LT Partners

What LT Partners does

New Engen is a US-based, privately-held digital marketing agency that delivers integrated full-funnel services — media, creative, influencer, affiliate, and measurement — to enterprise consumer brands across CPG, beauty, fashion, food and beverage, health and wellness, ecommerce, entertainment, and financial services. Named customers include Coca-Cola, Mondelēz, Neutrogena, OREO, Ocean Spray, MeUndies, Cotopaxi, Zazzle, SeatGeek, and Kin Insurance. The company sells through direct enterprise field sales with senior-led, adaptive engagement teams, and monetizes through agency service fees, media management retainers, and performance-based engagements on paid spend.

The firm's core technology is LIFT, a proprietary measurement and analytics platform that combines always-on Marketing Mix Modeling, partner-level incrementality testing, automated benchmarking, and a proprietary RippleAI algorithm that quantifies halo effects across channels. Around LIFT, New Engen has built four wholly-owned operating units: Donut Studios (in-house creative production), Grapevine (UGC performance creative powered by an 800+ creator network), Acorn Creator Suite (creator sourcing and campaign management platform), and the Affiliate practice operating across six platform partners (CJ, Impact, Rakuten, ShareASale, Partnerize, Awin). The Grapevine unit additionally contributes 14+ owned editorial properties and 35+ social handles across beauty, wellness, men's, parenting, healthcare, finance, pets, and food verticals — a distinctive owned-and-operated media asset.

Commercially, the firm operates four US offices (Seattle HQ, Rogers AR, Manhattan Beach CA, and NYC), pursues deep integrations with retail media networks including Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel, and Instacart, and is run by a founder-led team with prior exit pedigree from Zulily, Honey (PayPal acquisition), Dollar Shave Club, and Prada/Louis Vuitton/Gilt. Leadership's expanded offerings into AEO/AI Visibility auditing position the firm to extend its affiliate and measurement practice into LLM-driven discovery channels. Revenue is not publicly disclosed and the firm does not list external funding on its public materials, indicating founder-funded growth.

Name

LT Partners

Legal name

New Engen, Inc.

Website

https://lt.partners

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

New Engen is a US digital marketing agency serving enterprise consumer brands with integrated media, creative, influencer, affiliate, and measurement services, anchored by its proprietary LIFT analytics platform, an 800+ creator Grapevine network, and 14+ owned editorial properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing strategy, creative, media buying, measurement, and influencer services to brands. Revenue generated through service fees, media management retainers, and performance-based engagements.
2. Media Buying & Management: Paid media services across paid search, social, video, audio, retail media, and marketplaces with fees based on media spend management and performance optimization.
3. Affiliate Marketing Services: Performance PR, affiliate creator programs, and AI citation strategy managed as an integrated system with measurement-driven commission restructuring.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

New Engen is a full-funnel digital marketing agency that delivers strategy, creative production, paid media buying, influencer/creator services, affiliate marketing, and cross-channel measurement to enterprise brands. Its offering is anchored by LIFT, a proprietary measurement platform providing AI-powered analytics, always-on Marketing Mix Modeling, and incrementality testing, combined with an owned creator network of 800+ creators and an owned publisher network of 14+ editorial properties and 35+ social handles used for whitelisting and paid distribution.

Product overview

New Engen is a full-funnel digital marketing agency structured as a platform-plus-services model. The core differentiator is LIFT, a proprietary marketing measurement platform providing cross-channel analytics and AI-powered optimization that connects creative, media, and measurement. The service portfolio includes: Media services (paid search, social, display, video/audio, retail media); Creative production through Donut Studios (short-form video, landing pages, photography); Influencer/creator services via Performance Creator powered by Grapevine (800+ creator network, 14+ owned editorial properties, UGC whitelisting); Affiliate marketing with LIFT-powered incrementality measurement; and the Acorn Creator Suite for creator collaboration. All services are designed to work as an integrated system rather than standalone offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Donut Studios: In-house creative studio producing platform-native content for paid media, including short-form video, hi-fi video, statics, landing pages, and photography.
• Grapevine
• Acorn Creator Suite
• LIFT
• RippleAI
• Donut Studios

