What Xappex does

Xappex LLC is a private software company that builds data integration tools connecting spreadsheet applications with CRM platforms. Its product portfolio includes XL-Connector and XL-Connector 365 (Excel-to-Salesforce/HubSpot add-ins), G-Connector (Google Sheets-to-Salesforce), G-Connector for Zoho, Looker Studio Connector, and Excel Merge. The core technology is direct API-based integration that enables bulk import/export, update, delete, and metadata management, as well as real-time and scheduled data workflows, without requiring CSV files, Salesforce Data Loader, or code.

The company serves Salesforce and HubSpot administrators, developers, business analysts, and consultants who need spreadsheet-native access to CRM data. Distribution is product-led: a 14-day free trial with full premium features, no credit card required, plus marketplace presence on Salesforce AppExchange where products maintain a 4.8/5 rating across 457 reviews. Enterprise sales support is available for larger accounts. Pricing is quote-based and tiered, with annual and monthly subscription options across the product family.

Xappex is registered as an LLC in Nevada, USA (Las Vegas), operates with 11-50 employees, and is privately held with no disclosed institutional investors or external funding. The company claims a customer base of 500k+ end users across 20k+ companies worldwide, with named logos including Uber, Nvidia, MasterCard, Miro, and Coastal Cloud. SOC 2 Type 1 certification supports enterprise security requirements. The company has been operating since 2013 and is led by CEO Alex Tarasevich.

Name

Xappex

Legal name

Xappex LLC

Website

https://xappex.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Xappex builds API-based data connector tools that integrate Salesforce, HubSpot, and Zoho with Microsoft Excel and Google Sheets, enabling bulk data operations and real-time reporting for CRM admins, developers, and business analysts worldwide.

Ownership category

akta.pro rank

Product category

CRM Data Integration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Salesforce data integration
• CRM spreadsheet connector
• Excel Salesforce connector
• HubSpot Excel integration
• Google Sheets CRM connector

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Subscriptions: Annual and monthly subscription pricing for XL-Connector, XL-Connector 365, and G-Connector products with tiered feature levels
2. Free Trial/Freemium: Limited free or trial versions with paid plans unlocking higher limits and advanced features

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Xappex develops and sells data connector software that links CRM platforms (Salesforce, HubSpot, Zoho CRM) with spreadsheet applications (Microsoft Excel, Excel Online, Excel for Mac, Google Sheets) and BI tools (Looker Studio). Its products enable bulk import/export/update/delete of CRM data, Salesforce metadata editing, real-time reporting, scheduled workflows, and collaborative data cleansing without writing code or relying on CSV exports or Data Loader. The portfolio is distributed as licensed software (with a free trial and paid subscriptions) and is also listed on the Salesforce AppExchange.

Product overview

Xappex is a data connector platform offering multiple products that integrate CRM systems (Salesforce, HubSpot, Zoho) with spreadsheet applications (Microsoft Excel, Google Sheets). The product portfolio includes XL-Connector (Excel desktop integration), XL-Connector 365 (Excel 365 collaborative), G-Connector (Google Sheets integration), Looker Studio Connector (BI reporting), G-Connector for Zoho, and Excel Merge (mail merge). The products enable bulk data operations, real-time reporting, scheduled workflows, and metadata management directly within spreadsheets.

Differentiator

Problem solved

Functional benefit

Brands

• XL-Connector: Microsoft Excel integration tool for Salesforce data management, bulk import/export, and metadata handling.
• XL-Connector 365
• G-Connector
• Excel Merge
• G-Connector for Zoho
• Looker Studio Connector

Products and services

• XL-Connector Excel add-in that securely connects Microsoft Excel with Salesforce via a fast API, providing bulk import, export, update, and delete of Salesforce data plus Salesforce metadata management. Targeted at Salesforce admins and developers handling data migration and data management.
• XL-Connector 365 Collaborative Microsoft 365 Excel data tool that syncs with Salesforce and HubSpot, offering real-time reports, scheduled workflows, team notifications, collaborative data cleansing, and offline data loads. Built for distributed business analyst and admin teams.
• G-Connector Google Sheets integration that connects Salesforce with Google Sheets, providing real-time reports and scheduled workflows with team notifications delivered via Slack or Email.
• Looker Studio Connector BI reporting connector that enables Salesforce data visualization and reporting within Google Looker Studio.
• G-Connector for Zoho Google Sheets integration that connects Zoho CRM with Google Sheets for live bi-directional data exchange.
• Excel Merge Mail merge functionality for Salesforce that enables creating personalized documents from Salesforce data in Excel.

Quantifiable outcome

• 3 days saved per month per user
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationDeep product integration with Salesforce platform. Xappex products (XL-Connector, G-Connector, XL-Connector 365, Looker Studio Connector) provide data connectivity between spreadsheets and Salesforce. Listed on Salesforce AppExchange.
• HubSpotcoreTechnology or IntegrationHubSpot data integration supported in XL-Connector 365, enabling users to sync HubSpot data with Excel spreadsheets
• GooglecoreTechnology or IntegrationG-Connector integrates Google Sheets with Salesforce and HubSpot, enabling real-time reports and scheduled workflows via Google authentication
• MicrosoftcoreTechnology or IntegrationXL-Connector and XL-Connector 365 integrate Microsoft Excel with Salesforce and HubSpot, supporting Windows, Mac, and Excel Online versions

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coefficient: Direct competitor offering Salesforce/HubSpot-to-Google Sheets and Excel connectors with similar PLG motion, reporting, and live data sync. Most head-to-head overlap with Xappex's XL-Connector and G-Connector products.
• Power My Analytics: Direct peer connecting Salesforce, HubSpot, and other CRMs with Google Sheets, Excel, and BI tools. Targets the same analyst persona with similar one-click reporting and scheduled refresh functionality.

Broad incumbents

• Tableau (Salesforce): Salesforce-owned BI and visualization incumbent that competes for the same CRM-data-to-analysis workflow. Xappex's Looker Studio Connector and BI reporting features overlap with Tableau's core offering, though Tableau is a broader enterprise platform.
• MuleSoft (Salesforce): Salesforce-owned enterprise integration platform (iPaaS) that competes in the broader CRM data integration space. Xappex's API-based connectivity overlaps conceptually, though MuleSoft targets larger enterprise integration use cases.
• Zapier: Broad automation platform with deep Salesforce, HubSpot, and Google Sheets connectors that overlaps with Xappex on workflow automation and data sync use cases, though Zapier is horizontal and not spreadsheet-first.
• Workato: Enterprise iPaaS/automation platform with Salesforce, HubSpot, and spreadsheet integrations. Competes at the higher end of the workflow-automation stack that Xappex addresses with XL-Connector 365's scheduled workflows.
• Fivetran: Enterprise data pipeline vendor with Salesforce and HubSpot connectors moving data into warehouses and BI tools. Competes at the data movement layer that Xappex also addresses, though Fivetran targets analytics engineering rather than spreadsheet users.

Emerging players

• Skyvia: Cloud data integration platform offering no-code Salesforce, HubSpot, and Zoho connectors to spreadsheets and warehouses. Competes with Xappex on CRM-to-spreadsheet sync but emphasizes broader data integration use cases.
• Hevo Data: No-code data pipeline platform with Salesforce and HubSpot connectors feeding spreadsheets, warehouses, and BI tools. Overlaps with Xappex on CRM data movement, with a more pipeline-oriented positioning.
• Supermetrics: Marketing/CRM data connector to Google Sheets, Excel, Looker Studio, and BI tools. Closely comparable to Xappex's Looker Studio Connector and G-Connector on the Google Sheets/BI side, with strong overlap in marketing analyst workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@xappex
• Facebookfacebook.com/xappex
• LinkedInlinkedin.com/company/xappex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xappex