SignTracker
SignTracker is a cloud-based shop management and estimating SaaS platform built for independent sign and wrap shops, offering quoting, job flow, task, file, and team coordination tools with QuickBooks integration. Founded in 2007 in Austin, Texas, it serves thousands of SMB sign shops globally and operates as a product within the Inktavo portfolio.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SignTracker does
SignTracker is a cloud-based shop management and estimating SaaS platform built specifically for independent sign and wrap shops. Founded in 2007 in Austin, Texas, by Joe Arenella, a former sign shop operator who scaled his own business to roughly $10M in annual revenue and 60 employees, the product reflects direct operator experience with the workflow pain points of small and mid-sized sign fabrication businesses. The platform unifies quoting, contract management, production tracking, task coordination, team scheduling, file and document management, and customer communications, fronted by two visual workflow surfaces: the Job Flow Board (drag-and-drop Kanban tracking jobs from quote through installation) and the recently launched Task Board (October 2025), which provides resource-level workload visibility by team, machine, or install crew.
The underlying technology is a multi-tenant SaaS delivered through a browser, with native, bidirectional integration into QuickBooks (Online and Desktop via the QuickBooks Web Connector) for accounting as the system of record, and into DocuSign for digital contract approvals. QuickBooks tax rates flow into quoting worksheets; invoices and payments sync back, and ACH and card payments are processed through QuickBooks Payments. The product offers a library of 260+ editable, vectorized sign design templates compatible with CorelDRAW, Adobe Illustrator, FlexiSign, and SignLab. Multi-factor permissioning, role-based access, tagging, version control, and centralized file storage underpin production record-keeping.
SignTracker sells via a product-led, self-serve go-to-market with a 14-day free trial (no credit card required) and a published three-tier subscription: Starter ($65/mo or $58.50/mo annual) for 1–2 users, Small Teams ($129/mo or $116.10/mo annual) for 3–5 users, and Built to Scale ($189/mo or $170.10/mo annual) for unlimited users, with all features included across tiers and storage scaling from 250GB to 1TB. Inside sales (phone, email) and a Summer Special promotion (50% off month one plus 20% off year one) complement content marketing via the 'Behind the Signs' podcast, the SignTrackerTV YouTube channel, free tools, SEO-optimized comparison content, and trade association presence (ISA, TSA, MSSA, SAC). The company serves '1000s of sign shops' globally; named customers include Sure Signs/Riverside Print & Signs (Canada, 17,000+ jobs since 2013), VIP Sign Services (Canada), Wholesale Digital Signs (Pittsburgh), and Awesome Graphics (multi-location US). SignTracker operates as a subsidiary product within Inktavo, which in October 2025 merged with OrderMyGear to extend its portfolio into branded merchandise.
SignTracker firmographics
Firmographics- Name
- SignTracker
- Legal name
- SignTracker (operating as part of Inktavo)
- Website
- https://sign-tracker.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SignTracker is a cloud-based shop management and estimating SaaS platform built for independent sign and wrap shops, offering quoting, job flow, task, file, and team coordination tools with QuickBooks integration. Founded in 2007 in Austin, Texas, it serves thousands of SMB sign shops globally and operates as a product within the Inktavo portfolio.
- Ownership category
- akta.pro rank
SignTracker industry classification
Industry- Product category
- Sign Shop Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where SignTracker is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
SignTracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription (Tiered by Team Size): Monthly or annual subscription plans tiered by number of users (1-2, 3-5, unlimited). All features included in every plan with no add-on fees. Storage varies by tier (250GB, 500GB, 1TB). Annual billing offers 10% savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan for 1-2 users - Small but Mighty |
| Subscription | Monthly | Small Teams Plan for 3-5 users - Growing Strong |
| Subscription | Monthly | Built to Scale Plan for Unlimited users - Large & In Charge |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
SignTracker product offering
Product offeringCore offering
SignTracker sells a cloud-based SaaS shop management and estimating platform purpose-built for sign and wrap shops. The platform unifies quoting, job tracking, production workflow, task management, team scheduling, file storage, contact management, and QuickBooks accounting integration. It is offered via tiered monthly/annual subscriptions covering 1-2, 3-5, or unlimited users, with all features included in every plan.
Product overview
SignTracker is a unified cloud-based shop management and estimating platform built specifically for sign and wrap shops. The core SignTracker product serves as the central system, supplemented by two primary modules: Quoting and Job Management (covering estimating, contracts, and job flow visualization) and Production and Shop Management (covering scheduling, task coordination, and reporting). Key visual features include the Job Flow Board for production stage tracking and the Task Board for resource-based work organization. The platform is offered across three pricing tiers (Starter, Small Teams, and Built to Scale) differentiated by user count and storage. SignTracker also provides free tools including Editable Sign Templates (260+ vector templates), a Labor Rate Calculator, and a Google Business Playbook. The platform integrates natively with QuickBooks for accounting and DocuSign for e-signatures.
