Telemetry Sports

What Telemetry Sports does

Telemetry Sports is a Noblesville, Indiana-based sports technology company founded in 2014 that builds AI-driven computer vision and player tracking software for elite American football organizations. Its core technology applies neural networks to game film to extract validated player metrics, including speed, acceleration, body positioning, and projected 40-yard dash times, and packages these into a modular product portfolio comprising Telemetry Pro (NFL organizations), Telemetry College (NCAA programs across SEC, FCS, and NAIA), Telemetry Recruit (talent evaluation), and Telemetry Broadcast (real-time broadcaster-facing data), plus Transfer Portal analytics, Roster Management, and a custom Telemetry API with 900+ curated data tags.

The company's business model is B2B enterprise subscription, with custom-built solutions sold via direct field sales to a narrow base of professional and collegiate sports clients; pricing is quote-based and not publicly disclosed, with comparable enterprise sports analytics platforms reportedly commanding mid-five to six-figure annual contracts. Telemetry Sports had reached 80% NFL team penetration and approximately 45 combined NFL and NCAA customers prior to its June 2025 acquisition by Teamworks, after which it operates as a subsidiary within Teamworks' broader athlete data and analytics ecosystem. The company is small (1-10 employees) and is led by co-founders Jeremy Hochstedler (CEO), Paul Gagnon (CTO), and Kellen Hurst.

Name

Telemetry Sports

Legal name

Telemetry Sports

Website

https://telemetrysports.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Short description

Telemetry Sports is a sports technology company that builds AI-driven computer vision and player tracking analytics for NFL organizations, college football programs, recruiters, and broadcasters, serving 80% of NFL teams prior to its June 2025 acquisition by Teamworks.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Information (51), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• AI sports analytics
• Player tracking software
• Computer vision scouting
• Football performance data
• Sports data platform

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Sports Data Technology: Telemetry Sports provides customized sports data technology solutions to professional NFL organizations. The company builds custom-built products for each organization, suggesting recurring software/service contracts with professional sports teams.
2. College Football Analytics: Sports data technology solutions for college football programs across all levels (SEC, FCS, NAIA). Works as a hands-on extension for organizations integrating AI-driven sports data into decision-making processes.
3. Recruitment Tools: AI-driven evaluation tools for college football recruiting, including transfer portal analysis and player evaluation metrics validated by NFL-level data.
4. Broadcast Data Services: Broadcast product providing player performance data within real-game context to enhance the football entertainment experience for audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Telemetry Sports builds AI-driven sports data technology that uses computer vision, machine learning, and neural networks to evaluate football player performance directly from game tape. It delivers custom-built software solutions — including reporting, tracking, evaluation, film analysis, and a flexible API — to NFL organizations and college football programs, with specialized tooling for recruiting, the transfer portal, and broadcast enhancement.

Product overview

Telemetry Sports offers a modular platform of AI-driven sports data technology products for elite football teams. The portfolio includes four core products: Pro (for NFL organizations), College (for college football programs), Recruit (for talent evaluation), and Broadcast (for media distribution), supported by specialized modules including Transfer Portal analysis, Roster Management, and a Telemetry API. All products leverage computer vision and player tracking analytics to deliver NFL-level data to professional and collegiate organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Telemetry Broadcast: Cutting-edge broadcast tool providing player performance data to broadcasters and consumers with real-game context during replays.
• Telemetry Pro
• Telemetry College
• Telemetry Recruit

Products and services

• Telemetry Pro NFL-level analytics and data technology platform serving professional football organizations with customized reporting, evaluation, tracking, and film analysis backed by 900+ searchable data tags.
• Telemetry College College football data technology solution providing NCAA player tracking data and AI-driven sports analytics integrated into team processes for SEC, Power 4, FCS, and NAIA programs.
• Telemetry Recruit AI-driven evaluation tool for college football recruiting using computer vision validated by NFL-level data to deliver player metrics such as speed, acceleration, and projected 40-yard dash times directly from game tape.
• Telemetry Broadcast Broadcast product providing player performance data within real-game context to broadcasters and consumers, including player speed, location, and competitive comparison insights integrated into game replays.
• Telemetry API API access to Telemetry Sports' sports data enabling flexible integration with existing team systems, with customized endpoints designed for specific data needs and reliable on-call support.

Quantifiable outcome

• 80% NFL team market penetration
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catapult Sports: Catapult Sports provides wearable GPS and athlete tracking analytics for professional and collegiate sports teams. It is a direct peer because it competes in the elite athlete performance analytics category with a similar B2B enterprise model, although its sensor-based approach differs from Telemetry's computer vision method.
• Hudl: Hudl is a leading video analysis and performance platform used widely across football at the high school, collegiate, and professional levels. It is a direct peer given its overlapping football video and analytics product suite and shared customer base in NCAA football programs.
• Second Spectrum: Second Spectrum applies computer vision and machine learning to professional sports tracking and analytics, notably in the NBA. It is a direct peer in sports computer vision analytics, differentiated by sport focus (basketball vs. football) but technologically aligned.
• Synergy Sports: Synergy Sports provides video and analytics tools primarily for basketball, with expanded coverage into other sports. It is a direct peer in sport-specific video and analytics, comparable to Telemetry in delivery model and customer profile (elite teams).

Broad incumbents

• Zebra Technologies: Zebra Technologies powers the NFL's Next Gen Stats platform via RFID-based player tracking. It is a broad incumbent serving the same NFL customer base as Telemetry with a wider portfolio of enterprise hardware and tracking solutions, representing a well-capitalized alternative for team analytics.
• Stats Perform: Stats Perform provides AI-driven sports data, video, and analytics to leagues, media, and betting operators globally. It is a broad incumbent overlapping with Telemetry in AI-based player and game analytics for elite sports organizations.
• Genius Sports: Genius Sports is a sports data and technology company providing data feeds, integrity monitoring, and betting services to leagues globally. It is a broad incumbent in the sports data ecosystem with overlapping capabilities in player data feeds and league partnerships.
• Teamworks: Teamworks is the operating system for sports organizations and the acquirer of Telemetry Sports in June 2025. It is a broad incumbent providing workflow, communication, and analytics tools across professional and collegiate sports; post-acquisition it is also Telemetry's parent company.

Emerging players

• KinaTrax: KinaTrax provides markerless motion capture and biomechanical analysis for baseball and other sports. It is an emerging player in computer vision-based athlete analytics, representing an adjacent technology approach comparable to Telemetry's computer vision player tracking.
• Catapult Vector: Catapult's computer vision product line (formerly known as its video-based tracking initiatives) represents an emerging capability in markerless tracking adjacent to Telemetry's core offering. It is an emerging player where the overlap is partial but the underlying technology category is shared.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TelemetrySports
• LinkedInlinkedin.com/company/p

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemetry Sports