Adracare
Adracare is a Toronto-based SaaS platform that provides integrated telehealth, practice management, scheduling, and patient engagement tools for mental health practitioners and allied healthcare clinics across North America, the UK, Australia, and the Netherlands, operating as a subsidiary of WELL Health Technologies.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adracare does
Adracare is an integrated, end-to-end practice management and virtual care platform purpose-built for mental healthcare practitioners. Founded in Toronto in 2018 and operated through INSIG Corporation (a subsidiary of WELL Health Technologies Corp.), the company delivers a cloud-based, browser-delivered application that requires no software downloads for either providers or patients. The platform consolidates HD video conferencing (up to 12 participants), configurable digital intake forms, in-session charting, automated scheduling and reminders, secure messaging, a patient portal, and invoicing/e-fax capabilities within a single workspace. Underlying infrastructure is end-to-end encrypted with AES 256-bit encryption for data in transit, at rest, and in database, with in-country data storage enforcing strict geographic boundaries across deployments in Canada, the United States, the United Kingdom, Australia, and the Netherlands.
The product is commercially delivered as a tiered SaaS subscription. Three self-serve plans — Starter ($30/month), Plus ($99/month), and Powerhouse ($199/month) — target solo and growing practices via a 15-day free trial with no credit card required, reflecting a product-led acquisition motion. Per-license add-ons ($30–$35 each) enable multi-provider expansion within accounts. A separate enterprise tier (custom pricing from $1,000/month) is sold through a direct sales motion for larger clinic networks and includes data migration, implementation, training, and multi-year contracts. Over 7,500 practitioners are reported on the platform, with named logos spanning mental health (Montreal Therapy Centre), cannabis medicine (Canadian Cannabis Clinics), rehabilitation (Lifemark), social work education (King's College, McGill Domestic Violence Clinic), and other allied health segments.
Revenue mechanics are entirely recurring SaaS, with compliance (HIPAA, PHIPA, PIPEDA, PIPA, GDPR, ISO27001, and Ontario Health certification) used as both a regulatory requirement and a sales asset in healthcare procurement. The company's product strategy emphasizes configurability and rapid onboarding — new therapist onboarding in 24 hours and full enterprise deployments in 30 days — supported by 24/7 bilingual support. Adracare holds no disclosed patents, no published AI/ML capabilities, and no external venture funding beyond an early 2019 round involving BCF Ventures and iGan Partners; strategic capital and operating leverage flow from parent WELL Health Technologies.
Adracare firmographics
Firmographics- Name
- Adracare
- Legal name
- INSIG Corporation
- Website
- https://adracare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adracare is a Toronto-based SaaS platform that provides integrated telehealth, practice management, scheduling, and patient engagement tools for mental health practitioners and allied healthcare clinics across North America, the UK, Australia, and the Netherlands, operating as a subsidiary of WELL Health Technologies.
- Ownership category
- akta.pro rank
Where Adracare is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Adracare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter $30, Plus $99, Powerhouse $199) with per-seat pricing for additional licenses. Recurring revenue model with annual billing options offering discounts.
- Enterprise Implementation: Customized enterprise pricing starting from $1000 monthly for larger scale organizations, including data migration, implementation, ongoing support and training.
- Additional Licenses: Per-license pricing for additional providers: $30 per additional license for Starter plan, $35 for Powerhouse plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Solo practitioners starting their virtual practice |
| Subscription | Monthly | Plus - Expanding organizations |
| Subscription | Monthly | Powerhouse - Full-featured for superstars |
| Subscription | Multi-year contract | Enterprise - Large scale customized solution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Adracare product offering
Product offeringCore offering
Adracare is an integrated, web-based telehealth and practice management platform purpose-built for mental healthcare practitioners and allied health providers. It combines HD video conferencing for virtual sessions, digital intake forms, automated scheduling and reminders, secure messaging, patient portal, and billing/invoicing into a single end-to-end solution. The platform supports solo practitioners through to enterprise clinics with tiered subscription plans and is offered with HIPAA, PHIPA, PIPEDA, PIPA and GDPR compliance.
Product overview
Adracare is an integrated end-to-end practice management and virtual care platform designed specifically for mental healthcare practitioners. The platform combines Virtual Care (HD video conferencing with up to 12 participants, screen sharing, and in-session charting), Intake & Forms Management (digital forms and patient onboarding), Scheduling & Notifications (automated appointment reminders), and Easy Onboarding (24-hour setup with branding). The platform is offered through four pricing tiers: Starter ($30/month), Plus ($99/month), Powerhouse ($199/month), and Enterprise (custom pricing starting at $1000/month), providing scalability from solo practitioners to large clinic organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Adracare Platform
Quantifiable outcome
- Reduces no-shows by up to 50% with automated appointment reminders
- +4 more outcomes
Companies that use Adracare
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Adracare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Adracare partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Adracare competitors and assessment
Company assessmentDirect peers
- SimplePractice: All-in-one practice management and telehealth platform built specifically for private practice therapists and mental health providers. Directly competes with Adracare across scheduling, billing, video sessions, and client portal features serving the same solo-to-mid-sized practitioner base.
- Jane App: Practice management software for health and wellness practitioners (chiropractors, physiotherapists, RMTs, counselors) with online booking, charting, and integrated payments. Comparable to Adracare in targeting allied-health clinicians with horizontal practice management functionality.
- TherapyNotes: Practice management and EHR software purpose-built for mental health professionals, including therapists, psychologists, and social workers. Overlaps directly with Adracare's mental health positioning on scheduling, notes, billing, and telehealth.
- Theranest: EHR and practice management platform designed for mental health and behavioral health practices, offering telehealth, client portal, scheduling, and billing. Competes head-to-head with Adracare in the mental health practitioner segment.
- Doxy.me: Free and paid telehealth platform widely used by mental health and allied health providers for secure video consultations. Overlaps with Adracare's virtual care and patient engagement capabilities for the same clinician customer base.
- Mend: Telehealth and patient engagement platform with HIPAA-compliant video, scheduling, digital intake, and automated reminders. Comparable to Adracare on virtual care delivery plus workflow automation for healthcare providers.
- CharmHealth: Cloud-based EHR, practice management, and telehealth suite for small to mid-sized practices, with patient portal and billing modules. Comparable to Adracare's integrated practice management + virtual care offering.
- Power Diary: Practice management software for allied health and mental health practitioners, including online booking, telehealth, clinical notes, and invoicing. Directly comparable to Adracare's practitioner-focused feature set and pricing tiers.
- Spruce Health: Communication and telehealth platform for healthcare providers offering secure messaging, video visits, fax, and patient communication workflows. Overlaps with Adracare's secure messaging and virtual care modules.
Broad incumbents
- Tebra: Practice growth platform formed by the merger of Kareo and PatientPop, offering EHR, billing, telehealth, and patient experience tools to independent practices. Broader portfolio competes with Adracare across multiple practitioner segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adracare social profiles
Digital presenceAdracare compliance and trust
Trust signalCompliance6 records
Adracare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adracare leadership team
Management profileNumber of profiles
Profiles3 records
Adracare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adracare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adracare
What does Adracare do?
Adracare is an integrated, web-based telehealth and practice management platform purpose-built for mental healthcare practitioners and allied health providers. It combines HD video conferencing for virtual sessions, digital intake forms, automated scheduling and reminders, secure messaging, patient portal, and billing/invoicing into a single end-to-end solution. The platform supports solo practitioners through to enterprise clinics with tiered subscription plans and is offered with HIPAA, PHIPA, PIPEDA, PIPA and GDPR compliance.
Is Adracare a public or private company?
Adracare is a private company. It is classified as corporate owned and is currently operating.
When was Adracare founded?
Adracare was founded in 2018. It employs 11 to 50 people.
Where is Adracare based?
Adracare is headquartered in Toronto, Canada, in the North America region.
How does Adracare make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Implementation and additional Licenses.
Who are Adracare's main competitors?
Direct peers on record are SimplePractice, Jane App, TherapyNotes, Theranest, Doxy.me, Mend, CharmHealth, Power Diary and Spruce Health. Tebra is listed as a broad incumbent.
Does Adracare have an API?
No public API is recorded for Adracare.