MDLand

What MDLand does

MDLand is a privately held digital health technology company founded in 1999 and headquartered in Great Neck, New York, with additional offices in Markham, Canada and Guangzhou, China. The company builds cloud-based software for ambulatory healthcare providers, anchored by iClinic EHR — an ONC-Certified electronic health record system offered in a Professional edition for solo/small/medium practices and an Enterprise edition for large physician groups, MSOs, IPAs, and ACOs. Around this core platform, MDLand offers an integrated suite of modules including iPopHealth (population health and HEDIS analytics), Telehealth, Behavioral Health Integration with the Collaborative Care Model, Care Management with CCM/RPM, iGI (gastroenterology procedure documentation), Health Equity & SDOH tools, and digital health mobile apps (iClinicHealth, iClinic Anywhere). In April 2025, MDLand launched iClinic Scribe, an ambient AI documentation solution using speech recognition and LLMs that reportedly reduces documentation time by up to 81%.

MDLand monetizes primarily through per-provider monthly subscriptions for its EHR software, transaction-fee revenue from electronic claims processing, upfront implementation and training fees, and module-level add-ons for telehealth, population health, RPM, and AI. Its go-to-market blends enterprise field sales for larger organizations with inside sales for SMBs, supported by a self-serve demo scheduling flow. Named customers include the New York State Department of Health, NYC Health, NYU Langone Health, Catholic Health Services of Long Island, SOMOS, and Stony Brook University, alongside a long tail of independent practices. The platform holds a comprehensive stack of healthcare certifications — ONC Certified HIT, NCQA PCMH prevalidation (first vendor to achieve the 2017 standard), NCQA HEDIS, Drummond Certified, Surescripts ePrescribing, and HIPAA Business Associate compliance — and integrates with 15+ national and regional labs, HIE/RHIO networks, immunization registries, and public health registries. MDLand received growth funding from Kain Capital in August 2020 (undisclosed amount) and has remained founder-led under CEO and co-founder James Long.

Name

MDLand

Legal name

MDLand International Corp.

Website

https://mdland.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electronic Health Record (EHR) / Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs) (HLALABAM)

akta.pro secondary industries

RPM Reimbursement, Billing & Program Operations Platforms (HLACAFAN), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Electronic health records
• Population health management
• Ambient AI documentation
• Value-based care platform
• Clinical decision support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EHR Software License (iClinic): Annual license sold on per provider basis as monthly subscription. Includes all software requirements for certified features. Two versions: Professional for solo/small/medium practices, Enterprise for large physician groups and organizations.
2. Electronic Claims Processing: Electronic medical claims submission processing services with claims sent and transmitted at agreed upon rates.
3. Implementation and Training Services: Implementation and training fee charged in full when contract is signed. Subscription fee charged when account goes live after implementation.
4. Patient Engagement Solutions: Patient engagement tools including messaging platform, appointment reminders, lab notifications, and mobile apps.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MDLand develops and sells the iClinic® platform, a cloud-based, ONC-certified electronic health record (EHR) and digital health suite sold on a per-provider subscription basis in Professional (solo/small/medium practices) and Enterprise (large groups, MSOs, IPAs, ACOs) editions. The core package bundles certified EHR, billing and practice management, telehealth, patient engagement, MACRA/MIPS reporting, and population health capabilities, and is offered alongside adjacent products including iClinic® Scribe ambient AI documentation, iPopHealth analytics, iGI Endowriter, Behavioral Health Integration, and RPM/CCM modules.

Product overview

MDLand offers a cloud-based digital health platform centered around iClinic® EHR, an ONC-certified electronic health record system designed for value-based care. The platform includes two main editions: Professional for solo/small/medium practices and Enterprise for large physician groups, MSOs, IPAs, and ACOs. The product portfolio integrates complementary modules including iClinic® Scribe (ambient AI documentation), iPopHealth (population health management with HEDIS measures), Telehealth, Behavioral Health Integration with CoCM, Care Management with CCM/RPM, iGI Endowriter (GI procedure documentation), Health Equity & SDOH tools, and Digital Health mobile apps (iClinicHealth®, iClinic® Anywhere, iClinic® Office). Additional offerings include Electronic Billing & Practice Management, Clinical Connectivity & Lab Interfacing, and Practice Transformation services. The platform supports MACRA/MIPS compliance, PCMH recognition, and integrates with major laboratory corporations, HIEs/RHIOs, and public health registries.

Differentiator

Problem solved

Functional benefit

Brands

• iClinic EHR: Cloud-based, comprehensive electronic health record system designed for physicians, available in Professional and Enterprise versions for practices of all sizes.
• iClinicHealth
• iPopHealth
• iGI
• iClinic Scribe

