Vivial

Small Business Marketing Softwarevivial.net

Vivial was an online marketing platform serving approximately 25,000 local and small businesses with local listings, reputation, social media, advertising performance, and CRM tools. The company was acquired by Thryv, Inc. and its clients have been transitioned to Thryv's small business software platform.

Company typePrivate
Founded1910
HeadquartersDayton, United States
Headcount1,001–5,000
GTM typeB2B
OfferingSoftware

What Vivial does

Vivial was an online marketing and advertising platform company serving approximately 25,000 local and small businesses across the United States. Founded in 1910 and headquartered in Dayton, Ohio, the company built a horizontal SMB marketing stack anchored by two core products: the Vivial360 performance reporting dashboard, which provided analytics and insights for advertising programs, and the Vivial Marketing Platform, which enabled management of listings, reputation, social media, websites, CRM, marketing automation, payments, and scheduling. Underlying technology was a SaaS platform with integrated modules for local listings optimization, review management, social media scheduling, website building, pipeline management, and payment processing, complemented by an AI-assisted lead-scoring feature (AI Lead Insights) using predictive analytics.

The company's go-to-market was primarily self-serve / product-led through digital channels, targeting SMBs with bundled local-marketing functionality and advertising performance tracking. Vivial monetized through subscription-based marketing software and managed online advertising services, though pricing was not publicly disclosed. Following its acquisition by Thryv, Inc. — publisher of The Real Yellow Pages — Vivial's online marketing business and ~25,000 client accounts have been consolidated into Thryv's end-to-end small business software platform, with Vivial's products, billing portal, and customer experience transitioning to the parent platform. The acquisition of LocalVox Media in 2014 had previously extended Vivial's digital local-marketing capabilities.

Vivial firmographics

Firmographics

Name: Vivial
Legal name: Vivial
Website: https://vivial.net
Company type: Private
Founded year: 1910
Operating status: Acquired
Headcount range: 1,001–5,000 employees
Short description: Vivial was an online marketing platform serving approximately 25,000 local and small businesses with local listings, reputation, social media, advertising performance, and CRM tools. The company was acquired by Thryv, Inc. and its clients have been transitioned to Thryv's small business software platform.
Ownership category
akta.pro rank

Vivial industry classification

Industry

Product category: Small Business Marketing Software
NAICS: Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (541890)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYMPAAAFAF
Digital Marketing Strategy & Channel Mix Advisory
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting
SECONDARYMPAAAIAL
Customer Communications Management (CCM) & Transactional Messaging
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)
SECONDARYBPAFADAN
Reputation Management & Online PR
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

Local marketing software
Small business advertising
Online presence management
Business listing management
Marketing performance reporting

Where Vivial is headquartered

Location

Headquarters

HQ city: Dayton
HQ country: United States
HQ region: North America

Markets served

Vivial business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels2 records

Vivial product offering

Product offering

Core offering

Vivial provided online marketing and advertising solutions for local and small businesses, centered on two core products: Vivial360, a performance reporting dashboard for advertising campaigns, and the Vivial Marketing Platform, a tool for managing local listings, reputation, social media, websites, CRM, marketing automation, and payment processing. The offering helped SMBs improve online visibility, capture and convert leads, and manage their end-to-end client experience.

Product overview

Vivial operates as a local online marketing business that has been acquired by Thryv, Inc. The offering consists of the Vivial360 performance reporting dashboard and the Vivial Marketing Platform for managing marketing programs and online presence. Vivial's products were integrated into Thryv's unified small business software platform, which includes features for getting found online (local listings, website builder, reputation management, social media), generating leads (sales pipeline management, AI lead insights, marketing automation, payment processing), and winning customers (CRM, automated reviews, scheduling). The product portfolio includes Enhanced Local Listings, Reputation Management, Social Media Management, Website Builder, Scheduling & Appointments, CRM, Estimates & Invoices, Pipeline Management, Marketing Automation, Automated Reviews, and Automated Payments — all now accessible through Thryv's platform.

Differentiator

Problem solved

Functional benefit

Brands

Vivial360: Performance reporting tool for advertising programs
Vivial Marketing Platform

Products and services

Vivial360 Performance reporting dashboard for advertising programs, allowing users to view and monitor advertising campaign performance. Targeted at Vivial's small business clients to track marketing program results.
Vivial Marketing Platform Unified marketing management platform for local small businesses to manage their marketing programs and online presence, including local listings, reputation, social media, website, CRM, marketing automation, and payments.

Companies that use Vivial

Customer profile

Segments1 record

Ideal customer profiles1 record

Vivial technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Vivial partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Vivial competitors and assessment

Company assessment

Direct peers

Constant Contact: Email marketing, social media, and SMB marketing automation provider. Direct overlap with Vivial's email marketing, social media management, and online marketing programs for local businesses.
Yodle: A long-standing SMB marketing software and services provider focused on local business digital advertising, SEO, and online presence management — directly comparable to Vivial's historical offerings.
Yext: Local listings management and digital presence platform — directly comparable to Vivial's Enhanced Local Listings and online visibility offerings for multi-location and SMB customers.
Keap (formerly Infusionsoft): CRM and sales/marketing automation platform tailored to small businesses; notably also now part of the Thryv family. Direct overlap with Vivial's CRM, pipeline management, and marketing automation features.
Vendasta: A white-label SMB software platform offering listings, reputation, marketing automation, CRM, and payments to local businesses and the partners that serve them — highly comparable to Vivial's full-stack SMB marketing platform.
ReachLocal: Historically a direct competitor to Vivial in online marketing and advertising programs for local SMBs, offering digital advertising, listings, and lead generation services to the same target segment.

Broad incumbents

Thryv: Vivial's parent company and the platform into which Vivial has been integrated. Thryv provides an end-to-end SMB software suite (CRM, marketing automation, payments, listings) with a very similar SMB target customer and overlapping feature set.
HubSpot: A dominant CRM and marketing automation platform whose SMB tier overlaps with Vivial's CRM, marketing automation, and email features, serving the same small business customer base.

Emerging players

Mailchimp: Email marketing, automation, and basic CRM platform for SMBs. Comparable to Vivial's marketing automation, email, and CRM features targeting small business customers.
Birdeye: Reputation management, listings, and customer experience platform for SMBs and multi-location businesses. Overlaps with Vivial's Reputation Management and Automated Reviews features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Vivial financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vivial leadership team

Management profile

Number of profiles

Profiles5 records

Vivial funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vivial M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivial

What does Vivial do?

Is Vivial a public or private company?

Vivial is a private company. It is classified as corporate owned and is currently acquired.

When was Vivial founded?

Vivial was founded in 1910. It employs 1,001 to 5,000 people.

Where is Vivial based?

Vivial is headquartered in Dayton, United States, in the North America region.

Who are Vivial's main competitors?

Direct peers on record are Constant Contact, Yodle, Yext, Keap (formerly Infusionsoft), Vendasta and ReachLocal. Broad incumbents are Thryv and HubSpot. Emerging players are Mailchimp and Birdeye.

Does Vivial have an API?

No public API is recorded for Vivial.

What industry is Vivial in?

Vivial's product category is Small Business Marketing Software. Its primary akta.pro industry code is MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory, with a secondary code of MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 5418 and its SIC code is 7310.