Boomer Commerce

What Boomer Commerce does

Boomer Commerce is a web-based event order management platform operated by Telling Stone Software LLC and headquartered in Gloucester, Massachusetts. The platform targets three primary verticals within the events ecosystem: General Service Contractors (tradeshow and exhibition service providers), Venues & Convention Centers, and Specialty Suppliers (AV companies, florists, F&B vendors, lead retrieval providers). It serves more than 100 customers, with its first enterprise validation being MGM Resorts in 2011. The product replaces antiquated manual forms and phone-based ordering with a secure, PCI PA-DSS-validated online storefront and back-office management system, covering the complete order-to-delivery cycle including manual order entry, payment processing, exhibitor communication, and post-show analytics.

The platform is architected as two integrated components: Boomer Admin (product administration, supplier commissions, event analytics, role-based security, manual order entry, and 100+ reports) and Boomer Storefront (branded, customizable, mobile-ready online shopping interfaces that can be configured per event with unique look, product availability, and pricing). The technology foundation is Microsoft ASP.NET with a SQL Server database, built in .NET C#, HTML, JavaScript, and Transact-SQL, with reporting via Microsoft Reporting Services, and is fully hosted in a FirstLight/Colospace colocation environment. Two optional add-on modules, BoomerScan (mobile barcode shipment scanning) and BoomerPlan (interactive floor plan ordering), extend the core platform. A native QuickBooks Online integration supports accounting sync, with QuickBooks Desktop and Sage integrations noted as planned.

The business model is sales-led, with 45-minute live web demos as the primary acquisition method and a 3–4 week onboarding cycle. Revenue is generated through an annual subscription fee that varies based on each customer's gross exhibitor services and show management revenues — typically priced at less than 1% of customer revenues — supplemented by a modest one-time setup/onboarding fee. The company is bootstrapped and founder-owned, led by co-founders Debbie Leander (President & CEO) and Carl Leander, alongside CTO Ben Leander and customer-facing directors. Distribution is direct to enterprise and mid-market buyers across a domestic US footprint, with no disclosed funding, no parent company, and no channel partnerships.

Name

Boomer Commerce

Legal name

Telling Stone Software LLC

Website

https://boomercommerce.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomer Commerce is a web-based event order management platform serving tradeshow service contractors, convention centers, and specialty suppliers with branded online storefronts, back-office administration, and PCI-validated payment processing across the full order-to-delivery cycle.

Ownership category

akta.pro rank

Product category

Event Order Management Software

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Grocery Retailers (Inventory-led) (CRAFAFAE)

Keywords

• Event order management
• Exhibitor online ordering
• Tradeshow commerce software
• Convention center ecommerce
• Event storefront platform

Headquarters

HQ city

Gloucester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Annual Subscription: Priced as an annual subscription fee that varies based on customer's annual gross exhibitor services and show management revenues. Price point is typically less than 1% of overall customer revenues. All hosting, updates, and support included.
2. Setup/Onboarding Fee: Modest one-time setup fee to organize products, train users, and prepare the store for launch. No large upfront costs. Onboarding takes approximately 3-4 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Boomer Commerce sells a web-based event order management platform that lets general service contractors, convention centers, and specialty suppliers run branded online storefronts for exhibitors to order services (rigging, drayage, AV, furnishings, F&B, internet, etc.), process payments, and track orders from creation through delivery. The offering combines an Admin back-office for product, commission, and report management with a Storefront customer-facing shopping experience, supplemented by optional BoomerScan (mobile shipment scanning) and BoomerPlan (interactive floor plan ordering) modules, sold as an annual subscription with a one-time setup/onboarding fee.

Product overview

Boomer Commerce is a single unified event order management platform consisting of two core components: the Boomer Admin portal (for back-end order management, product administration, and reporting) and the Boomer Storefront (for exhibitor-facing online ordering). The platform targets three primary segments: General Service Contractors, Venues & Convention Centers, and Specialty Suppliers. It is enhanced by two optional add-on modules: BoomerScan (mobile barcode scanning for shipment tracking) and BoomerPlan (interactive floor plan ordering). Together, these components automate the complete order-to-delivery cycle for events, tradeshows, and conventions.

