Big Village
Big Village is a research and analytics firm (formerly Opinion Research Corporation) that provides an Audience Intelligence platform linking 2,500+ consumer segments to media activation, serving enterprise brands, agencies, and publishers as a subsidiary of Bright Mountain Media.
- Company typePrivate
- Founded1940
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Big Village does
Big Village is a research and analytics company (formerly Opinion Research Corporation, founded 1940) that provides audience intelligence and connected research-to-activation services to enterprise brands, advertising agencies, and publishers. The company operates as a wholly-owned subsidiary of Bright Mountain Media, Inc. (OTCQB: BMTM) and is headquartered in Boca Raton, Florida, with remote hubs across New York, Boston, Chicago, Los Angeles, Minneapolis, Princeton, Cincinnati, London, and Toronto. Its core asset is the Audience Intelligence platform — a database of over 2,500 research-backed attitudinal and behavioral consumer segments that connects directly to major media platforms (Meta, Google, TikTok, programmatic, and DOOH) for activation and closed-loop measurement.
The platform combines 80+ years of accumulated survey methodology with AI capabilities including NLP-based open-ended response analysis, classical ML models for probabilistic audience targeting, synthetic data augmentation for niche-audience feasibility, generative AI-powered agentic twins for real-time cohort simulation, and computer vision (facial analysis) on video submissions. Big Village monetizes through a mix of custom research projects (qualitative and quantitative), SaaS-style platform subscriptions to the Audience Intelligence data asset, data licensing of attitudinal/behavioral data, and professional services for audience extension and digital targeting.
The company is sold primarily through direct enterprise sales engagement, with channel distribution via Bright Mountain Media's integrated marketing services platform and the Indie Agency News Preferred Partner Program. Its enterprise client base spans banking (Bank of America, JPMorgan Chase, Barclays), retail (Bass Pro Shops, Coach, Kate Spade), telecom (T-Mobile), healthcare (Elevance Health), entertainment (Live Nation), travel (Aruba Tourism Authority, Brand USA, Realtor.com), and other verticals. Compliance posture includes SOC 2 Type II, ISO 27001, HITRUST, HIPAA, PCI DSS, and Cyber Essentials Plus alignment.
Big Village firmographics
Firmographics- Name
- Big Village
- Legal name
- BV Insights LLC
- Website
- https://big-village.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Big Village is a research and analytics firm (formerly Opinion Research Corporation) that provides an Audience Intelligence platform linking 2,500+ consumer segments to media activation, serving enterprise brands, agencies, and publishers as a subsidiary of Bright Mountain Media.
- Ownership category
- akta.pro rank
Big Village industry classification
Industry- Product category
- Market Research Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Big Village is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Big Village business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Research Solutions: Qualitative and quantitative research services including in-depth conversations, large-scale surveys, segmentation studies, brand tracking, and concept testing. Delivered as project-based or always-on programs.
- Audience Intelligence Platform Access: SaaS-style platform access providing 2,500+ research-backed audience segments for planning and activation purposes. Connects insights directly to media platforms.
- Audience Extension Services: Data-driven marketing services including media behavior insights, digital targeting profiles, and segment-specific campaign activation across digital channels.
- Data Licensing: Licensing of attitudinal and behavioral data assets integrated with partner data offerings for enhanced audience targeting and planning.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Big Village product offering
Product offeringCore offering
Big Village is a research and analytics firm that helps brands, agencies, and publishers understand audiences through custom qualitative and quantitative research and an Audience Intelligence platform linking over 2,500 research-backed attitudinal and behavioral segments directly to media activation. It delivers connected research, data licensing, and audience extension services that preserve data fidelity from research through planning, activation, and measurement.
Product overview
Big Village is a research and analytics company (formerly Opinion Research Corporation) with 80+ years of experience, providing a platform-based portfolio of products including the core Audience Intelligence Platform with 2,500+ research-backed segments, Custom Research Solutions (qualitative and quantitative), and Data & Audience Targeting services. Key sub-products and modules include Audience Extension (media behavior insights, digital twins, CRM mapping), Synthetic Data Augmentation (for feasibility gaps and niche audiences), AI Twins/Agentic Twins (interactive consumer cohorts), Audience Profile & Strategy, Message Optimization, Product Optimization, Brand Equity, and Impact Measurement. Strategic partnerships with consumr.ai (AI twins), NeuIQ (AI-driven decision intelligence), and Verisk Marketing Solutions (privacy-forward identity data) extend the platform's capabilities. The architecture connects research directly to activation through media platform integrations (Meta, Google, TikTok, programmatic, DOOH), enabling always-on learning and growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Intelligence Platform A SaaS-style database platform offering 2,500+ research-backed attitudinal and behavioral audience segments, connecting insights directly to major media platforms for activation without data loss. Designed for brands, agencies, and publishers developing audience strategies.
- Custom Research Solutions Flexible qualitative and quantitative research engagements including in-depth conversations, large-scale surveys, segmentation, brand tracking, and concept testing. Delivered as quick-turn projects or always-on programs from ideation to activation.
- Data & Audience Targeting Services that connect audience insights directly to digital campaigns, providing audience segmentation, behavioral insights, and targeting capabilities for brands and agencies.
- Audience Extension A solution providing media behavior insights, digital segment profiles, digital twins for lookalike modeling, and customer file mapping to CRM for precise targeting and campaign activation across digital platforms.
- AI Twins / Agentic Twins Interactive, AI-powered representations of real consumer segments built from survey or first-party data that allow real-time interaction with virtual consumer cohorts to test campaigns, product features, and strategy without real-world media spend.
- Big Village Global Research and Analytics Revamp Expanded portfolio of white-glove activation and measurement services, licensable attitudinal and behavioral data sources, and research design, execution, and reporting solutions made available to all Bright Mountain Media clients.
Quantifiable outcome
- 40-50% improvement in campaign targeting accuracy
- +5 more outcomes
Companies that use Big Village
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles4 records
Big Village technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature5 records
Big Village partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NeuIQcoreStrategic partnership to advance AI-driven consumer decision intelligence combining Big Village's 80-year track record in consumer insights with NeuIQ's AI capabilities. The collaboration aims to modernize Big Village's data pipelines and operations to be AI-ready by design, enabling faster data-driven decisions and more efficient execution for enterprise clients. Enables brands and agencies to access continuous, actionable insights rather than episodic research.
- Indie Agency NewsminorSelection as Preferred Data and Insights Partner in Indie Agency News' Preferred Partner Program. Provides independent advertising agencies access to Big Village's Audience Intelligence platform for audience segmentation and behavioral insights, helping them compete with Big 5 agency holding companies.
- Deep FocuscoreSister company collaboration between Big Village and Deep Focus (Bright Mountain Media) for Aruba Tourism Authority engagement. Combined research and creative expertise delivering integrated campaign 'The Aruba Effect' that achieved record-breaking visitation results.
- consumr.aicoreStrategic alliance to provide AI twin solutions for interactive consumer cohort interaction in real time. Fuses Big Village's research excellence with consumr.ai's AI twin technology to create dynamically updated consumer personas built from observed, deterministic, cohort-driven media footprints. Enables accelerated research cycles and persona-driven strategies through virtual consumer cohorts.
- Verisk Marketing SolutionscoreStrategic alliance integrating Verisk Marketing Solutions' privacy-forward identity data with Big Village's media, behavioral, and attitudinal insights. The collaboration ensures consistent digital identity for audience selection and planning through campaign execution and measurement. Combines Big Village's research excellence with Verisk's responsibly sourced consumer identity data.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Big Village competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Global leader in audience measurement and consumer insights, with NielsenIQ covering consumer panel and retail measurement. Directly comparable to Big Village's Audience Intelligence and measurement offerings but operating at vastly larger scale across more geographies and panels.
- Kantar: Major global research and insights firm offering audience segmentation, brand tracking, and media effectiveness — closely aligned with Big Village's Custom Research and Audience Intelligence capabilities, but with a broader geographic and service footprint.
- Ipsos: Global market research and consumer insights company with deep capabilities in segmentation, brand equity, and audience understanding — a directly comparable peer across Big Village's Custom Research and Audience Profile solutions.
- GfK: Consumer intelligence firm combining survey-based research with consumer panel data, offering segmentation, targeting, and activation support that overlaps significantly with Big Village's Audience Intelligence and Data & Audience Targeting offerings.
- Similarweb: Digital data and insights company providing audience intelligence, competitive benchmarking, and media optimization — adjacent to Big Village's digital insights and activation offerings with stronger self-serve SaaS distribution.
Direct peers
- YouGov: Research and data analytics company built around a large opted-in panel and audience segmentation products (YouGov Profiles, BrandIndex). Comparable to Big Village's panel-driven, segment-based audience intelligence model with direct activation into client media planning.
- Resonate: Audience intelligence platform combining attitudinal and behavioral data with predictive modeling and media activation. Closely comparable to Big Village's connected research-to-activation thesis and its Audience Extension / AI Twins-style synthetic audiences.
- Dynata: First-party data and research operations company providing audience insights, panel access, and activation-ready data assets — directly comparable to Big Village's Custom Research and data licensing revenue streams.
- Comscore: Digital audience measurement and consumer analytics firm providing audience profiling, campaign ratings, and activation-ready segments. Comparable to Big Village's digital audience targeting and cross-platform measurement capabilities.
- Claritas: Audience segmentation and consumer intelligence firm offering PRIZM segments and activation-ready audience profiles. Highly comparable to Big Village's Audience Intelligence Platform model of linking research-backed segments to media execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Big Village social profiles
Digital presenceBig Village compliance and trust
Trust signalCompliance6 records
Big Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Village leadership team
Management profileNumber of profiles
Profiles6 records
Big Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Village
What does Big Village do?
Big Village is a research and analytics firm that helps brands, agencies, and publishers understand audiences through custom qualitative and quantitative research and an Audience Intelligence platform linking over 2,500 research-backed attitudinal and behavioral segments directly to media activation. It delivers connected research, data licensing, and audience extension services that preserve data fidelity from research through planning, activation, and measurement.
Is Big Village a public or private company?
Big Village is a private company. It is classified as corporate owned and is currently operating.
When was Big Village founded?
Big Village was founded in 1940. It employs 101 to 250 people.
Where is Big Village based?
Big Village is headquartered in New York, United States, in the North America region.
How does Big Village make money?
Four revenue lines are on record. Custom Research Solutions are the primary driver. The others are audience Intelligence Platform Access, audience Extension Services and data Licensing.
Who are Big Village's main competitors?
Broad incumbents on record are Nielsen, Kantar, Ipsos, GfK and Similarweb. Direct peers are YouGov, Resonate, Dynata, Comscore and Claritas.
Does Big Village have an API?
No public API is recorded for Big Village.
What industry is Big Village in?
Big Village's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 54183 and its SIC code is 7311.