services
- Tres Sabores Estate Wines Family-produced estate wines including Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot varietals cultivated on the estate vineyard at Rutherford Bench, Napa Valley. Grapes are also sourced from Sonoma and Sierra Foothills vineyards to complement and diversify the selection. Wines are made using ambient yeast fermentation for genuine terroir expression.
- Sabor Wine Club Subscription-based wine club offering exclusive 'wine club only' releases and special pricing on portfolio and 'studio series' wines, premiere access to all Tres Sabores wines, magnums, olive oil, and ranch products. Membership includes complimentary tastings, picnic setup, customizable quarterly shipments, VIP event discounts, complimentary virtual member events, and a 'Share a Cause' charitable giving program partnering with 501c3 charities.
- Tres Sabores Olive Oil Extra virgin olive oil produced from heritage olives grown on the certified organic estate ranch, available to wine club members and featured in wine pairings and recipes.
- Ranch Experiences On-site tasting experiences, harvest immersion events, family days, and private tours at the St. Helena estate, including Family Summer Fest, Harvest Parties, Outstanding In The Field dinners, and Wine Club Open Houses with options for vineyard tours and picnic experiences.
- Library Selections Aged vintage wines held in the winery's library collection, available for special releases and vertical tasting experiences, representing 25+ years of vintage history.
- Magnums Large-format 1.5L bottle wines available for purchase, offering extended aging potential and display purposes.
Quantifiable outcome
- Certified organic farm with diverse ecosystem supporting sustainable winemaking
- +1 more outcomes
Companies that use Tres Sabores
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Tres Sabores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tres Sabores partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ZAP (Zinfandel Advocates & Producers) and Ghost Block WinerycorePartnership for Aegean Sea Odyssey 8-day cruise exploring Greek temples and Turkish mosques. Tres Sabores joins top Napa Valley Zinfandel producers for onboard exclusive events and tasting experiences.
- Paper Planes, Belong Wines, Lola Wines, Ricci Vineyards, SaintsburycoreMulti-winery partnership for Family Summer Fest event benefiting Napa Valley State Parks Association. Joint marketing effort featuring collective of local Napa Valley wineries at Tres Sabores property.
- Outstanding In The FieldminorTraveling 'Food Gypsies' who bring farm-to-table dinners to the ranch. Features Shelley Lindgren from A16 restaurant for evening dining experiences under the stars.
- Fatted Calf CharcuterieminorFatted Calf is a huge supporter of Tres Sabores wines and is a ready customer for their Guinea Fowl. Cross-promotional relationship for divine picnics in the olive grove.
- Stoop Supper ClubminorBrooke, Madison and Barb host 'fun with fermentation' intimate family-style dinners under the olive trees at Tres Sabores, highlighting peak summer produce.
- Napa Valley State Parks AssociationminorCharitable beneficiary of Family Summer Fest event proceeds, supporting preservation, programming, and accessibility of Napa Valley state parks.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tres Sabores competitors and assessment
Company assessmentDirect peers
- Regusci Winery: St. Helena/Rutherford-based family estate winery with on-site tasting experiences and limited-production estate wines. Closely comparable in geography, scale, and estate-driven DTC model.
- V. Sattui Winery: St. Helena-based, family-owned estate winery with extensive on-site picnics, events, and a direct-to-consumer model that closely mirrors Tres Sabores' experience-led GTM. Comparable in scale, geography, and reliance on tasting room and event revenue.
- Charles Krug Winery: Napa Valley's oldest family-owned winery with estate vineyard, hospitality program, and wine club. Comparable in family-ownership narrative, estate-driven production, and DTC emphasis.
- Schramsberg Vineyards: Historic Napa Valley family winery specializing in sparkling wines with cave tours and tastings. Comparable in pairing premium estate wines with destination-style hospitality and a multi-generational family narrative.
- Domaine Carneros: Napa Valley estate winery combining sparkling and still wines with a château-style tasting room and hospitality program. Comparable in pairing premium wine production with destination-style experiential events.
- Frog's Leap Winery: Rutherford-based family winery with a certified organic and dry-farmed estate vineyard on the Rutherford Bench — directly adjacent to Tres Sabores' terroir. Similar DTC, wine club, and sustainability-driven brand positioning.
- Stag's Leap Wine Cellars: Premium Napa Valley estate winery with visitor experiences and a focus on Cabernet-driven wines. Comparable premium estate positioning and hospitality-driven DTC model.
- Cakebread Cellars: Napa Valley family-owned winery with strong DTC focus, on-site hospitality, and a long-running wine club. Comparable premium positioning, family-business narrative, and emphasis on estate-driven wines.
Broad incumbents
- Sterling Vineyards: Napa Valley estate winery with aerial tram tours and large-scale tasting experiences. Comparable in Napa estate positioning and event-driven DTC, but operates at significantly larger scale and distribution reach.
- Caymus Vineyards: Premium Napa Valley Cabernet-focused producer with broad national distribution. Comparable in premium Napa positioning and Zinfandel/Cabernet varietal focus, but operates at much larger scale through wholesale channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tres Sabores social profiles
Digital presenceTres Sabores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tres Sabores leadership team
Management profileNumber of profiles
Profiles1 record
Tres Sabores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tres Sabores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tres Sabores
What does Tres Sabores do?
Tres Sabores is a woman-owned family winery producing estate-grown wines including Zinfandel, Cabernet Sauvignon, Petite Sirah, and Petit Verdot from a California Certified Organic Farm on Napa Valley's Rutherford Bench. The winery also produces heritage olive oil and offers ranch experiences including tastings, harvest immersions, and winemaker dinners, distributed through direct e-commerce, on-site visits, and the Sabor wine club.
Is Tres Sabores a public or private company?
Tres Sabores is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tres Sabores founded?
Tres Sabores was founded in 1999. It employs 11 to 50 people.
Where is Tres Sabores based?
Tres Sabores is headquartered in St. Helena, United States, in the North America region.
How does Tres Sabores make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership (Sabor), events and Experiences and hospitality and Tastings.
Who are Tres Sabores's main competitors?
Direct peers on record are Regusci Winery, V. Sattui Winery, Charles Krug Winery, Schramsberg Vineyards, Domaine Carneros, Frog's Leap Winery, Stag's Leap Wine Cellars and Cakebread Cellars. Broad incumbents are Sterling Vineyards and Caymus Vineyards.
Does Tres Sabores have an API?
No public API is recorded for Tres Sabores.
What industry is Tres Sabores in?
Tres Sabores's product category is Estate Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 111332 and its SIC code is 5180.