Southern Sweets Bakery
Southern Sweets Bakery is an independent single-location bakery in Decatur, Georgia, founded in 1992. It sells desserts, breakfast, and lunch to retail consumers, supplies wholesale to local restaurants and hotels, and produces custom desserts for private events.
- Company typePrivate
- Founded1992
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Southern Sweets Bakery does
Southern Sweets Bakery is a single-location independent bakery founded by Nancy Cole in 1992 and based in Decatur, Georgia. The company produces and sells desserts including cakes, pies, cheesecakes, and tarts, alongside breakfast and lunch items, serving individual retail consumers at its storefront and through nationwide shipping. Wholesale distribution to local restaurants and hotels constitutes a secondary revenue channel, and the bakery produces custom dessert orders for private events such as weddings.
The business generates revenue through three primary channels: direct in-store retail sales, wholesale supply to foodservice buyers, and custom event orders. It has extended its commercial reach beyond the storefront via the Popmenu online ordering platform, Grubhub third-party delivery, and a VIP loyalty program. The product catalog has been expanded with vegan and gluten-free dessert options to address dietary-restricted consumer demand.
Operationally, Southern Sweets Bakery remains a single-site operation with no disclosed second location, franchise model, or capital raise. There is no evidence of proprietary technology development beyond standard third-party commerce and delivery integrations. The business is positioned as a long-tenured local bakery leveraging brand history, recipe development, and incremental digital channels rather than scale-driven growth.
Southern Sweets Bakery firmographics
Firmographics- Name
- Southern Sweets Bakery
- Legal name
- Southern Sweets Bakery
- Website
- https://southernsweets.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Sweets Bakery is an independent single-location bakery in Decatur, Georgia, founded in 1992. It sells desserts, breakfast, and lunch to retail consumers, supplies wholesale to local restaurants and hotels, and produces custom desserts for private events.
- Ownership category
- akta.pro rank
Southern Sweets Bakery industry classification
Industry- Product category
- Artisan Bakery & Desserts
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Southern Sweets Bakery is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Sweets Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Dessert Sales: Direct sales of cakes, pies, tarts, cheesecakes, and other desserts to walk-in and online ordering customers. Products sold by slice, half, or whole.
- Breakfast and Lunch Service: Soups, sandwiches, salads, and breakfast items served during business hours at the Decatur location.
- Wholesale Dessert Accounts: B2B supply of traditional, customized, vegan, and seasonal desserts to metro Atlanta restaurants and hotels.
- Grubhub Delivery: Third-party delivery commission through Grubhub partnership for local delivery orders.
- Shipping: Nationwide shipping of desserts to customers outside the Atlanta area.
- Custom/Specialty Orders: Custom desserts for events including weddings and celebrations with personalized designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole cake (10-inch) |
| Unit Pricing | Pay-as-you-go | Half cake |
| Unit Pricing | Pay-as-you-go | Individual slice |
| Unit Pricing | Pay-as-you-go | Sandwiches and lunch items |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Southern Sweets Bakery product offering
Product offeringCore offering
Southern Sweets Bakery is a single-location artisan bakery in Decatur, Georgia, founded in 1992, that bakes and sells homemade desserts (layer cakes, pies, tarts, cheesecakes), vegan and gluten-free desserts, plus breakfast and lunch items. The bakery also operates a wholesale program supplying traditional, custom, vegan, and seasonal desserts to metro Atlanta restaurants and hotels, and offers nationwide shipping, custom specialty cakes for events, and gift certificates.
Product overview
Southern Sweets Bakery is a single-location bakery in Decatur, Georgia, operating since 1992. The company offers a diverse product portfolio centered around award-winning desserts with distinct product lines including: Layer Cakes (Red Velvet, Carrot Spice, Mascarpone Rum, Coconut Layer, and chocolate varieties); Cheesecakes (Oreo Cheesecake); Tarts and Pies (Pecan Tart); Vegan Desserts (Vegan Old Fashion Chocolate, Vegan Raspberry Mousse, Vegan Carrot Layer Cake); Gluten Free Desserts; Lunch items (sandwiches, soups, salads); and Breakfast items. Core services include Custom Desserts for special occasions, Pickup Orders, Grubhub Delivery integration, Nationwide Shipping, Gift Certificates, Wholesale Accounts for restaurants/hotels, Private Events hosting, and a VIP loyalty program. The bakery also runs a Review Giveaway program. The Pre-Designed Specialty Cakes product enables custom cake orders for events, while the VIP Program provides exclusive access to events, secret menus, and marketing offers via SMS text messaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Layer Cakes Multi-layer cakes available in flavors including Red Velvet, Carrot Spice, Mascarpone Rum, Coconut, and chocolate varieties, plus seasonal offerings. Sold by whole (10-inch), half, or individual slice.
- Pecan Tart Deep-dish pie crust filled with hand-picked Georgia pecans and a pecan filling, available as a slice or whole 10-inch tart.
- Oreo Cheesecake
Companies that use Southern Sweets Bakery
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Southern Sweets Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Southern Sweets Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrubhubcoreGrubhub serves as the third-party delivery partner enabling local delivery of Southern Sweets Bakery products to customers in the metro Atlanta area.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Southern Sweets Bakery competitors and assessment
Company assessmentDirect peers
- Alon's Bakery & Market: Atlanta-based bakery and market offering artisan breads, pastries, sandwiches, and prepared foods in a cafe-bakery format. Directly comparable as a locally rooted multi-daypart bakery with wholesale and retail operations in the same metro.
- Buttermilk Kitchen: Atlanta breakfast-and-lunch cafe known for scratch-made baked goods alongside sandwiches and salads. Comparable as an independent Atlanta cafe-bakery with similar daypart strategy and a focus on homemade quality.
- Highland Bakery: Long-standing Atlanta bakery-cafe serving breakfast, lunch, and scratch desserts. Comparable in daypart model, local heritage, and breadth of baked goods offered alongside savory items.
Broad incumbents
- Nothing Bundt Cakes: National franchise chain specializing in bundt cakes for celebrations and events. Comparable in occasion-based cake retail and wholesale (they supply restaurants and hotels) but operates at far greater scale and reach.
- Sprinkles Cupcakes: National premium cupcake and dessert chain with retail stores and nationwide shipping. Comparable in premium occasion dessert retail and direct-to-consumer shipping, but operates at national scale with brand marketing SSB lacks.
- Magnolia Bakery: Iconic premium retail bakery with multi-city footprint, nationwide shipping, and a strong celebration cake business. Comparable in retail bakery positioning, custom/celebration desserts, and DTC shipping model.
- Carlo's Bakery: Celebrity bakery known for custom celebration cakes and shipped desserts nationwide. Comparable in custom/celebration cake focus, premium pricing, and DTC shipping, though at much larger scale.
- Milk Bar: Multi-city dessert brand with retail stores, nationwide shipping, and signature layer cakes. Comparable in cake-focused retail, online shipping, and occasion-based gifting/dessert positioning.
Emerging players
- Erin McKenna's Bakery: Specialty vegan and gluten-free bakery with retail locations and nationwide shipping. Most directly comparable in the vegan/GF dessert niche that SSB has built out, though operating in NYC rather than Atlanta.
Others
- Goldbelly: Online marketplace that ships iconic regional and independent foods (including desserts and cakes) nationwide. Comparable as a distribution channel for SSB's nationwide shipping ambitions, rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Sweets Bakery social profiles
Digital presenceSouthern Sweets Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Sweets Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Southern Sweets Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Sweets Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Sweets Bakery
What does Southern Sweets Bakery do?
Southern Sweets Bakery is a single-location artisan bakery in Decatur, Georgia, founded in 1992, that bakes and sells homemade desserts (layer cakes, pies, tarts, cheesecakes), vegan and gluten-free desserts, plus breakfast and lunch items. The bakery also operates a wholesale program supplying traditional, custom, vegan, and seasonal desserts to metro Atlanta restaurants and hotels, and offers nationwide shipping, custom specialty cakes for events, and gift certificates.
Is Southern Sweets Bakery a public or private company?
Southern Sweets Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southern Sweets Bakery founded?
Southern Sweets Bakery was founded in 1992. It employs 11 to 50 people.
Where is Southern Sweets Bakery based?
Southern Sweets Bakery is headquartered in Decatur, United States, in the North America region.
How does Southern Sweets Bakery make money?
Six revenue lines are on record. Retail Dessert Sales are the primary driver. The others are breakfast and Lunch Service, wholesale Dessert Accounts, grubhub Delivery, shipping and custom/Specialty Orders.
Who are Southern Sweets Bakery's main competitors?
Direct peers on record are Alon's Bakery & Market, Buttermilk Kitchen and Highland Bakery. Broad incumbents are Nothing Bundt Cakes, Sprinkles Cupcakes, Magnolia Bakery, Carlo's Bakery and Milk Bar. Erin McKenna's Bakery is listed as an emerging player. Goldbelly is listed as an others.
Does Southern Sweets Bakery have an API?
No public API is recorded for Southern Sweets Bakery.
What industry is Southern Sweets Bakery in?
Southern Sweets Bakery's product category is Artisan Bakery & Desserts. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 311811 and its SIC code is 5812.