Mindgruve
- Company typePrivate
- Founded2001
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Mindgruve firmographics
Firmographics- Name
- Mindgruve
- Legal name
- Mindgruve Holdings, Inc.
- Website
- https://mindgruve.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mindgruve industry classification
Industry- Product category
- Digital Marketing & Advertising Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Mindgruve is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Mindgruve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Services - Digital Marketing: Full-service digital marketing agency providing strategy, creative, media planning/buying, earned media, technology, eCommerce, retail media, and analytics services to enterprise clients on a professional services basis.
- Retail Media Management: Services for marketplace channel management, Amazon advertising, and retail media campaign management for brands selling through major retail and marketplace platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Mindgruve product offering
Product offeringCore offering
Mindgruve is a full-service digital marketing, creative, and commerce agency delivering end-to-end capabilities spanning strategy, creative and design, media planning and buying, earned media (SEO, PR, influencer, social), technology and web/app development, enterprise eCommerce platform implementation, and retail media and marketplace management. The proprietary Sightline platform layers predictive AI on top of these services to determine optimal audiences, channels, messaging, and investment levels for client growth across the customer journey.
Product overview
Mindgruve is a modern media, commerce, and data technology company that operates as a unified platform combining strategic services, creative production, media planning and buying, and proprietary technology. The core product portfolio includes the Sightline predictive marketing platform (the primary AI-driven offering), supplemented by specialized service verticals for Strategy, Creative & Design, Media Planning & Buying, Earned Media, Technology, eCommerce, and Retail Media & Marketplaces. Recent acquisitions (Macarta, Icon Commerce, Levelwing, ameo) have expanded the portfolio to include retail media expertise, Amazon marketplace specialization, and European commerce capabilities. The company serves global brands across nine offices worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Sightline Mindgruve's proprietary predictive marketing and business intelligence platform that uses AI to determine the optimal audiences, channels, messaging, and investment levels to drive customer acquisition, retention, and profitable revenue growth across the entire customer journey. Beyond traditional MMM and ROAS, Sightline delivers predictive analytics and AI-driven optimization for client campaigns.
- Strategy Services
- Creative & Design Services
- Media Planning & Buying Services
- Earned Media Services
- Technology Services
- eCommerce Services
- Retail Media & Marketplaces Services
Quantifiable outcome
- 81% growth rate (2020)
- +3 more outcomes
Companies that use Mindgruve
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Mindgruve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Mindgruve partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ameo GmbHcoreUS-based Mindgruve acquired ameo, a Hamburg-based commerce agency and one of Europe's longest-standing Amazon advertising and analytics providers. The acquisition strengthens Mindgruve's European footprint, particularly in Germany - the region's largest market and second-largest Amazon market globally. Ameo founder Sönke Hansen joined Mindgruve as SVP of Commerce for Europe.
- Outlandish DigitalcoreMindgruveMacarta partnered with Outlandish Digital, the leading TikTok Shop agency in the U.S., to become the first agency in Mexico to offer end-to-end TikTok Shop management. The partnership expanded to Brazil as MindgruveMacarta became the first agency to manage TikTok Shop in Brazil, providing localized content production, influencer activations, fulfillment, logistics, compliance, and advertising services.
- EMARKETERcoreMindgruveMacarta officially became one of EMARKETER's first retail media data partners in Latin America. This partnership enables EMARKETER to share MindgruveMacarta's extensive retail media data, providing benchmarks enabling brands to evaluate performance and advance strategy in Latin America.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Mindgruve competitors and assessment
Company assessmentDirect peers
- Tinuiti: Tinuiti is an independent, performance-focused digital marketing agency of comparable scale with deep Amazon, retail media, and marketplace specializations, directly competing for the same enterprise brand budgets Mindgruve serves.
- Wpromote: Wpromote is a large independent full-service digital agency with a comparable enterprise client roster and similar media, creative, and commerce capabilities; a direct peer in independent agency rankings (Adweek Fastest Growing).
- Jellyfish (Brandtech Group): Jellyfish is a global digital marketing agency inside Brandtech Group offering media, creative, and commerce services to enterprise brands; directly comparable in service mix and target customer.
- Dept Agency: Dept is a global independent digital agency combining creative, technology, and data services for enterprise brands; comparable size and breadth, with similar end-to-end capabilities.
- Acceleration Partners: Acceleration Partners is an independent performance marketing and affiliate agency serving enterprise brands; overlaps with Mindgruve's retail media and performance capabilities, especially post-merger with Dentsu affiliate units.
- AMP Agency: AMP Agency is a mid-sized independent digital agency offering media, creative, commerce, and data services to enterprise brands; similar service portfolio and client profile to Mindgruve.
Broad incumbents
- GroupM (WPP): GroupM is WPP's media investment arm and the largest media-buying operation globally; overlaps Mindgruve's media planning/buying and analytics services as part of a much wider portfolio serving the same enterprise clients.
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe offering commerce, data, and marketing services to global enterprises; overlaps with Mindgruve's commerce, technology, and strategy service lines at much greater scale.
Emerging players
- Skai: Skai (formerly Kenshoo) is an omnichannel marketing platform focused on retail media, paid search, and social; an emerging competitor/enabler that intersects with Mindgruve's Sightline analytics and retail media services.
- Profitero: Profitero provides commerce and retail media analytics for brands selling on Amazon and other marketplaces; an emerging player overlapping with Mindgruve's retail-media analytics capabilities and Sightline platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Mindgruve social profiles
Digital presenceMindgruve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindgruve leadership team
Management profileNumber of profiles
Profiles12 records
Mindgruve subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mindgruve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindgruve M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindgruve
What does Mindgruve do?
Mindgruve is a full-service digital marketing, creative, and commerce agency delivering end-to-end capabilities spanning strategy, creative and design, media planning and buying, earned media (SEO, PR, influencer, social), technology and web/app development, enterprise eCommerce platform implementation, and retail media and marketplace management. The proprietary Sightline platform layers predictive AI on top of these services to determine optimal audiences, channels, messaging, and investment levels for client growth across the customer journey.
Is Mindgruve a public or private company?
Mindgruve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindgruve founded?
Mindgruve was founded in 2001. It employs 501 to 1,000 people.
Where is Mindgruve based?
Mindgruve is headquartered in San Diego, United States, in the North America region.
How does Mindgruve make money?
Two revenue lines are on record. Professional Services - Digital Marketing is the primary driver. The others are retail Media Management.
Who are Mindgruve's main competitors?
Direct peers on record are Tinuiti, Wpromote, Jellyfish (Brandtech Group), Dept Agency, Acceleration Partners and AMP Agency. Broad incumbents are GroupM (WPP) and Publicis Sapient. Emerging players are Skai and Profitero.
Does Mindgruve have an API?
No public API is recorded for Mindgruve.
What industry is Mindgruve in?
Mindgruve's product category is Digital Marketing & Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541910 and its SIC code is 8742.