Hook Security
Hook Security is a Lakeland, Florida-based SaaS company that sells psychology-based security awareness training and phishing simulation primarily through MSP channel partners, targeting SMBs and enterprises that want automated, low-admin compliance programs.
- Company typePrivate
- Founded2019
- HeadquartersLakeland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hook Security does
Hook Security is a Lakeland, Florida-based SaaS company founded in 2019 that sells security awareness training and phishing simulation to managed service providers (MSPs), mid-market and enterprise IT teams, and the small businesses reached through them. The platform delivers 50+ microlearning courses and 1,000+ phishing templates built on the company's proprietary PsySec (Psychological Security) methodology, which teaches employees to recognize psychological triggers such as authority, urgency, curiosity, and fear rather than relying on fear- or shame-based compliance drills. Hook Security packages this in a "Security Awareness on Autopilot" architecture in which campaign scheduling, training assignment, escalation, and reporting are automated, supported by integrations with Azure AD, Google Workspace, and Okta for SSO and SCIM provisioning, and an optional Autopilot managed-service tier in which Hook analysts run the program on the customer's behalf. A multi-tenant MSP dashboard allows resellers to manage 100+ client environments from a single view with white-label, client-ready reporting. The company monetizes via per-seat subscriptions (with volume discounts and no minimums), and supplemented the SaaS core in January 2025 by acquiring Haekka, a Slack-first training platform that delivers cybersecurity and HIPAA content directly inside Slack. Hook Security is privately held, holds SOC 2 Type II, HIPAA, GDPR, PCI DSS Level 1, and ISO 27001 certifications, and is pursuing FedRAMP authorization. The company was bootstrapped with approximately $3.93M across six funding rounds since inception, most recently a $2.3M round in May 2023 led by TampaBay.Ventures, and is led by CEO Zachary Eikenberry, Chairman Adam Anderson, and a newly appointed VP of Sales (Nick Wolf, ex-Datto) tasked with formalizing and globalizing the MSP channel motion.
Hook Security firmographics
Firmographics- Name
- Hook Security
- Legal name
- Hook Security Inc.
- Website
- https://hooksecurity.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hook Security is a Lakeland, Florida-based SaaS company that sells psychology-based security awareness training and phishing simulation primarily through MSP channel partners, targeting SMBs and enterprises that want automated, low-admin compliance programs.
- Ownership category
- akta.pro rank
Hook Security industry classification
Industry- Product category
- Security Awareness Training
- NAICS
- Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Security Awareness & Phishing Simulation (Email/Collab-focused) (HDADAKAJ)
- akta.pro secondary industries
- Secure Collaboration & Communication Tools Training (Chat, File Sharing, Video) (EDABAGAK), Secure Remote Work, BYOD & Mobile Device Security Training (EDABAGAE)
Keywords
Where Hook Security is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hook Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Security Awareness Training: Subscription-based SaaS model for security awareness training platform. Pricing based on per-user seats with tiered volume discounts for MSPs managing multiple clients. Supports monthly, quarterly, or annual billing cycles with no minimum user counts.
- SaaS Subscription - Phishing Simulator: Subscription-based phishing simulation tool with 1,000+ templates, auto-remediation, and weekly attack updates. Bundled with training platform or available separately.
- Autopilot Managed Service: Fully managed security awareness program where Hook Security handles strategy, execution, and reporting. Includes dedicated security analyst, quarterly business reviews, and incident response support. Premium tier service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Per-user subscription with volume discounts |
| Freemium | Pay-as-you-go | Free trial available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hook Security product offering
Product offeringCore offering
Hook Security provides a SaaS-based security awareness training and phishing simulation platform built on its proprietary PsySec (Psychological Security) methodology. The platform delivers 50+ microlearning courses and 1,000+ phishing simulation templates that run on autopilot, with auto-remediation training, multi-tenant MSP dashboards, AI-powered psychological reporting, and SSO/SCIM integrations with Azure AD, Google Workspace, and Okta.
Product overview
Hook Security offers a "Security Awareness on Autopilot" platform architecture comprising two core products (Security Awareness Training and Phishing Simulator) that share a unified reporting and automation layer. An optional managed service called Autopilot adds dedicated human analysts who run the entire program on behalf of customers. Hook Studios provides free supplementary video content. The acquired Haekka brand adds Slack-native training delivery to the portfolio. The PsySec (Psychological Security) methodology is the unifying behavioral framework across all training content, teaching employees to recognize psychological triggers attackers exploit rather than just listing threats to avoid.
Differentiator
Problem solved
Functional benefit
Brands
- Haekka: Slack-first security awareness training platform acquired by Hook Security in January 2025
- Hook Studios
- PsySec
Quantifiable outcome
- 73% average risk reduction after 12 months of training
- +6 more outcomes
Companies that use Hook Security
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hook Security technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Hook Security partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HaekkacoreHook Security acquired Haekka, a Slack-first training platform, in January 2025. The acquisition brings cybersecurity training directly integrated into Slack, allowing users to access security awareness and HIPAA training without leaving their daily workspace. Partnership aimed at building stronger security habits by integrating training into everyday workflows.
- Haekka (Pre-acquisition Partnership)corePrior to acquisition, Hook Security partnered with Haekka to make security awareness training available directly within Slack. Early customer excitement noted especially in healthcare and finance sectors. Users could access cybersecurity and HIPAA training without leaving their daily workspace.
- National Cybersecurity AllianceminorPartnership with National Cybersecurity Alliance producing security awareness video content. 7-episode series covering passwords, data handling, phishing & ransomware, removable media, vishing, internet downloads, and WiFi security. Content created in collaboration with national cybersecurity nonprofit.
- Ostra SecurityminorMSSP partner testimonial praising Hook Security's training content quality. Ostra Security resells Hook Security to their clients, noting that the thoughtful training content has made security awareness practical rather than just a compliance checkbox.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hook Security competitors and assessment
Company assessmentDirect peers
- KnowBe4: The largest pure-play security awareness training vendor, offering phishing simulation, training content, and compliance reporting to enterprises and MSPs. Most directly comparable competitor to Hook Security across product, customer base (MSPs and enterprise), and go-to-market motion.
- CybeReady: Fully automated security awareness and phishing simulation platform with a strong enterprise and EMEA footprint. Closely comparable on the 'autopilot' value proposition that Hook emphasizes, and a credible alternative for IT-lean teams in mid-market and enterprise.
- Terranova Security: Security awareness and phishing simulation vendor with strong compliance-content positioning (GDPR, PCI, HIPAA) and multilingual training. Comparable on content breadth and regulated-vertical targeting, with similar mid-market enterprise customer base.
Broad incumbents
- Proofpoint Security Awareness: Bundled security awareness training as part of Proofpoint's broader enterprise security platform. Competes head-to-head in the enterprise segment and benefits from integration with Proofpoint's email security stack, but is not specialized in the MSP/SMB channel like Hook.
- SANS Security Awareness: Security awareness training content and services from the SANS Institute, leveraging its authoritative brand in cybersecurity education. Competes for enterprise training budgets but is content-led rather than platform-led, making Hook's automated simulation and reporting a different (often complementary) offering.
Emerging players
- Hoxhunt: Gamified security awareness and phishing simulation platform with a behavior-change-led methodology similar to Hook's PsySec. Comparable in product philosophy (engagement over fear) and target buyer (mid-market and enterprise security teams), though Hook leads in MSP channel and Hoxhunt leads in EMEA enterprise.
- Ninjio: Animated, story-driven security awareness training targeting SMBs and mid-market via MSPs and direct sales. Directly overlaps Hook's content-style differentiation (engagement-driven) and MSP channel focus, though Hook's automated phishing simulation depth is broader.
- Living Security: Engagement-led security awareness platform combining training content with risk quantification and human risk scoring. Overlaps Hook's behavioral-change focus and enterprise customer profile, though Hook's MSP-specific multi-tenant tooling is a different go-to-market.
- AwareGO: Video-based security awareness training vendor with short-form, story-driven content targeting SMBs and mid-market. Comparable on content-style differentiation (engaging, behavior-focused) but lighter on automated phishing simulation depth relative to Hook.
Regional players
- Phished: Belgian-headquartered AI-driven phishing simulation and security awareness platform primarily serving European mid-market and enterprise. Comparable product offering (automated phishing + training + reporting) but geographic focus limits direct overlap with Hook's US-centric base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hook Security social profiles
Digital presenceHook Security compliance and trust
Trust signalCompliance6 records
Hook Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hook Security leadership team
Management profileNumber of profiles
Hook Security subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hook Security funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hook Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hook Security
What does Hook Security do?
Hook Security provides a SaaS-based security awareness training and phishing simulation platform built on its proprietary PsySec (Psychological Security) methodology. The platform delivers 50+ microlearning courses and 1,000+ phishing simulation templates that run on autopilot, with auto-remediation training, multi-tenant MSP dashboards, AI-powered psychological reporting, and SSO/SCIM integrations with Azure AD, Google Workspace, and Okta.
Is Hook Security a public or private company?
Hook Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hook Security founded?
Hook Security was founded in 2019. It employs 11 to 50 people.
Where is Hook Security based?
Hook Security is headquartered in Lakeland, United States, in the North America region.
How does Hook Security make money?
Three revenue lines are on record. SaaS Subscription - Security Awareness Training is the primary driver. The others are saaS Subscription - Phishing Simulator and autopilot Managed Service.
Who are Hook Security's main competitors?
Direct peers on record are KnowBe4, CybeReady and Terranova Security. Broad incumbents are Proofpoint Security Awareness and SANS Security Awareness. Emerging players are Hoxhunt, Ninjio, Living Security and AwareGO. Phished is listed as a regional player.
Does Hook Security have an API?
No public API is recorded for Hook Security.
What industry is Hook Security in?
Hook Security's product category is Security Awareness Training. Its primary akta.pro industry code is HDADAKAJ, Security Awareness & Phishing Simulation (Email/Collab-focused), with a secondary code of EDABAGAK, Secure Collaboration & Communication Tools Training (Chat, File Sharing, Video). Its NAICS code is 61142 and its SIC code is 7372.