Products and services

• iClinic® EHR Cloud-based, ONC-Certified electronic health record system available in Professional (solo/small/medium practices) and Enterprise (large groups, MSO, IPA, ACO) editions; includes certified EHR, billing and payments, MIPS/MACRA compliance, HIE/RHIO connectivity, patient engagement, and PCMH support for value-based care.
• iPopHealth (Population Health & Analytics) Big-data population health management and analytics platform that aggregates patient data across multiple HIT sources; includes Quality Management with HEDIS measures, Utilization Management, Risk Management, and Care Management modules for closing care gaps and improving outcomes. Targeted at MSOs/IPAs/ACOs and large physician groups.
• iGI Endowriter Cloud-based procedure report writer for gastroenterology practices with image capture, image annotation, discharge instruction printing, referral/thank you notes, pathology and specimen label printing, and EHR data integration.
• iClinic® Scribe Ambient AI clinical documentation solution fully integrated within iClinic® EHR; uses speech recognition and LLMs to transcribe multi-speaker clinical conversations and generate structured notes with medical coding suggestions, with claimed 97% transcription accuracy and up to 81% documentation time reduction across 60+ languages.
• iClinic® Telehealth HIPAA-compliant telehealth solution integrated with iClinic® EHR; web-based platform spanning scheduling, consultation, diagnosis, treatment, and care management, supporting video visits via iClinicHealth patient app or SMS link.
• Electronic Billing & Practice Management iClinic® Billing & Practice Management with electronic claims submission, payment posting, patient registration and scheduling, document management, and MACRA/MIPS reporting; supports electronic submission to almost any payer.
• Health Equity & SDOH Cloud-based digital health tools designed to address social needs and advance health equity; helps practices address social determinants of health (SDOH) and ensure equal access to healthcare resources.
• iClinicHealth® Mobile App Cross-platform mobile app (iOS and Android) giving patients access to medical history, prescriptions, doctor information, office locations, and appointment booking; supports the patient-facing side of the iClinic® ecosystem.
• Clinical Connectivity & Integration (Lab Interfacing) Service offering comprehensive clinical connectivity network integrating iClinic® with national and local laboratories (LabCorp, Quest Diagnostics, BioReference, Exact Sciences/Cologuard, etc.), radiology centers, hospitals, RHIOs/HIEs, immunization registries, and public health registries for electronic orders, results, and reporting.
• Practice Transformation Service helping practices transition from fee-for-service to value-based payment models, including PCMH pre-validation support and quality improvement integration with the iClinic® platform.

Quantifiable outcome

• iClinic Scribe reduces documentation time by up to 81%
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability9 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Exact Sciences (Cologuard)coreTechnology or Integration · 22 April 2025Integration of Exact Sciences' Cologuard test with iClinic EHR platform. Streamlines ordering, tracking, and result-sharing for colorectal cancer screening.
• Hudson MD GroupminorStrategic or Co-development Partner · 6 January 2025Provider organization using iPopHealth platform with COO Rajavelu Dharmaraj providing testimonial on Provider Dashboard feature.
• New York State Department of HealthcoreStrategic or Co-development PartnerProud partner organization utilizing MDLand's digital health solutions for healthcare delivery in New York State.
• SOMOScoreStrategic or Co-development PartnerHealthcare organization partner working with MDLand solutions.
• Catholic Health Services of Long IslandcoreStrategic or Co-development PartnerMajor healthcare system partner in Long Island using MDLand's integrated solutions.
• NYC HealthcoreStrategic or Co-development PartnerNYC Health department partner utilizing MDLand's digital health platform.
• NYU Langone HealthcoreStrategic or Co-development PartnerAcademic medical center partner of MDLand.
• Stony Brook UniversitycoreStrategic or Co-development PartnerAcademic institution partner in healthcare technology initiatives.
• LabCorpmajorTechnology or IntegrationNational laboratory partner integrated with iClinic EHR for electronic lab orders and results.
• Quest DiagnosticsmajorTechnology or IntegrationNational laboratory partner integrated with iClinic EHR for diagnostic testing connectivity.
• BioReference LaboratoriesmajorTechnology or IntegrationLaboratory partner with electronic interface for lab orders and results within iClinic.
• SurescriptsmajorTechnology or IntegrationCertified ePrescribing network partner enabling electronic prescribing capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eClinicalWorks: Ambulatory EHR and practice management vendor serving small-to-mid-sized physician practices and MSOs. Closely comparable to MDLand in customer segment, feature scope (EHR, PM, billing, patient engagement), and ambulatory focus.
• athenahealth: Cloud-based EHR, practice management, and revenue cycle platform serving physician practices and groups. Direct competitor to MDLand in ambulatory cloud EHR and value-based care enablement.
• NextGen Healthcare: Ambulatory EHR and practice management vendor with strong presence in community health, physician groups, and value-based care. Comparable to MDLand in target segments and modular product approach.
• Greenway Health: EHR, practice management, and revenue cycle vendor serving ambulatory practices and specialty groups. Comparable customer base and SaaS delivery model to MDLand's iClinic.
• Tebra (Kareo + PatientPop): Cloud-based EHR, billing, and patient engagement platform aimed at independent practices. Direct competitor to MDLand's iClinic Professional offering in the SMB ambulatory segment.
• Practice Fusion (Veradigm): Cloud-based EHR historically focused on small, independent physician practices. Overlaps with MDLand's solo/small practice target segment and SaaS delivery model.

Emerging players

• DrChrono (part of EverHealth): Cloud-based EHR with strong mobile and patient engagement focus, serving small and mid-sized practices. Comparable feature set to MDLand's iClinic Anywhere and mobile-first approach.

Broad incumbents

• Epic Systems: Dominant enterprise EHR vendor with growing footprint in ambulatory and community practice settings. Competes with MDLand for larger physician groups, MSOs, and ACOs, and increasingly bundles ambient AI documentation.
• Oracle Health (formerly Cerner): Large-scale EHR and population health vendor serving health systems and large physician groups. Competes indirectly with MDLand for enterprise ambulatory and value-based care contracts.
• MEDITECH: EHR vendor with significant community hospital and ambulatory footprint. Competes with MDLand in physician groups affiliated with community health systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/md_mdland
• YouTubeyoutube.com/@mdlandinternational
• Facebookfacebook.com/MDLandinternational
• LinkedInlinkedin.com/company/mdland
• Instagraminstagram.com/mdlandinternational

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDLand