What Kabuni Technologies does

Kabuni Technologies, operating in the UK as Kabuni Sports Ltd (company number 16604952) with a principal office at 128 City Road, London, and a regional headquarters in Mumbai, runs an AI-powered cricket coaching platform targeting young Indian cricketers aged 12–16, schools, and cricket academies. The firmographic record lists a 2013 founding date in Vancouver and an earlier description centered on monetizing mood boards for designers and artisans — a heritage further evidenced by a 2017-01-25 acquisition of Design Campus — indicating the company has since pivoted into sports technology, with its current India operations only formally launched in June 2026.

The platform is built on PlayOS and combines AI, biomechanics, motion tracking, and ball tracking to deliver real-time personalized coaching feedback through voice, video, and visual cues. Surrounding products include the K10 interactive cricket format (live play driving digital avatars, scoring, and leaderboards), the Kabuni Premier League national participation pathway (six-school inaugural tournament at Shivaji Park, with 150 final places and 100 planned trial locations for late 2026), and the Kabuni Scout Program for ages 16–20. A generative-AI mental-performance coach modeled as a digital twin of Super Coach Shane Watson is in development. Four elite international cricketers — Sourav Ganguly, Shane Watson, AB de Villiers, and Shreyas Iyer — serve as Super Coaches, anchoring credibility and event-driven marketing.

Kabuni's commercial mechanics combine subscription-style founding memberships for schools and academies via membership.kabuni.com with transaction-fee revenue tied to Kabuni Premier League participation, supported by event-led (Playtime 2026, K10 demonstrations) and community-led go-to-market motions. Pricing is not publicly disclosed and is quote-based for institutions, the company remains private with no disclosed funding rounds, and customer traction to date is limited to six named Mumbai schools plus an unspecified website waitlist — leaving financial scale unverified despite a heavily front-loaded 2026 activity slate.

Name

Kabuni Technologies

Legal name

Kabuni Sports Ltd

Website

https://kabuni.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kabuni Technologies (UK: Kabuni Sports Ltd) operates an AI-powered cricket coaching platform for young Indian cricketers aged 12–16, combining biomechanics, motion tracking, and celebrity Super Coach partnerships with a national competitive league and interactive K10 format.

Ownership category

akta.pro rank

Product category

Sports Technology / AI Coaching Software

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• AI cricket coaching
• Sports performance analytics
• Youth cricket development
• Biomechanics analysis
• Motion tracking technology

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. School and Academy Memberships: Kabuni offers founding membership programs for schools and academies through its membership platform (membership.kabuni.com). Schools can register and pay for access to the platform's coaching technology and tournament pathways.
2. Kabuni Premier League Participation: Revenue generated from the national participation pathway competition for young cricketers aged 12-16, including tournament registrations, trials, and the Kabuni Premier League Finals with 150 available places.
3. Kabuni Scout Program: Program targeting young individuals aged 16-20 in India to become scouts, potentially generating revenue through participation fees or associated services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kabuni is an AI-powered sports-science platform that combines machine learning, biomechanics, and motion/ball tracking technology to deliver real-time personalized cricket coaching feedback through voice, video, and visual cues. The company sells founding memberships to schools and academies, runs the Kabuni Premier League national participation pathway for 12-16 year old cricketers in India, operates the K10 interactive cricket format blending live play with digital gameplay, and runs the Kabuni Scout Program for 16-20 year old talent identification. Its coaching ecosystem is anchored by Super Coach partnerships with elite international cricketers.

Product overview

Kabuni is an AI-powered cricket coaching platform consisting of multiple interconnected products and features. The core Kabuni platform uses PlayOS technology to combine AI, biomechanics, and motion tracking for real-time coaching feedback. The Kabuni Premier League is the flagship competitive offering—a national participation pathway for 12-16 year olds. K10 is an innovative interactive cricket format that blends live play with digital gameplay and avatars. The Kabuni Scout Program targets 16-20 year old talent identification in India. Buddy serves as the brand's mascot. Super Coaches (Sourav Ganguly, Shane Watson, AB de Villiers, Shreyas Iyer) provide elite cricketing intelligence across the ecosystem. The platform also includes a developing AI mental performance coach feature.

