What Registria does

Registria is a B2B SaaS company that sells an Ownership Experience Management (OXM) platform to consumer durable and consumer electronics brands. The platform is purpose-built for the post-purchase phase of the customer lifecycle — spanning product registration, onboarding engagement, customer support, warranty management, ratings and reviews, personalized commerce, and branded extended-protection plans — and is designed to address the structural problem that consumer brands typically lose the customer relationship at the point of sale through retail or marketplace intermediaries. Registria captures verified first-party ownership data and delivers personalized 1:1 experiences across 65+ global locales via an intelligent rules engine, with flagship surface area in the Concierge branded digital hub and supporting modules including Essential Experience, Care Experience, Commerce Experience, and Managed Care.

The underlying technology combines Smart QR codes, a computer-vision-based mobile registration tool called PhotoregisterSM, an AI assistant for knowledge retrieval, and a recommendation engine that times personalized offers based on ownership stage. The company serves 140-150+ named brands including Whirlpool, Sony, Bosch, LG, Williams Sonoma, Cuisinart, Samsonite, Weber, and Shinola, and reports engagement with tens of millions of consumers annually.

The business model is enterprise SaaS subscription sold primarily through direct field sales to mid-market and large enterprise brand manufacturers, with self-guided product tours as a top-of-funnel entry point. Pricing is quote-based and not publicly disclosed; the sales-account-executive compensation band of $90K-$110K base with $160K-$200K OTE suggests mid-six-figure annual contract values. The company is headquartered in Denver, operates remotely with sales presence across Denver, Chicago, New York, and Palo Alto, and is backed by private equity firm Housatonic Partners.

Name

Registria

Legal name

Registria

Website

https://registria.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Registria is a B2B SaaS company that sells an Ownership Experience Management platform to 140+ consumer-durable and consumer-electronics brands, enabling post-purchase registration, AI-assisted support, personalized offers, and branded extended-protection plans across 65+ global locales.

Ownership category

akta.pro rank

Product category

Customer Experience Software

akta.pro primary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Post-purchase experience platform
• Ownership experience management
• Product registration software
• Consumer brand engagement
• Extended warranty management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Registria operates as a B2B SaaS company providing post-purchase experience solutions to consumer brands. The platform is sold as a subscription service to brands for managing product ownership experiences across their customer base.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Registria provides a B2B SaaS Ownership Experience Management (OXM) Platform that enables consumer durable brands to deliver personalized post-purchase experiences at scale. Its flagship product Concierge (with Concierge 2.0 launched April 2026) serves as a branded digital hub for product owners, augmented by modular Experiences for registration, customer support, and embedded commerce, plus white-labeled Managed Care extended protection programs.

Product overview

Registria is a post-purchase experience management platform offering a unified solution built on the OXM Platform (Ownership Experience Management Platform) as its core technology foundation. The platform operates on a modular architecture where Concierge serves as the central branded hub for customers, which can be enhanced with three optional Experience modules: Essential Experience (product registration), Care Experience (customer support), and Commerce Experience (embedded offers/revenue generation). Additional capabilities include Managed Care for extended product protection programs, Smart QR Codes for dynamic engagement, and PhotoregisterSM for image-based registration. The OXM Platform with its intelligent rules engine delivers personalized experiences across 65+ global locales at scale, turning product ownership moments into lasting customer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Concierge: A smart digital guide that gives customers centralized access to product materials, personalized support, exclusive offers and more - all directly from the brand.
• Photoregister
• OXM Platform

Products and services

• OXM Platform (Ownership Experience Management Platform) Core cloud-based SaaS platform that powers Registria's personalized post-purchase experiences. Delivers 1:1 customer experiences at scale across 65+ global locales using an intelligent rules engine that orchestrates content based on ownership data, timing, and stage.
• Concierge (Concierge 2.0) Smart branded digital guide and post-purchase hub that gives customers centralized access to product materials, personalized support, exclusive offers, and AI-powered assistance throughout the product ownership lifecycle. Concierge 2.0 is the unified, AI-augmented successor launched April 2026.
• Essential Experience (Product Registration) Complete post-purchase onboarding solution that enables brands to collect verified first-party data through intuitive product registration, activated via Smart QR codes and photo-based registration. Sits on top of the OXM Platform and feeds ownership data into Concierge.
• Care Experience Customer support and service module that delivers proactive support through AI-guidance, personalized content, maintenance reminders, and easy access to warranty information and claims submission. Designed to reduce call center volume and improve brand sentiment.
• Commerce Experience Embedded commerce module that enables brands to display personalized offers, accessories, subscriptions, and protection plans at the right moments throughout the customer lifecycle, driving repeat purchases and customer lifetime value.
• Managed Care White-labeled extended product protection program that enables brands to sell and manage branded protection plans, with setup, pricing, compliance, fulfillment, and claims management handled behind the scenes.

Quantifiable outcome

• Cuisinart increased identified owners by 68%
• +9 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Baby Carrier Industry Alliance (BCIA)coreGTM or Marketing PartnerRegistria proudly partners with the Baby Carrier Industry Alliance (BCIA) to offer members product registration services. This partnership enables BCIA member brands to access Registria's ownership experience platform for product registration, customer engagement, and post-purchase experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: B2B SaaS platform serving consumer/DTC brands with reviews, SMS marketing, loyalty, and post-purchase subscriptions. Closest direct peer to Registria's post-purchase registration, reviews, and engagement module stack for consumer brands.
• Narvar: Post-purchase experience platform for retailers and consumer brands covering shipping notifications, returns, order tracking, and post-purchase engagement. Directly comparable to Registria's OXM platform for ownership-stage consumer communications.
• Gorgias: AI-powered customer support helpdesk purpose-built for ecommerce and consumer brands. Comparable to Registria's Care Experience module and overlapping buyer (CMO/CX leader at consumer brand).
• Punchh: Loyalty and engagement platform for consumer brands and restaurant chains. Comparable to Registria's ability to drive repeat engagement and post-purchase revenue from identified owners via personalized offers.
• Annex Cloud (Smile.io): Loyalty and customer engagement platform for consumer brands including referral programs, rewards, and VIP tiers. Adjacent to Registria's Commerce Experience and post-purchase monetization layer.

Broad incumbents

• Klaviyo: Public, large-scale customer engagement and email/SMS platform focused on DTC and consumer brands. Competes for the same post-purchase messaging wallet share as Registria and could bundle registration-adjacent functionality into its broader automation suite.
• Iterable: Cross-channel customer engagement platform with strong consumer-brand penetration. Comparable to Registria's rules-engine-driven 1:1 personalization across email, push, and in-product messaging.
• Emarsys: Enterprise customer engagement platform (acquired by SAP) used by consumer brands for personalized, AI-driven lifecycle marketing. Competes with Registria in owned-channel personalization for retail/consumer brands.
• SessionM (Mastercard): Customer data and loyalty platform (now part of Mastercard) used by consumer brands and retailers to drive personalized engagement. Comparable to Registria's first-party data and personalization capabilities within larger enterprise environments.
• Marigold Engage (Sailthru): Personalization and lifecycle marketing platform focused on retail and consumer brands. Comparable to Registria's rules-engine-driven personalization across email and cross-channel post-purchase touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/registria
• YouTubeyoutube.com/@registria
• Facebookfacebook.com/registria
• LinkedInlinkedin.com/company/registria-inc-
• Instagraminstagram.com/registriaox

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Registria