Crossmedia

Name

Crossmedia

Legal name

CROSSPOINT S.A.U.

Website

https://cross-media.es

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossmedia is a Madrid-based OTT streaming solutions provider and systems integrator serving broadcasters, content owners, sports organizations, and telcos. As the digital division of Crosspoint within ES Media Group, it delivers end-to-end streaming platforms combining CDN, OVP, AI media tools, and managed services.

Ownership category

akta.pro rank

Product category

OTT Streaming Solutions and Broadcast Integration

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Communications Services, Nec (4899)

akta.pro primary industry

Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• OTT streaming solutions
• Video delivery networks
• Online video platforms
• Broadcast integration services
• Streaming analytics

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Systems Integration & Implementation Services: Integration of streaming technology solutions into client infrastructure. Includes workflow design, system integration, cloud infrastructure setup, and platform deployment services.
2. Managed Services: Ongoing platform management and operational support services. Includes 24/7 support, monitoring, and continuous optimization of streaming services.
3. Technology Reselling & Distribution: Resale and distribution of third-party streaming technology products including CDN services, OVP platforms, encoding systems, and analytics tools from partners such as Fastly, Brightcove, Conviva, and Media Excel.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crossmedia designs, integrates, and manages end-to-end OTT (Over-the-Top) streaming platform solutions for broadcasters, telecommunications operators, content owners, and sports organizations. Its offering combines a proprietary portfolio of streaming technology products (CDN edge orchestration, OVP, Live Channel Orchestration, OTT Analytics, AI Media Tools, Front-End Apps with CMS/personalization, and Encoding/Packaging) with professional services including managed services, system integration, consultancy, value-added reseller distribution, and custom development. The company bridges traditional broadcast infrastructure with digital streaming platforms for clients across Spain and internationally.

Product overview

Crossmedia is an OTT and streaming solutions provider and systems integrator, operating as a division of Crosspoint within ES Media Group. The company offers a comprehensive portfolio of interconnected streaming technology products and professional services. The core product suite includes CDN (content delivery and edge orchestration), OVP (online video platform), Live Channel Orchestration Control Panel, OTT Experience Analytics & Business Intelligence, Front-End Apps/CMS with UX Personalization, AI Media Tools, and Encoding/Packaging/Cloud Infrastructure. Supporting services include Managed Services, System Integration, Consultancy, Value Added Reseller, and Development. The X-Live Panel is a proprietary add-on module for broadcast-to-streaming integration. These products work together as an integrated ecosystem: CDN handles global content delivery; OVP manages video storage and monetization; Live Channel Orchestration controls live broadcasts; Analytics provides real-time insights; AI Tools automate content enrichment; Front-End Apps deliver the user experience; and Encoding/Packaging prepares content for distribution. Professional services ensure seamless integration and ongoing operations for broadcasters, content owners, sports organizations, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Brands

• X-Live Panel: A product that integrates broadcast flows with streaming services on digital platforms, allowing operators to manage 24/7 channels and live events.

