EFFILIATION
Effinity is a French digital performance marketing agency operating an integrated affiliate platform and three service divisions (ads, influencer marketing, lead generation), serving European advertisers, publishers, and agencies with proprietary tracking technology and a network of tens of thousands of partners.
- Company typePrivate
- Founded2001
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EFFILIATION does
Effinity is a French digital performance marketing agency, legally structured as EFFINITY SAS and headquartered in Paris (85 rue Compans, 75019), founded in 2001 and operating for approximately 25 years. The company serves three customer groups: advertisers (both B2C and B2B), publishers/partners, and marketing agencies, offering a hybrid platform-plus-services model across Western and Southern European markets including France, Spain, Italy, Switzerland, and Belgium. Its core offering is the Plateforme d'Affiliation, an integrated affiliate platform supported by three service divisions: Agence Ads (Search, Social, Shopping, Audio, and B2B advertising), Agence de Marketing d'Influence (influencer marketing with custom and performance-based models), and LeadGen (B2C and B2B lead generation).
The technology stack is built on proprietary components including an affiliate tracking tool (Outil de Tracking) using cookies with 30-day expiration for conversion attribution, a feed management tool for Shopping Ads optimization, and Effinity Marketing Technologies (Martech), a white-label SaaS platform allowing advertisers to self-manage affiliate programs. Additional proprietary offerings include the DEEP+ methodology (partner densification for SEO/GEO visibility in generative AI responses) and the Effinity For Publisher browser extension. The platform manages a network of tens of thousands of partners across Europe spanning content creators, media outlets, comparators, communities, newsletters, sector experts, influencers, and cashback platforms.
Revenue is generated through multiple streams: transaction-based commissions on affiliation and influencer campaigns (the company acts as trusted third party measuring conversions and calculating commissions), professional services fees for Social Ads campaign management, and recurring subscription revenue from the white-label Martech SaaS platform. The GTM motion combines direct enterprise sales with dedicated Performance Managers, self-service platform access for mid-market clients, and channel partnerships with agencies. The company holds IAB TCF 2.2 certification (Vendor ID 402), EcoVadis and CyberVadis certifications, and operates the annual Effidays industry conference. Notable enterprise clients include Carrefour, Norauto, Maisons du Monde, Fnac Darty, and Cyrillus.
EFFILIATION firmographics
Firmographics- Name
- EFFILIATION
- Legal name
- EFFINITY SAS
- Website
- https://effiliation.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Effinity is a French digital performance marketing agency operating an integrated affiliate platform and three service divisions (ads, influencer marketing, lead generation), serving European advertisers, publishers, and agencies with proprietary tracking technology and a network of tens of thousands of partners.
- Ownership category
- akta.pro rank
EFFILIATION industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where EFFILIATION is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
EFFILIATION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Affiliation Services: Commission-based model connecting advertisers who want to run advertising campaigns with partners (affiliates) who relay these campaigns in exchange for remuneration. EFFINITY acts as a trusted third party, measuring conversions and calculating commissions owed by advertisers to partners.
- Influence Marketing: Connecting advertisers wanting to promote products or brands with partners (influencers) who create content (photos, videos, text, articles). Can be custom-made or performance-based where creators are paid based on results.
- Social Ads Management: Purchasing advertising space on social networks and managing advertising campaigns for advertisers, with access to a platform to measure campaign performance.
- Effinity Marketing Technologies (Martech): White-label SaaS access to the proprietary platform for advertisers to manage their affiliate programs directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope and volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
EFFILIATION product offering
Product offeringCore offering
Effinity operates as a performance marketing agency and platform connecting advertisers with a European network of tens of thousands of publishers, content creators, influencers, comparators, communities, and cashback platforms. It delivers affiliation, influencer marketing, paid media (Search, Social, Shopping, Audio, B2B ads), and lead generation services, supported by proprietary tracking technology, feed management tools, and a white-label Martech SaaS platform. The DEEP+ add-on method combines partner network densification with SEO and Generative Engine Optimization (GEO) to increase brand visibility on search engines and in AI-generated responses.
