ALOHA Collection
ALOHA Collection is a privately held, self-funded lifestyle brand founded in 2014 that designs Splash-Proof® water-resistant travel bags, totes, pouches, and accessories, selling primarily through D2C e-commerce, a Waikīkī flagship store, wholesale, corporate gifting, and licensing to consumers and brands worldwide.
- Company typePrivate
- Founded2014
- HeadquartersEncinitas, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALOHA Collection does
ALOHA Collection is a privately held lifestyle brand founded in 2014 in Encinitas, California by Rachael Leinaʻala Soares and Heather Aiu (both Hawaiʻi-connected), designing and selling water-resistant Splash-Proof® travel bags, totes, pouches, hip packs, backpacks, duffles, and weekenders built around two proprietary material platforms: the original Splash-Proof® coated fabric (launched 2014, registered trademark, not fully waterproof at seams) and the newer Keep It Light Nylon line launched in 2024 for ultra-lightweight travel and daily carry. The product portfolio also includes the Le Bébé diaper bag sub-brand introduced in 2025 and signature prints (e.g., Coco Palms, the #1 best-selling beach bag since 2015). Technology integration is limited to a Shopify-hosted storefront, Klaviyo email automation, Google Analytics, and an SMS marketing platform — no proprietary AI/ML capability.
The company operates six distinct revenue streams: (1) D2C e-commerce at aloha-collection.com with free shipping on orders $200+, a 20% first-order discount, and sale pricing up to 50% off; (2) a flagship retail store in Waikīkī opened in 2022; (3) a wholesale dealer program; (4) a corporate gifting program with 20-unit minimums, Print on Demand (50+ units) and Personalized Tags (50+ units), per-unit pricing of $24–$84, and 6–8 week turnaround; (5) a licensing program requiring 2,000+ units with 8-month lead times; and (6) custom product design services for 300+ unit runs. Pricing is one-time retail with layered loyalty mechanics: House of ALOHA membership (40% off, capped at 10 orders/year), Frequent Flyer Rewards (5% back), and a Buddy Pass referral program. Notable enterprise partners include Disney (Moana collaboration), Hawaiian Airlines (95th Anniversary 11-piece collection), Hello Kitty/Sanrio, Pendleton, Tommy Bahama, Vuori, Rip Curl, and Local Motion.
ALOHA Collection serves five primary customer segments: beach and pool enthusiasts, frequent travelers, moms and parents (via Le Bébé), fitness/active lifestyle users, and corporate/B2B buyers, with Hawaiian-heritage branding, a community-led growth model on Instagram/TikTok/YouTube/Pinterest, and the Hōkūpaʻa Foundation (5% of profits) anchoring its positioning. The company remains entirely self-funded after a $6,147 Kickstarter in 2014, grew from ~20 employees in 2019 to 51–100 by 2025, and hired its first professional CEO (Lynna Barnard) in 2024.
ALOHA Collection firmographics
Firmographics- Name
- ALOHA Collection
- Legal name
- ALOHA Collection
- Website
- https://aloha-collection.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ALOHA Collection is a privately held, self-funded lifestyle brand founded in 2014 that designs Splash-Proof® water-resistant travel bags, totes, pouches, and accessories, selling primarily through D2C e-commerce, a Waikīkī flagship store, wholesale, corporate gifting, and licensing to consumers and brands worldwide.
- Ownership category
- akta.pro rank
ALOHA Collection industry classification
Industry- Product category
- Travel Bags & Lifestyle Accessories
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industries
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where ALOHA Collection is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ALOHA Collection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue through Shopify-hosted online store selling travel bags, totes, pouches, and accessories. Customers purchase directly at aloha-collection.com with free shipping on orders $200+.
- Retail Store: Flagship retail store in Waikīkī, Hawaii opened in 2022 for in-person sales.
- Wholesale: Wholesale distribution through authorized ALOHA Collection dealers. Retailers purchase inventory at wholesale prices.
- Corporate Gifting: Bulk corporate orders starting at 20 units with custom branding options. Products range from $24 (Mini Pouch) to $84 (Weekender). Customization adds Print on Demand and Personalized Tags options.
- Licensing: Licensing partnerships with brand-aligned companies for custom co-branded products. Minimum quantities of 2,000+ units with 8-month lead times.
