HotelMinder
HotelMinder is a Dublin-based advisory and marketplace platform that connects independent hoteliers with 200+ ranked hotel technology vendors and 80+ vetted hospitality experts via its Tech Index and Lobby network, monetizing through commissions and affiliate referrals.
- Company typePrivate
- Founded2012
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What HotelMinder does
HotelMinder, operated by Just Another Company Limited and founded by Benjamin Verot in 2012, is a Dublin-based hospitality advisory and marketplace platform serving independent hoteliers. Its core offering is a three-component platform: the Tech Index, a curated, ranked directory of 200+ hotel technology solutions (PMS, channel managers, RMS, booking engines, payment, guest experience, hardware); Lobby, a 2025-launched invite-only network of 80+ vetted hospitality experts across revenue, marketing, technology, operations and strategy disciplines; and the Knowledge Hub, a free editorial library of guides and best practices covering hotel technology, marketing, revenue and operations.
Underlying technology is light: the Tech Index ranks vendors via a blend of popularity scores (clicks, leads, conversions), ease-of-use ratings and editorial pricing assessments; Lobby operates as a curated directory with direct messaging and project posting rather than algorithmic matching or bidding. The platform has no disclosed APIs, SDKs, mobile apps, patents, proprietary AI models, or technical integrations beyond standard web/marketplace functionality. Its competitive differentiation rests on expert vetting, editorial independence (claimed zero vendor influence on rankings), and breadth of consulting taxonomy rather than proprietary software.
The business model is commission and affiliate based, with no disclosed paying tier for hoteliers. Revenue streams are: (i) commissions on completed projects between hoteliers and Lobby experts, (ii) affiliate/referral fees when hoteliers purchase third-party technology products through the Tech Index, and (iii) direct one-on-one advisory services delivered by the HotelMinder team. The company has raised no external funding, operates with 1-10 employees, and serves a global customer base concentrated in SMB and mid-market independent hotels across EMEA, Americas, Africa and Asia-Pacific.
HotelMinder firmographics
Firmographics- Name
- HotelMinder
- Legal name
- Just Another Company Limited
- Website
- https://hotelminder.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HotelMinder is a Dublin-based advisory and marketplace platform that connects independent hoteliers with 200+ ranked hotel technology vendors and 80+ vetted hospitality experts via its Tech Index and Lobby network, monetizing through commissions and affiliate referrals.
- Ownership category
- akta.pro rank
HotelMinder industry classification
Industry- Product category
- Hospitality Consulting & Technology Marketplace
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where HotelMinder is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
HotelMinder business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Expert Commission: When hoteliers work with experts from the Lobby network, HotelMinder earns a commission on completed projects. Experts pay a commission to HotelMinder only after securing a paid project through Lobby. This is the primary revenue model for the expert network.
- Technology Partner Affiliate Revenue: When hoteliers purchase third-party products or services through the HotelMinder platform (via Tech Index), HotelMinder earns a commission. The platform connects hoteliers with technology vendors and earns referral fees when purchases are made.
- Advisory Services: One-on-one hotel management consulting services provided directly by the HotelMinder team, including technology consulting, revenue management advisory, and operational guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for hoteliers |
| Subscription | Pay-as-you-go | Expert membership (invite-only, commission-based) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
HotelMinder product offering
Product offeringCore offering
HotelMinder is a curated hospitality marketplace and advisory platform connecting independent hoteliers with vetted technology vendors and expert consultants. It operates the Tech Index (200+ ranked hotel software solutions), Lobby (80+ vetted expert consultants across revenue, marketing, technology, operations, and strategy), and the Knowledge Hub (free educational content). The platform is free for hoteliers to join and earns revenue through commissions on expert projects and affiliate fees from technology vendor referrals.
Product overview
HotelMinder is a hospitality advisory and marketplace platform — not a single unified software product, but a multi-component ecosystem combining an open knowledge platform (Knowledge Hub), a technology marketplace (HotelMinder Tech Index) with 200+ ranked vendor profiles, and a human expert network (Lobby). HotelMinder connects independent hoteliers with vetted technology solutions and vetted expert consultants, functioning as an intermediary platform that also provides advisory and consulting services. The platform covers technology evaluation, revenue management, digital marketing, operations, and strategy consulting across the hospitality sector.
