What Overdose.Digital does

Overdose.Digital is a digital commerce consultancy and agency founded in 2016 in Auckland, New Zealand, by Todd Welling. The firm employs approximately 180 commerce professionals across offices in Auckland, Sydney, Brisbane, and Melbourne, with regional extension into Southeast Asia through Overdose. Asia. It delivers end-to-end retail and digital commerce services covering Strategy, UX/CRO, Technology (platform implementation), Marketing, Search, and Data disciplines, targeting ambitious B2C retailers and B2B organisations. Its core technology competency is platform-agnostic implementation across the four major commerce platforms — Shopify Plus, Adobe Commerce (Magento), BigCommerce, and Commercetools — augmented by an integrated martech stack spanning Google, Meta, Klaviyo, Nosto, Algolia, and NetSuite ERP. Revenue is generated through professional services fees under a distributed retainer model that scales delivery based on client opportunity, seasonality, and priorities; proprietary IP includes the Re10sion customer analytics tool that transforms customer data into cohort, affinity, CLV, and churn signals. The business is privately held and founder-owned with no disclosed external funding rounds.

Name

Overdose.Digital

Legal name

Overdose.

Website

https://overdose.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Overdose.Digital is an ANZ-based digital commerce agency of 180 professionals delivering end-to-end platform implementation, SEO, digital marketing, UX/CRO, and data analytics services, alongside proprietary analytics tooling, to enterprise B2C retailers across fashion, footwear, spirits, and homeware verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Digital Commerce Consulting & Agency Services: Overdose generates revenue through professional services fees for digital commerce consulting, strategy, UX/UI design, platform development, digital marketing, SEO, and data analytics. They operate a distributed retainer model where clients pay for ongoing agency services, typically engaged for platform implementations, digital transformations, and continuous marketing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Overdose.Digital is a digital commerce agency delivering end-to-end strategy, UX/UI, platform development, digital marketing, SEO, and data analytics services for B2C retailers and B2B organisations. The company operates a distributed retainer model, providing platform-agnostic implementation expertise across Shopify Plus, Adobe Commerce, Commercetools, and BigCommerce, combined with paid media, SEO, and proprietary analytics (Re10sion) to drive measurable ecommerce growth.

Product overview

Overdose.Digital is a Digital Commerce Agency offering a unified service portfolio centered on complete commerce consulting for B2C and B2B brands. The core offering combines Ecommerce Platform Development (expertise across Shopify Plus, Adobe Commerce, BigCommerce, and Commercetools) with integrated service pillars: Data & Analytics Services (featuring the proprietary Re10sion tool for customer intelligence), SEO Services (including SEO/GEO for generative search optimization), Digital Marketing Services (full-funnel omnichannel strategy), UX/UI & CRO, and Client Success/Technical Experts teams. Services are delivered through a distributed retainer model, providing clients with right-sized capability scaling based on opportunities, seasonality, resourcing, and business priorities. The company operates with platform-agnostic positioning to ensure business needs drive platform selection rather than vendor preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Re10sion: A customer data analysis and insight tool developed by Overdose that transforms customer data into actionable insights, including top customer cohorts, purchase frequency, product affinities, value per year of engagement, and churn/repurchase signals.

Products and services

• Ecommerce Platform Development Certified partner expertise across Shopify Plus, Adobe Commerce (Magento), BigCommerce, and Commercetools delivering platform-agnostic ecommerce implementation, custom development, integrations, and ongoing technical support for enterprise and mid-market brands.
• Data & Analytics Services Strategic data services including first-party data strategy, Customer Data Platform (CDP) implementation for Single Customer View, server-side tracking, conversion tracking optimization, and holistic tracking audits covering dataLayer, Analytics, and Tag Management.
• SEO Services Comprehensive eCommerce SEO including keyword/audience research, technical audits, on-site optimization, information architecture, content optimization, link building, local SEO, and SEO migrations covering HTTP to HTTPS, redesigns, rebrands, and platform changes.
• Digital Marketing Services Full-funnel omnichannel commerce marketing strategy covering brand awareness through loyalty and advocacy, including paid search, paid social, programmatic DSP, creative optimization, and convergence of online/offline behaviour for retailers with physical stores.
• UX/UI & CRO User experience design and conversion rate optimization services including customer journey mapping, editorial aesthetics, size guide design, homepage personalization for returning users, and fashion/science balance for brand identity alignment.
• Re10sion Tool Proprietary customer intelligence platform transforming customer data into actionable insights including top customer cohorts, purchase frequency, product affinities, customer lifetime value, repurchase predictions, and churn identification.
• Client Success Services Ongoing strategic support, daily tech support, and retainer-based engagement providing right capability at right time, scaling support based on opportunities, seasonality, and business priorities for digital commerce clients.
• SEO and GEO (Generative Engine Optimization) Search optimization services including SEO strategy and Generative Search optimization for AI-driven search environments, designed to maintain visibility across traditional and generative search platforms.
• Systems Architecture & Strategy Strategic consulting for platform selection, digital transformation roadmaps, and enterprise systems integration architecture provided by senior technical leadership including Group CTO and Enterprise Solutions Director.

