Eden in Love

What Eden in Love does

Eden in Love is a privately held, bootstrapped boutique retailer founded in 2005 in Honolulu, Hawaii by husband-and-wife team Tanna and Bryson Dang. The company designs and sells signature ripstop nylon tote bags and lifestyle accessories, with a core product line of classic nylon totes available in small and medium sizes. Its competitive position is built on an in-house design capability that has produced 300+ custom collaboration tote designs through its Collab Club program, partnering with local businesses, schools (Waiakea High School, UH Manoa, Iolani School), and notable organizations including Hawaiian Airlines and the Honolulu Zoo. The team is small — approximately six core members handling design, operations, service, and warehousing.

The company's revenue model is multi-channel and includes direct e-commerce through shop.edeninlove.com, wholesale distribution through Hawaii retailers (KTA, Longs Drugs, Simply Home at Kahala Mall), custom collaboration design services for organizations, and Amazon affiliate commissions. The business has evolved significantly over 20+ years: from a wedding services origin (The Wedding Cafe, acquired 2004, sold 2015), to multi-location boutique retail including Las Vegas, to a pandemic-era 100% online pivot in 2021, to its current state as a design-led wholesale and collaboration business. Product extensions include seasonal collections (Chinese New Year zodiac designs, holiday collections), a children's book under the Keiki Book Club initiative, and side ventures including The Eden House (a 10-bedroom rental property).

Eden in Love has announced the closure of its direct online shop effective April 24, 2026, citing rising costs, tariffs, and shipping prices. The brand will continue operating through its wholesale partners, collaboration design work, and creative projects. The company has no disclosed external funding, no AI/ML capabilities, no patents or trademarks on record, and operates with a tiny team across Hawaii and a recently acquired property interest in Fukuoka, Japan.

Name

Eden in Love

Legal name

Eden in Love

Website

https://edeninlove.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Eden in Love is a Honolulu-based, family-owned boutique retailer founded in 2005 that designs and sells custom ripstop nylon tote bags and lifestyle accessories, serving Hawaii consumers through wholesale partnerships, direct e-commerce (closing April 2026), and 300+ co-branded collaboration designs with local businesses and schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Online sales through shop.edeninlove.com - customers purchase directly from the company's website. The company is closing online sales as of April 24, 2026.
2. Wholesale Distribution: Products sold through wholesale partners including KTA (Big Island), Longs Drugs, and Simply Home at Kahala Mall.
3. Collaboration/Design Services: Custom designed collaboration totes created for schools, businesses, and organizations. Collabs are limited and selected on a case by case basis.
4. Amazon Affiliate: The company earns commission from qualifying purchases as an Amazon Associate.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Eden in Love is a Hawaii-based boutique retailer that designs, sources, and sells custom-printed ripstop nylon tote bags and lifestyle accessories (wine pouches, bowl huggers, ID cases, phone holders, hydration slings, hats, blankets). Its signature products are signature classic nylon totes and limited-edition collaboration totes (Collab Club) created with schools, local businesses, and organizations. The company sells through its own online shop and warehouse pickup, plus Hawaii wholesale partners KTA, Longs Drugs, and Simply Home at Kahala Mall.

Product overview

Eden in Love is a 20-year-old retail company that operates primarily as an e-commerce boutique selling custom-designed nylon tote bags and accessories. The core product line consists of signature ripstop nylon totes in small and medium sizes, which can be personalized with various bag straps and crossbody attachments. The company has built its brand around collaborative tote designs (Collab Club) working with schools, businesses, and organizations, as well as seasonal in-house collections featuring original artwork. Product offerings extend to gift-related accessories including wine pouches, bowl huggers, hats, crinkle bags, ID cases, phone holders, and hydration slings. The company also publishes a children's book through its Keiki Book Club initiative. Eden in Love is transitioning from direct e-commerce sales (closing online shop April 24, 2026) to wholesale distribution through retailers like KTA, Longs Drugs, and Simply Home at Kahala Mall.

