Zoo in a Jungle Marketing

What Zoo in a Jungle Marketing does

Zoo in a Jungle Marketing is a privately held, solo-practitioner marketing consulting firm founded in 2009 by Amanda Cullen and headquartered in Cincinnati, Ohio. The firm positions itself as an off-site marketing department for small businesses that lack the resources or scale to hire internal marketing staff, delivering strategy, planning, and execution services on an hourly or project basis. Core offerings include 'Your Complete Marketing Department' (ongoing outsourced marketing leadership), 'Campaign Design and Implementation,' à la carte 'Select Marketing Services' (customer research, brand strategy, writing/editing, graphic design, web marketing, creative services, Amazon book marketing), and biweekly 'Small Business Marketing Coaching.' A flat-rate 'Diagnosis Workshop' is priced at approximately $3,000, with most ongoing services billed at a standardized $100/hour and coaching at $100/session.

The business operates with no proprietary technology stack, no app, no public API, and no AI/ML capabilities; it is a pure professional services model dependent on the principal's expertise. Distribution relies on direct sales (owner-led), an active content marketing blog of 370+ posts published continuously from 2009 through 2025, an email newsletter, and recurring guest appearances on the 'Getting Down to Business' radio program. The customer base is horizontally diversified across Cincinnati-area SMBs and organizations, with named engagements spanning veterinary services, public library, water/irrigation, insurance, and real estate. The firm maintains a strategic alignment with Steve Yastrow & Company around the Brand Harmony / relationship marketing methodology. There is no institutional funding, no parent company, no headcount beyond the owner, and no disclosed revenue.

Name

Zoo in a Jungle Marketing

Legal name

Zoo in a Jungle Marketing

Website

https://zooinajungle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoo in a Jungle Marketing is a solo Cincinnati-based marketing consulting firm founded in 2009 by Amanda Cullen, serving small businesses as an off-site marketing department with strategy, campaign design, and coaching services billed at $100/hour.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Consulting Services: Hourly-based professional services for marketing strategy, campaign design, implementation, and coaching. Includes project-based pricing for marketing diagnosis workshops and ongoing monthly retainer-style implementation services.
2. Marketing Department Services: Complete off-site marketing department services including diagnosis workshop, marketing plan development, and ongoing plan implementation at $100/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zoo in a Jungle Marketing operates as an off-site marketing department for small businesses, developing comprehensive marketing plans and working with clients to implement them. It delivers strategy, brand development, campaign design, and ongoing marketing execution on a $100/hour basis, alongside a flat-rate Diagnosis Workshop (~$3,000) and biweekly coaching sessions ($100/session). The service model is designed to provide small businesses the capabilities of a full internal marketing department without the cost of full-time hires.

Product overview

Zoo in a Jungle Marketing is a marketing services company that operates as a single unified offering rather than a platform-plus-modules architecture. The core service is 'Your Complete Marketing Department,' which serves as an off-site marketing department for small businesses. Additional services include Campaign Design and Implementation (fresh perspective for specific business challenges), Select Marketing Services (à la carte implementation expertise including Customer Research, Brand Strategy, Writing and Editing, Graphic Design, Web Marketing, Creative Services, and Amazon Book Marketing), and Small Business Marketing Coaching. Services are priced at $100/hour for most offerings, with a Diagnosis Workshop at around $3,000 and coaching at $100/session.

Differentiator

Problem solved

Functional benefit

Products and services

• Your Complete Marketing Department Off-site marketing department service for small businesses that develops comprehensive marketing plans and works with clients to implement them. Provides detailed marketing capabilities without the expense and liability of hiring an internal marketing department. Priced at $100/hour for ongoing plan implementation.
• Campaign Design and Implementation Fresh perspective service for businesses facing new opportunities or struggling with specific problems. Designs and implements marketing campaigns to reinvigorate the business, with attention to detail to identify hidden opportunities. Priced at $100/hour.
• Select Marketing Services À la carte implementation and design expertise for clients who already have a marketing plan. Includes Customer Research, Brand Strategy, Writing and Editing, Graphic Design, Web Marketing, Creative Services, and Amazon Book Marketing. Priced at $100/hour.
• Small Business Marketing Coaching Coaching service providing business owners with marketing expertise and confidence to make marketing decisions. Includes biweekly coaching sessions, analysis of reports and campaigns, and tactical recommendations for growing the business. Priced at $100/session.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Steve Yastrow & CompanycoreStrategic or Co-development PartnerZoo in a Jungle Marketing works closely with Steve Yastrow & Company, particularly around the Brand Harmony concept. The company advocates Yastrow's relationship marketing methodology and has collaborated on podcasts and marketing content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot provides a broad marketing, sales, and CRM platform with extensive SMB focus and a network of agency partners. While it offers software rather than services, it serves the same SMB marketing audience and increasingly bundles advisory services.
• Constant Contact: Constant Contact is an established email marketing and SMB engagement platform with coaching and services add-ons. Comparable SMB customer base and overlapping email marketing / coaching service line.

Direct peers

• Scorpion: Scorpion provides marketing, advertising, and technology solutions for SMBs across verticals such as home services, legal, and healthcare. Both firms target the same small-business buyer with full-service marketing offerings.
• Thryv Holdings: Thryv (formerly Main Street Hub) provides end-to-end marketing and business management services specifically targeting SMBs. Both firms occupy the off-site marketing department / fractional CMO niche with comparable service bundles for small business clients.
• Hibu: Hibu is a marketing services provider that delivers website development, digital advertising, and marketing campaigns to small and medium-sized businesses. Comparable to Zoo in a Jungle Marketing in serving SMBs with bundled marketing execution services.
• LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media marketing, SEO, and PPC for small and mid-sized businesses. Comparable in SMB targeting and digital-first marketing service offerings.
• Vivial (Marketing.com): Vivial, rebranded as Marketing.com, provides integrated marketing services including digital, social, print, and direct marketing to SMBs. Comparable in its bundled marketing services model aimed at small business clients.
• ReachLocal: ReachLocal is a digital marketing agency focused on local and small businesses, offering campaign design, SEM, and website services. Comparable service mix and target market to Zoo in a Jungle Marketing's campaign design and web marketing offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zooinajungle
• LinkedInlinkedin.com/company/zoo-in-a-jungle-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo in a Jungle Marketing