Differentiator
Problem solved
Functional benefit
Brands
- Lobby: A curated network of vetted hospitality experts providing on-demand support for hoteliers across revenue management, marketing, technology, operations, and strategy disciplines.
Products and services
- HotelMinder Platform HotelMinder's primary advisory and marketplace platform that connects independent hoteliers with vetted technology vendors and expert consultants, providing a free knowledge hub, technology rankings, and expert matching services.
- Lobby HotelMinder's curated network of vetted hospitality experts—an invite-only platform connecting hoteliers with independent consultants for project-based advisory in revenue management, marketing, technology, operations, and strategy. Experts are personally vetted by the HotelMinder team and offer transparent, pre-priced services on a commission basis.
- HotelMinder Tech Index A free, unbiased technology marketplace and ranking platform covering 200+ hotel technology solutions including Property Management Systems, Channel Managers, Booking Engines, Revenue Management Systems, and marketing software. Listings are ranked by performance data and expert review rather than advertising spend.
- Knowledge Hub HotelMinder's open hospitality knowledge platform providing free educational articles, guides, and best practices across technology, marketing, revenue, and operations disciplines for hoteliers.
- HotelMinder Advisory Services One-on-one hotel management consulting services provided directly by the HotelMinder team, including technology consulting, revenue management advisory, and operational guidance across revenue & distribution, marketing & reputation, technology & digital transformation, operations & guest experience, and strategy & investment disciplines.
Quantifiable outcome
- A 40-room independent hotel increased monthly revenue from €93,600 to €121,500 (30% increase) by working with a Lobby revenue management expert who implemented dynamic pricing strategies and a Revenue Management System.
- +2 more outcomes
Companies that use HotelMinder
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
HotelMinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HotelMinder partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered preferred partner and partner.
- Lighthousepreferred partnerHotelMinder welcomed Lighthouse as a Preferred Partner, expanding its hotel commercial strategy technology category with real-time market intelligence tools. Lighthouse provides commercial operating system capabilities for the travel and hospitality industry, helping hotels with pricing, distribution, and forecasting decisions. The partnership gives hoteliers exploring revenue and market intelligence solutions greater visibility into Lighthouse's tools designed to help interpret demand signals, optimize pricing strategies, and drive revenue.
- CloudbedspartnerCloudbeds is featured as a partner on HotelMinder's Tech Index. Cloudbeds is hospitality's intelligent growth engine - a unified platform connecting operations, revenue, distribution, and guest experience. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report, World Travel Awards, and Deloitte's Technology Fast 500.
- SiteMinderpartnerSiteMinder is listed as a partner, described as probably the world's most powerful hotel Channel Manager connecting hotels to 450+ distribution channels. SiteMinder offers exclusive deals through HotelMinder including 50% off first 6 months and 50% off set up fees.
- HostawaypartnerHostaway is featured as a partner on HotelMinder's platform, providing vacation rental management platform solutions for hoteliers exploring short-term rental technology.
- RateTigerpartnerRateTiger by eRevMax is a partner providing hotel channel management, rate shopping, CRS, booking engine, GDS distribution, metasearch management and website design solutions. RateTiger connects to over 450 distribution and technology partners worldwide.
- SirvoypartnerSirvoy is featured as a partner, described as a cloud-based hospitality management system combining property management system, booking engine, and channel manager in one platform. Headquartered in Dublin, Ireland, serving properties in more than 140 countries.
- RoomPriceGeniepartnerRoomPriceGenie is listed as a partner, described as the easiest way to ensure rooms are priced right every night. Purpose-built for independent hoteliers with fast implementation, intuitive use, and simple understanding.
- AeroGuestpartnerAeroGuest is featured as a partner on HotelMinder's platform, providing hospitality technology solutions for independent hotels.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
HotelMinder competitors and assessment
Company assessmentBroad incumbents
- Software Advice: Software Advice (also part of Gartner Digital Markets) offers software selection tools and advisor consultations — a comparable lead-gen and matching model to HotelMinder, though covering all industries rather than hospitality only.