Differentiator

Problem solved

Functional benefit

Brands

• Designed by Eden: Product design section showcasing Eden's custom-designed tote collections and design inspiration stories.
• Eden Everyday
• Eden on the Go
• Eden x Collaborations
• Eden Side Projects
• Keiki Book Club

Products and services

• Classic Nylon Totes Eden in Love's signature ripstop nylon tote bags available in small and medium sizes; the company's flagship everyday-carry product, described as everyone's go-to bag. Sold to individual consumers as a practical, giftable accessory with in-house-designed prints.
• Collab Club Custom Collaboration Totes Custom-designed, limited-edition reusable tote bags created exclusively for schools, businesses, and organizations (e.g., Hawaiian Airlines, UH Manoa, Honolulu Zoo). Sold to the collaborating partner for resale, fundraising, team pride, or promotional use; the company's top-selling product line.
• Bag Straps and Crossbody Straps Accessory straps (faux leather braided, trendy link, and chain styles) that transform Eden nylon totes into purses or crossbody bags. Sold as add-ons to existing tote purchases for individual consumers.
• Howzit Santa & Friends Holiday Collection Seasonal holiday gift collection featuring three breakout designs (Ho Ho Howzit, Musubi Reindeer, Gingerbread Ohana) and products including wine pouches, bowl huggers, and other holiday-themed accessories. Sold to individual gift shoppers during the holiday season.
• Papale Pineapple Collection Hawaii-inspired collection featuring oversized crinkle bags, cozy blankets, ID cases, phone holders, and hydration slings in a pineapple-and-sunshine design. Sold to consumers seeking Hawaii-themed lifestyle accessories.
• Happy Capy Collection Capybara-themed collection of totes and accessories inspired by the friendly animals seen at zoos and in Japan. Sold to consumers looking for cute, themed accessories.
• Year of Da Horse Zodiac Collection Chinese New Year zodiac design collection featuring 12 zodiac characters with dim sum, floral arrangements, and red envelope elements, applied across totes and accessories. Sold to consumers as annual limited-edition seasonal merchandise.
• Designed by Eden In-House Collections In-house designed seasonal tote collections including Bark Park (dogs), Boo Bear (bear-shaped treats), Chee Boo (Halloween ghosts), and Plaid Ol' Days (Easter). Sold to consumers as part of Eden's rotating Designed by Eden line.
• Keiki Book Club — "Are You There Mr. Rainbow?" Children's Book Children's book about pet grief written by Tanna Dang and illustrated by Alyssa Han; tells the story of a little girl from Hawaii who loses her pet and finds comfort through rainbows. Sold to consumers (parents, gift-givers) through the Eden shop under the Keiki Book Club sub-brand.

