Lampo Licensing

What Lampo Licensing does

Lampo Licensing, LLC operates the Ramsey Solutions brand and EntreLeadership division, providing business coaching, leadership training, and a broader personal finance ecosystem. The core product, EntreLeadership, is a subscription-based coaching and content program built on Dave Ramsey's proprietary stage-by-stage EntreLeadership System, developed over 30 years and complemented by the EntreLeadership Elite Digital platform (which includes AI-powered tools and weekly team rhythms), one-on-one and group coaching, and the EntreLeadership Summit and Master Series conferences. Supporting products include the EntreLeadership Podcast, the 'Build a Business You Love' and 'EntreLeadership' books, and a long tail of free resources and assessments distributed through Ramsey's website, email newsletter, and podcast network.

The business model combines recurring annual coaching subscriptions with quote-based pricing, one-time conference and book revenue, e-commerce through the Ramsey Store, B2B2E distribution via SmartDollar corporate financial wellness, and freemium consumer apps (EveryDollar budget app, Together relationship app). The underlying technology stack is a digital content platform with multimedia podcast distribution, email marketing automation, online course delivery, and AI-augmented tools in Elite Digital; specific AI vendors are not disclosed. Customer segments are primarily SMB and mid-market business owners and leaders, with secondary segments in managers, aspiring professionals, employers, schools, and faith-based organizations.

GTM is multichannel and brand-led: top-of-funnel reach comes from the Ramsey Network of podcasts and YouTube shows reaching 580K leaders weekly, mid-funnel nurture via email newsletters and free resources, and bottom-of-funnel conversion through conferences, sweepstakes, and quote-based coaching sales. Headquartered in Franklin, Tennessee, with 251-500 employees, the company was founded in 2006 under Lampo Licensing LLC and remains privately held with founder-led ownership.

Name

Lampo Licensing

Legal name

Lampo Licensing, LLC

Website

https://entreleadership.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Lampo Licensing operates Ramsey Solutions and EntreLeadership, delivering subscription-based business coaching, leadership training, and conferences to SMB and mid-market business owners, alongside a broader personal finance ecosystem of apps, books, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Business Coaching & Leadership Development

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Business coaching services
• Leadership development
• Financial wellness programs
• Entrepreneur training
• Personal finance education

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Coaching Services: Personalized one-on-one coaching and group sessions for business owners and leaders through the EntreLeadership Elite Coaching program.
2. Conference and Event Tickets: Revenue from EntreLeadership Summit, EntreLeadership Master Series, and other exclusive business transformation events featuring world-class leaders.
3. Book and Course Sales: Sale of business books including 'Build a Business You Love' by Dave Ramsey, 'EntreLeadership' book, digital courses, and bundled products through the Ramsey Store.
4. Podcast and Multimedia: The EntreLeadership Podcast and related shows distributed across YouTube, Spotify, Apple Podcasts, and Ramsey Network App, supporting the overall brand and coaching services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lampo Licensing, operating as Ramsey Solutions, sells the EntreLeadership program — a stage-by-stage business coaching system covering hiring, leadership, financial fundamentals, and personal growth for business owners and managers. The offering is delivered through group coaching, premium Elite coaching tiers, live conferences, and AI-enhanced Elite Digital tools, and is built on a methodology refined by founder Dave Ramsey over three decades.

Product overview

Lampo Licensing (operating as Ramsey Solutions and EntreLeadership) offers a multi-product financial education and business leadership ecosystem. The core product is EntreLeadership, a business coaching program built on Dave Ramsey's proprietary EntreLeadership System developed over 30 years. EntreLeadership encompasses coaching, conferences, the Elite Digital platform with AI-powered tools, a podcast, and books. Surrounding EntreLeadership is Ramsey's personal finance ecosystem including EveryDollar Budget App, Financial Peace University, and SmartDollar corporate wellness. Additional offerings span real estate services, insurance agents, tax services, and educational programs for schools and churches. The portfolio also includes various calculators and free tools for budgeting, retirement, and investment planning.

Differentiator

Problem solved

Functional benefit

Brands

• EntreLeadership: Business coaching and leadership training division providing conferences, coaching, and resources for business owners
• EveryDollar
• Financial Peace University
• SmartDollar
• SmartVestor Pro
• Ramsey Education
• The Ramsey Network

Products and services

• EntreLeadership Program

Quantifiable outcome

• Businesses grew from $2.5 million to $25 million following EntreLeadership methodology
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strategic Coach: Dan Sullivan's coaching firm delivering structured entrepreneur coaching programs, workshops, and tools to SMB owners and founders — directly comparable in target customer, coaching delivery model, and premium pricing tier to EntreLeadership.
• EOS Worldwide: Provider of the Entrepreneurial Operating System, a stage-based framework for running and growing SMBs, delivered through certified coaches and tools — the closest methodology peer to EntreLeadership's stage-by-stage growth system.
• Gazelles (Scaling Up): Verne Harnish's growth coaching company built around the Scaling Up methodology for mid-market companies, with certified coaches, workshops, and a global partner network — competes head-to-head for scaling-stage business owners.
• Vistage: Peer advisory and executive coaching organization for SMB CEOs and key executives, combining group coaching, one-on-one mentoring, and events — a direct alternative for the same business-owner buyer.
• Tony Robbins Business Mastery: Tony Robbins' business coaching programs and live events targeting entrepreneurs and business owners, with premium pricing and personality-led brand — the most analogous celebrity-founder-led coaching competitor to EntreLeadership.

Broad incumbents

• FranklinCovey: Established leadership and management training company selling books, courses, and enterprise programs (e.g., The 7 Habits) — overlaps on leadership development content but addresses a broader, more corporate audience than EntreLeadership.
• Dale Carnegie Training: Long-running leadership, sales, and professional development training firm with global course delivery — comparable in training methodology and corporate-buyer orientation but broader and more institutionalized than EntreLeadership.

Emerging players

• Mindvalley: Online personal growth and business skills learning platform with cohort-based courses and a strong content/community model — overlaps with EntreLeadership on entrepreneur self-development but with a younger, more digital-native audience.

Others

• Entrepreneurs' Organization (EO): Membership-based peer network for founders running companies above $1M in revenue, offering forums, events, and learning programs — comparable buyer profile to EntreLeadership's mid-market owner segment, delivered as community rather than coaching.
• YPO (Young Presidents' Organization): Global peer community and leadership development network for CEOs of large mid-market companies — adjacent rather than directly competitive, but shares the upper end of EntreLeadership's prospective customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/entreleadership
• Xx.com/entreleadership
• Facebookfacebook.com/EntreLeadership
• LinkedInlinkedin.com/company/entreleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lampo Licensing