Product overview
Effinity is a performance marketing agency operating as an integrated platform-plus-services model. The core offering consists of the Plateforme d'Affiliation (affiliate platform) supported by three service divisions: Agence Ads (covering Search, Social, Shopping, Audio, and B2B advertising), Agence de Marketing d'Influence (influencer marketing with custom and performance models), and LeadGen (B2C and B2B lead generation). The platform is enhanced by proprietary technology including an Outil de Tracking (tracking system) and Martech/Effinity Marketing Technologies (white-label SaaS option). Add-on offerings include DEEP+ for SEO/GEO partner activation and the Effinity For Publisher browser extension. The annual Effidays event program supports community engagement. The company positions itself as evolving from traditional affiliate marketing toward comprehensive Partner Management, managing an ecosystem of editors, creators, influencers, comparators, communities, and media partners.
Differentiator
Problem solved
Functional benefit
Brands
- DEEP+: A service offering to activate strategic partners by densifying a brand's partner network to improve presence on search engines and generative AI platforms for SEO and GEO optimization.
- Effinity Platform
- Effinity Marketing Technologies (Martech)
Products and services
- Plateforme d'Affiliation Effinity The core affiliate platform connecting advertisers with publishers and content creators. Offers self-service and managed campaign options with proprietary tracking technology for conversion monitoring and ROI optimization. Serves enterprise advertisers and publishers across Europe.
- Agence Ads Digital advertising agency offering Search Ads (SEA), Social Ads (Meta, LinkedIn, YouTube, TikTok, Pinterest), Shopping Ads (Google Shopping, price comparators), Audio Ads (Spotify, Deezer, podcasts), and B2B Ads management for advertisers seeking paid media performance campaigns.
- Agence de Marketing d'Influence Influencer marketing agency offering both custom and performance-based influencer campaigns. Manages creator relationships across Instagram, YouTube, TikTok, Twitch and other platforms with commission-based performance models for advertisers seeking to amplify brand visibility.
- LeadGen Lead generation service covering both B2C and B2B segments. Implements multi-channel acquisition strategies with compliant data collection practices to feed sales teams and prospect databases for advertisers seeking qualified leads.
- DEEP+ Strategic partner activation method that enhances brand visibility on search engines and generative AI platforms (GEO). Densifies editorial and affinity partner networks to maximize SEO and GEO presence, helping brands capture customers through strategic partner activation.
- Effinity Marketing Technologies (Martech) White-label SaaS platform allowing advertisers to directly manage their affiliates. Provides full Partner Management capabilities in self-service mode for enterprise clients seeking to operate their affiliate programs in-house using Effinity's technology.
- Effinity For Publisher Extension Browser extension for publishers to easily manage and monetize content through the Effinity affiliate network directly from their web browsing activities, enabling easier affiliate link insertion and revenue generation.
Quantifiable outcome
- +235% click volume increase for Cyrillus campaign
- +3 more outcomes
Companies that use EFFILIATION
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
EFFILIATION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
EFFILIATION partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TikTok ShopcoreEffinity is a certified TikTok Shop Partner agency, enabling brands to animate their TikTok Shop and manage relationships with content creators on the platform. TikTok Shop accounts for significant affiliate sales in France.
- KolsquarecoreInfluencer marketing platform used by Effinity teams to identify, analyze, and select creators based on audience data, engagement metrics, and thematic coherence with client brands.
- EarthmarkminorStrategic partnership for sustainable commerce, allowing Effinity to offer environmentally-conscious partnership options to clients.
- Foxglove-PartnercoreSEO agency co-founder Sébastien Barry participated in Effidays 2025 table round on IA commerce, representing strategic SEO partnership and thought leadership collaboration.
- MinddexcoreGEO technology platform co-founder Thibaut Fitoussi participated in Effidays 2025 discussions on AI visibility optimization, representing technology partnership for GEO services.
- PayleadminorBanking cashback partner in Effidays workshop on cashback as customer recruitment lever.
- PlebicomminorBanking cashback partner in Effidays workshop on cashback as customer recruitment lever.
- Woolsocks OrangebuddiesminorBanking cashback partner in Effidays workshop on cashback as customer recruitment lever.