Products and services

• CDN (Content Delivery Network) Tailored video delivery with edge intelligence and orchestration. Provides real-time control of content delivery, origin shielding, and global CDN performance. Deploys serverless logic at the edge for traffic shaping, routing, and security optimization. Targeted at broadcasters, telcos, and content owners requiring reliable streaming at scale.
• OVP (Online Video Platform) Next-generation online video platform for building, managing, and monetizing secure, scalable video and streaming services. Provides central content management, live and VOD workflows, API-driven ingest, adaptive streaming, and integrated analytics with AVOD/SVOD monetization support. For media companies and content owners.
• Live Channel Orchestration Control Panel End-to-end live channel control panel for managing broadcast and digital live workflows. Unified orchestration layer for 24/7 channels and occasional events, bridging MCR/broadcast continuity with digital platforms. Targeted at broadcasters and content owners.
• OTT Experience Analytics & Business Intelligence Real-time experience, audience, and business intelligence insights for OTT services. Includes AI-driven monitoring, automated audience intelligence, and content performance optimization powered by Conviva's real-time platform. For OTT operators seeking visibility into QoE, engagement, and content performance.
• Front-End Apps, CMS & UX Personalization Cross-platform OTT application design, launch, and optimization with powerful CMS, recommendations, and personalized user experiences. Enables no-code/low-code configuration, WYSIWYG functionality, and multi-device UX consistency. Targeted at broadcasters and content owners deploying OTT apps.
• AI Media Tools AI-powered media intelligence for analyzing, enriching, and automating media workflows. Provides automated content enrichment, metadata creation, clip generation, highlights creation, and intelligent search across live streams and archives. Targeted at broadcasters managing large media archives.
• Encoding / Packaging / Cloud Computing Next-generation video processing for encoding, packaging, and cloud infrastructure. Supports multi-format encoding (HEVC, SRT, DASH), live and VOD workflows, flexible deployment models (on-premises, cloud, hybrid), and reliable contribution with redundancy architectures. For broadcasters and content owners.
• Monitoring Tools & Observability Real-time monitoring and observability for streaming and OTT platforms. Monitors, analyzes, and improves performance with instant purging, real-time metrics, and on-the-fly configuration updates for consistent viewer experience. Targeted at OTT operations teams.
• X-Live Panel Proprietary broadcast-to-streaming integration panel developed by Crossmedia. Integrates broadcast flows from MCR/router with digital platform publishing. Enables single-operator control for 24/7 channels and pop-up event channels (FAST, Pop-Up Channels). Modular architecture adaptable to various customer environments. Targeted at regional broadcasters initially, with adoption by larger networks.
• Managed Services Comprehensive managed services for OTT operations including 24/7 support, system monitoring, incident management, and operational transparency. Full-service approach for broadcasters and content owners requiring outsourced OTT platform operations.
• System Integration Advanced system integration services connecting broadcast and digital environments. Integrates streaming technology into existing infrastructure for flexible, scalable, and efficient workflows. Targeted at broadcasters and media companies undergoing digital transformation.
• Consultancy Specialized consulting for streaming strategy, OTT platform design, workflow optimization, and digital transformation. Expert guidance for broadcasters, content owners, and media companies planning OTT initiatives.
• Value Added Reseller Distribution of specialized broadcast and streaming technologies as value-added reseller. Portfolio includes Fastly, Brightcove, Conviva, Media Excel, Unified Streaming, Haivision, and other leading brands. Targeted at broadcasters and media companies seeking integrated technology sourcing.
• Custom Development Custom development services for streaming applications, OTT platforms, and bespoke solutions. In-house development team creates customized tools and integrations for specific client requirements. For broadcasters and content owners with unique technical requirements.