Differentiator

Problem solved

Functional benefit

Brands

• Kabuni Premier League: A national participation pathway for 12-16 year old cricketers providing competition, coaching, performance data and national exposure.
• K10
• Buddy
• PlayOS
• Kabuni Scout Program

Products and services

• Kabuni AI Coaching Platform AI-powered sports-science platform that combines machine learning, biomechanics, and health/performance data to deliver interactive cricket coaching. An AI coach watches player performance, analyzes technique, and provides real-time spoken feedback supported by video and visual cues, targeted at young cricketers, schools, and cricket academies.
• Kabuni Premier League National participation cricket league for players aged 12-16 in India, providing a structured competitive pathway connecting grassroots participation with elite-level coaching. Players register, choose a Super Coach team, attend trials across 100 locations, and compete for 150 places at national finals.
• K10 Interactive Cricket Format Interactive cricket format that blends live cricket with digital gameplay, featuring personalized avatars, live scoring, animations, leaderboards, and real-time visual feedback where cricket actions drive digital scoring and visual storytelling.
• Kabuni Scout Program Talent identification and development program for young cricket enthusiasts in India aged 16-20, involving an application process with age verification and parental consent requirements for minors.
• School and Academy Founding Memberships Recurring institutional membership product granting schools and cricket academies access to Kabuni's AI coaching technology, AI-driven performance analytics, and participation in the Kabuni Premier League tournament pathway.

Quantifiable outcome

• 89 runs at strike rate of 161.82 (Mithun B Raja leading run-scorer)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catapult Sports: Provider of athlete wearable tracking and performance analytics used by professional teams worldwide. Comparable to Kabuni's motion tracking and biomechanics capabilities, though Catapult operates at the elite/professional tier rather than youth grassroots.
• Cricbuzz: Leading cricket content and live scores platform in India with deep cricket audience reach. Comparable to Kabuni as a cricket-focused platform with strong brand recognition among Indian cricket fans, though Cricbuzz is content-led rather than coaching-focused.
• Dream Sports (Dream11): Indian sports technology conglomerate operating Dream11 (fantasy sports) and other sports engagement platforms. Comparable to Kabuni in targeting India's sports-engaged youth audience with digital products, though Dream Sports operates in fantasy/gaming rather than coaching.
• Hudl: Leading sports video analysis platform used by teams across multiple sports globally. Comparable to Kabuni's video feedback and performance analytics layer, though Hudl serves a much broader sports base and lacks Kabuni's cricket-specific AI motion-tracking focus.

Regional players

• WinZO: India-based gaming and sports engagement platform offering casual and competitive games. Comparable to Kabuni in building interactive digital sports experiences for Indian youth, though WinZO focuses on mobile gaming rather than AI coaching.

Emerging players

• Kognition: Sports analytics company applying AI and computer vision to cricket performance analysis. Comparable to Kabuni's AI-driven cricket analytics capabilities, though Kognition focuses on professional-level analysis rather than youth grassroots development.
• STRIVR: Sports technology company using computer vision and immersive media for athlete training and performance. Comparable to Kabuni in applying AI-driven motion analysis to sports coaching, though STRIVR focuses on VR-based training for professional sports rather than youth cricket.
• HomeTeam: AI-powered sports training platform offering personalized coaching for youth athletes. Comparable to Kabuni's AI-driven personalized coaching model and youth focus, though HomeTeam operates in the U.S. with different sports.
• Dugout: Sports video and analysis platform for teams and academies. Comparable to Kabuni in providing video-based coaching feedback to athletes, though Dugout is broader in sport coverage and less AI-driven.

Direct peers

• CricHeroes: Cricket community and scoring app widely used by amateur and grassroots cricketers in India and globally. Directly comparable to Kabuni in targeting the same India-based amateur/youth cricket segment with a digital platform, though CricHeroes focuses on scoring and community rather than AI coaching.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WholeNewHome
• LinkedInlinkedin.com/company/whole-new-home
• Instagraminstagram.com/kabuniplay
• Xx.com/getkabuni

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabuni Technologies