Quantifiable outcome

• +40% Revenue YOY (FRANKIE4 Australia)
• +12 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus Partner with deep experience in platform implementation. Delivers enterprise-level Shopify implementations including custom developments, integrations, and ongoing technical support.
• Adobe CommercecoreTechnology or IntegrationCertified Adobe Commerce (Magento) partner with expertise in platform implementation, multi-store architectures, and enterprise deployments. Handles complex implementations for brands like Blundstone and NZ Muscle.
• BigCommercecoreTechnology or IntegrationCertified BigCommerce partner delivering headless commerce implementations. Notable work with Four Pillars Gin using headless BigCommerce backend with WordPress frontend.
• CommercetoolscoreTechnology or IntegrationCertified Commercetools partner with industry-defining capability. Delivers headless and composable commerce solutions for enterprise clients.
• GooglecoreTechnology or IntegrationTop tier partner for Google Ads, Google Analytics, and marketing platforms. Provides search, display, and shopping advertising services across all client engagements.
• Meta (Facebook/Instagram)coreTechnology or IntegrationTop tier Meta partner delivering advertising services, Conversion Lift studies, and Advantage+ Shopping campaigns. Expert in paid social strategy and measurement.
• KlaviyocoreTechnology or IntegrationEmail marketing automation partner integrated across multiple client implementations. Used for targeted campaigns, automated workflows, and personalised communications.
• NostocoreTechnology or IntegrationAI-powered personalisation and product recommendations partner. Generates dynamic best seller lists, AI recommendations per category, and widgets for email campaigns.
• AlgoliacoreTechnology or IntegrationIntelligent site search integration turning product catalogues, parts, resources, and marketing content into unified search experiences.
• NetSuite ERPcoreTechnology or IntegrationEnterprise ERP integration via Convergence CODI connector for real-time bi-directional transfer of product, order fulfilment, shipping, and accounting data.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept: Global digital agency offering end-to-end commerce, marketing, technology, and creative services across Shopify, Adobe Commerce, commercetools, and BigCommerce. Directly comparable to Overdose in service breadth, platform-agnostic positioning, and enterprise retail client roster.
• BORN Group: Boutique digital commerce agency specializing in platform implementations, data-driven marketing, and customer experience for global brands. Similar scope to Overdose in e-commerce consulting, SEO, paid media, and platform certifications.
• Amaze: UK-headquartered digital commerce agency focused on strategy, experience, technology, and marketing for ambitious retail and B2B brands. Comparable to Overdose in full-funnel commerce delivery and enterprise client delivery model.
• Hero Digital: US-based digital customer experience agency with strong commerce, marketing, and data practices. Comparable as a mid-sized independent agency delivering measurable business outcomes across the full commerce stack.

Broad incumbents

• AKQA: Global creative and digital agency under WPP with established commerce, experience design, and media capabilities. Operates at greater scale and broader remit than Overdose but overlaps substantially on enterprise digital commerce engagements.
• VML: Major global digital, commerce, and brand agency (formed via Wunderman Thompson + VMLY&R merger under WPP). Larger and broader in scope than Overdose, with overlapping enterprise commerce transformation work.
• Isobar: Global digital experience agency (Dentsu network) covering commerce, marketing, and platform implementation. Comparable service pillars to Overdose but at significantly greater global scale and brand breadth.
• Deloitte Digital: Large consulting-led digital agency delivering commerce, marketing, and enterprise transformation as part of Deloitte's broader professional services offering. Competes with Overdose for enterprise digital commerce mandates at the upper end.
• Accenture Song: Global commerce and marketing transformation arm of Accenture. Overlaps with Overdose on enterprise e-commerce platform selection, implementation, and marketing services, but at much greater scale.

Regional players

• Reactive: Auckland-based digital agency offering e-commerce, creative, and development services in the ANZ market. Direct regional competitor for NZ mid-market clients but smaller scale than Overdose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.overdose.digital
• LinkedInlinkedin.com/company/overdose.digital
• Instagraminstagram.com/overdose.digital/#
• Xx.com/overdosestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overdose.Digital