FEM Marketing

What FEM Marketing does

FEM Marketing, doing business as Fem, is a Los Angeles-based, founder-owned B2B social media agency founded in 2016 by Alex Moroch. The firm delivers integrated social media services to enterprise and mid-market brands across consumer electronics (Sonos), entertainment (Amazon Prime Video, Sony Pictures), environmental technology (Arcadia), beverage (Red Bull), and nonprofit/government (Presidio, United Way) sectors. Its offering spans five service lines: Social Brand + Content Strategy, Community Management, Social Business Solutions (including crisis communications and social listening consulting), Content Management, and Insights + Reporting, packaged as an integrated social agency of record relationship rather than a point solution.

The underlying technology is a services-driven methodology — branded the "Immersion Methodology" — that combines brand-side strategic immersion with knowledge of the social ecosystem to set funnel-level goals, combined with standard social software for scaled community management, scheduling, and performance reporting. Fem emphasizes data-backed insights on engagement volume, sentiment, themes, and trends, but discloses no proprietary platform, patents, API, or mobile application; the "core technology" is practitioner process layered on third-party social tools.

The business model is professional services revenue, generated through retainer agreements and project-based consulting engagements with a small number of enterprise and mid-market clients. The firm is privately held, bootstrapped, with no external investors or parent organization, and operates with 1-10 employees. Go-to-market is direct B2B, relationship-led, supported by a portfolio-driven website, case studies, and a "Work With Us" funnel rather than performance marketing or channel partners. Pricing is not publicly disclosed and is structured per-engagement.

Name

FEM Marketing

Legal name

Fem

Website

https://wearefem.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FEM Marketing is a Los Angeles-based, founder-owned B2B social media agency that provides integrated strategy, community management, content, and analytics services to enterprise and mid-market brands across consumer electronics, entertainment, environmental technology, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Social media management
• Content strategy services
• Community management
• Social media analytics
• Paid social advertising

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Social Media Agency Services: Fem operates as a professional services agency providing comprehensive social media management, strategy, content creation, community management, and analytics reporting to enterprise and mid-market brands. Revenue is generated through retainer agreements and project-based consulting engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

FEM Marketing is a B2B social media agency providing integrated social media services to enterprise and mid-market brands. The agency's core work encompasses social strategy, content creation, community management, paid social campaigns, and performance analytics, delivered through retainer and project-based engagements. FEM operates as an agency of record, managing end-to-end social presence for clients including Sonos, Arcadia, and FNDR.

Product overview

FEM Marketing is a social media marketing agency that offers a unified suite of services rather than a software product. The core offerings include Social Brand + Content Strategy (strategic planning and brand development), Community Management (audience engagement and customer service), Social Business Solutions (consulting for specialized needs like crisis communications), Content Management (content creation and scheduling), and Insights + Reporting (performance analytics). These services work together as an integrated social media marketing solution, with the agency acting as a full-service partner for brands looking to strengthen their social presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Brand + Content Strategy Strategic service that includes brand and competitive social audit, voice of customer analysis, strategic content and channel recommendations, social guidelines development, and a brand social playbook designed to help brands grow awareness, engagement, and followers.
• Community Management Full-service community management across the social spectrum, including one-to-one engagement, monitoring and triaging escalations, engagement volume reporting, and qualitative analysis to deliver an authentic social personification of brands.
• Social Business Solutions Consulting services for projects outside core social strategy, including social listening and strategy, brand mergers and integrations, content optimization, reporting infrastructure, and crisis communications for social.
• Content Management Content strategy and management service including defining content strategy and pillars, collaboration with in-house creative teams, calendaring, scheduling, publishing, and monitoring and promoting user-generated content.
• Insights + Reporting Performance measurement and analytics service providing weekly retrospectives, monthly performance overviews, ad hoc campaign reporting, cross-functional reporting, and brand and content sentiment analysis to track social performance against KPIs.

Quantifiable outcome

• Presidio campaign achieved significant increase in intent to visit (vs. goal of 10%) and increase in awareness (vs. goal of 2%) as measured by external research firm Swayable
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Most Likely TominorStrategic or Co-development PartnerFem aligned forces with Most Likely To as strategic agency partners to support social components for The Presidio's Bring Your Own summer campaign. The partnership combined Fem's social media expertise with Most Likely To's strategic capabilities to amplify the National Park's campaign message through paid social.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Carrot Creative: Social media and creative agency (now part of Deloitte Digital) serving enterprise and mid-market brands across similar verticals. Direct peer on community management and social storytelling.
• Mekanism: San Francisco-based creative + social agency with a similar "human-driven" brand-building approach and a comparable roster of consumer-electronics, tech, and entertainment clients. Direct peer on integrated social and content services.
• Day One Agency: Social-first creative agency focused on enterprise brands across CPG, tech, and entertainment. Comparable on social strategy, content production, and community management with similar "agency of record" positioning.
• The Shipyard: Performance-driven digital and social agency serving enterprise brands. Comparable on data-informed paid social, content strategy, and analytics-driven engagement optimization.
• VaynerMedia: Larger, multi-office social-first and creative agency serving enterprise brands across consumer, entertainment, and tech. Direct peer on social AOR work, organic and paid social, and community management for the same buyer profile as FEM.

Broad incumbents

• Red Antler: Established brand and creative agency known for launches and brand-building. Broader incumbent in the same digital/social storytelling category, working with similar enterprise and DTC brand clients.
• Spring Studios: Global creative, content, and social agency producing campaigns for major entertainment and consumer brands. Broader incumbent with overlapping social-content and brand-narrative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fem-marketing
• Instagraminstagram.com/wearefem
• Facebookfacebook.com/WeAreFem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEM Marketing