Quantifiable outcome

• Best year ever in 2024
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Maui Wildfire Relief (Multiple Partners)coreStrategic or Co-development Partner · 1 January 2023After the devastating Maui Wildfires, partnered with a dozen of their collabs to create fundraising totes to support special causes.
• Waiakea High SchoolminorGTM or Marketing Partner · 1 January 2022Custom designed Eden x Waiakea High School collaboration tote for the school's alma mater. Designed for Alyssa's alma mater.
• University of Hawaii at ManoaminorGTM or Marketing Partner · 1 January 2022Multiple collaborations including Eden x UH Manoa team pride tote and UH Manoa Marching Band tote. Bryson's dreams came true with the marching band collaboration.
• Iolani SchoolminorGTM or Marketing Partner · 1 January 2022Eden x Iolani School collaboration perfect for showing team pride.
• Hawaiian AirlinescoreStrategic or Co-development Partner · 1 January 2022Major Eden x Hawaiian Airlines collection was described as a dream collaboration. Premium partnership with the airline.
• KTA (Big Island)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Local grocery store landmark on Hawaii Island for decades. Eden x KTA collaboration pays tribute to this iconic store. Primary wholesale partner continuing after online shop closure.
• Longs DrugscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Wholesale distribution partner. Products will continue to be available at Longs after online shop closure.
• Simply Home at Kahala MallcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Wholesale distribution partner at Kahala Mall. Primary retail location for Eden products continuing after online shop closure.
• Beer LabminorGTM or Marketing Partner · 1 January 2022Eden x Beer Lab collaboration tote designed for beer lovers.
• Enjoy SnacksminorGTM or Marketing Partner · 1 January 2022Eden x Enjoy Snacks collaboration launched for Enjoy Day. Included sticker sheet as cute addition.
• Side Street InnminorGTM or Marketing Partner · 1 January 2022Eden x Side Street Inn collaboration featuring drool-worthy designs.
• Cafe KailaminorGTM or Marketing Partner · 1 January 2022One of Eden's first five collaborations. The team is smitten with everything Eden x Cafe Kaila.
• Choco Le'aminorGTM or Marketing Partner · 1 January 2022One of Eden's first five collaborations with chocolate maker. Sweetest treats meet sweetest chocolate maker.
• Hawaiian Chip Co.minorGTM or Marketing Partner · 1 January 2022One of Eden's first five collaborations. Mahalo Jimmy for believing in them.
• Honolulu ZoominorGTM or Marketing Partner · 1 January 2022Eden x Honolulu Zoo collaboration perfect for friends of the zoo's summer concert series.
• BRUG BakeryminorGTM or Marketing Partner · 1 January 2022One thing they can't deny is their love for Eden x BRUG. The team found Brug in Hokkaido during team trips.
• Target WaikikiminorGTM or Marketing Partner · 1 January 2022Eden x Target Waikiki created for the grand opening of Target at International Marketplace.
• Punahou CarnivalminorGTM or Marketing Partner · 1 January 2022Eden x Punahou Carnival towel collaboration. A night cap cozied up in the towel after chowing down on malasadas.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Scout Bags: Scout produces patterned and printed tote bags and beach bags sold through wholesale and DTC. Comparable on product format, pattern-driven design, and gift-ability to Eden's nylon totes.
• Ban.do: Ban.do is a lifestyle accessories and stationery brand selling totes, pouches, and gifts. Comparable on gift-first positioning, colorful patterns, and multi-category lifestyle offering.
• State Bags: State Bags is a mission-driven tote and bag brand sold DTC and through retail partners, with a similar multi-channel pattern and lifestyle/accessory extension strategy.
• Aloha Collection: Aloha Collection sells Hawaii-inspired pouches, bags, and accessories through wholesale and DTC. Comparable on Hawaii-rooted brand identity, lifestyle accessory positioning, and similar retail partners.
• Baggu: Baggu is a direct-to-consumer brand best known for colorful nylon reusable bags and totes. Closest comparable to Eden in Love on signature product (nylon tote), pattern-led design, and DTC-then-wholesale evolution.
• Dagne Dover: Dagne Dover is a DTC bag brand with a comparable emphasis on functional totes and a similar pivot between DTC and wholesale channels.
• Lo & Sons: Lo & Sons is a travel and everyday bag brand with a premium nylon and leather tote range. Comparable on functional nylon totes, travel/lifestyle positioning, and DTC-plus-wholesale channel mix.

Regional players

• Honolulu Cookie Company: Honolulu Cookie Company is a Hawaii-rooted lifestyle gift brand sold through wholesale (Longs, KTA) and DTC. Comparable on Hawaii-born brand identity and shared wholesale partner overlap.

Broad incumbents

• Spartina 449: Spartina 449 sells patterned linen handbags and accessories through its own stores and wholesale. Comparable on signature patterned handbags and lifestyle gifting.
• Vera Bradley: Vera Bradley is an established public lifestyle brand built around patterned quilted totes and accessories. Comparable on signature patterned tote franchise and broad wholesale footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/edeninloveboutique
• Xx.com/edeninlove_hi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden in Love