AAA Appraisal Management Company

What AAA Appraisal Management Company does

AAA Appraisal Management Company (AAA AMC) is a Las Vegas-based appraisal management company founded in 2008 by Marlene Chaker, who serves as Founder and CEO alongside President Wassim Chaker. The company operates a two-sided marketplace connecting mortgage lenders (banks, credit unions, mortgage brokers) with a nationwide panel of approximately 9,000 licensed, state-certified, and FHA-approved independent fee appraisers for residential and commercial property valuations. AAA AMC is certified as a Women Owned Business through the WBENC since 2017 (one of only three nationwide Certified Women Owned AMCs) and through the WOSB program since 2022. Service lines include Residential Appraisals (single-family, multi-family, condo, manufactured, modular homes) and Commercial/Multifamily Appraisals (warehouse, retail, office, mixed-use, nursing homes, apartments, hotels, industrial, land, special-use), with standard turn times of 48-72 hours.

The underlying technology is a web-based order management platform integrated with the third-party VMS Cloud system (vmscloud.co), accessible via web and mobile devices for 24/7 order placement, tracking, and status monitoring by both clients and appraisers. Supporting workflows include downloadable PDF appraisal request and rebuttal (value reconsideration) forms, bi-monthly appraiser payment cycles, and a quality control process that the company claims has never resulted in a lender buyback due to company error. A McKissock partnership provides a 10% continuing-education discount for appraisers on AAA AMC's panel.

AAA AMC generates revenue through transaction fees charged to lenders for appraisal order management, compliance oversight, and quality control across residential and commercial assignments; pricing is quote-based and not publicly disclosed. Distribution is primarily direct — enterprise field/inside sales with CEO involvement in new client onboarding — supplemented by a self-serve online ordering portal. The company markets through educational blog content, organic social (LinkedIn, YouTube, Facebook, Instagram), industry association memberships (MBA, California MBA, Vegas Chamber of Commerce), and earned media coverage. The company is bootstrapped and founder-owned, with no disclosed external funding or institutional investors.

Name

AAA Appraisal Management Company

Legal name

AAA Appraisal Management Company, LLC

Website

https://aaa-amc.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

AAA Appraisal Management Company is a Las Vegas-based, WBENC-certified appraisal management company that connects U.S. mortgage lenders with a nationwide panel of approximately 9,000 licensed appraisers for residential and commercial property valuations.

Ownership category

akta.pro rank

Product category

Appraisal Management Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)

akta.pro secondary industries

Residential Property Appraisal (BPAJAKAA), Commercial Property Appraisal (BPAJAKAB)

Keywords

• Appraisal management services
• Residential property appraisals
• Commercial property appraisals
• Mortgage appraisal services
• Appraiser panel management

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Appraisal Management Services: The company manages appraisal orders for lenders, connecting them with a network of approximately 9,000 active appraisers. Revenue is generated through service fees charged to lenders for appraisal order management, compliance oversight, and quality control. Turn times are typically 48 hours post inspection.
2. Appraiser Panel Services: Revenue derived from managing a nationwide panel of licensed, state certified, FHA approved and commercial appraisers. Appraisers pay no fees to join; the company pays appraisers via mailed checks on a bi-monthly schedule (12th and 27th of each month).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AAA AMC provides residential and commercial property appraisal management services for mortgage lenders and financial institutions nationwide. The company orders, assigns, and oversees appraisal engagements through a panel of roughly 9,000 active licensed, state-certified, and FHA-approved appraisers, delivering 48-hour post-inspection turn times via a web-based and mobile-accessible ordering and tracking platform.