Differentiator
Problem solved
Functional benefit
Products and services
- SignTracker Cloud-based shop management and estimating SaaS purpose-built for sign and wrap shops. Provides quoting, job tracking, production workflow, task management, team scheduling, file storage, contact management, and QuickBooks integration in a unified platform, sold via tiered monthly/annual subscriptions.
Quantifiable outcome
- Most shops operational within a day with no lengthy onboarding
- +3 more outcomes
Companies that use SignTracker
Customer profileNamed customers16 records
Segments13 records
Ideal customer profiles1 record
SignTracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
SignTracker partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- InktavocoreInktavo is the parent company of SignTracker. In October 2025, Inktavo announced merger with OrderMyGear (OMG) to expand industry-leading solutions for branded merchandise businesses. SignTracker operates as a product within the Inktavo portfolio alongside Clarity Software (UK).
- Intuit QuickBookscoreDeep integration with QuickBooks (Online and Desktop via Web Connector). SignTracker pulls tax rates from QuickBooks and pushes invoices to QuickBooks as the accounting system of record. Category mapping ensures line items align with QuickBooks Product/Service categories. ACH payment collection available through QuickBooks Payments.
- International Sign Association (ISA)minorTrade association membership. ISA provides community support and industry training at state and national levels.
- Texas Sign Association (TSA)minorTrade association membership providing community support and industry training.
- Mid South Sign Association (MSSA)minorTrade association membership providing community support and industry training.
- Sign Association of Canada (SAC)minorTrade association membership providing community support and industry training.
- Eye on DisplayminorUK-based print and sign industry consulting firm. Founder Jack Gocher interviewed Craig Mertens (Director of Growth and Education at Inktavo) on AI-assisted custom software development and hidden costs of homemade systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SignTracker competitors and assessment
Company assessmentDirect peers
- ShopVox: Direct competitor offering shop management and job tracking software for sign, print, and apparel decoration businesses. Competes head-to-head with SignTracker in the SMB sign and wrap shop management category.
- EstiMake Software: Estimating and shop management software built for sign-making and digital printing businesses. A named competitor in SignTracker's comparison pages with deep overlap in quoting and production workflow functionality.
- CoreBridge: Business management software for the sign and graphics industry, covering estimating, production, and accounting. Directly comparable vertical SaaS targeting sign shop owners with overlapping quoting and job management functionality.
- Cyrious Software: Provider of Cyrious Control, a shop management and estimating platform for sign, print, and fabrication companies. A named competitor in SignTracker's SEO strategy and a comparable vertical SaaS in the same sign-shop management space.
Broad incumbents
- OrderMyGear: Branded merchandise and group order platform that merged with Inktavo in October 2025. Now a sister company under the same parent as SignTracker, serving adjacent SMB decorators in the apparel and promotional products space.
- Avanti Slingshot: Print MIS platform serving commercial printers with estimating, scheduling, and shop floor management. Comparable as a broader incumbent in print shop management software with some overlap in the sign and large-format print segments.
- PrintVis: MIS/ERP software for commercial printers and packaging converters with deep estimating and shop floor functionality. Overlaps with SignTracker in print production management but serves a broader, larger-shop printing market.
- Inktavo: Parent company of SignTracker. Inktavo offers a broader portfolio of shop management and branded merchandise software solutions, including OrderMyGear and Clarity Software, making it a comparable vertically-focused print/sign software platform with greater scale.
- PrintSmith Vision: Print shop management software for quick printers and small commercial print operations. A broader incumbent with overlapping SMB quoting and job tracking capabilities, though less specialized in sign and wrap shop workflows.
Emerging players
- SquareCoil: Job tracking and project management tool for sign and print shops. A smaller, newer competitor named in SignTracker's SEO comparison pages, targeting overlapping SMB sign shop customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SignTracker social profiles
Digital presenceSignTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
SignTracker leadership team
Management profileNumber of profiles
Profiles1 record
SignTracker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SignTracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SignTracker
What does SignTracker do?
SignTracker sells a cloud-based SaaS shop management and estimating platform purpose-built for sign and wrap shops. The platform unifies quoting, job tracking, production workflow, task management, team scheduling, file storage, contact management, and QuickBooks accounting integration. It is offered via tiered monthly/annual subscriptions covering 1-2, 3-5, or unlimited users, with all features included in every plan.
Is SignTracker a public or private company?
SignTracker is a private company. It is classified as corporate owned and is currently operating.
When was SignTracker founded?
SignTracker was founded in 2007. It employs 1 to 10 people.
Where is SignTracker based?
SignTracker is headquartered in Austin, United States, in the North America region.
How does SignTracker make money?
One revenue line is on record: saaS Subscription (Tiered by Team Size).
Who are SignTracker's main competitors?
Direct peers on record are ShopVox, EstiMake Software, CoreBridge and Cyrious Software. Broad incumbents are OrderMyGear, Avanti Slingshot, PrintVis, Inktavo and PrintSmith Vision. SquareCoil is listed as an emerging player.
Does SignTracker have an API?
No public API is recorded for SignTracker.
What industry is SignTracker in?
SignTracker's product category is Sign Shop Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 513210 and its SIC code is 7372.