Differentiator

Problem solved

Functional benefit

Brands

• BoomerScan: A mobile device add-on to scan and link shipments to exhibitors effortlessly, eliminating manual receivers and providing labor savings in material handling. Allows users to download event details and exhibitor lists, enter carrier details, scan shipment barcodes to record tracking numbers, and capture shipment images for automated shipment creation.
• BoomerPlan

Products and services

• Boomer Commerce Platform Complete event order management SaaS platform combining an Admin back-office (product administration, supplier commissions, event analytics, role-based security, manual order entry) with a Storefront exhibitor-facing shopping experience (branded, mobile-ready, per-event customization of look/feel, products, and pricing), delivering the full order-to-delivery cycle for general service contractors, venues, and specialty suppliers.
• BoomerScan Optional add-on module that uses mobile device scanning to link shipments to exhibitors; downloads event details and exhibitor lists, captures barcodes to record tracking numbers, and captures shipment images to automate shipment creation, eliminating manual receivers and reducing material handling labor.
• BoomerPlan Optional add-on module that lets exhibitors request precise product placements such as outlets, internet connections, or furniture during checkout via a drag-and-drop interface overlaid on event floor plans.

Quantifiable outcome

• Onboarding takes approximately 3-4 weeks
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• MGM ResortscoreStrategic or Co-development Partner · 1 January 2011First customer for Boomer Commerce in 2011. Very successful launch at convention properties in Las Vegas, then expanded by MGM for use in non-Vegas properties and wedding chapels. This partnership validated the product and led to expansion into other industry segments.
• QuickBooks OnlinecoreTechnology or IntegrationDirect integration with QuickBooks Online for accounting synchronization. Listed on Boomer Commerce website as key feature. QuickBooks Desktop and Sage integrations planned for future.
• FirstLight FibercoreTechnology or IntegrationColocation hosting provider for Boomer Commerce. Professional colocation environment with no additional hosting fees included in annual subscription. FirstLight provides infrastructure for the fully hosted solution.
• PCI Security Standards CouncilcoreTechnology or IntegrationBoomer Commerce 3.X has been validated as a PA-DSS application by the PCI Security Standards Council. Listed on official PCI website. Ensures secure payment processing and compliance for customer credit card data.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RainFocus: Enterprise event management platform serving large conferences, tradeshows, and corporate events with registration, exhibitor, and content management. Competes with Boomer for venue and event organizer customers seeking online exhibitor ordering and analytics.
• Map Your Show: Provides exhibitor management and online ordering/show management software for tradeshows, conventions, and events. Directly competes with Boomer Commerce in serving General Service Contractors and venues with exhibitor-facing storefronts and order management tools.
• Personify (formerly a2z, Inc.): Offers exhibitor management, event operations, and engagement software through its a2z-powered platform. Directly overlaps with Boomer in serving show organizers, service contractors, and venues with online exhibitor ordering and floor plan tools.
• Certain (by Cvent): Event management platform offering registration, exhibitor management, and event operations software for associations, tradeshows, and corporate events. Now part of Cvent, it competes in the same exhibitor/attendee management space Boomer serves.
• Aventri: Event management software platform providing registration, exhibitor management, and venue sourcing tools. Targets similar enterprise event organizers, associations, and corporate event teams as Boomer Commerce.
• Ungerboeck: Event and venue management software platform serving convention centers, arenas, and event organizers with order management, exhibitor services, and operations tools. Direct overlap with Boomer's venue and convention center segment.
• Expo Logic: Provides exhibitor management and online ordering solutions specifically for tradeshow service contractors and event organizers. Directly competes with Boomer Commerce for the GSC and show management customer base.

Emerging players

• Bizzabo: Event experience platform offering registration, attendee engagement, and event apps for B2B conferences and summits. Overlaps with Boomer in serving event organizers but focuses more on attendee experience than exhibitor ordering.

Broad incumbents

• Eventbrite: Large-scale event ticketing and management platform serving a broad range of event organizers. While much broader and consumer-facing than Boomer, it represents a scaled, publicly-recognized incumbent in the event technology space.
• Cvent: Largest enterprise event management platform, offering venue sourcing, registration, exhibitor management, and event marketing. Provides broad overlap with Boomer's customer segments as a much larger, well-capitalized competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boomercommerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomer Commerce