- Custom Product Orders: Custom bag design services for companies requiring original artwork and brand logo integration. Quantities from 300+ units with 8-month lead times.
- Gift Cards: Electronic gift cards sold in denominations of $30, $40, $50, $75, $100, and $200.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Buddy Pass Referral Program |
| Subscription | Annual | House of ALOHA Membership |
| Unit Pricing | Pay-as-you-go | Corporate Bulk Orders |
| Unit Pricing | Multi-year contract | Licensing Orders |
| One time/ perpetual license | Pay-as-you-go | Le Bébé Diaper Bag |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels14 records
ALOHA Collection product offering
Product offeringCore offering
ALOHA Collection designs, manufactures, and sells splash-proof and lightweight nylon travel bags, totes, pouches, backpacks, duffles, hip packs, and accessories built for beach, travel, and active lifestyles. Beyond retail, the company operates a corporate gifting program (20+ unit minimums with custom branding), a wholesale channel, custom product manufacturing (300+ units), and licensing partnerships (2,000+ units) for brand collaborations.
Product overview
ALOHA Collection is a lifestyle travel bag and accessories brand founded in 2014, offering a unified portfolio of Splash-Proof® water-resistant bags and Keep It Light Nylon lightweight bags. The core product lines include pouches (Mini, Small, Mid, MAX), totes (Day Tripper, Carry It All), hip packs, backpacks, duffles, and weekenders. The brand expanded in 2025 with Le Bébé, its first diaper bag. Beyond retail products, ALOHA offers corporate gifting (20+ unit minimum with customization), custom product design, wholesale, and licensing programs. The company supports a charitable initiative (Hōkūpaʻa Foundation donating 5% of profits) and operates loyalty programs including House of ALOHA (40% member discount) and Frequent Flyer Rewards (5% cashback). Notable collaborations include Disney Moana and Hawaiian Airlines.
Differentiator
Problem solved
Functional benefit
Brands
- Bag Ladies: A video series featuring co-founders Heather and Rachael taking viewers behind the scenes of ALOHA Collection.
- Le Bébé
Products and services
- Original Splash-Proof® Travel Bags
Quantifiable outcome
- Featured by Hailey Bieber to 55 million Instagram followers for Le Bébé diaper bag
- +1 more outcomes
Companies that use ALOHA Collection
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles7 records
ALOHA Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ALOHA Collection partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Hawaiian Airlinescore95th Anniversary heritage collaboration celebrating 95 years of Aloha. 11-piece collection featuring vintage-inspired designs based on 1970s Hawaiian Airlines Pualani logo. Includes new aviation-inspired 'Flight Bag' style. Products sold through ALOHA Collection channels.
- DisneycoreDisney Moana collaboration featuring themed Splash-Proof bags and accessories with Moana-inspired prints and designs.
- Hello Kitty / SanriocoreLimited edition Hello Kitty x ALOHA Collection collaboration. Original hand-drawn artwork designed in partnership with Sanrio exclusively for this collab. Every piece is collectible and functional.
- PendletonminorSpecial Edition travel bags featuring Pendleton-inspired patterns and designs. Limited collaboration celebrating heritage craftsmanship.
- Chelsea Kauai (Yamase)minorKauaʻi native and ALOHA ambassador Chelsea Yamase created special-edition Shibori Collection. Collaboration celebrated at 1 Hotel Hanalei Bay with community gathering.
- Sig ZaneminorDesigner collaboration with Sig Zane for signature print bags. Featured in 'Meet the Lineup' section showcasing brand collaborations.
- Hōkūleʻa / Polynesian Voyaging Societyminor50th Anniversary collaboration honoring exploration, connection, and culture. Features original designs with 5% giveback to Polynesian Voyaging Society.
- MauiGimminorCustom product partnership - MauiGim-branded bags as shown in recent partnerships logos section.
- Tommy BahamaminorCustom product partnership - Tommy Bahama-branded bags as shown in recent partnerships logos section.
- VuoriminorCustom product partnership - Vuori-branded bags as shown in recent partnerships logos section.
- Rip CurlminorCustom product partnership - Rip Curl-branded bags as shown in recent partnerships logos section.
- Local MotionminorCustom product partnership - Local Motion-branded bags as shown in recent partnerships logos section.