Product overview

AAA Appraisal Management Company operates as an appraisal management company providing two core product lines: Residential Appraisals and Commercial/Multifamily Appraisals. The company manages a nationwide panel of approximately 9,000 active appraisers who cover property types ranging from single-family homes to hotels and special-use properties. The product portfolio centers on the appraisal ordering and management workflow, supported by an online order management portal accessible via web and mobile devices. Supporting services include appraisal request forms, value reconsideration requests, and the McKissock continuing education program for appraisers. Turn times average 48-72 hours for residential and 48 hours post-inspection for commercial assignments.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Appraisals AMC-managed residential property valuation services covering single-family homes, multi-family homes, condominiums, townhomes, cottages, cabins, manufactured homes, and modular homes, delivered through a nationwide panel of licensed appraisers with 48–72 hour turn times and 24/7 online order access. Targeted at mortgage lenders needing compliant appraisals for purchase, refinance, and home-equity loan origination.
• Commercial / Multifamily Appraisals AMC-managed commercial property valuation services covering warehouse/storage, retail and strip centers, office buildings, mixed-use properties, nursing homes, apartments, hotels, industrial facilities, land, and special-use properties, delivered via narrative and form report formats based on assignment Scope of Work. Targeted at lenders requiring commercial and multifamily valuations for loan underwriting and portfolio monitoring.
• Appraiser Panel Network (Nationwide Independent Fee Appraisers) Panel-management service open to licensed, state-certified, FHA-approved, and commercial appraisers who can register online, receive orders, and get paid bi-monthly (12th and 27th), providing a consistent source of compliant appraisal assignments nationwide.

Quantifiable outcome

• 48-hour turnaround time post inspection for most properties
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• McKissockcoreGTM or Marketing PartnerPreferred supplier partnership with McKissock for continuing education for appraisers. AAA AMC appraiser partners receive 10% discount on purchases using code CPDAAA10. McKissock has partnered with appraisers for over 30 years delivering education solutions.
• Mortgage Bankers Association (MBA)coreGTM or Marketing PartnerActive membership in national MBA. Marlene Chaker participates in MBA's Path To Diversity (P2D) Scholarship and Residential Future Leaders Program.
• California Mortgage Bankers AssociationcoreGTM or Marketing PartnerActive membership in California MBA. Marlene Chaker is a member encouraging others in the industry to join and participate in mortgage banking trade associations.
• Vegas Chamber of CommerceminorGTM or Marketing PartnerProud member of the Vegas Chamber of Commerce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Class Valuation: One of the largest U.S. appraisal management companies, offering nationwide residential and commercial AMC services to mortgage lenders. Directly comparable to AAA AMC in business model, customer base (lenders), and dual residential/commercial offering, but at materially greater scale.
• Solidifi: Major U.S./Canadian appraisal management company serving lenders with residential and commercial valuation solutions. Operates a comparable two-sided model connecting lenders with a panel of licensed appraisers, competing head-to-head for the same enterprise lender clients.
• LRES Corporation: U.S. appraisal management and asset management company providing residential and commercial valuation services to lenders and servicers. Comparable order-management workflow, lender customer base, and nationwide appraiser panel structure.
• Valuation Partners: Independent nationwide AMC serving residential and commercial lenders with a panel-based appraiser network. Competes directly with AAA AMC for mid-market and regional lender accounts using a similar fee-per-order revenue model.

Broad incumbents

• First American Mortgage Solutions: Division of First American Financial Corporation offering appraisal, title, and default valuation services to lenders. Overlaps with AAA AMC in residential and commercial appraisal management but operates as part of a much broader mortgage services portfolio.
• ServiceLink: National provider of origination and default services including appraisal management to mortgage lenders. Competes in the same AMC space but as part of a wider suite of loan lifecycle services owned by Fidelity National Financial.
• CoreLogic (now Cotality): Large real estate data and analytics provider with valuation and appraisal-related offerings for lenders. Overlaps with AAA AMC's market indirectly through data, analytics, and lender workflow tools rather than direct AMC panel management.
• ICE Mortgage Technology: Major mortgage technology platform (formerly Ellie Mae) providing loan origination software, integrations, and order management infrastructure used by many lenders and AMCs. Indirectly comparable as an enabling technology layer that interacts with AMC ordering workflows like AAA AMC's VMS Cloud platform.

Others

• McKissock: Leading provider of continuing education and professional development for real estate appraisers. Currently a strategic partner of AAA AMC (Preferred Supplier with 10% discount), serving as an enabler for panel recruitment rather than a direct competitor.
• Fannie Mae: Government-sponsored enterprise that purchases residential mortgages and establishes appraisal standards that shape the AMC industry. Not a peer operationally, but its senior leadership publicly endorsed AAA AMC, making it a strategically important counterparty in the lender ecosystem AAA AMC serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVB0XEcIUX2JOS7jZo5E0cA/featured
• Facebookfacebook.com/aaaamcllc
• LinkedInlinkedin.com/company/aaa-appraisal-management-company-llc
• Instagraminstagram.com/aaa_amc/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Appraisal Management Company