Quantifiable outcome

• RTVE Play ranked #1 in GECA's FAST barometer for free OTT platforms in Spain
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• AmplifycoreStrategic or Co-development Partner · 4 September 2025Strategic partnership for AI-powered media solutions. SEIRI platform provides automated metadata analysis for RTVE's archive (20,000 hours annually). GeNews generative AI tool for video news creation. Broader agreement to deploy automatic metadata extraction across broadcast and OTT ecosystems in all markets.
• 24icoreTechnology or Integration · 25 March 2025AI-powered personalization and recommendation technology partner. Jointly implementing personalized recommendation systems for RTVE Play, enabling real-time recommendations based on user behavior, content similarity, and popularity models.
• AWS (Amazon Web Services)coreTechnology or Integration · 25 March 2025Cloud infrastructure provider for OTT deployments. AWS Lambda, DynamoDB, SageMaker, and QuickSight used for RTVE Play recommendation system implementation. Provides scalable compute and data processing capabilities.
• FastlycoreTechnology or Integration · 8 June 2023Platinum Partner status globally and #1 ranking in Europe for CDN delivery. Fastly provides edge cloud platform for content delivery, origin shielding, and serverless edge computing. Crossmedia creates custom monitoring and analytics tools on top of Fastly's real-time logging capabilities. Jointly serves major broadcasters including RTVE, EiTB, TV3, and CCMA.
• BrightcovecoreTechnology or IntegrationOnline Video Platform (OVP) partner providing video management, publishing, and monetization capabilities. Crossmedia distributes Brightcove Beacon and Video Cloud solutions in Spain, serving clients like Teatro Real (My Opera Player), À Punt, and international projects like Revry's global LGBTQ+ OTT platform.
• ConvivacoreTechnology or IntegrationOfficial Conviva supplier for Spain. Provides streaming media intelligence platform with real-time sensor technology (Experience Centric Operations) for measuring viewer experience, engagement, and content performance across all platforms and devices.
• Media ExcelmajorTechnology or IntegrationEncoding technology partner providing HERO Live encoders for multi-platform OTT encoding. Serves À Punt's multimedia platform with live, VOD, and transcoding capabilities. Equipment used for high-profile events including Fallas.
• Unified StreamingmajorTechnology or IntegrationEncoding and packaging technology partner. Supports CMAF standardization and provides video delivery solutions for clients including Mediaset España's live workflows and ITV's video delivery.
• HaivisionmajorTechnology or IntegrationEncoding and contribution systems partner for reliable signal performance and contribution workflows. Part of Crosspoint's technology portfolio for broadcast infrastructure.
• ES Media Group (Parent)coreOthersParent organization providing broadcast technology portfolio including ES Broadcast, ES Broadcast Hire, Film Store Rental, LMH, and Memnon. Crossmedia operates as digital division specializing in OTT solutions.
• CrosspointcoreOthersParent company of Crossmedia brand. 25+ years of broadcast technology experience. Serves Spanish broadcast market with Grass Valley, Riedel, Haivision, Fastly, and Brightcove solutions. Acquired by ES Broadcast in December 2022.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brightcove: OVP and OTT app platform vendor that Crossmedia distributes and integrates in Spain. Direct comparable on core online video platform capabilities and OTT app launching, the two firms co-deliver deployments for clients like À Punt and Teatro Real.
• Mux: Developer-focused video infrastructure platform providing APIs for encoding, streaming and player. Comparable to Crossmedia's OVP and CDN orchestration layer, particularly for broadcasters and media companies needing programmable video workflows.
• Bitmovin: Video encoding and player technology provider for OTT and broadcasting. Direct comparable to Crossmedia's encoding, packaging and front-end app products, serving the same broadcast and sports OTT use cases.
• JW Player: OVP specializing in video players, OTT apps and monetization for media companies. Comparable to Crossmedia's player SDK, CMS and personalization offerings for broadcasters and content owners.
• Vimeo Enterprise: Enterprise OVP and OTT video platform, comparable to Crossmedia's Online Video Platform for managing, publishing and monetizing video at scale across broadcasters and content owners.
• 24i: OTT app and personalization vendor co-implementing RTVE Play with Crossmedia. Direct comparable on the front-end apps, CMS and AI-powered recommendation engine layers of Crossmedia's stack.
• Wowza (Enghouse Systems): Streaming server and live video infrastructure provider for broadcasters and media companies. Comparable to Crossmedia's live channel orchestration and encoding/contribution capabilities for OTT and broadcast workflows.

Broad incumbents

• Akamai: Largest global CDN and edge cloud provider with extensive media streaming delivery products. Crossmedia competes against and complements Akamai's CDN/OTT delivery offerings for large broadcaster workloads.
• Edgio: Edge delivery and OTT streaming platform (formerly Verizon Digital Media Services). Comparable to Crossmedia's CDN edge delivery orchestration and live streaming distribution for broadcasters.
• Fastly: Edge cloud platform and CDN that Crossmedia integrates and resells as its core CDN partner (Platinum tier). Overlapping capability on streaming delivery, origin shielding and edge compute for media customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossmedia-spain

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossmedia