What MENTe Labs does

MENTe Labs (legal entity: Mente Labs LLC) is a private cybersecurity readiness company founded in 2017, structured as a California LLC with operations based in Bogotá, Colombia. The company focuses narrowly on executive-level cybersecurity preparedness rather than general employee awareness training, building a simulation and training platform aimed at CISOs, CEOs/COOs, CFOs, General Counsel, and Board Members.

The platform delivers realistic adversarial simulations across vishing (voice phishing), smishing (SMS phishing), phishing, deepfake, and text-based training channels. Underlying technology combines generative AI, a recommendation engine, natural language processing, and autonomous agents to produce adaptive scenarios. The architecture is built around private, isolated deployment per organization, a deliberate privacy-by-design choice that keeps each customer's training data and executive risk profiles siloed rather than pooled.

Commercially, the company operates a product-led, self-service go-to-market motion and is currently in a public open beta with free access. The stated revenue model is subscription-based, implying a future transition from free beta access to paid recurring contracts, but no paid customers, revenue figures, or transaction-level signals are disclosed in the available data. The only known funding event is a $170,000 investment from Wavecomm dated 2017-10-01. Headcount is reported at 11–50 employees, and the company has published an AI Disclosure Policy documenting its reliance on third-party AI providers.

Name

MENTe Labs

Legal name

Mente Labs LLC

Website

https://mentelabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MENTe Labs is a private cybersecurity company building an AI-driven executive readiness platform with phishing, vishing, smishing, and deepfake simulations for CISOs, C-suite executives, and board members.

Ownership category

akta.pro rank

Product category

Cybersecurity Training Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Incident Response, On-Call & Operational Readiness (BPAEAKAL)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Executive cybersecurity readiness
• Phishing simulation platform
• Security awareness training
• Social engineering simulations
• Cyber risk training

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription-based Access: Organizations pay for access to the executive readiness platform with subscription-based pricing. Currently in open beta with free access during the beta period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mente Labs provides an internal executive cybersecurity readiness platform deployed as isolated private infrastructure per organization. The platform enables security leadership to design, manage, and deliver scenario-based readiness programs tailored to the organization's risk landscape, using realistic vishing, smishing, phishing, deepfake, and text-based simulations aimed at C-suite and board-level decision-makers. AI-driven adaptive scenarios personalize content difficulty and feedback, while all data, interactions, and analytics remain within the organization's private environment.

Product overview

Mente Labs offers a unified executive cybersecurity readiness platform with multiple training simulation modules including vishing, smishing, phishing, deepfake, and text-based exercises. The platform is deployed as private internal infrastructure per organization, enabling security leadership to design scenario-based readiness programs tailored to their specific risk landscape. All data, interactions, and analytics remain within the organization's private environment. The platform features AI-driven adaptive learning, personalized content delivery, and confidential analytics that stay within the organizational environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mente Labs Executive Cybersecurity Readiness Platform Internal executive cybersecurity readiness infrastructure deployed per organization as a private, isolated environment, enabling security leadership to design, manage, and deliver scenario-based executive readiness programs using realistic simulations, scenario exercises, and confidential analytics tailored to the organization's risk landscape.
• Vishing Simulations Realistic voice phishing (vishing) simulations where executives engage in phone-based attack scenarios to test their ability to recognize and respond to social engineering attempts over telephone calls.
• Smishing Simulations SMS-based phishing (smishing) simulations delivered to executive mobile devices, testing recognition of social engineering through text communications as part of the executive readiness program.
• Phishing Simulations Email-based phishing simulations designed to test executive recognition of fraudulent email attempts and deceptive links as part of the social engineering readiness program.
• Deepfake Training Advanced training exercises simulating deepfake-based attacks, including AI-generated voice and video impersonation scenarios to prepare executives for sophisticated synthetic media threats.
• Text-Based Training Scenario-based training exercises delivered through text-based communication channels, providing executive readiness learning experiences in written format.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cofense: Phishing simulation, detection, and response platform serving enterprise security teams. Directly comparable through phishing simulation capabilities, though broader in scope than executive-only readiness.
• NINJIO: Security awareness platform offering phishing simulations and training content to enterprise customers. Comparable as a SaaS-delivered awareness vendor targeting enterprise security buyers.
• Curricula: Security awareness training platform focused on phishing simulations and engaging content for SMB and mid-market. Comparable SaaS-delivered awareness offering, though typically serving smaller organizations than Mente Labs targets.
• Hoxhunt: AI-driven security behavior change platform that delivers personalized phishing and awareness training to enterprise employees. Comparable for its AI-powered adaptive training approach and SaaS delivery to enterprise security teams.
• Living Security: Security awareness training provider combining simulations with human risk scoring for enterprises. Comparable in delivering modern security training programs to security leadership, with overlapping buyer personas.

Broad incumbents

• SANS Institute: Established cybersecurity training and certification organization serving professionals globally. Comparable for security training delivery, though focused on technical certifications rather than executive-tier readiness.
• Proofpoint Security Awareness: Enterprise security awareness and phishing simulation suite offered as part of Proofpoint's broader cybersecurity platform. Comparable product category but bundled within a much larger incumbent platform.
• KnowBe4: Market-leading security awareness and phishing simulation platform serving enterprises globally. Comparable as the dominant player in the same security training category, though it focuses on broad employee populations rather than executive-tier readiness.

Emerging players

• Hook Security: Security awareness and phishing simulation platform with a focus on psychological engagement and behavior change. Comparable as a smaller direct competitor in the awareness and simulation category.
• Tessian: Email security platform focused on advanced threats including impersonation and phishing targeting executives. Comparable through its focus on protecting executives and senior leaders from targeted attacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MenteProfiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENTe Labs