- Showroom Privé / RakutenminorBrand-to-brand affiliation partner in workshop on how e-commerce merchants can affiliate with each other.
- SovendusminorCheckout marketing partner enabling acquisition and loyalty through special offers at checkout.
- Influence4YouminorGifting platform partner in influencer marketing workshop.
- BuddyminorCommunity platform partner for creating and animating communities around specific themes.
- KomuminorCommunity platform partner for creating and managing themed communities.
- Ouest-FranceminorContent commerce media partner in workshop on content diffusion beyond media sites.
- Le ParisienminorContent commerce media partner positioning as business referral source by reaching new clients.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
EFFILIATION competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network operating across Europe and worldwide with thousands of advertisers and publishers. Direct competitor to Effinity's core affiliation platform, with greater scale and geographic reach.
- Rakuten Advertising: Affiliate and performance marketing network with strong European presence. Directly comparable to Effinity in serving advertisers seeking performance-based partner marketing, with larger global inventory.
- Webgains: European affiliate marketing network offering affiliate tracking, advertiser-publisher matchmaking, and performance marketing services. Comparable to Effinity in affiliate platform scope and European client base.
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks, owned by Publicis. Competes directly with Effinity's affiliation platform, particularly for enterprise advertisers seeking large publisher networks and cross-border campaigns.
- TradeDoubler: European-headquartered affiliate and performance marketing network. Direct peer competing for the same advertiser and publisher clients across European markets where Effinity operates.
- Kwanko: French/European affiliate marketing platform with similar affiliation, influence, and lead generation services. Closest geographic peer to Effinity, competing head-to-head in France and Southern Europe.
Emerging players
- Kolsquare: Influencer marketing platform that Effinity itself partners with for creator identification. Comparable as an influencer marketing solution targeting European brands, though narrower in scope than Effinity's full-stack offering.
- Reech: French influencer marketing platform specializing in creator analytics and campaign management. Emerging peer competing for a subset of Effinity's influence marketing clients, with stronger technology-native positioning but narrower service breadth.
Regional players
- Daisycon: Benelux-headquartered affiliate and performance marketing network. Regional peer operating in adjacent European geographies (Netherlands, Belgium) where Effinity also has clients such as Maisons du Monde.
Broad incumbents
- Publicis Performance: Global advertising holding company with affiliate, influence, and performance marketing capabilities embedded across its agencies (including CJ Affiliate). Competes for the same enterprise advertisers as Effinity with vastly greater scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EFFILIATION social profiles
Digital presenceEFFILIATION compliance and trust
Trust signalCompliance1 record
EFFILIATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
EFFILIATION leadership team
Management profileNumber of profiles
Profiles2 records
EFFILIATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EFFILIATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EFFILIATION
What does EFFILIATION do?
Effinity operates as a performance marketing agency and platform connecting advertisers with a European network of tens of thousands of publishers, content creators, influencers, comparators, communities, and cashback platforms. It delivers affiliation, influencer marketing, paid media (Search, Social, Shopping, Audio, B2B ads), and lead generation services, supported by proprietary tracking technology, feed management tools, and a white-label Martech SaaS platform. The DEEP+ add-on method combines partner network densification with SEO and Generative Engine Optimization (GEO) to increase brand visibility on search engines and in AI-generated responses.
Is EFFILIATION a public or private company?
EFFILIATION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EFFILIATION founded?
EFFILIATION was founded in 2001. It employs 11 to 50 people.
Where is EFFILIATION based?
EFFILIATION is headquartered in Paris, France, in the Europe region.
How does EFFILIATION make money?
Four revenue lines are on record. Affiliation Services are the primary driver. The others are influence Marketing, social Ads Management and effinity Marketing Technologies (Martech).
Who are EFFILIATION's main competitors?
Direct peers on record are Awin, Rakuten Advertising, Webgains, CJ Affiliate (Commission Junction), TradeDoubler and Kwanko. Emerging players are Kolsquare and Reech. Daisycon is listed as a regional player. Publicis Performance is listed as a broad incumbent.
Does EFFILIATION have an API?
No public API is recorded for EFFILIATION.
What industry is EFFILIATION in?
EFFILIATION's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.