Products and services

• LIFT Measurement Platform Proprietary marketing measurement and analytics platform providing cross-channel visibility, AI-powered insights, automated benchmarking, creative and audience intelligence, and real-time budget optimization. Connects creative, media, and measurement to drive measurable business impact for enterprise brands.
• Paid Media Services Full-funnel paid media services across paid search, paid social, shopping/PLAs, display (DOOH, native), video (OVP, CTV, YouTube), and audio (streaming, podcasts) for enterprise brands.
• Performance Creator (Grapevine) UGC and whitelisted creator distribution service powered by Grapevine's 800+ vetted creator network. Delivers fresh creator content at volume for paid social campaigns, extending reach through creator handles and 14+ owned editorial properties across 35+ social handles.
• Grapevine Creator Network Creator network of 800+ vetted creators used for UGC production and whitelisted paid distribution. Powers Performance Creator campaigns with authentic, performance-driven content across social platforms.
• Acorn Creator Suite Creator sourcing and management platform enabling collaboration with Gen Z creators for campaign content production. Used for creator recruitment, campaign management, and performance tracking.
• Publisher Network (14+ Editorial Properties) 14+ owned editorial properties across beauty, wellness, men's, parenting, healthcare, finance, pets, and food verticals. Each property has a distinct editorial voice and built-in audience used for whitelisting and paid distribution in Performance Creator campaigns.
• Donut Studios (Creative Production) In-house creative studio producing platform-native content for paid media including short-form video, Hi-Fi video, statics, landing pages, and photography. Blends storytelling with strategic thinking and agile execution.
• Affiliate Marketing Services Performance PR, affiliate creator programs, and AI citation strategy managed as an integrated system with 14+ owned editorial properties. Includes LIFT measurement proving incremental dollar impact and restructured commission logic rewarding verified new customers.
• Retail Media Services Campaign activation across retail media networks (Walmart Connect, Amazon Ads, Kroger, Roundel, Instacart) with access to first-party shopper data and closed-loop sales measurement. Premium access to JBP- and VIC-eligible media across Walmart Connect.
• Influencer Marketing Services Full-service influencer management including creator strategy, UGC production, whitelisting, paid organic distribution, and creator-for-commerce programs connecting directly to retail conversion.
• New Engen Creators Marketplace Creator marketplace connecting brands with creators for paid opportunities. Creators can sign up, apply to campaigns, and manage collaborations through the platform and mobile app.

Quantifiable outcome

• SeatGeek: +113% Affiliate Channel ROAS, $1M saved in technology fees
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• CJ AffiliatecoreTechnology or IntegrationPlatform partner for affiliate marketing services. CJ provides tracking, commissioning, and affiliate management capabilities for client programs.
• ImpactcoreTechnology or IntegrationPlatform partner powering affiliate and partner marketing. Impact provides dynamic commissioning capabilities and partner relationship management. New Engen has negotiated flat monthly SaaS fees with Impact for client programs.
• Rakuten AdvertisingcoreTechnology or IntegrationPlatform partner for affiliate marketing services providing global affiliate network capabilities.
• ShareASalecoreTechnology or IntegrationPlatform partner for affiliate marketing services offering affiliate discovery and program management.
• PartnerizecoreTechnology or IntegrationPlatform partner for affiliate and partner marketing with partnership intelligence capabilities.
• AwincoreTechnology or IntegrationPlatform partner for affiliate marketing services providing global publisher network and tracking.
• Walmart ConnectcoreGTM or Marketing PartnerRetail media network partner for creator content activation and retail media campaigns. New Engen has premium access to JBP- and VIC-eligible media across Walmart Connect.
• Amazon AdscoreGTM or Marketing PartnerRetail media network partner for ads activation and closed-loop measurement within Amazon ecosystem.
• Kroger Precision MarketingcoreGTM or Marketing PartnerRetail media network partner providing first-party purchase intent data and targeting capabilities.
• RoundelcoreGTM or Marketing PartnerTarget's retail media network partner for shopper targeting and campaign activation.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform partner for display, video, and audience targeting capabilities.
• GrapevineflagshipStrategic or Co-development PartnerNew Engen's owned UGC performance creative agency providing 800+ creator network and Performance Creator services. Founded by Caroline Levere, now SVP of Performance Creator at New Engen.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PMG: Independent digital agency combining media, creative, and technology with proprietary platform Alli. Closely comparable to New Engen's integrated platform-plus-services model and enterprise CPG book of business.
• Acceleration Partners: Independent affiliate and partner marketing agency with strong enterprise CPG and retail client base. Direct competitor to New Engen's affiliate practice, including platform partnerships with Impact, CJ, and Rakuten.
• Tinuiti: Independent, tech-enabled digital marketing agency offering paid media, SEO, creative, and analytics across retail, CPG, and DTC. Closely comparable to New Engen in integrated full-funnel model, enterprise CPG focus, and proprietary measurement tooling.

Broad incumbents

• Publicis Groupe (Publicis Media): Global marketing services holding company competing across media, creative, and data. Overlaps with New Engen in performance media and analytics, with Epsilon providing first-party data assets that compete with LIFT-style measurement.
• Omnicom Media Group: Holding-company media services arm of Omnicom Group, including Hearts & Science, PHD, and OMD. Overlaps with New Engen across media buying, performance, and analytics for global enterprise brands.
• GroupM (WPP): World's largest media investment group operating Mindshare, Wavemaker, Essence, and MediaCom. Competes with New Engen for enterprise CPG and retail media clients, though at materially larger scale and with broader geographic and service scope.
• Matterkind (IPG Mediabrands): Addressable and data-driven media activation unit within IPG Mediabrands. Comparable to New Engen's retail media and advanced measurement practice, though inside a larger holding company.
• Merkle (dentsu): Data-driven performance marketing agency within dentsu, with deep CPG, retail, and financial-services expertise. Competes with New Engen across CRM, performance media, and analytics for enterprise clients.

Emerging players

• CreatorIQ: Enterprise creator-marketing platform powering influencer workflows, measurement, and analytics. Compares to New Engen's Acorn Creator Suite and Grapevine as competing approaches to scaling creator programs for brands.

Others

• Influencer Marketing Hub (services): Industry research and benchmarking organization covering the creator economy and influencer marketing services; thematically related to New Engen's Performance Creator and Grapevine practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newengen
• LinkedInlinkedin.com/company/new-engen
• Instagraminstagram.com/newengencreators

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LT Partners