- Capterra (Gartner Digital Markets): Capterra is a broader B2B software marketplace owned by Gartner that lists thousands of SaaS products including a dedicated hotel-software category. It competes with HotelMinder's Tech Index for SEO traffic and vendor leads, but lacks HotelMinder's hospitality-specific depth and human expert layer.
- G2: G2 is a major B2B software review and comparison marketplace used by buyers (including hoteliers) to evaluate SaaS. It overlaps with HotelMinder's Tech Index functionality but is horizontal rather than hospitality-specialized.
Others
- Skift: Skift is the leading travel-industry research and media outlet; while not a marketplace, it competes for hospitality decision-maker attention, drives content-led SEO that overlaps with HotelMinder's Knowledge Hub, and serves as a benchmark for hotel-tech research and reporting.
- Hospitality Net: Hospitality Net is a long-running hospitality industry news and resource site targeting hotel executives; it competes with HotelMinder for SEO and thought leadership among hoteliers but does not operate a marketplace or expert-matching layer.
- SiteMinder: SiteMinder is a major hotel channel manager platform and HotelMinder Tech Index partner; like Cloudbeds, it is a vendor in the ecosystem but also a comparable category leader whose marketing and educational content competes with HotelMinder's Knowledge Hub for the same buyer.
- Cloudbeds (as a partner peer): Cloudbeds is a leading hotel technology platform (PMS, RMS, channel manager) listed as a HotelMinder Tech Index partner. As a partner-vendor they share ecosystem but compete indirectly for the same hotelier's wallet, making them a relevant strategic peer.
Direct peers
- Scale Hospitality: Scale Hospitality is a hospitality-focused digital marketing and revenue management agency serving independent hotels; comparable to HotelMinder's advisory and Lobby expert services, though without a marketplace/affiliate layer.
- Hotel Tech Report: Hotel Tech Report is the closest direct peer to HotelMinder: a B2B marketplace and review platform that ranks hotel software across categories (PMS, RMS, channel managers, etc.) and connects vendors with hoteliers. Both monetize via vendor partnerships and serve the same independent-hotel buyer.
Regional players
- Hotel & Restaurant (IHR) / Hotelier Middle East-type trade media: Regional hospitality trade publications (e.g. Hotelier Middle East) cover similar advisory and technology content for hoteliers within specific geographies, overlapping with HotelMinder's editorial remit but lacking the global two-sided marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights1 record
Customer concentration
HotelMinder social profiles
Digital presenceHotelMinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotelMinder leadership team
Management profileNumber of profiles
Profiles1 record
HotelMinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotelMinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotelMinder
What does HotelMinder do?
HotelMinder is a curated hospitality marketplace and advisory platform connecting independent hoteliers with vetted technology vendors and expert consultants. It operates the Tech Index (200+ ranked hotel software solutions), Lobby (80+ vetted expert consultants across revenue, marketing, technology, operations, and strategy), and the Knowledge Hub (free educational content). The platform is free for hoteliers to join and earns revenue through commissions on expert projects and affiliate fees from technology vendor referrals.
Is HotelMinder a public or private company?
HotelMinder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HotelMinder founded?
HotelMinder was founded in 2012. It employs 1 to 10 people.
Where is HotelMinder based?
HotelMinder is headquartered in Dublin, Ireland, in the Europe region.
How does HotelMinder make money?
Three revenue lines are on record. Expert Commission is the primary driver. The others are technology Partner Affiliate Revenue and advisory Services.
Who are HotelMinder's main competitors?
Broad incumbents on record are Software Advice, Capterra (Gartner Digital Markets) and G2. Others are Skift, Hospitality Net, SiteMinder and Cloudbeds (as a partner peer). Direct peers are Scale Hospitality and Hotel Tech Report. Hotel & Restaurant (IHR) / Hotelier Middle East-type trade media is listed as a regional player.
Does HotelMinder have an API?
No public API is recorded for HotelMinder.
What industry is HotelMinder in?
HotelMinder's product category is Hospitality Consulting & Technology Marketplace. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms. Its SIC code is 8742.