- Hōkūpaʻa FoundationcorePrivate non-profit 501(c)(3) established to provide grants and financial support to Hawaiʻi-based nonprofit organizations. Missions include mālama ʻāina, perpetuation of Hawaiian cultural practices, environmental education, and community well-being. ALOHA Collection donates 5% of profits.
- ShopifycoreE-commerce platform hosting ALOHA Collection's online store. Provides online e-commerce platform enabling sale of products and services to customers.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
ALOHA Collection competitors and assessment
Company assessmentDirect peers
- Herschel Supply Co. Vancouver-based lifestyle bag brand specializing in backpacks, duffels, and travel accessories with similar D2C + wholesale + lifestyle positioning. Direct head-to-head competitor in travel bags and packs, and comparable in scale and target demographic.
- Calpak: Direct-to-consumer travel and luggage brand selling backpacks, duffels, weekenders, and packing cubes with a strong social-media-led growth model. Closely comparable in product mix (weekenders, pouches, totes) and gifting-driven channel strategy.
- MZ Wallace: Premium lightweight nylon bag brand targeting travel and everyday carry with a similar 'beach-to-boardroom' use-case narrative. Highly comparable product material story (lightweight nylon) and D2C-led distribution.
- Dagne Dover: D2C travel and work bag brand with comparable price points and lifestyle positioning, particularly strong overlap in the commuter/travel/day-trip segment. Similar channel mix and influencer-led acquisition strategy.
- Baggu: Design-forward reusable bag and lifestyle accessories brand with overlapping product categories (totes, pouches, travel bags) and a comparable D2C + wholesale model targeting design-conscious younger consumers.
Broad incumbents
- Tumi: Established premium travel and business luggage brand owned by Samsonite. Direct overlap in travel bags, weekenders, and packing organization, but at a meaningfully higher price tier with broader retail/wholesale footprint.
- Fjällräven: Swedish outdoor brand with strong Kånken backpack and travel bag portfolio. Comparable in lifestyle/adventure positioning and use of distinct branded material (G-1000) as a marketing anchor analogous to Splash-Proof®.
- Roxy: Quiksilver-owned women's surf and beach lifestyle brand with overlapping beach bag, tote, and travel accessories offerings. Competes for the same beach-and-travel customer demographic, though at lower price points and broader apparel mix.
Emerging players
- Fawn Design: Direct-to-consumer diaper bag and parent lifestyle brand. Comparable on the Le Bébé extension trajectory: small D2C brand moving into the parenting accessories category with stylish, functional positioning.
- Béis: Shay Mitchell-founded travel bag and luggage brand with strong social-media-led D2C growth, celebrity founder halo, and overlapping product categories (weekenders, packing cubes, totes). Closest peer in terms of founder-driven, influencer-amplified growth model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ALOHA Collection social profiles
Digital presenceALOHA Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALOHA Collection leadership team
Management profileNumber of profiles
Profiles3 records
ALOHA Collection subsidiaries and ownership
Company hierarchySubsidiaries1 record
ALOHA Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALOHA Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALOHA Collection
What does ALOHA Collection do?
ALOHA Collection designs, manufactures, and sells splash-proof and lightweight nylon travel bags, totes, pouches, backpacks, duffles, hip packs, and accessories built for beach, travel, and active lifestyles. Beyond retail, the company operates a corporate gifting program (20+ unit minimums with custom branding), a wholesale channel, custom product manufacturing (300+ units), and licensing partnerships (2,000+ units) for brand collaborations.
Is ALOHA Collection a public or private company?
ALOHA Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALOHA Collection founded?
ALOHA Collection was founded in 2014. It employs 51 to 100 people.
Where is ALOHA Collection based?
ALOHA Collection is headquartered in Encinitas, United States, in the North America region.
How does ALOHA Collection make money?
Seven revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store, wholesale, corporate Gifting, licensing, custom Product Orders and gift Cards.
Who are ALOHA Collection's main competitors?
Direct peers on record are Herschel Supply Co., Calpak, MZ Wallace, Dagne Dover and Baggu. Broad incumbents are Tumi, Fjällräven and Roxy. Emerging players are Fawn Design and Béis.
Does ALOHA Collection have an API?
No public API is recorded for ALOHA Collection.
What industry is ALOHA Collection in?
ALOHA Collection's product category is Travel Bags & Lifestyle Accessories. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 4583 and its SIC code is 5600.